• Title/Summary/Keyword: Will of Continuous Use

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A Study on User Satisfaction and Continuance Use Intention of Mobile Easy Payment Service User (간편결제 서비스 사용자의 사용만족과 지속사용의도에 관한 연구 - ECM과 UTAUT을 중심으로)

  • Yea-rim Lee
    • Korea Trade Review
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    • v.45 no.2
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    • pp.103-119
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    • 2020
  • As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

An Analysis of Influential Factors from Continuous Use by Mobil Game Users : Lifestyle under Gender and Nationality (모바일게임 이용자의 지속사용 영향요인분석: 성별과 국적에 따른 라이프스타일을 중심으로)

  • Shim, Sun-Ae;Jung, Hyung-Won
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.381-390
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    • 2017
  • Lifestyle is an important variable to understand consumer behavior because it is a lifestyle that is common to all members of society or some members of society. so In this study, the survey has been performed on adult mobile game users over the age of 20 in Korea and China to evaluate the correlation between lifestyle and will of continuous use of game by mobile game users, and the hierarchical multiple regression analysis has been performed on the collected data by using the statistical package program SPSS 20.0. There were total 212 respondents with the gender ratio of 50:50, and 107 respondents were Korean, and 105 respondents were Chinese. As a result of study, first, regardless of lifestyle, more male and more Chinese respondents showed higher will of continuous use. Second, among mobile game user lifestyles, the challenge-oriented, trend-oriented, conservative, and ostentatious lifestyles could become significant causal variables for the will of continuous use of game. Yet, the influence of such lifestyle was not correlated with individual genders or nationalities. The result of this study will be provided as the basic data to establish the strategic solution for companies and government policies for entrance into the mobile game market of China in the future.

Continuous Audits Using Decision Support Systems

  • Mohammadi, Shaban
    • The Journal of Industrial Distribution & Business
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    • v.6 no.3
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    • pp.5-8
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    • 2015
  • Purpose - This article's aim is to examine how the utilization of existing and future decision-support systems will lead to a change in the auditing process. Research design, data, and methodology - An information system is a special decision-support system that combines information obtained from various sources and communicates among them to help in assessing appropriate complex financial decisions. This paper analyzes techniques such as data and text mining as components of decision-support systems to be used in the auditing process. Results - We present views about how existing decision-support systems will lead to a change in audits. Auditors, who currently collect significant data manually, will in the future move towards management through complex decision-support systems. Conclusions - Although some internal audit functions are integrated into systems of continuous monitoring, the use of such systems remains limited. Thus, instead of multiple decision-support systems, a unified decision-support system can be deployed for this that includes sensors integrated within a company in different contexts (e.g., production, sales, and accounting) that continually monitors violations of controls, unusual patterns, and unusual transactions.

Study of ground vibration induced by high-speed trains moving on multi-span bridges

  • Ju, S.H.
    • Structural Engineering and Mechanics
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    • v.59 no.2
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    • pp.277-290
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    • 2016
  • This paper investigates the ground vibration induced by high-speed trains moving on multi-span continuous bridges. The dynamic impact factor of multi-span continuous bridges under trainloads was first determined in the parametric study, which shows that the dynamic impact factor will be large when the first bridge vertical natural frequency is equal to the trainload dominant frequencies, nV/D, where n is a positive integer, V is the train speed, and D is the train carriage interval. In addition, more continuous spans will produce smaller dynamic impact factors at this resonance condition. Based on the results of three-dimensional finite element analyses using the soil-structure interaction for realistic high-speed railway bridges, we suggest that the bridge span be set at 1.4 to 1.5 times the carriage interval for simply supported bridges. If not, the use of four or more-than-four-span continuous bridges is suggested to reduce the train-induced vibration. This study also indicates that the vibration in the train is major generated from the rail irregularities and that from the bridge deformation is not dominant.

Error Feature Analysis of the Control Point Surveying in Connection with GPS Continuous Observation (GPS 상시관측에 연계한 기준점 측량의 오차특성 분석)

  • 윤희천;강기석;조성호
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2003.10a
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    • pp.75-80
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    • 2003
  • Most of the control point surveying use a triangulation point and a bench mark with Total Station and Level. nowadays, the research is being accomplished for practical use of GPS. but In this study the optimum time and the optimum occupation time are analyzed, so as to examine possibility of the control point surveying that use GPS continuous station data of National Geography Institute. Also, The efficient surveying methods that compare the result of data that processed using broadcast ephemeris with the result of data that processed using precise ephemeris. As a result of that, Error feature analysis of the control point surveying in connection with GPS continuous observation will provide us estimation of errors and efficient topography information acquisition

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The Effect of Brand Experience on Use Intention of Continuous Brand App (브랜드 체험이 지속적인 브랜드 앱 사용의도에 미치는 영향)

  • Lee, Seong Ho;Jung, Kyung Sik
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.455-463
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    • 2015
  • As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps' continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers' experience about a variety of brand apps makes customers' brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance.

Fragility Curve of Continuous Buried Pipeline subjected to Transverse Permanent Ground Deformation due to Liquefaction (액상화.횡방향 영구지반변형을 받는 연속된 지중매설관로의 구조적 손상도곡선 도출)

  • Kim, Tae-Wook;Lim, Yun-Mook
    • Proceedings of the Earthquake Engineering Society of Korea Conference
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    • 2006.03a
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    • pp.358-365
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    • 2006
  • In this study, fragility curves of continuous buried pipelines subjected to transverse PGD (permanent ground deformation) due to liquefaction are proposed. For the waterworks system, continuos buried pipelines made of ductile iron, poly ethylene, and poly vinyl chloride are analyzed and fragility curves are drawn. Fragility curves are based on the repetitive analyses results and formulated with the dominant factors of behaviour of buried pipeline. With the use of fragility curves, engineers can estimate the status of damage of buried pipeline without overall knowledge of relevant features. Especially, fragility curves proposed in this study will act as a major module of earthquake loss estimation method. Moreover, critical value of magnitude and width of transverse PGD (by which the full damage status of buried pipelines are induced) are estimated. With the use of regression curves of these values, pre evaluation of seismic safety of buried pipelines located within liquefaction hazardous region will be possible.

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A Study on the Factors Influencing Continuous Intention to Use of OTT Service Users: Focused on the Extension of Technology Acceptance Model (OTT서비스 이용자의 지속사용의도 영향 요인에 관한 연구: 기술수용모델의 확장을 중심으로)

  • Lee, Min-Kyu;Kim, Won-Je;Song, Min-Ho
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.537-546
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    • 2019
  • This study verified the factors influencing continuous intention to use of OTT service users through technology acceptance model and extension. For this purpose, the main results were derived through correlation analysis and path analysis using SPSS 21.0 program and AMOS 21.0 program. The summary is as follows. First, perceived ease of use was found to have a statistically significant positive effect on perceived usefulness. Second, perceived ease of use did not have a statistically significant effect on continuous intention to use. Third, the perceived usefulness has a statistically significant positive effect on continuous intention to use. Fourth, perceived innovativeness has a statistically significant positive effect on perceived ease of use. Fifth, perceived innovativeness has a statistically significant positive effect on continuous intention to use. Sixth, perceived playfulness has a statistically significant positive effect on continuous intention to use. The above results will be meaningful in that it has revealed a path to understand the extension of the technology acceptance model of OTT services and acceptance of OTT services.

An Integrated Model for the YouTube 'Mukbang' Content use Motivation and Continuous Use Intention: Focusing on Uses and Gratifications Approach and Technology Acceptance Model (유튜브 '먹방' 콘텐츠 이용 동기와 지속이용의도 통합모델: 이용과 충족접근, 기술수용모델을 중심으로)

  • Gweon, Oh-Cheon
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.413-425
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    • 2021
  • This study examines the motivation for using YouTube 'mukbang' content by integrating the use and satisfaction approach and the technology acceptance model, and identified the determinants that affect the continuous use intention. A survey was conducted on 358 YouTube 'mukbang' content users, and major results were derived through exploratory/confirmatory factor analysis and path analysis using the SPSS 21.0 program and the AMOS 21.0 program. The main results are presented as follows. First, information seeking motive, stress relief motive, and time spending motive had a positive effect on perceived usefulness, and information seeking motive and time spending motive had a positive effect on perceived ease of use. Second, information seeking motivation, stress relief motivation, and time spending motivate had a positive effect on perceived enjoyment and perceived novelty. Third, perceived enjoyment did not have a significant effect on perceived usefulness. Fourth, both perceived enjoyment and perceived novelty had a positive effect on continuous use intention. Fifth, perceived ease of use had a positive effect on perceived usefulness, and perceived ease of use and perceived usefulness had a positive effect on continuous use intention. This study will have academic significance in that it elaborates a model that can identify the continuous use of YouTube 'mukbang' content by integrating the uses and gratifications approach, and technology acceptance model. Future follow-up studies should contribute to the refinement of models related to the determinants of the intention to continue using YouTube's 'mukbang' content through an attempt to integrate various models.

Continuous Moving Pattern Mining Approach in LBS Platform

  • LEE, J.W.;Heo, T.W.;Kim, K.S.;Lee, J.H.
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.597-599
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    • 2003
  • Moving pattern is as a kind of sequential pattern, which can be extracted from the large volume of location history data. This sort of knowledge is very useful in supporting intelligence to the LBS or GIS. In this paper, we proposed the continuous moving pattern mining approach in LBS platform and LBS Miner. The location updates of moving objects affect the set of the rules maintained. In our approach, we use the validity thresholds that indicate the next time to invoke the incremental pattern mining. The mining system will play a major role in supporting the various LBS solutions.

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