• Journal of Preventive Medicine and Public Health
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• 제41권3호
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• pp.136-146
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• 2008

Objectives : The purpose of this study was to estimate the willingness to quit cigarette price among Korean male adults, and to examine the factors affecting the willingness to quit cigarette price. Methods : The data was collected by a random digit dial telephone survey. 702 samples were analyzed by using t-tests, ANOVA and OLS regression analysis. To estimate the willingness to quit cigarette price, smokers were asked dichotomous questions with open-ended follow-up and the starting point of the price was randomized by one of 5 bid prices elicited from a pilot study. Results : The mean of the willingness to quit cigarette price was 4,287 Won per package, which was about 2,000 Won higher than the mean of the actual price the smokers now paid. About 41% of respondents were willing to quit smoking if the price of cigarette would be increased by 3,000 Won, and if the price would be increased by 20,000 Won, all respondents were willing to quit smoking. The factors associated with the willingness to quit cigarette price were the place of residence, the amount of smoking and the degree of exposure to smoking through the mass media. Conclusions : The results showed that to get people to quit smoking, increasing the cigarette price would obviously be effective and much higher prices have a greater effect. Furthermore, to enlarge the effect of increased cigarette prices, providing more cessation programs to small towns, reducing the amount of smoking and decreasing or prohibiting advertisements of cigarettes and smoking in the mass media will be efficient.

• 보건교육건강증진학회지
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• 제28권2호
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• pp.125-137
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• 2011

Objectives: This paper estimates willingness to quit smoking(WQS) cigarette price among Korean adults and examines the factors related to WQS price. Methods: Data on 799 participants in a random dial telephone survey with questions designed based on Contingent Valuation Method were analyzed by conducting t-test, ${\chi}^2$ test, and OLS. Results: The median and the mean of the distribution of WQS prices were 3,000 won and 3,862 won, respectively. Age, household income, the amount of smoking, and the length of smoking period were related to WQS prices. Conclusions: The results show that increase in cigarette price could be an effective policy tool to make smokers quit smoking when the increase in cigarette prices is substantial enough to be over WQS prices. This implies that with its effect on low-income smokers to consider quitting smoking or reducing the amount of smoking, increase in cigarette price can be income-progressive in the long run by reducing the amount of expenditure spent on cigarette purchase.