• Title/Summary/Keyword: Well-being Market

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Development Processes of Well-being Market and Mechanism of Well-being Marketing (웰빙산업 시장의 형성과정과 웰빙마케팅 메커니즘에 관한 연구)

  • Lee, Min-Sang;Sim, Wan-Seop
    • Proceedings of the Korean DIstribution Association Conference
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    • 2005.11a
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    • pp.385-416
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    • 2005
  • The rapid growth of wide Korean Well-being Market in recent years. The purpose of this is to define the definition of 'Development Processes of Well-being Market and Mechanism of Well-being Marketing' and discover the main factorss of the Mechanism of Well-being Marketing in order for Korean Well-being Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Mechanism of Well-being Marketing in Korean Well-being Market Consequently, the study results show that Market Advantage like Well-being, Real valuece, and Well-being Marketing product in Korean Well-being Market.

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A Exploratory Study on the Well-Being New Product Development with Using Consumer Value Knowledge (소비자 가치 지식을 활용한 웰빙 신제품 개발에 관한 탐색적 연구)

  • Woo, Jeong;Han, Sujin;Kang, Min Hee
    • Knowledge Management Research
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    • v.9 no.3
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    • pp.107-123
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    • 2008
  • Company strategy that considers market trend becomes a more important key to success in the new product development. Well-being as a present social trend has created a huge new product market. but with increasing number of camouflaged well-being products that are not fulfilled consumer needs. The purpose of this study is to understand the concept of well-being products from a consumer point of view an to find five consumer values based on the consumer value model of Sheth, Newman, and Gross(1991) through conducting content analysis from semi-structured individual In-depth Interviews. This study has a significance in identifying the detailed consumer value attributes and influence factors by collecting practical and reach qualitative data in the lack of systematic research of domestic well-being market and its products from a consumer point of view. The result of this study will be a foundation of future quantitative researches and provide a guideline to companys' well-being marketing strategy.

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The Effects of Marriage and Childbearing on Labor Market Outcomes and Subjective Well-Being among Women (결혼과 출산이 여성의 노동시장 성과와 생활만족도에 미치는 영향)

  • Yoo, Inkyung;Lee, Jungmin
    • Journal of Labour Economics
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    • v.43 no.4
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    • pp.35-86
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    • 2020
  • We estimate the effects of marriage on women's labor market outcomes and subject well-being. To resolve the endogeneity problem of marital status and timing of marriage, we use the difference-in-differences event study method which compares the trends of the outcome before and after the event between treatment and control groups. For robustness, we use four different control groups. The results show that the probability of working drops significantly by about 10%p in the first year of marriage and the effect becomes as large as 46%p by the 5th year of marriage. Also monthly earnings decrease substantially. We find that marriage increases subjective well-being, while the effect is not persistent.

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An Investigation into Perceptions of Potential Customers in Busan towards Well-being Apartments (웰빙 아파트에 대한 부산지역 잠재 수요자의 인식 조사)

  • Kim Ju-Hyung;Bin Ju-Yeong;Oh Seung-Moon
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.6 s.22
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    • pp.154-161
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    • 2004
  • The term 'well-being' which becomes a popular trend in various industries has been introduced in the housing market as well. This trend could be understood as an emerging trend rooted to customers' preference for apartment enabling residents to live comfortably and healthy in 2000s. The housing industry has attempted to meet customers' requirements by presenting' well-being apartments' emphasizing healthy and natural-friendly aspects. For instance, suppliers in the industry has adopted master plans and unit plans to support well-being residence. In addition, they introduced less-toxic-emission materials to interior However, it has been unknown that customers in the housing market also agree to well-being functions presented by suppliers and, if then, which aspects they consider mon important In order to answer questions stated above, a research to investigate perceptions of potential customers in Busan towards well-being apartments is designed and this paper is a summarized result. Based on the real-world investigations, the important functions or concepts relevant to well-being apartments perceived by customers are defined and suppliers' approach to meet these Is presented.

Development of Korean Dairy Industry - Cheese (한국 유가공업의 발전과 전망 - 치즈)

  • Chun, Ho-Nam
    • Journal of Dairy Science and Biotechnology
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    • v.23 no.2
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    • pp.161-166
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    • 2005
  • In 1967, cheese was first produced with small scale of mozzarella cheese in Korea. The processed cheese market was highly grown after putting on the market of sliced cheese in the late 1980's, and the various products that complied with well-being trends such as organic and high functional cheese have been produced in the 2000's. The natural cheese opens up a new domestic market after producing camembert and brie cheese in the end of 2004. At present. the cheese market is expanded with differentiated products such as high value added and high functional cheese. The size of domestic cheese market remains about 200 billion won, but it is expected to go over a trillion won on account of growing preference of natural cheese with well-being trends. To promote domestic cheese industry, differentiation policy of raw milk price for cheese, diversification of cheese products, financial support to farm-made cheese industry and automation and processing development to improve productivity should be taken into account in the future in Korea.

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An Analysis of the Differences in Well-being Consumption Behavior to the Lifestyle (특급 호텔 종사원들의 라이프스타일에 따른 웰빙 소비 행동 차이 분석)

  • Kim, Youn-Min
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.293-307
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    • 2007
  • This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

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Reliability Assessment in Hea-nam Cheju HVDC system using Well-being Method (Well-being기법을 이용한 해남-제주간 HVDC System신뢰도평가)

  • Son, Hyun-Il;Lee, Hyo-Sang;Shin, Dong-Joon;Kim, Jin-O
    • Proceedings of the KIEE Conference
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    • 2004.11b
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    • pp.227-229
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    • 2004
  • In a new competitive market environment, it is very important to determines how much power can be transferred through the network. It's known as Available Transfer Capability(ATC). This paper presents a technique to evaluate Reliability Assesment and the Available Transfer Capability of Haenam-Cheju HVDC transmission system using Well-being Method which is based on the probabilistic method. The system Well-being is categorized in terms of the system Healthy and Marginal in addition to the conventional Risk index. Haenam-Cheju HVDC system has been studied for the optimal ATC based in well-being categories.

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Looking at 'Well-Being' in Terms d Lifestyle: Healthy or Trendy? (생활양식으로서의 웰빙(Well-Being): 이론과 적용의 뿌리 찾기)

  • Lee, Mee-Sook
    • Korean Journal of Human Ecology
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    • v.13 no.3
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    • pp.477-484
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    • 2004
  • This paper is an attempt to discuss theoretical and empirical issues embedded in a rapidly dispersing well-being lifestyle in Korea. Increase of people's interests in health and well-being reflects the fact that Korea has been developed socially and economically to the level for common people to pursue the quality of life beyond survival or basic standards of life. The term, well-being life style, was first constructed and has been dispersed through mass media. Media contributes to popularize health issues and to deliver the importance of lifestyle for health promotion to the general public. Well-being lifestyle, initiated by media and joined with commercialism, however, reveal certain negative sides as well. Health or healthy lifestyle in Western societies has been rooted theoretically in the change of health paradigm and the political emphasis on the lifestyle for health promotion in policy implications. Well-being lifestyle in Korea, in lack of theoretical and institutional foundations, is being substantially formed into distorted consumerism. Based on the sociological theories of stratification, it might be necessary to discuss the well-being consumerism in respect of tension among people with different consuming power and the destruction of solid market principles. Considering well-being consumerism as a risk factor to societal well-being, it is also necessary to examine conflicting or misleading information about well-being and to explore the scientific knowledge and principles. All these discussions and examination need to be done with interdisciplinary efforts. Especially, tasks for developing application principles for everyday life are on hands of researchers in living sciences.

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The Influence of Male Consumers' Clothing Benefits Sought on Purchase Intention of Functional Clothing : Focused on Well-being Health Consciousness and Age (남성 소비자의 의복추구혜택이 기능성 소재 의류제품 구매의도에 미치는 영향 : 웰빙건강의식과 연령을 중심으로)

  • Cho, Yun-Jin
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.900-908
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    • 2011
  • The volume of the functional clothing market is gradually growing in Korea. This study intended to identify the relationship among benefits sought in clothing, well-being health consciousness, age, and purchase intention of functional clothing. A survey data was collected from 380 male ranging from 20 to 59 years old and was analyzed SPSS 17.0. As a result, six clothing benefit factors were identified and labeled as attraction improvement, social position, figure flaw compensation, individuality, comfort, and economy. The influences of benefits sought in clothing on the purchase intention was found. Also well-being health consciousness and age moderated the effects of benefits sought in clothing on the purchase intention.

Influences of Well-being Trend on Color of Packaged Food Products (웰빙트랜드가 식품포장디자인의 색채에 끼친 영향)

  • Shin, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.7 no.5
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    • pp.184-192
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    • 2007
  • A social trend can change market trend because it influences on consumer's lifestyle. Therefore the trend has been considered as an important factor for planning and producing new items. If a new trend occurred, its impact on market needs to be examined. Recently, well-being became top global issue and it caused many changes on packaged food products. This study focuses on measuring the impact of well-being trend on package design. The range of products for this research is limited to packaged food product selling in discount stores because it is main category to show well-being trend. Generally, good package design generates impulsive buying at the point of purchase. Colors on packages are critical point for good product design and they are also reflecting social trend to meet their consumers' psychological desires. After gathering basic information from market research, several colors had been selected and classified. For providing specific evidences result from the trend, the role of four major colors have been compared and analyzed. Finally, questionnaire had been handed out to trendy consumers to reach consensus on well-being color.