• 한국조리학회지
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• 제15권2호
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• pp.322-337
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• 2009

본 연구는 DINESERV 품질이 고객 만족, 재방문 의도, 구전 의도에 미치는 각각의 영향 관계를 알아보고자 하였다. 아울러, DINESERV 품질과 재방문 의도간에 고객 만족의 매개효과를 알아보고, DINESERV 품질과 구전 의도 간의 고객 만족의 매개효과를 알아보고자 하였다. 조사는 전주지역의 27개 한식당에 방문한 고객을 대상으로 실시하였고, 총 428부를 분석에 사용하였으며, SPSS와 AMOS 16.0을 사용하여 2단계 분석법을 실시하였다. 분석결과, DINESERV의 잠재요인 중 서비스접점, 분위기 그리고 음식품질이 고객만족에 유의한 영향을 미치는 것으로 나타났고, DINESERV 품질과 재방문 의도간의 영향 관계는 유의하지 않았으며, DINESERV의 잠재요인 중 편리성이 구전의도에 유의한 영향을 미치는 것으로 나타났다. 또한, 고객 만족은 재방문 의도와 구전 의도에 각각 유의한 영향을 미치는 것으로 나타났다. 아울러 서비스 접점, 분위기, 음식 품질은 고객 만족의 매개효과에 의해 재방문 의도와 구전 의도에 간접적으로 영향을 미치는 것으로 나타났다.

• 한국조리학회지
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• 제24권1호
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• pp.151-163
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• 2018

Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

• 경영과정보연구
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• 제22권
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.157-166
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• 2020

본 연구는 코스닥(KOSDAQ)에 상장된 총 1,358개의 기업 이름을 대상으로 의미와 내부구조를 분류하고 형태론적인 특성을 고찰한 기술적 연구이다. 어원적 측면에서 코스닥 기업 이름의 가장 큰 특성은 영어의 독점적 지위와 한국식 영어 조어로 밝혀졌다. 특히 코스닥 기업 이름의 경우 한국어 요소만 참여한 것은 20%에 불과하고 나머지는 외국어 요소가 참여하는데, 그중 영어 요소가 관여한 것이 전체의 76%로, 영어의 독점적 지위가 확인되었다. 형태 구조 면에서 합성어와 축약어, 축약 합성어가 90%에 달하는데, 영어 원단어의 형태적 특성과 무관하게 축약어가 많이 사용되고, 같은 단어라도 여러 형태로 축약되어 참여하는 형태를 보인다. 접두사나 접미사, 결합형등 영어의 의존형태소들도 자유롭게 독립어로 활용된다. 이것은 이들이 영어에서 차용된 것이 아니라 한국어에서 생성된 단어라는 것을 보여주는 것으로, 한국식 영어라는 것을 보여주는 것이다.

• 과학교육연구지
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• 제46권1호
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• pp.109-120
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• 2022

분수 나눗셈에서는 실세계 상황에서 식을 찾는 과정과 역으로 식에 맞는 상황을 만드는 과정, 나눗셈식을 해결하는 방법과 표준 알고리즘의 정당화 과정 등이 중요하면서도 이해하기 어려운 학습 내용이다. 본 연구에서는 예비교사들의 분수 나눗셈식에 맞는 문장제 만들기와 문장제 해결에 이용한 방법을 분석하였다. 초등 예비교사들은 피제수가 제수보다 작은 분수 나눗셈에서 그 반대인 경우보다 문장제 만들기에 어려움을 가지고 있었고, 문장제 만들기에서도 전형적인 오류를 나타내었다. 문장제 해결에서는 문제 상황에 따라 이용한 방법에 차이가 나타났다. 본 연구를 통해 예비교사 교육과정에서 분수 나눗셈 지도에 관한 지도 방법의 재고와 학년 간 반응 결과의 차이를 고려할 때 예비교사들의 '교수와 내용에 관한 지식'의 형성 과정에 관한 분석이 이루어질 필요가 있다.

• 지식경영연구
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• 제12권1호
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• pp.53-76
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• 2011

This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

• 한국조경학회지
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• 제19권1호
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• pp.99-121
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• 1991

A purpose of this study is to identify the concept formation and classify the diverse concepts which related to Kyoung(景) in the Classical Korean Poems(Chong, Chol(鄭澈, 1536-1593), Pak, Inno(朴仁老, 1561-1642), Yun Sondo(尹善道, 1587-1671) on the Yi dynasty period and to construct the direction of the use of that concepts in the future. The results were as follows ; The type of landscape concept was 9 types and had the following frequencies in order ; Kyoung(景)(3), Pung-Kyoung(風景)(2), Kyoung-Chi(景致)(2), Yeo-Kyoung(麗景), Cheong-Kyoung(淸景), Jin-Kyoung(眞景)(1), Mo-Kyoung(暮景)(1), Ka-Kyoung(佳景)(1), Kyoung-Mul(景物). Types of landscape concepts in Yi dynasty period were classified into 9 according to the many characteristics ; personal situations, faith, religion, confucianism in the specific time of Yi dynasty. The most popular type of landscape concepts in general was Kyoung(景). The word, "Pung-Kyoung(風景)" was used in expressing personal thoughts and feelings in one's recollection in terms of landscape elements. The word, "Mo-Kyoung(暮 景)" was used in expressing specific time and the dejection in one's heart in that time. The words, "yeo-Kyoung(麗景)" and "Ka-Kyoung(佳 景)" was used in expressing the landscape elements. The nine concepts had a grest deal to do with defining and perpetuating a personal characteristics, the place and landscape elements, and a society's character in the Yi dynasty period.ty's character in the Yi dynasty period.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.433-440
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• 2021

This study aims at testing word-of-mouth (WOM) by mediating positive and negative perceptions of purchase intention on low-cost carriers (LCC) flights in Indonesia. One of the communications mixes that airlines can carry out is WOM. WOM is a form of communication between passengers after using a flight. The formation of a positive perception of WOM is expected by airlines. If a positive perception of WOM has formed, a purchase intention will arise. The study population included LCC flight passengers in Indonesia, involving 387 respondents. For indicators and variables, validity and reliability tests were conducted using CFA, CR, and AVE tools. Sampling locations were Soekarno-Hatta and Kualanamu airports. Sample collection was obtained through purposive sampling, and the analytical tool used was structural equation modeling (SEM) with Lisrel. The results showed that WOM influenced purchase intention through positive and negative perceptions of WOM. It can be seen that a positive perception of WOM has a direct effect, while a negative perception of WOM has the opposite effect. In conclusion, the mediation of perceptions influences purchase intention, whether it in the same direction or the opposite ones. To conclude, WOM is an antecedent for it influences purchase intention.

• 한국식생활문화학회지
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• 제21권5호
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• pp.536-540
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• 2006

The purposes of this study were 1) to analyze the correlation between Word-of-Mouth(WOM) message sender credibility and WOM effect and 2) to analyze the differences of WOM message sender creadibility and WOM effect in off-line and on-line WOM communication. The messages were created as a form of scenario for this study. Respondents were asked to evaluate the message sender credibility and predict WOM behaviors after reading given scenario. The questionnaires were distributed to 200 customers and a total of 175 questionnaires were used for analysis(87.5%). The statistical analysis was conducted using SPSS Win(12.0) for descriptive analysis, paired t-test, factor analysis, correlation analysis. The positive off-line WOM message sender was considered as more credible(p<.001) than on-line WOM message sender. 'Message sender credibility' is correlated with 'attitude formation' in both channels, but 'reliable' factor of 'credibility' variable is not significantly correlated with 'attitude change'.

• 한국영어학회지:영어학
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• 제3권2호
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• pp.211-231
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• 2003

The study of English words in terms of etymology has a long history, going back over 110 years since Murray et al. (1884). Scholars have therefore had lots of time to gather all kind of information on the origin of English words. In fact, Modern English is the product of a long and complex process of historical developments from a great diversity of sources. The origins and development of English words meaning ‘a vessel for washing, a bath or a toilet’ are traced from Old English to the twentieth century in this paper in terms of the semantic and/or conceptual categories of the words with their particular senses. We conclude this paper with a brief discussion of how the teaching of English words can give some feedback to both teachers and students under the circumstances of English education in Korea and/or how we come to a better understanding of this charming field of English etymology in its own right.