• 제목/요약/키워드: adolescents consumers

검색결과 62건 처리시간 0.019초

외국어 상표명을 가진 국산품에 대한 청소년소비자의 인식과 태도 (Awareness and Attitudes of Adolescent Consumers toward Korean-Made Products with Brand Names of a Foreign Language)

  • 이희숙
    • 한국생활과학회지
    • /
    • 제8권3호
    • /
    • pp.535-550
    • /
    • 1999
  • The purpose of this study was to find the awareness and attitudes of adolescent consumers toward Korean-made products with brand names of a foreign language. The survey method was utilized, and 393 middle and high school students were selected. The major findings were as follows; 1) 61.2% of the respondents have not awared the trend of foreign language brand naming of Korean-made products at all. 2) The respondents have awared the trend of foreign language brand naming of Korean-made products could affact adolescents' consumption culture. 3) The attitudes toward Korean-made products with brand names of a foreign language were found to be rather negative, and the attitudes toward the trend of a foreign language brand naming of Korean-made products were found to be also rather negative.

  • PDF

의사결정나무 CART 알고리즘을 이용한 청소년 아침결식 예측 모형: 제7기 (2016-2018년) 국민건강영양조사 자료분석 (A prediction model for adolescents' skipping breakfast using the CART algorithm for decision trees: 7th (2016-2018) Korea National Health and Nutrition Examination Survey)

  • 최선아;정성석;노정옥
    • Journal of Nutrition and Health
    • /
    • 제56권3호
    • /
    • pp.300-314
    • /
    • 2023
  • 본 연구는 2016-2018년 국민건강영양조사 자료를 이용하여 청소년의 아침결식과 관련된 요인을 찾고 아침결식 예측모형을 분석하여 청소년의 아침결식 예방 교육 및 정책 수립에 기초 자료를 제공하고자 하였다. 2016-2018년 국민건강영양조사의 참여자는 총 24,269명으로 12-18세의 청소년 중 변수 결측자를 제외한 대상자는 1,024명이며, 이중 아침식사 섭취자 579명, 결식자 445명이었다. 남학생의 49.1%, 여학생의 50.9%가 아침결식자였다. 연령은 아침식사 결식군이 유의적으로 높으며, 결식군의 고등학생 비율이 높았다. 가구소득 4분위수는 아침식사 섭취군의 9.1%, 결식군의 15.4%가 '하'로 유의적인 차이를 보였다. 조사대상자의 신체적 요인은 유의적인 차이를 보이지 않았으나 체중감소를 위해 결식을 하는 경우는 아침식사 결식군의 25.3%, 섭취군의 10.4%로 유의적인 차이를 보였다. 조사대상자의 식습관과 정신건강에서 아침식사 결식군이 섭취군보다 1일 1회이상 외식횟수가 유의적으로 높았으며, 최근 1년간 1주 동안 5-7회 이상의 저녁식사 섭취빈도는 아침섭취군이 유의적으로 높았다. 또한, 아침식사 섭취군은 결식군보다 영양교육 경험이 유의적으로 높았으며, 아침식사 섭취군이 결식군보다 에너지, 단백질, 지방, 탄수화물, 식이섬유, 콜레스테롤, 비타민 A, 비타민 B1, 비타민 B2, 니아신, 비타민 C, 칼슘, 인, 나트륨, 칼륨, 철의 섭취율 및 탄수화물, 단백질, 지방의 섭취비율도 유의적으로 높았다. 아침결식 예측 모형을 도출하기 위해 CART 알고리즘을 사용한 의사결정나무 분석결과, 아침식사 섭취여부를 결정하는 주요인은 투입된 7개의 변수 중 교육수준과 영양교육 경험을 제외한 결식을 통한 체중조절, 가구소득 4분위수, 저녁식사 빈도, 연령, 외식 횟수였다. 체중조절을 위하여 결식을 하는 경우는 아침식사 결식군에서 높았다. 체중조절을 위하여 결식을 하지 않는 대상자는 가구소득 4분위수의 수준에서 소득이 '하', '중하'일 때 아침결식 비율이 높았다. 가구소득수준이 '상', '중상' 대상자의 경우는 저녁식사 빈도가 주 3-4회 이하인 경우 아침결식 비율이 높았다. 저녁식사 빈도가 주 5-7회이더라도 연령이 14.5세 초과인 경우 아침결식을 하고 있으며, 연령이 14.5세 미만인 대상자들은 외식횟수가 일 1회 이상인 경우, 주 6회 이하인 경우 아침결식을 하고 있었다. 따라서 아침결식을 감소시키기 위해서 청소년 대상의 각 그룹의 결식 주요인에 따라 올바른 체중조절 방법, 아침식사 배달, 건강정보에 대한 접근성 높이기, 아침결식과 질병과의 관련성 교육을 위한 토론수업 및 역할놀이 등과 같은 맞춤형 교육이 필요하며, 향후 청소년의 저녁식사 결식 감소 방안에 대한 연구가 추가적으로 진행되어야 하겠다.

청소년의 윤리적 소비 교육 경험과 윤리적 소비행동에 관한 연구 (A Study on Adolescents' Ethical Consumption Education Experience and Ethical Consumption Behavior)

  • 정주원
    • 한국가정과교육학회지
    • /
    • 제24권3호
    • /
    • pp.191-208
    • /
    • 2012
  • 본 연구는 청소년의 윤리적 소비교육의 실효성을 극대화할 수 있는 방안을 탐색해 보고자, 중고등학생 587명을 대상으로 가정 학교 사회에서의 윤리적 소비 교육 경험과 윤리적 소비행동에 대해 살펴보았다. 연구결과 첫째, 청소년들의 윤리적 소비 교육 경험들이 대체적으로 높지 않게 나타났으며, 이 중 학교소비자교육에 대한 교육 경험이 상대적으로 높게 나타났다. 윤리적 소비행동 영역에서는 녹색소비를 중심으로 한 미래세대를 위한 소비자교육이 많이 이루어지고 있었다. 둘째, 학교 프로그램에서는 행사 및 봉사활동에 참여함으로써, 사회 프로그램에서는 벼룩시장 참여를 통해 윤리적 소비를 많이 접하고 있었다. 그리고 인터넷을 통한 윤리적 소비 교육의 접촉 빈도가 높은 경향을 나타내고 있다. 셋째, 청소년 소비자의 윤리적 소비 행동 수준이 전반적으로 높지 않으므로, 윤리적 소비 교육이 지속적으로 행해져야 한다. 특히 동시대 인류를 위한 소비 교육이 더 요구되어진다. 넷째, 청소년 소비자의 윤리적 소비행동에 영향을 미치는 요인으로는 여성인 경우, 가정소비자교육과 학교소비자교육을 많이 받을수록, 학년이 저학년일수록 더욱 윤리적인 소비행동을 하는 것으로 나타났다. 이와 같이 가정 학교 사회에서의 윤리적 소비교육의 중요성이 나타나므로, 서로 연계하여 청소년 스스로 경험을 통해 터득할 수 있도록 실생활과 연관된 교육방법과 교육내용의 개발이 이루어져야 할 것이다.

  • PDF

청소년들 자기표현과 외모 관심에 따른 교복제품 구매행동에 관한 연구 (The Buying Behavior for School Uniforms according to Adolescents' Assertiveness and Appearance Concerns)

  • 정혜정;김하연;이유리
    • 한국의류학회지
    • /
    • 제32권5호
    • /
    • pp.777-787
    • /
    • 2008
  • The purpose of this study is to identify impacts of adolescent consumers' assertiveness and appearance concerns on their buying behaviors when they buy school uniforms. This research examined information sources and purchase evaluative criteria as related variables of clothing buying behaviors. The Internet survey was carried out to middle and high school students in Seoul. A total of 907 data were analyzed by factor analysis, frequency analysis and step-wise multiple regression analysis. The results of this study were as follows: From a result of factor analysis on adolescent consumers' assertiveness, appearance concerns and information sources and purchase evaluative criteria for buying school uniforms, each four variances showed factorial structures clearly. School uniform consumers' assertiveness and appearance concerns had significant influences on information sources and purchase evaluative criteria. Especially, an impact of conformity appearance concern was inclined to be high on information sources and purchase evaluative criteria.

여자 청소년들의 건강유해성 지각과 스키니 진 구매행동에 대한 연구 - 외모관련행동의 영향력을 중심으로 - (Female Adolescents' Awareness of Health Harmfulness and Skinny Jeans Purchasing Behavior: Focus on the Effect of Appearance-Relative Behavior)

  • 함선자;정혜정;오경화
    • 한국의류산업학회지
    • /
    • 제14권3호
    • /
    • pp.438-447
    • /
    • 2012
  • This study investigates the effects of appearance-relative behaviors of adolescent female consumers on their awareness of heath harmfulness and skinny jeans purchasing behaviors and identifies the influential variables on the wearing satisfaction of skinny jeans. A survey was carried out with middle and high school female students and 386 responses were analyzed using descriptive analysis, factor analysis, a reliability test, and regression analysis. The results of this study were as follows, 1) From the results of the factor analysis on appearance-related behaviors and clothing benefits of skinny jeans for female adolescents, each of the variance assessments clearly showed factorial structures. 2) As a result of looking at the influences of appearance-relative behaviors on the clothing benefits of skinny jeans, respondents who paid more attention to their appearance tended to consider hygiene and activity comfort less important. In addition, respondents who had higher fashion concerns tended to consider aesthetic, practicability, desired trend, and activity comfort more important. 3) Respondents who had higher fashion concerns and considered activity comfort more important among skinny jeans benefits showed a higher level of satisfaction when wearing skinny jeans. However, respondents who thought aesthetic and health hygiene more important when buying skinny jeans showed a lower level of satisfaction when wearing skinny jeans. Female adolescents showed less satisfaction when wearing skinny jeans, as they perceived harmfulness about skinny jeans more.

중학교 식생활단원 교육이 TV식품광고의 수용태도에 미치는 영향 (Effect of Nutrition-Related Education on the Acceptance of TV Food Advertisement in Middle School Students)

  • 고혜란;박명순;송미영;이정원
    • 대한지역사회영양학회지
    • /
    • 제11권1호
    • /
    • pp.108-115
    • /
    • 2006
  • This study was to investigate the effect of the education about general nutrition knowledge on the acceptance of TV food advertisements in adolescents. Twenty hours of nutrition related education in home economics classes were done during 3 months, to conveniently selected 784 first grade middle school students living in large and small cities and rural areas of Chungnam Province. The education effects were evaluated through questionnaire surveys before and after the education and their comparative analysis. Average TV watching time was $29.2\pm1.16$ hours per day, which was about one hour longer on weekends. Nearly half of the subjects watched TV mainly after 9 PM. After nutrition education, nutrition knowledge scores of total subjects were significantly increased from $7.73\pm2.16$ to $10.25\pm2.51$ with a full score of 16. Food attitude and food habit scores also significantly increased from $32.45\pm4.65$ (full score 50) to $33.93\pm4.68$ and from $36.20\pm5.70$ to $37.29\pm5.87$, respectively. The general acceptance of TV food advertisements scored $25.25\pm4.44$ (full score 40) before education and $26.90\pm4.55$ after education, which was significantly raised by the education. Acceptance scores of TV food advertisements showed significant positive relationships with the scores of nutrition knowledge, food attitudes, and food habits. In addition, TV watching time had negative relationships with nutrition knowledge, food attitudes, and food habits scores, but not with acceptance score of TV food advertisements. The above results suggested that school-based nutrition education improved slightly but significantly the attitude of accepting TV food advertisements maybe through increasing nutrition knowledge and making food attitudes and habits better. Nutrition education focused on the evaluation and acceptance of food advertisements are further needed to improve the TV food advertisement acceptance of adolescents.

대전시 일부 청소년의 외모지향성과 체형관리 실태조사 (Appearance Orientation and Body Shape Management of Adolescents in Daejeon)

  • 이가영;박주영;이준호
    • 한국지역사회생활과학회지
    • /
    • 제28권3호
    • /
    • pp.461-479
    • /
    • 2017
  • This study was to investigate the appearance orientation and body shape management of adolescents in Daejeon. A survey was performed from December 16th~28th 2015 and 355 respondents were collected for analysis. 45.9% of the subjects were middle school students, whereas 54.1% of them were high school ones. The female and high school students tended to show higher ratings in lookism tendency and interests in beauty care, whereas male and middle school students tended to show higher ratings in physical satisfaction than the others. More than 40% of the respondents perceived them fatter than the standard weight, in particular, girls and the ones with opposite-sex friend perceived them fatter than their actual conditions. On body shape satisfaction, female and high school students indicated lower satisfaction. For body shape management, 75% of the female and 40% of the male students had tried weight control. The frequency and the duration time of exercise had higher for boys than girls, and the ones with opposite-sex friend than without. For methods of weight control, girls were more likely to do diet control, whereas boys were more committed to exercise. In general, students with high appearance orientation tended to control taking snacks and fast food or did diet control for body shape management. Conclusively, continued interest and guidance, not only at home but also in school, is required for students so that they can do proper body shape management to fulfill their appearance orientation and they will improve academic performance by gaining confidence through their appearance satisfaction.

서울시내(市內) 여중고생(女中高生)의 화장품(化粧品) 소비실태(消費實態) 조사연구(調査硏究) (A Study on the Consuming Condition of Cosmetics of Female Students in Middle and High Schools)

  • 조규화;전보경
    • 패션비즈니스
    • /
    • 제4권3호
    • /
    • pp.141-155
    • /
    • 2000
  • The purpose of this study is to offer basic data to adolescents' cosmetic culture by investigating and analysing the choices made by female students who have been becoming principle consumers of cosmetics these days. Firstly, social and cultural backgrounds and concepts of N generation, and then characteristics and influencing powers of female students were reviewed. And this study also included questionnaire surveys of 500 female students in middle and high schools located in Seoul. Data were processed using a SPSS$^+$ program and analyzed by using frequency, percentage and the $X^2$-test. The major findings run as follows: Female students have the effects of spreading their words quickly and abilities of making a decision what to buy. And they accept consuming behaviors itself as a part of cultural lives. Therefore, industries have acknowledged them as new principal consumers with a powerful influence in the market. They also play an important role in active consumer as emotional generation who has distinct personalities and prefer fashion trends, changes and innovations. They show conformities with their peer groups and they also want to identify themselves with characters or stars. The cosmetic behaviors of female students relating to demographic characteristics showed a significant relation to grades, majors, school groups and places of residence. Female students have a lot of interest and knowledge about cosmetics. And they use various cosmetic products. This study demonstrated the age for using make-up for the first time has been becoming younger more and more. Recently, female adolescents tend to use face powder, lip gloss, mascara and eye shadow. It is assumed that cosmetic purchases of female students can be considered as an impulsive aspects. However, before purchases, the proportion of students having any particular cosmetic brand in mind previously has been increasing. They take into consideration skin safety, the quality of product and color, when purchasing cosmetic products.

  • PDF

서울시내(市內) 여중고생(女中高生)의 화장품(化粧品) 소비실태(消費實態) 조사연구(調査硏究) (A Study on the Consuming Condition of Cosmetics of Female Students in Middle and High Schools)

  • 조규화;전보경
    • 패션비즈니스
    • /
    • 제4권4호
    • /
    • pp.107-121
    • /
    • 2000
  • The purpose of this study is to offer basic data to adolescents' cosmetic culture by investigating and analysing the choices made by female students who have been becoming principle consumers of cosmetics these days. Firstly, social and cultural backgrounds and concepts of N generation, and then characteristics and influencing powers of female students were reviewed. And this study also included questionnaire surveys of 500 female students in middle and high schools located in Seoul. Data were processed using a SPSS$^+$ program and analyzed by using frequency, percentage and the $X^2$-test. The major findings run as follows: Female students have the effects of spreading their words quickly and abilities of making a decision what to buy. And they accept consuming behaviors itself as a part of cultural lives. Therefore, industries have acknowledged them as new principal consumers with a powerful influence in the market. They also play an important role in active consumer as emotional generation who has distinct personalities and prefer fashion trends, changes and innovations. They show conformities with their peer groups and they also want to identify themselves with characters or stars. The cosmetic behaviors of female students relating to demographic characteristics showed a significant relation to grades, majors, school groups and places of residence. Female students have a lot of interest and knowledge about cosmetics. And they use various cosmetic products. This study demonstrated the age for using make-up for the first time has been becoming younger more and more. Recently, female adolescents tend to use face powder, lip gloss, mascara and eye shadow. It is assumed that cosmetic purchases of female students can be considered as an impulsive aspects. However, before purchases, the proportion of students having any particular cosmetic brand in mind previously has been increasing. They take into consideration skin safety, the quality of product and color, when purchasing cosmetic products.

  • PDF

남녀 중학생의 과시소비경향에 관한 연구 (The Propensity for Conspicuous Consumption of Middle School Students)

  • 이은정;이형실
    • 한국가정과교육학회지
    • /
    • 제16권4호
    • /
    • pp.167-176
    • /
    • 2004
  • 본 연구에서는 남녀 중학생의 과시소비성향 수준을 알아보고 과시소비성향에 영향을 미치는 관련 변인들을 검증하여 청소년의 소비생활을 분석함으로써 청소년의 과시소비성향에 대한 실태를 파악하고. 건전한 청소년 소비문화의 형성을 위한 청소년 소비자 교육의 기초 자료를 제공하는데 그 목적이 있다. 경기도 구리시에 있는 중학교 2학년 남녀학생 530명을 대상으로 하여 얻어진 결과를 요약하면 다음과 같다. 첫째. 남녀 중학생 청소년의 과시소비성향은 중간정도로 나타났다. 과시소비성향의 하위영역인 지위인식적 과시소비성향, 브랜드지향적 과시소비성향, 수입품지향적 과시소비성향도 중간정도로 나타났으나 유행지향적 과시소비성향은 약간 높았다. 둘째, 청소년의 과시소비성향은 성별에 따라 차이가 있었다. 남학생의 과시소비성향이 여학생보다 높은 것으로 나타났다. 셋째, 청소년의 과시소비성향은 또래집단과 대중스타, 자아존중감에 의해 영향을 받는 것으로 나타났다. 청소년 소비자는 또래집단과 대중스타의 영향을 많이 받을수록, 자아존중감이 낮을수록 과시소비성향이 높았다.

  • PDF