• Title/Summary/Keyword: actual consumption behavior

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A Survey on the Children한s Notion in Kimchi(II) - Children한s Opinions for Kimchi and Their Actual Consuming Behavior - (어린이의 김치의식에 관한 실태조사(II) - 김치섭취에 대한 의식 및 섭취실태 -)

  • Song, Yeong-Ok;Kim, Eun-Hee;Kim, Myung;Moon, Jung-Won
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.24 no.5
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    • pp.765-770
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    • 1995
  • A survey on the children's thought for kimchi intake and practical amount of kimchi consumption were conduction in April of 1995 to get basic information needed for the development of special kimchi for the children. And the effects of nutritional guidance on consumming kimchi was also investigated. Total of 1100 students in 2nd, 4th, and 6th grade from public and private elementary school participated in this survey. The eighty three percent of student think they should eat kimchi mainly because kimchi is good for the health(48.0%) and kimchi is our traditional food(31.8%). However, only 26.5% of children consume more than 5 pieces($4{\times}5cm$) of kimchi per mela and 64.5% consume less than 1~2 pieces. This shows that children's opinion(p<0.001), preference(p<0.001) and actual consumption(p<0.001) for kimchi was found to be very significant. Thus the nutritional guidance is important as much as the development of children's kimchi. Children wanted kimchi which is sweet, mild hot and not too strong in flavor. Ingredients children wanted in kimchi were pear, apple, tangerine, carrot and onion. Children's most favorite foods cooked with kimchi were stir fried kimchi rice and kimchi stew. But children did not like kimchi hamberger, pizza topped with kimchi and rice cooked with bean sprout and kimchi.

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A Study on Fashion Item Purchase Decision-Making Process of ZEPETO and Roblox of MZ Generation - Focused on Self-expression - (MZ세대의 제페토와 로블록스 패션 아이템 구매의사결정과정에 관한 연구 - 자아 표현을 중심으로 -)

  • Lee, Seowon;Kim, Nayoon;Jeon, Dabeen;Han, Yealim;Shin, Eunjung
    • Fashion & Textile Research Journal
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    • v.24 no.4
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    • pp.418-430
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    • 2022
  • This study aims to analyze consumers' purchase decision-making process of buying avatar fashion items on the Metaverse platform. Drawing on the connection between the self-expression tendency of the MZ generation and that of avatars in the Metaverse, this study uses a qualitative research method to analyze how consumers express their self-image through the appearance of their avatars. Unlike previous studies on the clothing purchase decision-making process, this study shows that purchasing and consumption behavior involve the following six stages: recognizing desire, collecting information, evaluating alternatives, making purchases, evaluating the consumption, and post-purchase action-taking. In the first stage of the purchase decision-making process, consumers' desire arises with self-image expression and confirmation. In the second stage, consumers have a high tendency to shop in the best item category. In the alternative evaluation stage, consumers tend to seek items that match their highest standard while considering their personal preferences. In the fourth stage, when making actual purchases, unplanned purchase behavior often occurs along with an active practice of alternative evaluation. In the fifth stage, the evaluation of the consumption shows that consumers achieve satisfaction by applying a style to their avatars that they are unable to try in the real world. In the last stage, consumers often use their purchases to communicate their various styles with other online consumers. Therefore, we conclude that the online purchase decision-making process differs from the offline process as it is divided into six stages.

IEEE 802.11-based Power-aware Location Tracking System (저전력을 고려한 IEEE 802.11 기반 위치 추적 시스템)

  • Son, Sang-Hyun;Baik, Jong-Chan;Baek, Yun-Ju
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37 no.7B
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    • pp.578-585
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    • 2012
  • Location tracking system through GPS and Wi-Fi is available at no additional cost in an environment of IEEE 802.11-based wireless network. It is useful for many applications in outdoor environment. However, a previous systems used for general device to tag. It is unsuitable for power aware location tracking system because general devices is more expensive and non-optimized for tracking. The hand-off method of IEEE 802.11 standard is not enough considering power consumption. This thesis analyzes the previous location tracking systems and proposes power aware system. First, we designed and implemented tag to optimize location tracking. Next, we propose low-power hand-off method and low-power behavior model in implemented tag. The proposed hand-off method resolve power problem by using the location information and behavior model minimize power consumption of tag through power-saving mode and the concept of duty cycle. To evaluating proposed methods and system performance, we perform simulations and experiments in real environment. And then, we calculate tag's power consumption based on the actual measured current consumption of each operation. In a simulation result, the proposed behavior model and hand-off method reduced about 98%, 59% than the standard's hand-off and default behavior model.

Effects of Self- and Social-Reference Point Diagnosticity Interfaces on Unbalanced Information Consumption in the Mobile News Context (자기 준거 진단 인터페이스와 사회적 준거 진단 인터페이스가 정보 편식에 미치는 영향: 모바일 뉴스를 중심으로)

  • Kang, HyeBin;Lee, Seongwon;Suh, Kil-Soo
    • Information Systems Review
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    • v.17 no.2
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    • pp.219-238
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    • 2015
  • As Internet and IT have been developed, people have been exposed to large amounts of information. So, many online information providers recommend relevant information to users to relieve an information overload. However, information recommendation which is based on the taste and preference of a user can lead to a problem of unbalanced information consumption. Prior research about online information has not investigated the side-effect of a recommendation function. This research suggests IT solutions for alleviating unbalanced information consumption behavior. Based on adaptation level theory and expectancy theory, we proposed self-reference point diagnosticity interface and social-reference point diagnosticity interface to help people to consume information following their own information consuming goal. We hypothesized positive impacts of these two interfaces on the self-awareness about information consuming pattern. And we predicted that self-awareness has a positive impact on the motivation and actual behavior to conform the ideal information consuming pattern which the user sets. Laboratory experiment was executed as a research method. As a result, the self-reference diagnosticity interface leaded to higher self-awareness and mitigated the unbalanced information consumption. But, the social-reference diagnosticity interface and the motivation to improve the information consuming behavior had no significant results. Academic and practical implications are discussed.

A Study on the Actual Condition of Using Low-priced Cosmetics and on the Purchasing Behavior in Female Undergraduates (여대생들의 저가 화장품에 대한 사용실태 및 구매행동에 관한 연구)

  • Kim, Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.37 no.2
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    • pp.177-189
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    • 2011
  • Women starts to make up after high school graduation. They have low economic power. But they select cosmetics by themselves and have high demand. Therefore, they can be major customers of low-priced cosmetics and it can be regarded as independent cosmetics market. Thus, this study analyzes the purchasing propensity of lowpriced cosmetics in female undergraduates, who are main targets of low-priced cosmetics, satisfies the more customers desire through further segmenting the targets, suggests a continuous developmental plan for low-priced cosmetics through securing potential customers and segmenting market, and analyzes and typologizes female undergraduates lifestyle. The aim is to grasp the actual condition of using the low-priced cosmetics and the satisfaction with purchase, and to utilize it as basic date of inducing right consumption culture of female undergraduates. For this study, 305 reliable questionnaires are analyzed from the total 320 questionnaires and spss win 15.0 program was used. The results were as follows. About 90.1 percent of female undergraduates had experience using low-priced cosmetics and standard of priority selection was the quality of low-priced cosmetics. The main reason not to use was low price image.

The Effect of the Consumption Monitoring Inaccuracy by Vision on Kimbab Intake and Satiety Rate (시각에 의한 식이 섭취 모니터링의 부정확성이 김밥 섭취량과 포만도에 미치는 영향)

  • Chang, Un-Jae;Jung, Eun-Young;Suh, Hyung-Joo;Kim, Jin-Man;Hong, In-Sun
    • Korean Journal of Community Nutrition
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    • v.13 no.2
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    • pp.237-243
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    • 2008
  • It was examined whether altering vision would influence food intake through consumption monitoring and whether this would be reflected in consumption estimate and satiety. The experiment was designed in two visibility levels: 1) an accurate visual cue (bowl covered with wrap) vs 2) a biased visual cue (bowl covered with foil). Thirty three female college students participated in this study. The subjects ate Kimbab in the lab once a week for 2 weeks. They were served 24 pieces of Kimbab in a bowl covered either with wrap or foil. The results showed that the actual Kimbab intake from the bowl covered with foil was significantly lower than the test using wrap ($13.4{\pm}3.3$ pieces vs $15.0{\pm}3.8$ pieces, p < 0.05). And there were no significant differences from the cognitive Kimbab intake between the tests with foil and wrap. However, the satiety rate of Kimbab in a bowl covered with foil was significantly higher than that with wrap at 1 hour and 2 hour after the Kimbab eaten (p < 0.05). Less consumed cases were recognized by subjects due to the inaccuracy during the consumption monitoring process. This result revealed that vision influences not only eating behavior but also subjective feelings of satiety after meal. In conclusion, the consumption monitoring by visual cues can play an important role in food intake and satiety rate.

Effects of Workplace Alcohol-related Environment on Drinking Behaviors among Female Employees (여성 직장인의 음주행동에 영향을 미치는 요인)

  • Jun, Hyun-Jin;Chung, Sul-Ki
    • Korean Journal of Health Education and Promotion
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    • v.25 no.3
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    • pp.21-43
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    • 2008
  • Objective: This study aimed to understand workplace drinking environment on drinking behaviors among female employees and thereby attempt to lay a ground for future prevention of drinking problems triggered by workplace environment. For the purposes of the study, variables related to drinking behavior and the actual conditions of female employees were explored. And the study examined the effects of individual and environmental factors on drinking behavior. Methods: The sample included 400 female and male employees in enterprises and organizations located in the metropolitan area of Korea. An in-depth interview was conducted to explore workplace variables related to female drinking, and a self-administered questionnaire was conducted to examine the relationship between workplace variables and drinking behaviors (alcohol consumption, risky drinking, and binge drinking frequencies). Results: Major findings of the study are as follows: First, positive function of drinking and drinking culture at workplace and the pressure to drink were derived from in-depth interviews. Second, 47.2% of female employees were current drinkers and 20.4% were risky drinkers. Third, drinking norms and attitude at workplace, influence of peer group, and drinking culture at workplace were found to be predictive factors of harmful drinking. Fourth, drinking expectancy and drinking norms and attitude at the workplace were found to influence drinking binge frequencies. Conclusion: The study indicates the importance of the workplace environmental factors in female employee's drinking behavior, and addresses the need for interventions geared toward changing the workplace environment regarding alcohol use.

The Difference of Price Zone Evaluation According to Type of Consumer and Purchasing Behavior

  • KIm, Jung-Won
    • Fashion & Textile Research Journal
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    • v.4 no.6
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    • pp.517-523
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    • 2002
  • This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.

The Role of Nostalgia in Self-congruence Consumption (자아일치 소비에 대한 노스탤지어의 역할)

  • Kim, Dong Kyu;Chun, Seungwoo;Park, Joon Woo;Hwang, Chunduk
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.373-381
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    • 2016
  • This study examined the interaction of nostalgia and self-congruence on consumer behavior. We proposed that nostalgia make consumers' brand attitude and purchase intention more positive when the level of congruence between the brand and consumer's ideal self-image is high, irregardless of the level of actual self congruence. 283 middle-aged people participated and 2(nostalgia: stimuli vs. control) X 2(ideal self-congruence: high vs. low) between subject design is used. The result showed the interaction effect of nostalgia and ideal self congruence. Nostalgia-primed (vs. control) participants reported higher brand attitude and purchase intention to the ideal self-congruent brand. Finally the theoretcal and practical implications and limitations of this study are discussed.

Reduced-mass Adaptive TMD for Tall Buildings Damping

  • Weber, Felix;Huber, Peter;Spensberger, Simon;Distl, Johann;Braun, Christian
    • International Journal of High-Rise Buildings
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    • v.8 no.2
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    • pp.117-123
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    • 2019
  • Tall buildings are prone to wind-induced vibrations due to their slenderness whereby peak structural accelerations may be higher than the recommended maximum value. The common countermeasure is the installation of a tuned mass damper (TMD) near the highest occupied floor. Due to the extremely large modal mass of tall buildings and because of the narrow to broad band type of wind excitation the TMD mass may become inacceptable large - in extreme cases up to 2000 metric tons. It is therefore a need to develop more efficient TMD concepts which provide the same damping to the building but with reduced mass. The adaptive TMD concept described in this paper represents a solution to this problem. Frequency and damping of the adaptive TMD are controlled in real-time by semi-active oil dampers according to the actual structural acceleration. The resulting enhanced TMD efficiency allows reducing its mass by up to 20% compared to the classical passive TMD. The adaptive TMD system is fully fail-safe thanks to a smart valve system of the semi-active oil dampers. In contrast to active TMD solutions the adaptive TMD is unconditionally stable and its power consumption on the order of 1 kW is negligible small as controllable oil dampers are semi-active devices. The adaptive TMD with reduced mass, stable behavior and lowest power consumption is therefore a preferable and cost saving damping tool for tall buildings.