• 한국의류학회지
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• 제31권2호
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• pp.269-279
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• 2007

The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.

• 대한가정학회지
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• 제40권2호
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• pp.39-56
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• 2002

The purpose of this study was to review criticallu the current slates of researches in the area of consumer culture and to suggest several ways in which it can be improved. After analyzing 87 articles in major journals which have published during the 1980s, 1990s, the major findings are as follows: First, the articles in this field has increased sharply in latter half of 1990s. Second, the subjects of these researches can be divided into three. They are general consumption culture(including consumption value), abnormal consumer behavior(including overconsumption, addictive buying and conspicuous consumption) and pro-environmental consumer behavior. Third, the adolescents is most frequently researched. Fourth, same as other areas the major methodology is positivistic one which focuses the survey analysis to investigate the relationships of many variables. Implications are also discussed with respect to future research.

• 한국보건간호학회지
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• 제27권3호
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• pp.592-607
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• 2013

Purpose: The purpose of this study was to examine the personal, family, and community factors that affect addictive behavior of adolescents. Methods: This study was conducted using a descriptive survey design. Subjects included 398 adolescents in three middle schools and four high schools located in three cities. Data were obtained from these subjects between July 11 and July 19, 2013 using self-report questionnaires. Analysis of the data was performed using the SPSS 19.0 program. Results: Of the participants, 62.0% were included in the non-addictive group, and 38.0% in the risk for addictive behavior group. Significant factors related to addictive behavior includes eight personal factors: alcohol consumption, sexual experience, suicidal ideation, experience of being a runaway, time spent using the smartphone, and time management skills; five family factors: physical abuse by parents, parental alcohol abuse, parental rearing attitudes [the type of rearing attitude among emotional warmth, rejection, and overprotection]; and two community factors: number of peers who practice risk behavior and relationship with peers. Conclusion: Based on the outcomes of this study, it is suggested that a school health program to decrease adolescent addictive behavior should consider personal, family, and community factors.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권2호
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• pp.626-642
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• 2018

Recently, a number of studies have drawn attention to purchasing online game items. Most of the studies are based on the assumption that consumers behave rationally. Accordingly, TRA- or value-based approaches have been mainly employed to understand the online purchases of game items. However, the purchasing behavior of consumers involves not only making rational decisions, but also making irrational decisions. Hence, their purchase behavior is affected by propensities for conspicuous consumption, impulsive consumption, and habitual consumption. Playing games can be highly addictive, and players often display such addictive behaviors. Our study explored both the rational and irrational factors in purchase behavior to understand how they are associated with purchasing game items. A total of 366 pieces of data were collected from Korean online game users through a survey. Regression analyses of the collected data showed that the behavior of buying game items was influenced not only by the intention to purchase which is a rational factor in consumption, but also by such irrational factors as habit, impulse, and ostentation which should be further emphasized in future studies.

• International Journal of Human Ecology
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• 제3권1호
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• pp.1-19
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• 2002

This paper examines internet addiction from the perspective of consumer studies. Internet addiction could be an interesting issue for consumer studies because it is a sort of consumer behavior that has drawn a lot of social concerns in rapidly informatized era. First, the paper explores the status quo of internet addiction in Korea through the analysis of a questionnaire survey. Secondly, it explains causes of internet addiction focusing on alienation in addition to personality and demographic factors. Thirdly, it describes the characteristics of the behavior of internet-addictive users clustered by internet addiction degree. Based on these descriptions and analyses, the study provides suggestions for establishing more effective consumer policies and educational programs to help limit the growth of internet addiction.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.603-614
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• 2020

본 연구는 기혼여성들의 SNS중독경향성에 대한 잠재프로파일을 분류하고, 잠재계층을 분류하는데 있어서 연령, 성인애착, 소외 두려움에 대한 외적동기, 결혼만족도의 영향력을 검증하는 데 목적이 있다. 연구대상자는 SNS를 사용하고 있는 기혼여성으로, 온라인 설문 조사를 통해 진행하였으며 총 300명의 자료가 분석에 사용 되었다. 분석 결과, 기혼여성들의 SNS중독 경향성에 대한 잠재프로파일은 3개의 집단으로 분류되었다. 3개의 집단은 '고위험군', '잠재위험군', '저위험군'으로 세 가지 하위 영역(집착 및 금단, 과잉소통과 몰입, 과도한 소비)에서 모두 점수가 높았던 '고위험군'은 전체의 24.51%를 차지하였고, 하위 영역들에서 중간 정도의 점수를 보이는 '잠재위험군'은 44.33%로 그 비율이 가장 높았다. 잠재계층 분류에 있어서 연령을 제외한 다른 모든 변인이 유의미한 영향력을 지니는 것으로 나타났다. 본 연구는 기혼여성의 SNS중독경향에 특성에 따른 집단을 구분하며 집단별 특성에 따른 상담과 교육에 방향에 대한 시사점을 제공하였으며, 이후 기혼여성의 SNS중독경향에 대한 표준화된 도구개발 등을 통해 다양한 연구 확대가 필요함에 대해 논의하였다.

• 대한가정학회지
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• 제48권1호
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• pp.67-81
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• 2010

Consumer researchers found that compulsive buying was a part of a category of compulsive consumption that was interrelated to addictive and repetitive behaviors. The present study empirically examined the co-morbidity of compulsive buying and Internet addiction among e-commerce users in terms of consumption disorders. Although the prevalence of Internet use and on-line sales remarkably increase in recent years, almost no study examines on-line compulsive buying behavior. This study explored the link between compulsive buying and Internet addiction among e-commerce users, and investigated the characteristics of on-line shoppers with respect to two forms of compulsive consumption, which were divided into compulsive buying and Internet addiction. Additionally, factors that related to compulsive buying behaviors among e-commerce users were also examined. The present research was conducted using a convenience sample of 394 young adults between the ages of 20-30, and the Faber and O'Guinn's DSCB scale and the Widyanto's Internet addiction scale (IA) were used. Confirmatory factor analyses were utilized to evaluate the structure of the DSCB and IA, and a Probit model was used to examine determinants for the compulsive buying behaviors of e-commerce users. E-commerce users were classified into four groups; high compulsion and high addiction, low compulsion and low addiction, high compulsion and low addiction, and low compulsion and high addiction. Consumers with high compulsion and high addiction spent higher amounts of money on their on-line purchases and were frequently connected with the Internet compared to the three other consumer groups. Consumers with compulsive buying behaviors were also found to have significantly greater Internet addiction tendencies than typical buyers. Compulsive buyers were more likely to engage in Internet addiction and the number of purchasing via on-line shopping mall, and had higher materialism. Policy implications and suggestions for consumer education programs were discussed.

• 한국게임학회 논문지
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• 제15권4호
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• pp.145-156
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• 2015

현재까지 모바일 게임 사용자 연구는 개별 콘텐츠의 재미, 중독성, 편의성과 같은 1차적 정서를 분석하는 차원에 머물러 있다. 그러나 스마트폰의 확산 이후 사용자들의 멀티태스킹이 보편화되면서 사용자의 게임 콘텐츠 경험은 복잡해지고 있다. 따라서 다양한 행위를 동시에 수행하는 사용자의 관점에서 모바일 게임에 대한 보다 깊이 있는 분석이 필요한 상황이다. 본 연구는 집단 감성의 관점에서 모바일 게임 사용자들의 연결된 심성 모형을 포착하고자 했다. 이를 위해 사용자들의 비의도성과 의도성을 동시에 포착할 수 있는 소셜 데이터 분석을 실시했으며, 그 결과로 서비스의 교차 소비, 정보 추천방식의 다양화, 관계 기반의 과제 경험을 주요 이슈로 제시했다.

• 벤처창업연구
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• 제8권4호
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• pp.129-144
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• 2013

우리나라 사람들의 커피에 대한 소비는 급격하게 증가해왔고 지금은 모든 연령대에서 개인의 취향에 따른 커피를 즐기는 문화가 자리잡아가고 있다. 그래서 소비자의 연령층, 기호도, 만족도에 따른 마케팅 전략이 필수인 시점이 되었다. 커피가 건강에 도움이 되는지 아니면 안 좋은지에 대한 논의는 계속되고 있지만 카페인이 주는 각성과 커피를 마실 때의 심신의 안정과 마음의 여유는 부정할 수 없는 커피가 주는 즐거움이다. 본 연구에서는 커피를 소비하는 동기를 요인 분석한 결과 웰빙소비동기, 기분전환동기, 사회적 소비동기, 습관적 소비동기, 정서적 소비동기 등의 5가지 요인으로 분류하였다. 또한 이에 따른 사람들의 소비의도 요인 분석은 정신건강적 소비의도, 중독적 소비의도, 부작용 극복 소비의도, 가격적 소비의도, 사회심리적 소비의도 등의 5가지 유형으로 분류하였다. 본 연구의 조사대상은 서울시와 경기도에 거주하는 20세 이상의 성인들을 대상으로 2013년 1월 3일부터 2월 5일까지 설문조사를 실시하였다. 총 500부의 설문지를 배부하여 450부가 회수되었고, 이들 중 설문의 응답이 불성실한 22부를 제외한 428부를 최종분석에 사용하였다. 자료의 통계처리는 SPSS Win Ver 18.0 버전을 사용하여 타당성분석, 요인분석, 신뢰성분성, 군집분석, 일원분산분석(One-Way ANOVA), 다중회귀분석 등을 실시하였다. 주요 연구가설은 다음과 같다. 첫째, 커피소비동기는 소비의도에 영향을 미칠 것이다. 둘째, 인구통계적 특성에 따라 커피소비의도의 차이가 있을 것이다. 연구결과에서 커피소비동기는 커피소비의도에 부분적으로 영향을 미치는 것으로 나타났고, 공통적으로 영향을 미치는 요인은 정서적 동기로 나타났다. 인구통계적 특성에 따른 커피소비동기 차이분석과 커피소비의도 차이분석 모두에서 연령, 직업, 학력, 및, 월평균 소득에 따라 차이가 나타났다. 사람들의 커피소비유형은 기존의 알려진 사람들의 맛 추구나 커피전문점 속성선택 결과와는 달리 인체에 미치는 건강과 효능에 관련된 요인과 정서적 안정요인이 더 높았다.

• Asian Pacific Journal of Cancer Prevention
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• 제17권11호
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• pp.5005-5009
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• 2016

Introduction: Gutkha contains harmful and carcinogenic chemicals and oral cancer caused by tobacco usage has been reported as a major preventable cause of death worldwide by the World Health Organization. The Telangana state government implemented a ban on gutkha usage starting in 2013 but how effective this ban has been remains unclear. Objectives: The objective of this study was to determine the actual impact of the gutkha ban on users and vendors. Methodology: A cross-sectional study was conducted among gutkha users and tobacco vendors in Ranga Reddy district, Telangana. Based on a pilot study the sample size was determined as 368 and 384 for users and vendors respectively. Two separate questionnaires were administered to these groups. The parameters studied mainly included knowledge regarding the ban, and its impact. Results: About 49.1% of the users were aware of the ban on gutkha. Newspapers were the main source of information regarding the ban as reported by 45.3% of users. After the ban, 29.8% of gutkha users switched to other tobacco products. Awareness of health hazards and non-availability of gutkha was the most important reason stated for quitting or reducing consumption. Conclusion: The perspective of ban when visualized from the users point of view depicted a negative impact while the vendors portrayed a positive impact. Considering the addictive potential of the ingredients of gutkha, recording the effects of the ban on regular consumers and determining whether they can still obtain the products by illicit trade, would be noteworthy for implementation of strict rules.