• Title/Summary/Keyword: Youth play

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The Effect of Advertising Models' Characteristics of Hallyu Cosmetics on Brand Personality and Brand Attitude: Focused on Chinese Consumers (한류 화장품 광고모델의 특성이 브랜드 개성과 브랜드 태도에 미치는 영향 - 중국 소비자를 중심으로 -)

  • Wang, Lei;Lee, Jin Hwa
    • Fashion & Textile Research Journal
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    • v.20 no.5
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    • pp.495-508
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    • 2018
  • The purpose of this study is to analyze the effect of characteristics of advertising model on brand personality and the effect of brand personality on brand attitude; and analyze whether the characteristics of the advertising model have a direct effect on the brand attitude or indirectly through the brand personality. A survey was conducted from August 10, 2017 until August 31, 2017, and 400 respondents' survey results were analyzed. For data analysis, SPSS 23.0 was utilized to perform descriptive statistics, factor analysis, t-test, and regression analysis. As a result, five brand personality factors were derived, which are aesthetics, safety/expertise, sophistication, pro-environment, youth, respectively. For advertising model characteristics, seven factors were derived, which are credibility, visibility, attractiveness, expertise, similarity, likeability, and familiarity, respectively. This study investigated the relationship between characteristics of cosmetics advertising model, brand personality, and brand attitude. Brand personality does not play a mediating role between advertising model's characteristics and brand attitude. Advertising model's characteristics have a direct effect on the brand attitude. Consequently, Cosmetics companies should recognize the importance of the characteristics of advertising model and implement the marketing strategy by carefully selecting the advertising model so that consumers can relate the characteristics of advertisement model to the brand attitude which will ultimately lead to positive evaluation of the brand.

The Long Term Mediating Effects of Self-regulated Learning in the Relationships among the Perceptions of Middle School Students on the Democratic Attitude of Parenting and their Relationships with Teachers, and their Self-esteem (중학생이 지각한 부모의 민주적 양육태도 및 교사와의 관계가 자아존중감에 미치는 효과에서 자기조절학습능력의 장기적 매개효과 분석)

  • Kim, Hyunjin
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.30-40
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    • 2017
  • The purpose of this study is to analyze the long term mediating effects of Self-regulated Learning(SRL) in the Relationships among the Perceptions of Middle School Students on the Democratic Attitude of Parenting(DAP) and their Relationships with Teachers(RT), and their Self-esteem(SE). The data sources were from the first (2010) and the third (2012) Korean Children & Youth Panel Survey(KCYPS). As a result, first, the perceived DAP had significant effects on the students' SE both directly and indirectly through SRL. Second, the perception on RT had indirect effects on their SE mediated by SRL. Third, this pattern in first year continued in two-year-later-SE. This study implies that DAP, RT, and SRL play important roles in the continuous development of adolescents' self-esteem.

Recognition of professionals and staff in roles of the central, district, and municipal Healthy Family Centers (건강가정지원센터에 대한 전문가 및 실무자의 역할인식 조사연구 -중앙, 광역(시.도), 시.군.구 센터를 구분하여-)

  • Chang, Jin-Kyung;Oh, Jea-Eun;Han, Eun-Joo;Ryu, Jin-A;Won, So-Yeun
    • Journal of the Korean Home Economics Association
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    • v.44 no.10
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    • pp.21-34
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    • 2006
  • The purpose of this study is to define the roles of the central, district, and municipal Healthy Family Support Centers in order to establish their individual identities. Two hundred twenty-five 225 subjects were surveyed with a questionnaire about the role of each Healthy Family Support Center. The subjects of this study were professors, public officials and staff who were in charged of the Healthy Family Support Centers. This study revealed the following results. First, the central Healthy Family Support Center should playa supportive role to develop and propagate a variety of programs which can be used for the clients in the district and municipal Healthy Family Support Centers. Second, roles of the district Healthy Family Support Center are highly recognized not only for their supportive role in activating municipal Healthy Family Centers but also for their publicity role in them. Finally, the most necessary role of the municipal Healthy Family Support Center is to manage family counseling and family education. In order to accomplish the roles of each Healthy Family Support Center, the mutual relationship among central, district, and municipal Healthy Family Support Centers should be horizontal. Moreover, district Healthy Family Support Centers should be promptly established in order to enable for the central Center to play its roles properly.

Visual Representation in Glam Style under the Influence of Andy Warhol

  • Kim, Hyun-Soo;Sooyeon Hahn;Yang, Sook-Hi
    • The International Journal of Costume Culture
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    • v.5 no.1
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    • pp.1-13
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    • 2002
  • The purpose of this study is to illuminate the relations between Pop Art and pop music, which formed a serious coupling loop in an identical cultural background. Also this study intends to set up a position of visualized sexual identity as it Points out the conceptional characteristics of glam, a subculture outside mainstream, which includes the matters of sexual minorities such as homosexuality and bisexuality under the influence of the aesthetic and philosophical composition by Andy Warhol. In conjunction herewith, we explore the visual representation of glam style focusing on the influence of Warhol. The classification and explanation about the visual representation of glam style under the influence of Warhol are practised by distinguishing as denotative representation and connotative representation. For the denotative representation shown in the glum style, first, the discordant images were put together by bricolage, then adapted into the new dramatic symbol of youth. Second, through a visually androgynous style a subversion of sex for symbols of sexuality and gender was represented. Third, the factitiveness as a weird display and fallacy is shown from boisterous make-up and unisex sかling in theatricality and put-ons, featuring artificiality, assemblage and unnaturality. And the connaotative representation shown in glum inglam style, first, glam style implies its experimental nature which attempts to break down boundaries between masculinity and femininity, homosexuality and heterosex-uality. Second, the bricolage in sequin and other discordant elements have connotative meanings as sensuality and excessiveness. Third, mixing various style as sexual play shows ironic visual images, in accordance with Superior Theory and Discord Theory.

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A Study on Stage Costume of Shakespeare's "The Tempest" - Focusing on the Color Symbolism - (셰익스피어의 "The Tempest" 무대의상(舞臺衣裳) 연구(硏究) - 색채(色彩) 상징성(象徵性)을 중심(中心)으로 -)

  • Cho, Eun-Hee;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.5 no.2
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    • pp.149-166
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    • 2001
  • The purpose of this study was illumination of the stage costume by applying the study of a subject of human expression, which establishes identity of dramatic characters. This study was conducted by referring a variety of theses, an extensive national and international literature. The color symbolism that is depicted in Shakespeare‘s work manifests the transition period of old days, which was influenced by the Renaissance and the Religious Reformation. And color preferences and the meanings I attach to them in his play, definitely reveal the Middle Ages Christian way of thinking which was obsessively dominated their mind. I also determine that the color preferences and use in Elizabeth Era also distinctively separate the social status, which were also influenced by its social conditions. Besides this, colors that were depicted in Shakespeare's work also shown many similarities from Italian Commedia dell‘arte, which were in vogue all over the Europe. Customary color symbolisms which from natural color experiences were also applied in "The Tempest". "The Tempest" was presented on the first day of November in 1611 for the first time. Following this, many plays and films have been produced in foreign countries and Korea. With an analysis of "The Tempest", costume designs for Miranda and Ferdinanad were illustrated at the end. The costumes for Miranda and Ferdinand were mainly considered to express pure love and vigorous youth of two lovers, symbolizing the image of the theme love, forgiveness, and reconciliation.

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A study on parent-children relation influences on Internet excess utility of adolescent in Digital period (디지털 시대 부모 - 자녀관계가 청소년의 인터넷 과다사용에 미치는 영향)

  • Lee, Young-Joo
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.103-111
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    • 2011
  • This study parent-children relationship with the youth of the Internet was to evaluate the impact on. Internet excess utility of adolescents was to influence the, and how we received its relation the influence. This study distinguished their patent-children relation according to the violence and non-interference level and Internet excess utility contains an everyday life problem, we can not do the work to plan, the excess Internet usage, and the complications of the another person. This distinguished with genernal, potent risk, high risk category. The result was as follows: First, potent risk and high risk category appeared in the parent-children relation to be the no- interference. This means that parent-children relation has an influence on internet excess utility of adolescent. Second, the role of parents is important to reduce internet utility of adolescent, and it must understand so that the development stage is careful. We need the supply for adolescent with play and experience program development which can enjoy the leisure culture. We need internet poisoning expert training and the treatment must be achieved with the counselling to be continuous to problem adolescents.

The Effects of Toys Related to Literacy and Parent-child Relational Factors on Language Abilities According to Socioeconomic Status (저소득.일반 가정 영유아의 언어능력에 영향을 미치는 언어관련 놀잇감 및 부모-자녀 관계 관련변인 연구)

  • Kim, Myoung-Soon;Kim, Gil-Sook;Son, Seung-Hee;Yoo, Jung-Yeun;Lee, Min-Joo;Lee, Yun-Seon;Cho, Hang-Rin;Han, Chan-Hee
    • Korean Journal of Child Studies
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    • v.31 no.4
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    • pp.61-74
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    • 2010
  • The present study sought to examine parent-child relational factors associated with young child's language abilities according to socioeconomic status. To do so, the survey responses of 2,269 parents of 0- to 5- year-olds, taken from research on the Actual Condition of Korean Children and Youth were analyzed. The results were as follows : (1) Low-income families had significantly fewer toys related to literacy than middle and upper-income families. (2) There were fewer instances of parent-child play interactions as well as lower scores of parenting styles and beliefs in low-income families than in middle and upper-income families. (3) Although there was no difference in terms of language abilities from 0- to 1-year-old children according to socioeconomic status, 2-, 3-, 4- and 5-year-old children from low-income families exhibited significantly lower language scores than children from middle- and upper-income families. (4) Toys related to literacy and parent-child relational factors were positively related to children's language abilities. (5) It can be further argued that toys related to literacy and parent-child relational factors clearly predict children's language abilities.

The Relationship between Symptoms of Posttraumatic Stress Disorder and Addictive Use of Mobile Phone in Bullies of School Violence (학교폭력 가해자에서 외상후 스트레스 증후군의 증상과 휴대폰 중독적 사용과의 관계)

  • Seo, Ji-Yeong;Park, Chul-Soo;Kim, Bong-Jo;Cha, Bo-Seok;Lee, Cheol-Soon;Lee, So-Jin
    • Anxiety and mood
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    • v.8 no.2
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    • pp.127-132
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    • 2012
  • Objective : This study aims to investigate the relationship between addictive mobile phone use and post-traumatic stress disorder (PTSD) symptoms in bullies who experienced school violence. Methods : The study subjects consisted of 97 adolescents in The Foundation for Preventing Youth Violence after school violence. The participants conducted self-report questionnaire for addictive mobile phone use and Impacted Event Scale-revised-Korean version (IES-R-K). Partial correlation and multiple logistic regressions were performed. Results : The scores related to addictive mobile phone use were correlated with total score (r=0.21, p=0.04), avoidance score (r=0.21, p=0.04) and intrusive score (r=0.26, p=0.01) related to PTSD symptoms on the IES-R-K. Intrusive score related to PTSD symptoms on the IES-R-K were significant risk factor for addictive mobile phone use (O.R=1.25, 95% CI=1.12-1.39). Conclusion : This data supports that PTSD intrusive symptoms could be predictable factor of addictive mobile phone use. An appropriate intervention about PTSD symptoms might play a useful role in preventing addictive mobile phone use in bullies of school violence.

A Systematic Review of School-bullying Interventions for Children and Adolescents in Korea (국내 학령기 아동·청소년 대상 집단따돌림 중재에 관한 체계적 문헌고찰)

  • Hwang, Ji-Hye;Seok, Yoonhee;Park, Hyo Gyeong;Lee, Ji Yeon
    • Perspectives in Nursing Science
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    • v.17 no.1
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    • pp.12-27
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    • 2020
  • Purpose: Bullying is a global problem, and various programs are under way to prevent it. The purpose of this study was to review school bullying interventions for Korean school-age children and adolescents. Methods: Online databases such as RISS, KISS, DBpia, NDSL and KMBASE were searched, identifying 32 intervention studies published from January 2009 to November 2018. Results: Thirty-two intervention studies were identified: 23 included school bullying prevention and 9 included school bullying treatment for victims or youth at high risk for bullying. The main purpose of preventive intervention was to decrease the bystander's attitude toward group bullying and treatment program was to improve the psychosocial adaptation of bullying victims. The school bullying interventions varied from group counseling, social skills training, art therapy, bibliotherapy using role-play, game & activities. Classroom environment variables and self-esteem, peer-related variables improved significantly after the school bullying prevention programs and school bullying treatment programs, respectively. Conclusion: There is potential for enhancing the outcomes of the behavioral, interpersonal psychological variable. Integrated interventions considering the individuality, gender and physical health of children and adolescents will also be needed. However, a rigorous study design is required to compensate for the methodological limitations.

Analysis of Courtyard in Middle Schools - For Public Middle School in Ulsan - (중학교 중정 공간 분석 - 울산광역시 공립 중학교를 대상으로 -)

  • Kim, Hyeon-Mi;Lee, Yong-Hwan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.18 no.3
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    • pp.28-38
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    • 2019
  • For students and staff members who spend long periods of time in school, schools must meet a variety of needs such as learning, rest, experience, exchange, play, culture, meeting, and meals. The purpose of this study is to provide basic data aim at improving the school environment by investigating and analyzing the characteristics of middle school students'. For this purpose, the theoretical data collection : case studies and questionnaires, were conducted to analyze the correlation between student's activities and the space utilization of the school. First of all, a questionnaire survey was conducted on 301 middle school students in Ulsan. The t-test and ANOVA analysis were conducted on the questionnaire results to examine whether there was any difference in the perception of school space. The analysis showed significant correlation between interaction with school space according to the characteristics of students' activities. However, there are problems such as the use of space for various.