The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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The Effect of the SNS service and personal characteristics on Participation Intention

SNS 서비스특성과 개인특성이 참여의도에 미치는 영향

  • 오덕신 (삼육대학교 경영정보시스템학과) ;
  • 이신복 (단국대학교 교양학부) ;
  • 안기훈 (경희대학교 일반대학원 경영학과) ;
  • 문준환 (서강대학교 일반대학원 경영학과)
  • Received : 2017.02.27
  • Accepted : 2017.06.09
  • Published : 2017.06.30
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Abstract

Recently, Due to advances in smart-phones and mobile devices, the use of SNS is increasing in recent years. Online networking is building new paradigms in terms of creating personal needs. Along with the nature of mobile devices, it is expected to have a lot of impact on SNS service participation. The study focused on the effect of SNS on SNS participation and ease of use of social characteristics and ease of use of SNS. A survey was conducted on a survey of SNS users and analyzed the data through the structural equations. The study found that the study of social networking was statistically significant in terms of the intent of identifying the usefulness of SNS and ease of use and ease of use.

최근 스마트폰과 각종 모바일 기기의 발달로 인해 SNS의 이용이 증가하고 있다. 개인의 욕구 표현과 관계형성에 있어 온라인상에서 SNS가 새로운 패러다임을 구축해 나가고 있다. 이와 함께 모바일 기기의 특성으로 인해 SNS 서비스 참여에 많은 영향을 미칠 것으로 예상된다. 이에 본 연구는 SNS의 서비스, 개인특성이 유용성과 이용용이성을 매개로 SNS 참여의도에 미치는 영향을 실증적으로 살펴보았다. SNS 이용자를 대상으로 설문조사를 실시하였고 구조방정식을 통하여 자료를 분석하였다. 분석결과 본 연구는 SNS의 서비스, 개인특성이 유용성과 이용용이성을 매개로 참여의도에 통계적으로 유의한 영향을 미치고 있음을 확인할 수 있었다.

Keywords

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