• Title/Summary/Keyword: advice & inducement

Search Result 3, Processing Time 0.015 seconds

A Study on Mediating Effects in the Impact Relationship between Cosmetic-related Factors and Consumer Preferences (화장품 관련 요인과 소비자 선호 간의 영향관계에서 매개효과 연구)

  • BAE, HYE-KYUNG
    • Journal of Digital Convergence
    • /
    • v.19 no.11
    • /
    • pp.585-593
    • /
    • 2021
  • In this study, Author supposed that consumer preferences for domestic cosmetics may be different depending on the level of social support and advice & inducement from people around them, and analyzed whether these variables have mediating effects in the impact relationship between cosmetic-related factors and consumer preferences. For data collection, a questionnaire was conducted on women under 40 years of age living in the metropolitan area and analyzed through AMOS8 structural equation modeling. As a result of the analysis, it was found that advice & inducement had a very significant mediating effect on the consumer preference for domestic cosmetics, but social support did not have a mediating effect. Therefore, in order to increase the consumer preference for domestic cosmetics, it is necessary to find a way to activate the advice & inducement of the people.

The Impact Relationship of Cosmetic Quality, Consumer's Preference, Advice & inducement on Purchasing Behavior-Focused on the Mediating Effect of Perceived Behavior Control (화장품 품질, 소비자 선호, 조언 및 권유가 구매행동에 미치는 영향관계-지각된 행동통제의 매개효과를 중심으로)

  • Bae, Hye-Kyung
    • Journal of Convergence for Information Technology
    • /
    • v.11 no.10
    • /
    • pp.250-257
    • /
    • 2021
  • The author tried to verify the mediating effect of the variable, perceived behavioral control, in the relationship between the independent variables(cosmetics-related variables, consumer's preference, advice & inducement), and the dependent variable(purchasing behavior), through AMOS structural equation modeling. As a result of analyzing the mediating effect in the impact relationship between latent variables, it was found that PBC(perceived behavior control) plays a mediating role in the impact relationship between CQ(cosmetics quality) and PB(purchasing behavior). Author found that the higher the quality of cosmetics and the greater the perceived behavior control in domestic cosmetics purchasing behavior, the more likely it will lead to purchasing behavior. In this context, while efforts are being made to improve cosmetic quality, measures to increase perceived behavior control, which can be said to be autonomy in purchasing behavior, should be sought.

A Study of Ways to Expand Use of ADR (대체적 분쟁해결제도(ADR)의 활성화 방안에 관한 고찰)

  • 김경배
    • Journal of Arbitration Studies
    • /
    • v.12 no.1
    • /
    • pp.171-205
    • /
    • 2002
  • ADR (Alternative Dispute Resolution) is a system to settle disputes without having to pursue a judgment through the courts; it provides an alternative to conventional judicial proceedings. As such, ADR is available to resolve a wide range of disputes, ranging from minor disagreements between neighbors to contracts involving millions of dollars. One can say there has been “efficient resolution of a dispute” only when it has been settled rapidly and finally to the satisfaction of all parties concerned, inexpensively and in a transparent manner. In this respect, ADR may well be regarded as the most efficient method to resolve disputes. In order to establish and disseminate ADR as a practical dispute-settlement procedure, first, governmental financial support is necessary, rather than having to depend upon fees collected from the disputing parties. At the same time, various inducement policies also are required. The most important factor is to make people aware of the fact that ADR is a low-cost, speedy system and more practical compared with other procedures. Second, cooperation from legal circles, lawyers in particular, is absolutely necessary. If disputes become serious, the general public normally seeks out lawyers for advice. Third, disputing parties have to be convinced of the benefits of ADR, secure in the knowledge that ADR will provide them not only with economic benefit but also a satisfactory result. Diverse ADR procedures should be developed and implemented to facilitate participation in a comfortable atmosphere with a mutually friendly relationship. The most important factor in achieving the wider use of ADR, which is attracting more attention of late, is the expectation that it will bring a satisfactory resolution to the related parties in dispute. The trend of seeking a new dispute-settlement method also reflects the changing sense of values in society today. Therefore, one specific method is not suitable for all kinds of disputes. A proper system should offer different approaches according to the pattern and type of dispute and the parties concerned. In selecting a dispute-resolution system, several factors have to be considered - the relationship between the parties, their financial situations, the necessity of maintaining confidentiality, urgency for settlement, etc. In the light of all these, it is desirable for the disputing parties to select the most appropriate of the available systems, not blindly turning to the courts, if and when a dispute arises.

  • PDF