Global Market Segmentation Strategy: A Comparison of Evaluation toward womens formal wear and casual wear among Korean and American consumers in 20s (한.미 20대 소비자의 여성 정장과 캐주얼시장 세분화를 위한 글로벌 마케팅 전략)
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- Journal of the Korean Society of Clothing and Textiles
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- v.25 no.4
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- pp.807-816
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- 2001