• 한국정보시스템학회지:정보시스템연구
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• 제24권1호
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• pp.1-25
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• 2015

Social Network Service (SNS) has been played an important role in the life with the expansion of the modern technology in the cellular communication. More knowledge and understanding should be inevitable even if companies have taken advantage of SNS through word of mouth as one of the new paradigm. In most cases the crucial benefit or peculiarity of SNS has been overlooked because only general aspects of SNS have been applied in the online situation. As a result of this, same paradigm has been considered in reality as SNS was just used one of the marketing tools. However, essential aspects of SNS were investigated to see the relation of usage intention and word of mouth in this study. The hypothesis of the effect of continuous intention of the usage, trust and word of mouth was made and reviewed statistically. The statistical analysis showed there was significant among relationship, context, perceived service quality and continuous intention of the usage. In addition to that, self-expression, relationship, perceived service quality and trust were significant. Finally the continuous intention of the usage and word of mouth was significant as well. Based on this study, SNS provided by the companies could be effective to the customers in terms of word of mouth while different trend was shown in terms of trust.

• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.105-121
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• 2019

Purpose One of the reasons for the expansion of information systems in the enterprise is the increased efficiency of data analysis. In particular, the rapidly increasing data types which are complex and unstructured such as video, voice, images, and conversations in and out of social networks. The purpose of this study is the customer needs analysis from customer voices, ie, text data, in the web environment.. Design/methodology/approach As previous study results, the word frequency of the sentence is extracted as a word that interprets the sentence has better affects than frequency analysis. In this study, we applied the TF-IDF method, which extracts important keywords in real sentences, not the TF method, which is a word extraction technique that expresses sentences with simple frequency only, in Korean language research. We visualized the two techniques by cluster analysis and describe the difference. Findings TF technique and TF-IDF technique are applied for Korean natural language processing, the research showed the value from frequency analysis technique to semantic analysis and it is expected to change the technique by Korean language processing researcher.

• 한국지능시스템학회논문지
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• 제23권4호
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• pp.317-324
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• 2013

트위터 감성 분석은 트윗글의 감성을 긍정과 부정으로 분류하는 작업이다. 이 연구에서는 SentiWordNet(SWN) 감성 사전에 기반한 트윗글 감성 분석을 다룬다. SWN은 전체 영어 단어에 대해 단어의 의미별로 긍정, 부정의 감성 강도를 저장해 둔 감성 사전이다. 기존 SWN 기반 감성 분석 연구들은 문서에 출현하는 각 용어의 감성을 SWN으로부터 결정한 다음 이를 바탕으로 문서 전체의 감성을 결정하였는데, 그 방법들이 매우 다양하다. 예를 들어, 한 용어의 감성 결정 시 해당 용어의 SWN 내 의미별 긍정, 부정 감성 강도 차이들의 평균을 계산하거나 긍정과 부정 각각의 감성 강도 평균 혹은 최대값을 구하기도 하며, 문서 전체의 감성을 결정하는 경우에도 문서 내 용어들의 감성 값들에 대해 평균 혹은 최대값을 취하기도 하였다. 또한 SWN 내 형용사, 동사, 명사, 부사의 품사 집합 전체 혹은 특정 부분집합에 대해 위의 감성 결정 작업을 적용하기도 한다. 이처럼 기존 연구에서는 SWN 기반의 다양한 감성 자질 추출 절차가 시도되고 있으나 이들 자질 추출 기법 전반에 대한 성능 비교 연구는 찾기 힘들다. 이 연구에서는 SWN을 트위터 감성 분석에 활용하는 다양한 방법들을 일반화하는 절차들을 소개하고 각 방법들의 성능 비교 및 분석 결과를 제시한다.

• 복식
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• 제65권6호
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• pp.25-35
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• 2015

The purpose of this study is to investigate the characteristics of members and communities that have significant influence in the online fashion community through their word-of-mouth activities. In order to identify the influence and the diffusion of word-of-mouth in fashion community, the study selected one online fashion community. Then, the study sorted the online posts and comments made on fashion information and put them into the matrix form to perform social network analysis. The result of the analysis is as follows: First, the fashion community network used in the study has many active members that relay information very quickly. Average time for information diffusion is very short, taking only one or two days in most cases. Second, the influence of word-of-mouth is led by key information produced from only a few members. The number of influential members account for less than 20% of the total number of community members, which indicate high level of degree centrality. The diffusion of word-of-mouth is led by even fewer members, which represent high level of betweenness centrality, compared to the case of degree centrality. Third, component characteristic shares similar information with about 70% of all members being linked to maximize information influence and diffusion. Fourth, a node with high degree centrality and betweenness centrality shares similar interests, presenting strain effect to particular information. Specially, members with high betweenness centrality show similar interests with members of high degree centrality. The members with high betweenness centrality also help expansion of related information by actively commenting on posts. The result of this research emphasizes the necessity of creation and management of network to efficiently convey fashion information by identifying key members with high level of information influence and diffusion to enhance the outcome of online word-of-mouth.

• 한국의류산업학회지
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• 제18권3호
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• pp.317-326
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• 2016

The main purposes of this study were to segment Chinese consumers who purchase fashion products through internet commerce according to internet shopping values, to compare their online word-of-mouth acceptance and dissemination behavior, and to examine the demographic characteristics and purchase behavior of the segments. 715 questionnaires were collected through internet survey from January $19^{th}$ to March $16^{th}$, 2015 and a total of 488 were used for the final data analysis. The respondents were twenty to thirty nine years old men and women living in all over China. Hedonic and utilitarian shopping values were identified through factor analysis and based on the shopping values, the respondents were categorized into four groups-ambivalent shopping value group, hedonic shopping value group, utilitarian shopping value group and indifferent group. Among these groups, there were significant differences in terms of online word-of-mouth acceptance as well as dissemination level and motivation. In overall, ambivalent shopping value group showed high online word-of-mouth acceptance as well as dissemination motivation. The groups also showed significant differences in clothing selection criteria, frequently purchased internet shopping sites, online clothing shopping frequency and information sources. The groups also differed in terms of age, residential area, education level, occupation and income. However, there were no significant differences in gender and marital status among the groups.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제8권3호
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• pp.109-114
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• 2019

기존 표절 탐지 시스템은 형태소 분석을 기반으로 공통 단어의 빈도수를 이용해 문서의 유사도를 측정한다. 그러나 주제가 같아 유사 단어가 많이 쓰인 경우, 문장 단위로 일부만 발췌 표절한 경우, 그리고 조사와 어미의 유사성이 있는 경우는 공통 단어의 빈도수만으로는 정확한 유사도를 측정하는데 한계가 있다. 따라서 본 논문에서는 공통 단어 빈도수 기반의 유사도 측정 외에 문장 유사도와 어절 유사도를 추가적으로 측정해 유사도의 정확성을 높일 수 있는 표절 탐지 시스템을 설계하고 구현하였다. 실험 결과, 문장 유사도를 측정함으로써 문장 단위로 표절이 이루어진 경우를 발견할 수 있었고, 어절 유사도를 추가로 측정함으로써 부분표절이 일어난 경우라도 조사나 어미까지 그대로 사용한 표절의 경우 등을 발견할 수 있었다.

• Journal of Information Processing Systems
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• 제18권4호
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• pp.549-561
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• 2022

In the Khmer writing system, the Khmer script is the official letter of Cambodia, written from left to right without a space separator; it is complicated and requires more analysis studies. Without clear standard guidelines, a space separator in the Khmer language is used inconsistently and informally to separate words in sentences. Therefore, a segmented method should be discussed with the combination of the future Khmer natural language processing (NLP) to define the appropriate rule for Khmer sentences. The critical process in NLP with the capability of extensive data language analysis necessitates applying in this scenario. One of the essential components in Khmer language processing is how to split the word into a series of sentences and count the words used in the sentences. Currently, Microsoft Word cannot count Khmer words correctly. So, this study presents a systematic library to segment Khmer phrases using the bi-directional maximal matching (BiMM) method to address these problematic constraints. In the BiMM algorithm, the paper focuses on the Bidirectional implementation of forward maximal matching (FMM) and backward maximal matching (BMM) to improve word segmentation accuracy. A digital or prefix tree of data structure algorithm, also known as a trie, enhances the segmentation accuracy procedure by finding the children of each word parent node. The accuracy of BiMM is higher than using FMM or BMM independently; moreover, the proposed approach improves dictionary structures and reduces the number of errors. The result of this study can reduce the error by 8.57% compared to FMM and BFF algorithms with 94,807 Khmer words.

• 재활복지공학회논문지
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• 제11권1호
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• pp.15-20
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• 2017

본 연구의 목적은 키워드에 대한 동시출현단어 분석을 사용하여 RESNA의 보조공학 저널의 연구 동향을 반영하는 지적구조를 파악하고 연구주제 영역의 구성을 제시하는데 있다. 이를 위해 Web of Science에서 2003년부터 2015년까지 보조공학 저널에 게재된 논문, 총 255편의 문헌을 수집하였고, 1,359개의 저자 키워드를 추출하였다. 보조공학 저널의 지적구조를 분석하기 위해 첫째, 군집분석을 실시하고 군집 5개를 결정하였다. 둘째, 다차원척도 지도에 군집 5개를 표시하고 지적구조를 제시하였다. 분석 결과는 지금까지의 보조공학 연구영역을 가늠하고, 향후 연구의 방향성을 탐색하는데 도움이 될 것으로 기대한다.

• 산경연구논집
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• 제10권8호
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• pp.17-24
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• 2019

Purpose - The purpose of this study is to find out research directions for distribution and fusion and complex field to many domestic and foreign researchers carrying out related academic research by confirming research trends in the Journal of Distribution Science (JDS). Research Design, Data, and Methodology - To do this, I used keywords from a total of 904 papers published in the JDS excluding 19 papers that were not presented with keywords among 923. The analysis utilized word clouding, topic modeling, and weighted frequency analysis using the R program. Results - As a result of word clouding analysis, customer satisfaction was the most utilized keyword. Topic modeling results were divided into ten topics such as distribution channels, communication, supply chain, brand, business, customer, comparative study, performance, KODISA journal, and trade. It is confirmed that only the service quality part is increased in the weighted frequency analysis result of applying to the year group. Conclusion - The results of this study confirm that the JDS has developed into various convergence and integration researches from the past studies limited to the field of distribution. However, JDS's identity is based on distribution. Therefore, it is also necessary to establish identity continuously through special editions of fields related to distribution.

• 한국의류학회지
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• 제35권7호
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• pp.787-800
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• 2011

This study investigated service recovery justice perception, purchase satisfaction, positive word-of- mouth (WOM) intention, and repurchase intention of fashion consumers according to the types of internet shopping malls. A survey was conducted from December 20 in 2010 to January 28 in 2011, and 324 respondents who had complaint with internet shopping malls were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis. The results of this study were as follows. First, in case of integrated internet shopping malls, the procedure justice influenced the purchase satisfaction and the interaction justice influenced the positive WOM intention. In addition, the distribution justice influenced the repurchase intention of fashion consumers. In the case of an open market, the interaction justice influenced the purchase satisfaction and the distribution justice influenced the positive WOM intention. In case of specialized internet shopping malls, the distribution justice influenced the purchase satisfaction and the interaction justice influenced the repurchase intention. Second, there was a difference in the procedure justice, positive WOM intention, and repurchase intention according to gender.