• Title/Summary/Keyword: acceptance intention

Search Result 1,089, Processing Time 0.025 seconds

Determinants of the Unification Tax Acceptance and Persuasion Strategy (통일세 수용의 선행 요인과 메시지 유형별 설득 효과에 대한 연구)

  • Kim, Haeyoung;Shin, Myoung-Hwan
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.9
    • /
    • pp.22-39
    • /
    • 2016
  • How to obtain the financial resources has not been sufficiently addressed, although the unification of Korea incurs enormous cost. This study explains what tax payers of Korea think with regard to the unification tax which is a contradictory issue as a financial resource. The authors analyzed demographic factors, an initial attitude to unification and tax system, and the degree of knowledge as independent variables affecting the intention to pay the unification tax. Furthermore, through the prospect theory, the authors found out how the attitudes of tax payers change by providing them with different messages according to whether they support or oppose the unification tax. The results showed that a group who are male, a group who are old, and a group with high income tend to support the unification and the unification tax more than others. And the results presents that a group who has more interests in both the unification and the unification tax and a group who has more knowledge about the unification and the tax system have more willingness to pay the unification tax than others. In addition, with regard to the persuasive effect of distinct message types, a message which conceals the cost of attitude change was demonstrated to be more effective than a message which emphasizes the benefit.

An Empirical Study of the Effect of Perceived Risk upon Intention to LBS Use (위치기반서비스 이용에 대한 인지된 위험의 영향 연구)

  • Kim, Sang Min;Lee, Ji-Eun;Park, Chankwon
    • Journal of Digital Convergence
    • /
    • v.12 no.12
    • /
    • pp.119-127
    • /
    • 2014
  • As the disclosure of privacy information has grown steadily, concerns about mobile services based on the personal information also increased. We aspired to reveal factors influencing the use of Location-Based services(LBS) App and analyse how the perceived risk affected between these factors and the use of LBS App. Results showed that usefulness and social influence influenced on the use of LBS App. We also found that the group who highly recognized the perceived risk was highly affected by usefulness and the group who lowly recognized the perceived risk was highly affected by social influence. Findings show that the company's strategy should be different depending on the level of consumers' perceived risk.

Factors Affecting Information Protection Efforts for Preventing Deviant Behavior of Adolescent in Cyber Space (사이버 일탈행위 예방을 위한 개인 정보보호 노력의 영향요인 연구)

  • Um, Myoungyong;Park, Jin-Hee;Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
    • /
    • v.8 no.5
    • /
    • pp.31-41
    • /
    • 2005
  • The purpose of this study is to identify the determinants of planned behavior of adolescent, toward information security and cyber crime prevention. A survey methodology was used to investigate a proposed model of influence, and regression analysis was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that the intention to actively participate in information security and cyber crime prevention is mostly influenced by the fear for cyber crime and the perceived usefulness of information security and cyber crime prevention activity. In addition, it was found that the perceived easy of use for information-security related ICT skill, fear for cyber crime, and social norm for information security influence the level of usefulness, but that the prior experience with information leaking was statistically insignificant factor to the level of usefulness and fear for crime. Useful suggestions for promoting information security and cyber crime prevention are also provided.

  • PDF

The Effect of the SNS service and personal characteristics on Participation Intention (SNS 서비스특성과 개인특성이 참여의도에 미치는 영향)

  • Oh, Duk-Shin;Lee, Sin-Bok;An, Ki-Hun;Moon, Jun-Hwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.17 no.3
    • /
    • pp.243-258
    • /
    • 2017
  • Recently, Due to advances in smart-phones and mobile devices, the use of SNS is increasing in recent years. Online networking is building new paradigms in terms of creating personal needs. Along with the nature of mobile devices, it is expected to have a lot of impact on SNS service participation. The study focused on the effect of SNS on SNS participation and ease of use of social characteristics and ease of use of SNS. A survey was conducted on a survey of SNS users and analyzed the data through the structural equations. The study found that the study of social networking was statistically significant in terms of the intent of identifying the usefulness of SNS and ease of use and ease of use.

Factors Affecting Students' Satisfaction Level in Computer Classes Offered as Extracurricular Activities in Commercial High Schools (컴퓨터 특기적성 교육의 만족도 영향요인 탐색 : 상업계 고등학교 학습자를 중심으로)

  • Kim, Mi-Ryang;Shin, Hyun-Deok
    • The Journal of Korean Association of Computer Education
    • /
    • v.8 no.4
    • /
    • pp.37-47
    • /
    • 2005
  • Teaching ICT skills in extracurricular activity classes of commercial high school helps to bridge the digital divide of the students at the minimum cost, and gives them a chance of getting ICT-related licenses. The purpose of this study is to identify the determinants of satisfaction and planned behavior toward computer classes, offered as extracurricular activities in commercial high schools. A survey methodology was used to investigate a proposed model of influence, and regression analysis was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that the intention to participate in the class is mostly influenced by the expected social effect, individual impact and playfulness from the class. In addition, it was found that the learning environment influences the level of playfulness and social effect, and that the contents quality has some impact on the level of the ease of study and playfulness. Useful suggestions for promoting computer classes as extracurricular activities in commercial high schools are also provided.

  • PDF

The Relationship between Adoption of Innovation and Diffusing Intention for ICT Convergency Industry among Farmers (농업인의 혁신기술 수용 및 저항 요인과 농식품 ICT 융복합사업 확산의도와의 관계)

  • Kim, Deok-Hyeon;Hwang, In-Taek;Lee, Seung-Hyun
    • Journal of Agricultural Extension & Community Development
    • /
    • v.22 no.1
    • /
    • pp.43-54
    • /
    • 2015
  • This study explored the effects of adoption of innovation and resistant attitude on farmers' perspectives and also was deigned for developing prompt spread of ICT and facilitating stronghold support center in the convergence agricultural field. To closely examine the variation for exploitation intent of stronghold support center in the ICT convergence agriculture, 110 farmers who had experienced introduction for ICT hybrid environmental control system were participated in the study using the questionnaire. The results revealed the several findings. Firstly, there was no significant differences between the self-efficacy such as confidence of application technology for farmers and adoption of innovative technique (p=.075). Secondly, suitability of using ICT hybrid environmental control system showed a significant difference in the adoption of innovation (p=2.750) while complexity of using ICT hybrid environmental control system indicated the negative effects on the adoption of innovation (p=3.591). Thirdly, introduction cost of ICT hybrid environmental control system showed the negative effects in the adoption of innovation (p=2.278), whereas adoption of innovation indicated a significant difference in the stronghold support center in the convergence agricultural field (p=5.500). Finally, resistance of ICT adoption of innovative technique revealed the negative effects on the stronghold support center in the ICT convergence agriculture. This study, therefore, demonstrated that educational assistance for acquiring ICT technique, suggestion of influences for productivity, and development for skills were needed to extend ICT convergence technology. Additionally, the study indicated the strategies related with promotion as well as ways of minimizing introduction cost.

Problem Based Learning : New teaching and learning strategy in nursing education (문제중심학습방법 (Problem Based Learning : PBL) : 간호교육에 있어서의 새로운 학습방법)

  • Kim Hee-Soon
    • The Journal of Korean Academic Society of Nursing Education
    • /
    • v.3
    • /
    • pp.26-33
    • /
    • 1997
  • Problem-Based Learning(PBL) is at the forefront of educational reform. The acceptance of PBL as an educational approach with wide application represents a major change in thinking about educational processes and their relationships to the wider community. In 1969, PBL as a method was introduced at the Medical School of McMaster University in Hamilton, Canada. The most important advantages in PBL are acquiring knowledge that can be retrieved and applied, learning to learn(self-directed learning) and learning to analyze and solve Problems. PBL is widely used within the sector where it had its origin, namely health profession education. A generally accepted starting point in the development of a problem-based curriculum is the set of professional competencies of future graduates, which describe the typical problems professionals have to deal with. Formulating learning objectives highly depends on the format and content of the presented problems. Contrary to that, in a classic course in higher education, it is customary that teachers express objectives in a compulsory subject matter. Curricula which advocate problem-based learning generally use case studies in the form of paper cases, simulations and real patients with the intention of stimulating classroom discussion of clinical and basic science concepts within a problem-solving framework. One goal of using paper cases is to stimulate the learning of basic science within a clinical situation. Through self-directed study the students solve problems and explore the psycho-social dimensions within the cases. The general outcome based on the program evaluation research of PBL is that PBL students respond positively about the learning experience. In summary, PBL is a curriculum design and a teaching/learning strategy which simultaneously develops higher order thinking and disciplinary knowledge bases and skills by placing students in the active role of practitioners(or problem solvers) confronted with a situation(ill-structured problem) which reflects the real world.

  • PDF

Effects of a Social Support Group on Burden and Well-being of Mothers of Developmentally Delayed Children (사회적 지지모임이 발달지연아 어머니의 부담과 안녕에 미치는 영향)

  • 오가실
    • Journal of Korean Academy of Nursing
    • /
    • v.27 no.2
    • /
    • pp.389-400
    • /
    • 1997
  • This study examined the effects of group social support on the reduction of burden and increase in well-being of mothers of developmentally delayed children. The research used a one group pre-pose experimental design. The independent variable in the experiment was group social support. Two series of 4-weekly meetings for group social support were conducted by the researcher with the intention of developing a self-help group. The dependent variables were burden and well-being. Well-being was operationalized as physical symptoms and quality of life. Thirty mothers of developmentally delayed infants from the rehabilitation center of a medical center participated in the study. Data were collected by interviews and a self-administered questionnaire. The mean age of the subjects was 29.9 years. Changes of the dependent variables between pre and post tests were compared using the t-test. Even though there was a slight improvement in the scores for the dependent variables, they were not statistically significant. The items, "I resent my baby". "I feel angry about my interactions with my baby", "I feel guilty in my relationship with my baby" showed a significant decrease in burden score and were statistically significant. Symptoms of loneliness, constipation, anxiety, restlessness were less and feeling of happiness was greater after participation in the group social support, than on the pretest. The mothers showed emotional instability and frustrations during the group sessions but their reactions in general were positive. Emotional support, stress management and information provided were identified as the most valuable content of the sessions. However, participation was not active due to the mother's denial, delayed acceptance and /or avoidance of their infants' problems. It can be seen that group social support for the mothers with developmentally delayed children should be provided after infancy when the mothers have time to accept their children's conditions and are ready to receive support. The use of comprehensive instruments which measure burden in both families and mothers needs to be developed for future research.

  • PDF

A study on Design of Capacity for Landing and Floating Solar Power Plant : The Case of Chonnam Province in Korea (육상 및 수상태양광 용량설계에 관한 연구 : 전남사례를 중심으로)

  • Lee, Sook-Hee;Moon, Chae-Joo;Chang, Young-Hak;Jung, Moon-Seon
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.13 no.1
    • /
    • pp.35-44
    • /
    • 2018
  • Korea government aims to generate 20 percent of its electricity with clean, renewable energy by 2030, while reducing its reliance on fossil fuel and nuclear power plants. Technically, solar energy has resource potential that far exceeds the entire global energy demand. Solar energy industry has experienced phenomenal growth in recent years due to both technological improvements resulting in cost reductions and government policies for renewable energy development and utilization. Even though solar power generation has several advantages over other forms of electricity generation, the major problem is the requirement of land which is scarcely available in the local site and its cost. This study analyzes the available capacity of landing and floating solar plants for the case of chonnam province in korea. The results of design capacity show about 7.5GW for landing and 1.5GW for floating solar power plant. Also, with a purpose to comprehend intention-behaviour gap about acceptance of solar community, the solutions are suggested.

A Study on Preference Attribute of Smart Learning for SMEs Work-Place Learning Innovation (중소기업의 직무교육 혁신을 위한 스마트러닝 선호 속성에 관한 연구)

  • Lee, Jung-Hwan;Chang, Hyun-Joon;Han, Yeong-Do
    • Journal of Korea Technology Innovation Society
    • /
    • v.14 no.3
    • /
    • pp.647-663
    • /
    • 2011
  • Company's interest in the work place training and investment has been growing continuously because the talent of human resource is the competitiveness itself in the knowledge based society. However, corporate training programs mainly have focused on large companies and SMEs despite the economic business volume have been treated too lightly so far. This paper regards corporate training programs with one of the methods for SMEs innovation and proposes the smart learning in the smart device diffusion. Concretely, this paper analyzes the utilization intention, each attribute and level in smart learning characteristics using conjoint analysis. The result shows that SMEs have positive response for smart learning acceptance and SMEs consider significantly the usage fee type and location with the difference between regular employee and administrator. Specially, interactive communication and customized contents are preferred in the training type. Smart learning can be used as strategic means in supporting the value innovation and enhancing the absorptive capacity in SMEs innovation process.

  • PDF