• Asia Marketing Journal
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• v.11 no.2
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.8
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• pp.4935-4937
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• 2013

At the United Nations High-level Meeting on Non-communicable Disease Prevention and Control in 2011 the link between health and socioeconomic issues was raised, becoming a global political issue. Health equity is one challenge that has hitherto not been addressed directly, although there is a growing shared recognition that cancer in Asia is an urgent social issue. At the UICC-ARO we are working to promote and widen networks of individuals and organizations in Asia and involve them in cooperation for this purpose. As part of our current activities, we are addressing the question of the "Economic burden of cancer in Asian countries: How should we face the current situation?" from a variety of angles and seeking to bring together a wealth of multidisciplinary knowledge about cancer in Asia and its related socioeconomic factors. It is essential to ensure that the real picture of cancer in Asia, which is currently not accurately understood, is conveyed clearly to all concerned, and also that the differences between cancer in Asia and in the West are highlighted.

• The Journal of Korean Medical History
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• v.26 no.1
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• pp.97-106
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• 2013

What is the fundamental cause of the broader gap between East and West medicine? This is a very long story that began in the late Renaissance and still continues today. Why it took so long time from the end of the XIIth century when acupuncture was firt imported to Europe to XX century when it was finally settled in France? We present three cases which caused the delayed establishment : A "blisters" article from Diderot and D'Alembert in the eighteenth century, the practice of acupuncture by Dr. Berlioz in Paris in early 19th century, and the reception of the works of Georges Soulie de Morant in France in the 1930's. We attempt to show the misunderstanding that has always prevailed between the East and West medicines because of different viewpoint : the West has not understood the richness and subtlety of the approach of East asian thought and wanted to "align" the Asian medical modality to west medicine with inappropriate and insufficient "experiments" without enough explanation of the principles and philosophical backgrounds. It was not the matter of technology but the mutual incomprehension of history and culture.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.19 no.4
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• pp.111-116
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• 2011

Incheon International Airport is becoming a hub in the Northeast Asia region since its opening in 2001. Along with an increasing volume of air traffic, demands for airspace are also increasing significantly. In particular, air traffic delays have been growing rapidly due to an increasing volume of air traffic, specially flying to Europe through China. And therefore, there should be an alternative protocol to prevent flight delays. The main purpose of this study is to review current West Sea Airways of G597/Y64 which contains highly potential problems and to evaluate the efficacy of double-tracked airways in the west sea area.

• Acta Via Serica
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• v.9 no.1
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• pp.67-90
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• 2024

India, Southeast Asia in general, and Siam in particular share a long history of cultural and commercial relations. Located in each other's extended neighbourhood, India and Thailand have a shared maritime boundary in the Andaman Sea. Situated in the strategic position, midway between West Asia on the one hand and East Asia on the other, India and Siam combined played a significant role in the maritime transactions in Asia and beyond. The geographical proximity between India and Siam led to multifaceted maritime interactions and exchanges. Siam was in the Indian sphere of cultural, religious, philosophical, technical, and linguistic influence much before the Common Era. The cultural and mercantile networks between India and Siam are well-attested by archaeological and literary sources. The archaeological findings in Siam and other Southeast Asian countries have revealed the dynamic trade and cultural exchange between India and Southeast Asia since the pre-Common Era. The Takola (modern Takua Pa) area served as a more suitable landing place for Indian merchants and there existed the settlement of the Indian mercantile community. Ligor (Nakhon Si Thammarat), Jaya (Chaiya), Patalung (Phatalung), U Thong, Ban Don Tha Pet, Ban U Taphao, Khao Sam Kaeo, and many other sites in Siam have brought to light a large variety of objects which demonstrate that ancient Siam had close mercantile contact with India as well as the Mediterranean world and China. The paper discusses in detail the cultural and trade links between India and Siam and their impact on the Maritime Silk Road.

• Journal of Environmental Science International
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• v.18 no.8
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• pp.825-831
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• 2009

A first step review is completed on the suitability of European designed wind turbines in an East Asia climate. Six parameters are chosen for detailed analysis of proper meteorological measures from flat, hilly, forested, coastal and offshore sites in West Europe and East Asia: mean wind speed, 10 minute mean wind speed distribution, turbulence intensity, wind shear, 3 second extreme wind speed and 10 minute direction change. All six parameters are assessed with a view for contrast with the wind turbine design standard IEC61400. The diurnal and seasonal variation, average and extreme values of each parameter are calculated where appropriate. Industry standard software and analysis techniques have been employed to assess the applicability of existing wind turbine design standards and design guidelines for the East Asian market.

• East Asian Economic Review
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• v.25 no.3
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• pp.233-272
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• 2021

The Regional Comprehensive Economic Partnership (RCEP) agreement, signed in November 2020, comes shortly after the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) entered into force and the US-China Trade War escalated. We use a computable general equilibrium model to assess the long-term effects of these three developments on income, trade, economic structure, factor returns and employment across the world, and especially in Asia-Pacific countries. The results suggest that RCEP could generate income gains that will be almost twice as large as those of the CPTPP, and that the two agreements together will largely offset the substantial negative effects of the US-China Trade War for the world as a whole. All three policy developments, but especially RCEP, will deepen East Asian production networks and will raise productivity and increase wages and employment in much of East Asia. At the sectoral level, regional trade in non-durable and durable manufactures will experience the most growth.

• SUVANNABHUMI
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• v.11 no.2
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• pp.85-105
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• 2019

Investigating the clash among different forms of international relations has been a frequent issue in modern research and attracts interest in the fields of history and politics. In the nineteenth-century, Asia witnessed a fierce struggle between traditional relations in Asia that existed during the feudal period, that of "The Heavenly Dynasty, China and its vassal states"; and a the new form of relations introduced by the West, that of relations between "colonial powers and colonized countries." As a result, the formation of "colonial societies" in Asia with very specific features was established. However, as stated by Vu (2015), for many reasons, which include the lack of material resources, the politically sensitive nature of the object, and the focus on gains and losses in previous studies, there were little studies on the process of demarcating the Tonkinese border between Franco and Chinese in Vietnam, especially from a globalization perspective. This study thus aims at examining the issue of the demarcation of the Tonkinese Border between Franco and Chinese (1885-1895), in view of globalization, as a case study for the transition process of the modern history of Vietnamese society.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.664-676
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• 2001

This study highlights the homogeneity in the heritage of the costume cultures between the Gulf of Aden, a part of the Horn region of Africa and the Arab region of West. Asia. Specifically, a cross-cultural perspective is used to examine the similarities between the two regions based on their (1) geographic living cultures and (2) the use of a costume accessory called Burga-a face veil. The current trend in research on the traditional costume culture of Africa mostly ties art with the traditional costume culture and examines its from an aesthetic or animalism perspective rather than from a cross cultural Perspective. Compared to Previous research in this area this study used literature reviews and Pictorial analysis to analyze costume cultures from a cross-cultural perspective. The Burga, which is worn in the low lands of the Horn region, which is located between the West Asia and African continents, as well as the Arab region, shows a reciprocal cultural exchange between the two regions. Similarities can be found in the shape, design, decorative elements, and the way the Bursa was worn in two regions. Although the Burga as a face veil is only a small part of a costume, it reaffirms the similar living cultures and geographic characteristics of the two regions. As the living culture environment becomes similar around the world, this study should help with cross culture negotiations as well as forther the development of traditional costume research.

• Journal of the Korean Society of Costume
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• v.52 no.6
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• pp.1-13
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• 2002

This paper investigated the costumes of young girl dancers in Yon wha dae moo(연화대무: Lotus Stage dance) which were documented on the Ak-hak-guae-bum(악학궤범: Protocol of music) and the Jin-yeon-eui-guae(진연의궤: Archives of Royal Feast). The fashion of the costumes can be changed into three phases, based mainly on the changes of Hap-rip(합립: silk hat), Dan-eui(단의: long jacket) and Sang(상: apron type skirt). In the first phase the costume consisted of Hap-rip, round neck-line Dan-eui and tiered skirt decorated with pleat and Yu-so(유소: decorated cords). In the second phase. it consisted of Hap-rip, v-shape neck-line Dan-eui and skirt without pleat. In the third phase, it consisted of Yeon-wha-gwan(연화관: Lotus shape cap), round neck-line Dan-eui of later era and skirt with pleat and Yu-so. Yon-wha-dae dance appears to be adopted from Ja-ji-mu( 자지무: chinese dance) that originated in West and Central Asia. In both dances. young girl dancers danced mainly jump and spin. The costume of round neck-line Dan-eui seems to have been affected by the fashion in Dang Dynasty when young girls loved to wear Dan-ryung(단령: male coat with round neckline). And it satisfied the need of mobility for the dance which was Performed mainly with jump.