• Title/Summary/Keyword: Work Context

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The Effect of the Context Awareness Value on the Smartphone Adopter' Advertising Attitude (스마트폰광고 이용자의 광고태도에 영향을 미치는 상황인지가치에 관한 연구)

  • Yang, Chang-Gyu;Lee, Eui-Bang;Huang, Yunchu
    • Journal of Intelligence and Information Systems
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    • v.19 no.3
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    • pp.73-91
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    • 2013
  • Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

Formation of Resilience in the Context of Volunteer Activities Using Information and Communications Technology

  • Lazarenko, NataLiia;Sabat, Nataliia;Sabat, Nadiia;Sylenko, Nadiia;Rundong, Wang;Duchenko, Anna;Shuppe, Liudmyla
    • International Journal of Computer Science & Network Security
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    • v.22 no.6
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    • pp.374-381
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    • 2022
  • The article identifies and theoretically substantiates the trends of national resilience in the context of establishing the security of the country and its civilizational subjectivity. The strategy of development of the pedagogical university in the conditions of European integration into the European educational and scientific space based on certain characterological features of the personality of the volunteer in the context of allocation of personal resilience is developed. The analysis of both external and internal challenges and threats to the civilization of the country needs to be understood in the context of economic, socio-political, legal, military-political, spiritual-cultural, educational-scientific and network-information resilience. The concepts of "national resilience" and "national security" are quite close - at first glance, even identical. However, a deeper understanding clarifies the differences: national security is a state of protection of the country identity and its very existence, the realization of its national interests. In turn, resilience is a fairly effective strategy and a fundamental guarantee of national security. At the same time, it is extremely important to understand that both national security as a state and national resilience as a strategy are only means of achieving and developing a strong and humanistic civilizational subjectivity of the country. After all, such subjectivity opens for citizens the opportunity for development, dignified self-realization and a proper life. The restructuring of the volunteer's motivational sphere is due to the dominance of such leading motives, which are focused mainly on maintaining and restoring health, which leads to distorted meaningful life goals: isolation, alienation, passivity, inertia, reduced activity, limited communication, etc. The characteristics of relatively stable human behavior include several primary and secondary properties. The primary (relevant) properties include patience, trust, hope, faith, confidence, determination, perseverance, and love; the secondary - punctuality, neatness, obedience, honesty, loyalty, justice, diligence, thrift, accuracy, conscientiousness, obligation, etc. The restructuring of the volunteer's motivational sphere is due to the dominance of such leading motives, which are focused mainly on maintaining and restoring health, which leads to distorted meaningful life goals: isolation, alienation, passivity, inertia, reduced activity, limited communication, etc. The characteristics of relatively stable human behavior include several primary and secondary properties. The primary (relevant) properties include patience, trust, hope, faith, confidence, determination, perseverance, and love; the secondary - punctuality, neatness, obedience, honesty, loyalty, justice, diligence, thrift, accuracy, conscientiousness, obligation, etc. The use of information and communication technologies in volunteering will contribute to the formation of resilience traits in the structure of personality formation. Directly to the personal traits of resilience should be included methodological competencies, which include methodological knowledge, skills and abilities (ability to define ultimate and intermediate goals, plan, conduct and analyze knowledge, establish and implement interdisciplinary links with disciplines of medical-psychological-pedagogical cycles, etc.). All these competencies form the professional resilience of the volunteer.

Quality of Nursing Work Life Scale-Korean: Validity and Reliability (간호사의 직장생활의 질 측정도구-한국어판: 타당도와 신뢰도)

  • Kim, Insook;Choi, Hyoungshim;Yim, Yeongyi;Won, Seonae;Kim, Jungwoo;Lee, Sanga
    • Korean Journal of Adult Nursing
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    • v.28 no.6
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    • pp.646-658
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    • 2016
  • Purpose: The aim of this study was to test the validity and reliability of the Korean version of the Quality of Nursing Work Life (QNWL-K) scale. The scale measures the reported quality of the nurse' work life among Korean nurses. Methods: The QNWL-K was developed through forward-backward translation techniques. An internal consistency reliability and construct validity using exploratory analysis were conducted using SPSS/WIN (21.0). Survey data were collected from 309 nurses who worked in two tertiary hospitals, four general hospitals, and two hospitals in Seoul and Gyeonggi, South Korea. Results: Factor analysis results of the revised QWNL-K demonstrated that it has a four-factor structure (work context, support systems for home/work life, work design, and staffing) that supports construct validity. Factor loadings of the 36 items ranged from .30~.77. The QNWL-K showed reliable internal consistency from Cronbach's ${\alpha}$ for the total scale of .93. Conclusion: The findings support that the QNWL-K has satisfactory construct validity and is a reliable measure of nursing work life in Korea.

An Efficient and Easy Discretizing Method for the Treatment of Noise Factors in Robust Design

  • Lanzotti, Antonio;Vanacore, Amalia
    • International Journal of Quality Innovation
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    • v.8 no.3
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    • pp.188-197
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    • 2007
  • In this work, an efficient and easy statistical method to find an equivalent discrete distribution for a continuous random variable (r.v.) is proposed. The proposed method is illustrated by applying it to the treatment of the anthropometrical noise factors in the context of Robust Ergonomic Design.

Research of Integrated System Design Process for Concurrency Design Activity (동시적 업무수행을 위한 통합된 시스템 설계 프로세스 연구)

  • Kim Jin-Hoon;Park Young-Won
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.141-152
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    • 2004
  • This study describes process and method to establish concurrent and/or sequential schedule planning for the system design process of the EIA632 standard. For this purpose, the study suggest Process and method that are context analysis of standard process, interface definition from activity decomposition, integration of related activities, and definition of concurrent and/or sequential work flow. The proposed process and method will contribute to minimize time loss that is emerged from activities iteration.

An Integrated Approach to Teaching and Learning College Mathematics

  • Ahuja, Om P.;Jahangiri, Jay M.
    • Research in Mathematical Education
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    • v.7 no.1
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    • pp.11-24
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    • 2003
  • The key features of our integrated approach to teaching and loaming college mathematics include interactive and discussion-based teaching, small group work, computer as a tool, problem solving approach, open approach, mathematics in context, emphasis on mathematical thinking and creativity, and writing/communicating about mathematics. In this paper we report a few examples to illustrate the type of problems we use in our integrated approach.

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Making Sense of Drawn Models for Operations of Fractions Involving Mixed Numbers

  • Noh, Jihwa
    • East Asian mathematical journal
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    • v.34 no.2
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    • pp.203-217
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    • 2018
  • This study examined preservice elementary teachers' patterns and tendencies in thinking of drawn models of multiplication with fractions. In particular, it investigated preservice elementary teachers' work in a context where they were asked to select among drawn models for symbolic expressions illustrating multiplication with non-whole number fractions including a mixed number. Preservice teachers' interpretations of fraction multiplication used in interpreting different types of drawn models were analysed-both quantitatively and qualitatively. Findings and implications are discussed and further research is suggested.

Development of data analysis and experiment evaluation supporting system(DAEXESS) (실험데이타 분석 및 평가지원시스템(DAEXESS) 개발)

  • 이현철;오인석;심봉식
    • Journal of the Ergonomics Society of Korea
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    • v.16 no.1
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    • pp.119-126
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    • 1997
  • Most of human factors experiments in nuclear industry domain produe lots of experimental data, thus much time is reauired to analyze the data. DAEXESS was developed to reduce resource demands necessary for the analysis work through systematic data analysis requirements and automated data processing based on computer technology. Physilolgical data, human behavior recording data, system log data and verbal protocl can be collected, synthesized and easily analyzed with with respect to time domain in DAEXESS so that analyser is able to look into inte- grated information on operating context. DAEXESS assists analyser to carry out qualitative and quantitative data analysis easily.

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Inhomogeneous Poisson Intensity Estimation via Information Projections onto Wavelet Subspaces

  • Kim, Woo-Chul;Koo, Ja-Yong
    • Journal of the Korean Statistical Society
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    • v.31 no.3
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    • pp.343-357
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    • 2002
  • This paper proposes a method for producing smooth and positive estimates of the intensity function of an inhomogeneous Poisson process based on the shrinkage of wavelet coefficients of the observed counts. The information projection is used in conjunction with the level-dependent thresholds to yield smooth and positive estimates. This work is motivated by and demonstrated within the context of a problem involving gamma-ray burst data in astronomy. Simulation results are also presented in order to show the performance of the information projection estimators.

COINCIDENCE POINT RESULTS FOR (𝜙, 𝜓)-WEAK CONTRACTIVE MAPPINGS IN CONE 2-METRIC SPACES

  • Islam, Ziaul;Sarwar, Muhammad;Tunc, Cemil
    • Honam Mathematical Journal
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    • v.43 no.2
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    • pp.305-323
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    • 2021
  • In the present paper, utilizing (𝜙, 𝜓)-weak contractive conditions, unique fixed point and some coincidence point results have been studied in the context of cone 2- metric spaces. Also, our obtained results generalize some results from cone metric space to cone 2-metric space. For the authenticity of the presented work, a non trivial example is also provided.