• 제목/요약/키워드: advantage of perception

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조직에서 사용자의 정보시스템 수용 : 지식경영시스템의 경우 (User Acceptance of Information Systems within Organization : Case of Knowledge Management Systems)

  • 이정섭
    • 한국경영과학회지
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    • 제29권4호
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    • pp.11-40
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    • 2004
  • Organizations have attempted to develop Knowledge Management Systems for achieving competitive advantage by effectively managing organizational knowledge. However, if Knowledge Management Systems are not user-oriented, organizations may not attain desired goals. That is, it must be utilized and accepted by organizational members to be successful systems. This study proposes an extended Technology Acceptance Model and empirically validates it. For that purpose, a research model is set UP that consists of antecedent variables, perception moderators, and intention to use the system. Empirical data analysis found significant relationships among research variables, as suggested in research hypotheses. The results of the analysis indicated that perceived usefulness, ease of use, job relevance and information quality should be considered as important factors in designing Knowledge Management Systems. In addition, perceived value, incentive, affect, self-efficacy, and image were found to influence the perception of users in the usage situation.

전자상거래의 비용우위 효과에 관한 소비자 지각: 인터넷 쇼핑몰 이용자를 중심으로 (A Study on Consumers' Perceptions of the Cost Advantage Effect in the Electronic Commerce-Concentrated on Consumers' Perceptions on th Internet Shopping Mall)

  • 유동근;서영호;조임현
    • 한국경영과학회지
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    • 제24권4호
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    • pp.49-62
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    • 1999
  • Since the Internet was applied for commercial purpose, many companies have been making use of the Internet in electronic commerce and the Internet has brought many changes on consumer and supplier behaviors. It seems that consumers and suppliers can obtain more accurate information rapidly and pay less for the same product/service than in traditional commerce. This study tries to investigate the difference in the cost factors perceived by consumers between traditional commerce and the Internet commerce. Empirical results show that there is no significant difference in consumers' perception of cost factors between traditional commerce and the Internet commerce. Contrary to general perception, a large number of consumers do not believe that the Internet commerce is generally more economical than traditional commerce. The factors where the consumers think Internet commerce has cost advantages are search cost and purchasing cost. However, consumers are understanding the benefits of the Internet commerce and are expecting that Internet commerce bring about economic advantages in consumer markets in the near future.

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생활한복의 채택 영향요인에 관한연구 -위험지각과 자기이미지를 중심으로- (A Study of the Effective Factors on the Consumer's Adoption of Casulal Hanbok. -Focused on the Perceived Risk and Product Expressive Self-Image-)

  • 최은영
    • 복식
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    • 제42권
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    • pp.43-58
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    • 1999
  • The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

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치과치료시 러버댐의 사용에 대한 환자의 인식도 조사 (Patients' perception on the use of rubber dam for dental treatment)

  • 염지완;곽상원;이효진;김현철
    • 대한치과의사협회지
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    • 제53권11호
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    • pp.795-803
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    • 2015
  • A questionnaire-based survey was done to evaluate the patients' perception on the use of Rubber Dam (RD) for the tooth isolation during dental treatment. Total 106 questionnaire were gathered and the data were analyzed according to the patients' gender, age, previous experience of RD. The 96% of total patients reported no experience of RD in their previous treatment. The first advantage of RD was selected as the protection of irrigant and medication into the oral cavity and the disadvantage was selected as saliva gathering during treatment. 98% of patients want to use RD for the next treatment and 99% remarked that the RD is essential for the dental treatment. Based on the surveyed data, majority of the patients highly satisfied with the RD use and they want to use RD and may consider the use of RD for the selection of dental clinic.

A Study on the Consumer Perception and Keyword Analysis of Meal-kit Using Big Data

  • Jung, Sunmi;Ryu, Gihwan;Lim, Jeongsook;Kim, Heeyoung
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권2호
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    • pp.206-211
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    • 2022
  • As the level of consumption is improved and cultural life is pursued, the consumer's consciousness structure is rapidly changing, and the demand for product selection level, variety, and quality is becoming more diverse. The restaurant economy is falling due to the prolonged COVID-19, the economic recession, income decline, and changes in population structure and lifestyle, but the Meal- kit market is growing rapidly. This study aims to identify the consumer perception of Meal-kit, which is rapidly growing as an alternative to existing meals in the fields of dining out, food, and distribution due to the development of technology and social environment using big data. As a result of the analysis, the keywords with the highest frequency of appearance were in the order of Meal-kit, Cooking, Product, Launching, and Market and were divided into 8 groups through the CONCOR analysis. We want to identify consumer trends related to the key keywords of Meal-kit, present effective data related to Meal-kit demand for Meal-kit specialized companies, and provide implications for establishing marketing strategies for differentiated competitive advantage.

부모가 지각한 유아의 미디어 사용실태와 미디어 과몰입 해결방안 (The Infants' Media Usage Perceived By Parents and Media Indulgence Solutions)

  • 박석규
    • 수산해양교육연구
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    • 제27권5호
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    • pp.1273-1289
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    • 2015
  • The purpose of this study was to use the parent of the infant status and their media perception (3-7 five years) the infants' media use by examining the situation looking at the parents' use of media that cause impact on infants' media use parents will be validated accordingly to seek the solutions for the media and the involvement of infants perception. U City and 14 practitioners in preschool infants aged 5-7 target parents from 1307 people based in September 2014, a survey was conducted two months until October. This study was a mixed Methods for quantitative analysis of all the results and qualitative analysis of the results. Results for media use quantitative analysis of the results and impact parents have on infants' media use their media usage status of the parents and the media use of infants by their perceived status has been subjected to frequency analysis and hierarchical multiple regression analysis, parents perception results. Analysis of the solution for the immersion of the media and the infants unit of analysis was used for componential analysis. Through this study, parents would like to establish a plan to take advantage of essential educational content in the media and sought ways for the correct use of infants in the media and practice at home.

디지털 미디어 환경에서 사용자 환경 모드에 따른 색채 인지 특성 연구 (A Study on the Characteristics of Colour Perception According to Light and Dark Mode in the Digital Media Environment)

  • 홍지영
    • 한국인터넷방송통신학회논문지
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    • 제23권3호
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    • pp.65-70
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    • 2023
  • 디지털 미디어 환경은 디지털 매체를 다각화시키면서 사용자 중심의 다양한 형태로 접근하고 있다. 디지털 기술의 발전에 의해 디지털 미디어 환경은 광대한 네트워크 정보망을 형성하고 보다 인터렉티브한 커뮤니케이션을 지원함으로써 이와 관련 사용자 중심의 기초 연구가 필요하다. 디지털 미디어 환경을 대표할 수 있는 모바일 디스플레이는 휴대성이 높은 장점을 갖고 있지만 소형화와 전력절감을 위해 얇은 디스플레이 패널과 저성능 이미지 센서를 채택하는 등 대형 디스플레이에 비해 색상 표현력이 떨어질 수밖에 없다. 본 연구에서는 대표적 디지털 융합 매체인 모바일 디스플레이를 구체적 연구대상으로 사용자 중심의 다크 모드와 라이트 모드에서 시감적 색채 인지특성에 대해 알아보고자 한다. 시감적 색채 인지 특성을 알아보고자 KS 12가지 색채를 기반으로 색채 속성을 각각 제어하여 정신물리학 실험을 진행하고 이를 분석하였다. 본 연구에서는 진행된 실험 결과를 분석하여 다크 모드와 라이트 모드에서 색채 인지에 차이가 있는지 알아보고 색채 인지 특성에 대한 기초 연구 자료로써 유의미 여부를 정의한 후 향후 연구방향을 제시한다.

햅틱 인지 요인 분석을 적용한 진동 촉감 인터페이스 설계 프로세스 제안 (Design Process Suggestion of Vibrotactile Interface applying Haptic Perception Factor Analysis)

  • 허용해;김승희
    • 한국인터넷방송통신학회논문지
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    • 제21권5호
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    • pp.79-87
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    • 2021
  • 본 연구에서는 인간의 촉감 메커니즘을 반영하여 햅틱 인지 요인을 적용할 수 있는 진동 촉감 인터페이스 설계 프로세스를 제안하였다. 본 프로세스는 총 4단계로 햅틱 감각의 요구사항 분석 단계, 햅틱 요소 분석 단계, 햅틱 인지 요인분석 단계, 햅틱 요구사항 상세 설계 및 시제품 구현 단계로 구성된다. 본 설계 프로세스의 장점은 햅틱 인지 요인 분석을 적용함으로써 사용자 요구사항 도출 및 구현 시 불필요한 작업들을 배제할 수 있으며, 가장 큰 특징은 인체공학적 특징을 설계에 반영할 수 있고, 사용자 평가와 사용성 테스트, 햅틱 기능 최적화 작업을 동시에 수행함으로써 시제품 개발이 완료됨과 동시에 햅틱 요구사항 명세서가 완료된다는 것이다. 본 설계 프로세스는 사용자의 요구사항에서부터 햅틱 기능 상세설계 및 시제품 구현에 대한 전체 단계를 포함하고 있어 햅틱에 대한 전문 지식이 부족한 일반 개발자들도 사용자 중심의 설계가 가능하여 일정 수준 이상의 햅틱 기능 설계 및 구현을 가능케 할 것으로 기대된다.

A comparative study on iPhone 6 Plus and Samsung Galaxy Note 4 from Vietnamese consumer perception

  • Le, Huong Van;Park, Hyun Woo
    • Asia Pacific Journal of Business Review
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    • 제2권1호
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    • pp.53-68
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    • 2017
  • The objective of this research is to analyze the product innovation aspect in two comparable smartphones and partly illustrate perception and preference of Vietnamese consumers of two smartphone lines of Apple - iPhone 6 Plus and Samsung - Samsung Galaxy Note 4. The research tries to clarify which innovative features in two smartphones are more preferable to a group of consumer in Vietnam. The reason why the research studies iPhone 6 Plus and Samsung Galaxy Note 4 when iPhone 7 and Samsung Galaxy Note 7 have just released is that passing more than one year is enough time for consumers to totally experience both 2 smartphone lines to give the most precise and truthful evaluation for their preferences. Moreover, iPhone 6 Plus launch signed one of the most historical memorable landmark in the development process of iPhone products when it introduced larger-screen iPhone model for the first time. It is such an important change of iPhone which could open a new continuing successful era for Apple and iPhone. The first phase of this study involves analyzing strengths and weaknesses existed considering the opportunities and threats from the competitive market, then a competitive advantage analysis is implemented for each product. The second phase conducts a survey with Vietnamese participants from different backgrounds, by which a Mann-Whitney U test will be executed to check the significant difference in opinions in different respondent groups by age and by gender to several features of two smartphones. By conducting the survey, some interesting facts revealed with the winner seemingly falling into iPhone 6 Plus. However, it still reveals some significant difference among respondent groups by age and by gender to both iPhone 6 Plus and Samsung Galaxy Note 4 in several comparing features.

Assessment of Library and Information Professionals' Perception of COVID-19 and Its Impacts on Libraries in Nigeria

  • Adegbilero-Iwari, Idowu;Ikenwe, Iguehi Joy;Adegbilero-Iwari, Oluwaseun Eniola
    • International Journal of Knowledge Content Development & Technology
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    • 제12권4호
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    • pp.25-39
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    • 2022
  • Perceptions of Library and Information (LI) professionals in Nigeria and the impact of COVID-19 on libraries, librarians and library services, were studied. The significance of demographic factors on LI professionals' perception of COVID-19 and its impact on libraries was tested. Descriptive survey design and Purpose sampling technique were adopted. LIS professionals in Nigeria constituted the population, and an online questionnaire designed by the researchers through Microsoft Forms was used. Descriptive analysis of respondents' demographic data and their covid-19 perception were presented in frequencies and percentages using tables while multivariate regression technique was used to test the significance of relationship between variables at P < 0.05. Findings revealed that many (61.4%) of the respondents agreed that COVID-19 is real but have personal reservations. However, 47.5% indicated that COVID-19 is a scientific invention. On the impacts of COVID-19 on libraries, the study found that COVID-19 is a game changer that will enhance the creation of new services by libraries, cause the reconfiguration of library space for safe operations in post-COVID, establishment of new rules and regulations, and more reliance on e-resources. On the test of association, educational qualification of respondents had a significant impact on respondents' perceptions that COVID-19 will reduce the use of library print resources (P-value = 0.005, B: 0.38, [95% CI: 0.115 - 0.646]) and that library will create new services to address the changes caused by COVID-19. Also, educational qualification of respondents significantly influenced respondents' perception that COVID-19 is real. The study recommends that libraries should take advantage of the season to innovate, and that public health institutions should continually educate people on corona virus to disabuse people's mind of conspiracy theories.