• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.679-687
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• 2020

본 연구의 목적은 BNC 어휘목록과 2015 교육부 기본 어휘를 중심으로 EBS 연계교재와 대학 수능시험의 어휘를 분석하고자 한다. 어휘점유율과 빈도를 분석하기 위해서 AntWordProfiler 어휘 분석프로그램이 사용되었다. 결과를 보면, 2020 EBS 수능 영어 듣기와 읽기 연계 교재는 각각 BNC 3,000 단어와 4,000 단어를 가지고 약 95%를 이해할 수 있다는 것을 보여준다. 그러나 EBS 듣기와 읽기 교재의 98%의 단어를 이해하기 위해서는 각각 4,000과 8,000 단어가 필요하다는 것을 알 수 있다. 다른 한편으로 2020 수능영어시험 듣기와 읽기의 95%를 이해하기위해서는 각각 2,000과 4,000 단어가 요구되며, 98%의 경우에는 추가적으로 4,000과 7,000의 단어가 필요하다. 결과적으로 EBS 연계교재가 대입수능영어시험보다 더 많은 어휘의 양을 요구한다는 것을 알 수 있다.

• Journal of Sport and Applied Science
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• 제7권2호
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• 정보과학회 논문지
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• 제43권4호
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• pp.430-436
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• 2016

형태소 분석시 나타나는 고유명사나 신조어 등의 미등록어에 대한 처리는 다양한 도메인의 문서 처리에 필수적이다. 이 논문에서는 3단계 확률 기반 형태소 분석에서 미등록어를 분리하고 태깅하기 위한 방법을 제시한다. 이 방법은 고유명사나 일반명사와 같은 개방어 뒤에 붙는 다양한 접미사를 분석하여 미등록 개방어를 추정할 수 있도록 했다. 이를 위해 형태소 품사 부착 말뭉치에서 자동으로 접미사 패턴을 학습하고, 확률 기반 형태소 분석에 맞도록 미등록 개방어의 분리 및 태깅 확률을 계산하는 방법을 제시하였다. 실험 결과, 제안한 방법은 새로운 미등록 용어가 많이 나오는 문서에서 미등록어 처리 성능을 크게 향상시켰다.

• 한국의류학회지
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• 제31권4호
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• pp.574-583
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• 2007

This study aimed to look into the features of the hair beauty service components and the effects of these elements on customer satisfaction and word-of-mouth intention. Subjects were 20's-40's women and survey methods such as frequency analysis, t-test, ANOVA, factor analysis, reliability analysis, and regression analysis were used. Results were as follows: First, hair beauty service were composed of eight factors such as facilities of hair beauty salon, employee's kindness, amusement facilities, light refreshments, guidance to a process of hair style, keeping service for personal belongings, reservation service, and customer management. Second, the effects on customer satisfaction was significantly affected by facilities of hair beauty salon, employee's kindness, guidance to a process of hair style, customer management, keeping service for personal belongings, light refreshments. Third, customer satisfaction with hair beauty service affected the word-of-mouth intention.

• 한국멀티미디어학회논문지
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• 제24권1호
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• pp.106-116
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• 2021

To increase the quality of the system in the subjective-type question grading and document classification, we need the paragraph detection. But it is not easy because it is accompanied by semantic analysis. Many researches on the paragraph detection solve the detection problem using the word based clustering method. However, the word based method can not use the order and dependency relation between words. This paper suggests the paragraph detection system using syntactic-semantic relation between words with the Korean syntactic-semantic analysis. This system is the hybrid system of word based, concept based, and syntactic-semantic tree based detection. The experiment result of the system shows it has the better result than the word based system. This system will be utilized in Korean subjective question grading and document classification.

• 디지털융복합연구
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• 제19권10호
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• pp.221-227
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• 2021

본 논문에서는 버티컬 무소음 마우스 10,000건에 대한 웹크롤링을 통해 수집된 정형화된 데이터셋을 Word2Vec을 이용하여 단어 간 유사도분석을 시행하고 컴퓨터공학과 대학생 92명에게 5일 동안 제시된 상품을 사용하게 하고 자가보고식 설문 분석을 시행하도록 하였다. 설문 분석은 서술식 형태로 수집하여 단어빈도 분석과 단어 간 유사도분석에서 추출된 상위 50개 단어를 제시하고 선택하는 방식으로 이루어졌다. 전자상거래 사용자 상품평 유사도 분석결과 내용 중 클릭 키워드에 대한 장점으로 통증(.985), 디자인(.963)가 분석되었으며 단점은 가볍다(.952), 적응(.948)이었다. 서술식 빈도분석에서는 버티컬(123개), 통증(118개)이 가장 많이 선택 되었으며 장/단점 유사단어를 선택에 해당되는 장점에서는 버티컬(83개), 통증(75개) 선택 되었으며 단점에서는 적응(89개), 버튼(72개)이었다. 따라서 본 연구에서 적용한 방식을 상품기획 프로세스의 신상품 개발 및 기존 상품의 검토 전략으로 반영 시 중견기업, 중소기업의 의사결정자와 상품기획자는 의사결정에 중대한 자료로 활용 할 수 있을 것으로 기대된다.

• 한국의류산업학회지
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• 제9권4호
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• pp.431-440
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• 2007

The study of the awareness on DM, the degree of satisfaction, and intention of word-of-mouth has found that when the confidence factor is stressed, intention of word-of-mouth is seen to rise, and when the perception factor is placed emphasis on, intention of word-of-mouth is also seen to be on the rise. The 790 questionnaires collected were analyzed by frequency, factor analysis, confidence degree, and regression analysis. This means that the higher the degree of satisfaction by means of the recognition, attention, trust of DM advertisement, the relationship reenforcement of DM advertisement and transmission of information is, the higher intention of word-of-mouth is. Beauty art business is characteristic of visits being connected with sales. The awareness has an effect on the degree satisfaction, and it affects intention of word-of-mouth. Therefore, it is thought that Beauty art business requires systematic, analytic and unique DM advertisement.

• 대한산업공학회지
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• 제40권1호
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• pp.18-33
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• 2014

A Word is the smallest unit for text analysis, and the premise behind most text-mining algorithms is that the words in given documents can be perfectly recognized. However, the newly coined words, spelling and spacing errors, and domain adaptation problems make it difficult to recognize words correctly. To make matters worse, obtaining a sufficient amount of training data that can be used in any situation is not only unrealistic but also inefficient. Therefore, an automatical word extraction method which does not require a training process is desperately needed. WordRank, the most widely used unsupervised word extraction algorithm for Chinese and Japanese, shows a poor word extraction performance in Korean due to different language structures. In this paper, we first discuss why WordRank has a poor performance in Korean, and propose a customized WordRank algorithm for Korean, named KR-WordRank, by considering its linguistic characteristics and by improving the robustness to noise in text documents. Experiment results show that the performance of KR-WordRank is significantly better than that of the original WordRank in Korean. In addition, it is found that not only can our proposed algorithm extract proper words but also identify candidate keywords for an effective document summarization.

• 유통과학연구
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• 제18권3호
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• pp.77-85
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• 2020

Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic word-of-mouth (e-WOM) information and communication on product awareness risks, benefits, and word-of-mouth (WOM) impacts on restaurant consumers. Research design, data, and methodology: The analysis was conducted on a valid questionnaire of 425 menu product consumers. The survey was conducted for two months in March 2019. The collected data was analyzed using SPSS and hierarchical regression analysis was applied. Results: It did empirical research on the reciprocal casual relations to online and the existing word-of-mouth communication that have to be preceded to understand characteristics of online word-of-mouth communication for the purpose of this study. The result is summarized as follows. First, the online word-of-mouth (e-WOM) effect on product recognition risk shows the statistically significant effect of information sender characteristics, information recipient characteristics, and online word-of-mouth (e-WOM) communication on product recognition risk. Second, the influence of online word-of-mouth (e-WOM) on product risk benefits shows that the information sender characteristics, the information receiver characteristics, and online communications have a statistically significant effect on product risk benefits. Third, online word of mouth risk recognition had a statistically significant effect on word of mouth acceptance. Fourth, online risk benefit had a statistically significant positive effect on word of mouth (WOM) effect. Conclusions: The communication between online word of mouth (e-WOM) sender and recipient had a positive influence on the product evaluation and attitude change in the foodservice industry, and the word-of-mouth (WOM) effect affected financial and non-financial performance. The results mentioned above indicated that the communication between the sender of the information and the receiver of the information had a positive effect on the product evaluation and attitude change of the menu consumer, and the word-of-mouth (WOM) result affected the financial. Therefore, the online word-of-mouth (e-WOM) effect has a positive effect on the word-of-mouth (WOM) effect of menu products when performed simultaneously and positively between the information sender and the information receiver.

• 비교문화연구
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• 제33권
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• pp.359-384
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• 2013

There is linguistic phenomenon that Korean syllable, morpheme and word are substituted with Chinese Character. These phenomenon is called Chinese Character Borrowing, the Chinese character used here is called Borrowed Chinese Character. Whereas borrowing Chinese character in Chinese is used for borrowing only sound for different word, borrowing Chinese character in Korean is used for assigning new meaning. Hence, by borrowing Chinese character in Korean, a syllable which had no meaning originally get new meaning, morpheme and word meaning has changed. At advertisement and campaign, Chinese Character Borrowing has lots of linguistical advantage such as visual immediacy, effectiveness of meaning expression. However, there are number of cases found that violate grammar rule and word constitution practice by Chinese Character Borrowing. For this reason, Chinese Character Borrowing has the problem polluting Korean along with another foreign words. Thus, this paper focus on study Chinese Character Borrowing phenomenon in Korean, and analysis its effectiveness and impact in Korean. In addition, analysis the problem of Borrowed chinese Character, and suggestion several alternative for right use of Korean is followed.