• Title/Summary/Keyword: Window-effect

Search Result 741, Processing Time 0.022 seconds

Effect of Social Media Engagement of Sports Advertisement on Product Trust and Purchase Intention

  • Son, Won-Ho;Park, Sung-Soo
    • Journal of the Korea Society of Computer and Information
    • /
    • v.27 no.10
    • /
    • pp.81-88
    • /
    • 2022
  • The purpose of this study is to present supporting data that can suggest a direction for sports advertisement strategy on social media by investigating how differences in social media engagement of sports advertisement affect users' product trust and purchase intention. To achieve this purpose, a total of 810 questionnaires, which were completed by sports-related college students engaged in social media activities using a method for writing a self-evaluation report, were collected, and 765 questionnaires were used as final valid samples after excluding 45 insincerely completed copies. For data processing, analyses of frequency, factor, reliability, correlation, and multiple regression were conducted using the Window SPSS (ver. 23.0) statistical program to draw the following conclusions. First, the social media engagement of the sports advertisement had a significant effect on the trust of the advertised products. Second, the social media engagement of the sports advertisement had a significant effect on the purchase intention of the advertised products. Third, the product trust acquired through the sports advertisement had a significant effect on the purchase intention.

Effect of ${Y_2}{O_3}$Buffer Layer on the Characteristics of Pt/$YMnO_3$/$Y_2$$O_3$/Si(MFIS) Structure (Pt/$YMnO_3$/$Y_2$$O_3$/Si(MFIS) 구조의 특성에 미치는 ${Y_2}{O_3}$층의 영향)

  • Yang, Jeong-Hwan;Sin, Ung-Cheol;Choe, Gyu-Jeong;Choe, Yeong-Sim;Yun, Sun-Gil
    • Korean Journal of Materials Research
    • /
    • v.10 no.4
    • /
    • pp.270-275
    • /
    • 2000
  • The Pt/YMnO$_3$/Y$_2$O$_3$/Si structure for metal/ferroelectric/insulator/semiconductor(MFIS)-FET was fabricated and effect of $Y_2$O$_3$layer on the properties of MFIS structure was investigated. The $Y_2$O$_3$ thin films on p-type Si(111) substrate deposited by Pulsed Laser Deposition were crystallized along (111) orientation irrespective of the deposition temperatures. Ferroelectric YMnO$_3$ thin films deposited directly on p-type Si (111) by MOCVD resulted in Mn deficient layer between Si and YMnO$_3$. However, YMnO$_3$ thin films having good quality and stoichiometric composition can be obtained by adopting $Y_2$O$_3$ buffer layer. The memory window of the $Y_2$O$_3$thin films with YMnO$_3$ film is greater than that of the YMnO$_3$ thin films without $Y_2$O$_3$ film after the annealing at 85$0^{\circ}C$ in vacuum ambient(100mtorr). The memory window is 1.3V at an applied voltage of 5V.

  • PDF

A Study on the Heating and Cooling Energy Load Analysis of the KNU Plant Factory (KNU 식물공장의 냉난방 에너지 부하 해석에 관한 연구)

  • Lee, Chan-Kyu;Kim, Woo-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.13 no.4
    • /
    • pp.1419-1426
    • /
    • 2012
  • The heating and cooling energy load of the KNU plant factory was analyzed using the DesignBuilder. Indoor temperature set-point, LED supplemental lighting schedule, LED heat gain, and type of double skin window were selected as simulation parameters. For the cases without LED supplemental lighting, the proper growth temperature of lettuce $20^{\circ}C$ was selected as indoor temperature set-point together with $15^{\circ}C$ and $25^{\circ}C$. The annual heating and cooling loads which are required to maintain a constant indoor temperature were calculated for all the given temperatures. The cooling load was highest for $15^{\circ}C$ and heating load was highest for $25^{\circ}C$. For the cases with LED supplemental lighting, the heating load was decreased and the cooling load was 6 times higher than the case without LED. In addition, night time lighting schedule gave better result as compared to day time lighting schedule. To investigate the effect of window type on annual energy load, 5 different double skin window types were selected. As the U-value of double skin window decreases, the heating load decreases and the cooling load increases. To optimize the total energy consumption in the plant factory, it is required to set a proper indoor temperature for the selected plantation crop, to select a suitable window type depending on LED heat gain, and to apply passive and active energy saving technology.

A Study on the optimized Performance Designing of the Window of the Apartment based on the Annual Energy Demand Analysis according to the Azimuth Angle applying the Solar Heat Gain Coefficient of the Window (창호에 SHGC를 반영한 공동주택의 방위각별 에너지 효율성 평가를 통한 합리적인 창호 계획 방안 연구)

  • Lee, Jang-bum
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.35 no.11
    • /
    • pp.25-34
    • /
    • 2019
  • It is important to design windows in a reasonable way considering the performance characteristics of the elements of the window rather than just to increase the thermal energy performance of the window. In this study, the Heat-transfer Coefficient as insulation performance of the windows and together with the grade of the glass's SHGC (Solar Heat Gain Coefficient) were analyzed to relate to the energy efficiency performance of the building by azimuth angle. Based on this basic study, the Heat-transfer Coefficient of windows and the SHGC rating of glass were applied to the unit plan of apartment building, and the Heating and Cooling Demand were analyzed by azimuth angle. Apartment plan types were divided into 2 types of Non-extension and extension of balcony. The designPH analysis data derived from the variant of the Heat-transfer Coefficient and SHGC, were put into PHPP(Passive House Planning Package) to analyze precisely the energy efficiency(Heating and Cooling Demands) of the building by azimuth angle. In addition, assuming the 'ㅁ' shape layout, energy efficiency performance and potential of PV Panel installation also were analyzed by floors and azimuth angle, reflecting the shading effects by surrounding buildings. As the results of the study, the effect of Heat Gain by SHGC was greater than Heat Loss due to the Heat-transfer Coefficient. So it is more effective to increase SHGC to satisfy the same Heating Demand, and increasing SHGC made possible to design windows with low Heat-transfer Coefficient. It was also revealed that the difference in annual Heating and Cooling Demands between the low, mid and high floor households is significantly high. In addition to it, the installation of PV Panel in the form of a shading canopy over the window reduces the Cooling Load while at the same time producing electricity, and also confirmed that absolute thermal energy efficiency could not be maximized without controlling the thermal bridge and ventilation problems as important heat loss factors.

Failure analysis of reinforced concrete frames with short column effect

  • Caglar, Naci;Mutlu, Mahir
    • Computers and Concrete
    • /
    • v.6 no.5
    • /
    • pp.403-419
    • /
    • 2009
  • Short column effect is cause to failure of columns which may result in severe damages or even collapse during earthquakes. The scope of the study is mainly to reveal the effect of short column on the holistic behaviour of the buildings. The nonlinear analysis of 31 different frame buildings containing short column problem are carried out using finite element method. The finite element models were selected by 2 bays and 3 stories. Since the short columns are generally seen in the first storey of the buildings, in the study, they are only constructed in the same storey. The adverse effect of the short column on the response of buildings was shown in terms of the total load factor and displacement capacity of building. The response of buildings in terms of ground storey displacements is presented in figures and discussed. It is revealed that if the window openings are constructed along the bays, the total load capacity is decreased 85% compared with reference model in which all of bays are filled with infill walls.

Preparation of Field Effect Transistor with $(Bi,La)Ti_3O_{12}$ Gate Film on $Y_2O_3/Si$ Substrate

  • Chang Ho Jung;Suh Kwang Jong;Suh Kang Mo;Park Ji Ho;Kim Yong Tae;Chang Young Chul
    • Journal of the Microelectronics and Packaging Society
    • /
    • v.12 no.1 s.34
    • /
    • pp.21-26
    • /
    • 2005
  • The field effect transistors (FETs) were fabricated ell $Y_2O_3/Si(100)$ substrates by the conventional memory processes and sol-gel process using $(Bi,La)Ti_3O_{12}(BLT)$ ferroelectric gate materials. The remnant polarization ($2Pr = Pr^+-Pr^-$) int Pt/BLT/Pt/Si capacitors increased from $22 {\mu}C/cm^2$ to $30{\mu}C/ cm^2$ at 5V as the annealing temperature increased from $700^{\circ}C$ to $750^{\circ}C$. There was no drastic degradation in the polarization values after applying the retention read pulse for $10^{5.5}$ seconds. The capacitance-voltage data of $Pt/BLT/Y_2O_3/Si$ capacitors at 5V input voltage showed that the memory window voltage decreased from 1.4V to 0.6V as the annealing temperature increased from $700^{\circ}C$ to $750^{\circ}C$. The leakage current of the $Pt/BLT/Y_2O_3/Si$ capacitors annealed at $750^{\circ}C$ was about $510^{-8}A/cm^2$ at 5V. From the drain currents versus gate voltages ($V_G$) for $Pt/BLT/Y_2O_3/Si(100)$ FET devices, the memory window voltages increased from 0.3V to 0.8V with increasing tile $V_G$ from 3V to 5V.

  • PDF

The Effect of Consumer Need for Tactile Cues on Purchase Intention in Internet Shopping Mall - An Moderating Effect of Perceived Risk, Purchased Experience - (인터넷 쇼핑몰 이용자의 촉각단서 윽구가 의류상품 구매행동에 미치는 영향에 관한 연구 - 구매경험, 지각된 위험의 조절효과 -)

  • Kwon, So-Young;Lee, Jin-Young;Oh, Hee-Sun;Suh, Yong-Han
    • Fashion & Textile Research Journal
    • /
    • v.6 no.5
    • /
    • pp.618-624
    • /
    • 2004
  • This study is to explore how consumers' needs for tactile cues affect their purchasing behaviors in the internet shopping mall. Since previous studies about internet shopping malls are mainly performed on the primary factors of perceived risk, there are insufficient studies of tactile cues for apparel products. Emphasis of this study is placed on verifying the following hypothesis; it is expected that consumers' needs for tactile cues affect apparel purchasing behaviors in internet shopping. The questionnaire was administered to 20 to 30 year old male and female respondents who are either students or businessmen living in the Busan area. 150 questionnaires were completed and collected for data analysis. The data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient and Linear regression analysis. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follows: First, the tactile cues negatively affect purchase intentions of consumers. This shows that apparel internet shoppers who have high desire for tactical cues tend to avoid purchasing products through the internet. Second, the factor analysis of the moderating effect on perceived risks shows that the perceived risks significantly moderate both the tactile cues and purchase intention of consumers. Third, analysis of purchased experience also shows that purchased experiences significantly moderate both the tactile cues and purchase intention.

The Effect of Workplace Bullying and Ego-resilience on Turnover Intention of Nurses in the Public Hospital (공공병원 간호사의 직장 내 약자 괴롭힘과 자아탄력성이 이직의도에 미치는 영향)

  • Choi, Mi-Geon;Kim, Hey-Kyoung
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.5
    • /
    • pp.3257-3267
    • /
    • 2015
  • The purpose of this study was to investigate the effect of Workplace Bullying and Ego-resilience on the Turnover Intention of Nurses in the Public Hospital and presents basic data for helping positive working environment to nurses. A survey was held to Nurses of a Public Hospital in Seoul from November 20 to December 3, 2014. of 236 copies of the questionnaire distributed, a total of 216 copies were in the final analysis. For data analysis, SPSS 21.0 for Window was used. As a result, there were correlations between variables, the Turnover intention of Nurses of the Public Hospital were affected by the Workplace Bullying and Ego-resilience. and the largest effect was the Work-related problem. In conclusion, It is need to development program for preventing Workplace Bullying and Intervention for decreasing Turnover intention of nurses in the Public Hospital.

A Study on the Relations Between Organizational Fairness and Organizational Effectiveness in Fire-Fighting Officers (소방공무원의 조직공정성과 조직효과성 간의 관련성 연구)

  • Kim, Gapseon;Park, Daesung;Lee, Manjin;Kim, YeRim
    • Journal of Digital Convergence
    • /
    • v.17 no.3
    • /
    • pp.271-280
    • /
    • 2019
  • This study aimed to examine the relations between organizational fairness and organizational effectiveness in fire-fighting organizations, and provide basic data for higher organizational effectiveness. The subjects of the study were fire-fighting officers under the Jeollanamdo Fire Service and were interviewed with the use of questionnaire from April 3 through 13, 2016. 433 copies of the responses were analysed with the use of SPSS ver. 18.0 for Window. The results are presented as follows: Distributive justice and interaction justice had a positive effect on job satisfaction, and procedure justice and distributive justice had a positive effect on organizational commitment. Distributive justice and interaction justice had a negative effect on turnover intention.

An Efficiency Evaluation of Firms Having Implemented ERP using DEA/Window in the Retail and Distribution Industry (DEA/Window기법을 이용한 유통산업의 ERP 도입 효율성 연구)

  • Baek, Seong-Hyun;Park, Kwang-Ho;Kim, Tai-Young
    • Information Systems Review
    • /
    • v.15 no.2
    • /
    • pp.75-90
    • /
    • 2013
  • This research was undertaken to find out how effectively ERP has been employed by the enterprises through comparing and analyzing the management performance of each enterprise after introducing ERP to Retail and Distribution Industry using DEA technique. According to the research results, efficiency evaluation for each site was calculated through input and output factors to find out comparative ERP system usage efficiency of 10 Retail and Distribution Industry Companies in terms of such factors as employee, quick assets, inventories, sales revenue, operating income. This paper confirms that the companies having launched management innovation by aggressively adopting ERP saw their management efficiency improving consistently, and in the distribution industry, it took at least 3 years before the effect of ERP introduction on enhancing management efficiency became visible. Furthermore, this paper also reveals that, unlike the manufacturing industry which was the subject of the previous study, efficiency was not necessarily proportional to the size of company in the service industry including distribution and export which was the subject of this paper.

  • PDF