• Title/Summary/Keyword: Wedding shop

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A Study on the Collection and Utilization of Information by Wedding Dress Shops in Seoul (웨딩드레스 점포의 정보 수집 및 활용에 관한 연구 -서울 지역을 중심으로-)

  • 유혜진;정성지
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.239-250
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    • 2002
  • The purpose of the study was to explore the information activities of wedding dress shops and how companies' characteristics (the number of business year and the location of shops) and information users'characteristics (the year of career) influenced on utilization of information (fashion information, market information and internal information). In addition, the study was to investigate ratings of the importance of the competitive means. The questionnaire was revised by the researchers on the base of preceding research studies after interviewing wedding dress industry workers and performing a pilot survey. The total l10 copies were distributed to the workers of the wedding shops located in the city of seoul. Fifty six copies from the shops in Kangnam area were returned, and 38 copies at Kangbuk area. For statistical analysis, one-way ANOVA and Duncan's tests were used. The results from the study are follow. 1. The heavily utilized fashion information was collected from international and domestic wedding magazine by the respondents for their merchandise and design planning. 2. According to the companies'characteristics (the number of business year and the location of shop), the 50∼10 year-old companies collected fashion information from international fashion shows, domestic wedding/fashion magazine reporters, and utilized sales data as internal information sources than any other companies. The shops in Kangnam area used international fashion information and market information on popular/unpopular goods more than other shops. 3. According to information users'characteristics (the year of career), the 3-5 year-experienced workers utilized domestic fabric converters as an information source, lists of popular/unpopular goods as well as future forecasting information as internal information more any other workers. 4. Dress design, fabrics and customer service before wedding were considered as very important competitive power by wedding shop workers.

A Proposal of Wedding Dress Design through the Survey of Consumer Preference (소비자 선호도 조사를 통한 웨딩드레스 디자인 제안)

  • Jung, Min-A;Lee, Youn-Soon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.4
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    • pp.29-39
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    • 2011
  • The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and "graceful and feminine" image that seek to pursue an image that showed the highest response, "simple and stylish", "cute and vivid" image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work I is a target of the early 20s, the concept "simple and stylish", and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work II is a target of the late 20s, the concept "cut and vivid", and fit-and-flare made of many folded tulle mesh material. The work ill is a target of the 30s overall, the concept "graceful and feminine", and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.

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Development of a Custom Wedding Dress Software (웨딩드레스 선정 지원 소프트웨어 개발)

  • 이성수;오명재;서경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.4
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    • pp.593-600
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    • 1999
  • The wedding business in getting specialized and subdivided lately. Due to this current the importance and the necessity of the software for wedding business emerged. So far people who were preparing for their wedding have usually picked up their wedding dress from the pictures on the brochure at the wedding dress shop. But it costs the customers time and money and most of all they can not satisfy their customers with the completed wedding dress sometimes. Moreover customers pay a lot of money for the wedding dress just because they wear the wedding dress once in their whole life. This is unreasonable actually. To solve these problems to help the customers choose their wedding dress that they really like and to provide the wedding dress with good price we developed this software. The purpose of this research is to help people who will marry soon save their time and money in this busy world by showing the shape of the wedding dress before the dress is completed. They can see if the dress goes well with them before it is sewed by seeing the imaginary wedding dress on the computer screen. We are trying to maximize the customer's satisfaction with this research. It is the idea of this research to differentiate this new concept of wedding dress from other existing concepts by grafting this software on companies' accumulated experience in marketing and diffusing this software through the country.

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A Study on the Attribution of Expected Selection and Perceptual Satisfaction Factor in Wedding Dress and Wedding Make-up (신부의 웨딩드레스와 화장에 대한 기대선택 속성과 지각만족 요인에 관한 연구)

  • Yoo, Jae-Suk;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.8 no.1
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    • pp.55-63
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    • 2006
  • The purpose of this study examines difference of cunsumer satisfaction by expected selection attribute of wedding dress and bride make-up. It is looking into influencing variables in consumer satisfaction, and is supplying real information to wedding market. The subjects of this study were 241 women getting married within one year of Daegu. The data were analyzed by using frequency, mean, the standard deviation, ANOVA, duncan test, correlation analysis, cross-analysis. Conclusion obtained from the results and discussions of the research are as follows: 1) In the attribution of expected selection according to occupation, blue-collar women are concerned about cost factor but they are low content with the perceptual satisfaction factor. 2) When selecting places for wedding dresses and wedding make-up, in the attribute of expected selection about the number of visiting the shop for wedding dresses and make-up, people who visit over 7 dress shops are highly interested in the appearance fancy degree, advertisements effect factors. But they are concerned with advertisements effect factor, cost factor in the perceptual satisfaction factor about wedding dress. Besides, the more they get chances to visit many dress shops, they are concerned with advertisements, cost factors, and satisfied with both the effect of advertisements and appearance factor degree in the attribution of expected selection about wedding make-up. 3) In the attribution of expected selection about the cost of wedding dresses and make-up, the lower the cost paid, people are interested in price factor. Furthermore, in the attribution of expected selection about the wedding dress and make-up cost, those who spent over 150 million Won are interested in quality, others influence factor, and the case of less than 120~150 million Won, people are highly interested in the appearance fancy degree, advertisements effect factor, and the women are satisfied with the advertisement effect factor in the perceptual satisfaction factor of wedding make-up.

A Study on VMD for Development of Traditional Markets: Focused on Korean Clothes Shops

  • Lee, Lang-Ju
    • Journal of Distribution Science
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    • v.10 no.1
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    • pp.11-22
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    • 2012
  • The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.

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Analysis of Manpower Demand in the Nail Art/Makeup Industry and Its Relationship with NCS Education and National Technical Qualification (네일미용·메이크업 산업체의 인력 요구분석과 NCS 교육, 국가기술자격과의 관계)

  • Boo, Aejin
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.188-198
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    • 2015
  • This study analyzed the qualifications necessary and manpower required in the Jeju nail art and make-up industry. We aimed to investigate the relationship between NCS education and national technical qualifications. For this study, 164 participants were given a questionnaire, and the collected data were analyzed via frequency analysis and multiple regression analysis using SPSS Ver. 18.0. The results of this study are as follows: 1. Matching job seekers with available positions was more difficult in nail art businesses than in makeup businesses. The main routes by which practitioners found jobs were Internet job sites and acquaintances. In addition, experience was the first consideration in hiring employees. 2. Those in high positions had less intention of employing students who had received NCS education, than those in lower positions. Intention to employ NCS graduates was high in businesses that found their employees through Internet job sites, vocational training institutes, acquaintances, or colleagues. Nail art workers prioritized NCS educational units in the following order: nail care, nail shop hygiene, gel nails, cosmetic nail removal, and tips/wraps. Makeup workers had the following priorities: basic makeup, wedding makeup, makeup shop safety, and hygiene management. They also mentioned basic occupational skills such as communication skills, interpersonal skills, and problem solving skills. Moreover, the new national licensing system was found to reflect competency in the most important skill sets.

The Business Activities in Ui-jeon and their Effects on Commercial Power in the 18th-19th Centuries (18~19세기 의전(衣廛)의 영업 활동과 상권 변동)

  • Lee, Joo-Young
    • Journal of the Korean Society of Costume
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    • v.59 no.8
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    • pp.37-48
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    • 2009
  • This paper summarized the forming, structure and management of the Ui-Jeon(衣廛) in Joseon Dynasty, considered the change of the commercial power of the Ui-Jeon in the $18{\sim}19th$ centuries. The Ui-Jeon was established the early period of the Joseon Dynasty. The Ui-Jeon merchants organized the association named Dojung(都中) and were in business with facilities like Haenrang(行廊) and Doga(都家). The Ui-Jeon was mid-sized Si-Jeon, the licensed shop(市廛). The Ui-Jeon held the monopoly of clothes. The Ui-Jeon merchants sold and bought old clothes, sold new clothes, lent the wedding dress for a bridegroom. The Ui-Jeon paid taxes and supplied clothes, goods and sewing labor for the marriage, funeral ceremonies of the royal family. The commercial power of the Ui-Jeon was threatened by free merchants(私商) named old clothes mercants(破衣商). Finally the Ui-Jeon merchants lost the exclusive right to clothes in 1791. After that, the Ui-Jeon merchanrs appealed to the government to give them the monopoly. The Ui-Jeon merchants regained the sole right to sell Ju-ui(紬衣), one item only, but it was temporary. Separately The Ui-Jeon merchants acquired the rights to collect the sub-taxes(分稅) from free merchants.

A Study on Modern People's Consciousness and Wearing Practice of Korean Costumes (우리나라 옷에 대한 현대인(現代人)의 의식(意識)과 춘용실태(春用實態)에 관(關)한 연구(硏究) - 서울 지역(地域)을 중심(中心)으로 -)

  • Hwang, Chun-Sub
    • Journal of the Korean Society of Costume
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    • v.1
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    • pp.119-129
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    • 1977
  • It is significant for developing the future for us to know our present age. In order to preserve our Korean costume as a fola clothes retaining our distinguished independent characterisitics and to help design the tomorrow of our Korean costume playing a role as a racial to develop the world clothing culture, a survey was conducted to investigate modern people's conscious-ness and wearing practumes of Korean costume by questionaire and interviewing methods. The results of the survey were analyzed as follows: (1) At present, Korean costumes were purchased as customtailored(64.0%) and as ready-made(17.8%) and most of them were not made at individual homes. The laundry and ironing of them were carried out at laundry shops(68.8%). Considering our present economic, social and cultural aspects, sowing, laundryand ironing will not be carried out at homes again in the future and ready made costumes seen to be produced in a large scale in the future. Garment makers and laundry shop operators should be trained how to make our Korean costumes retain our traditional beauty in the course of their production and laundry and the makers of ready-made costumes must make research how to efficiently produce ideal ready-made costumes by adopting the synchro system in their wrk odisivion. (2) The age group wearing Korean costumes most frequently was the aged people over 60 (their wearing rate; 45%-50%) and the group wearing them most frequently next io the aged people over 60, was housewives(their wearing rate; 15%-20%). Excludign aged people and housewives, other respondentsdid not wear Korean costumes very frequently. Men's wearing rate was lower their wearing rate was the younger their ages were and the less their monthly incomes were. Korean costumes were used for holiday and festival(60%), wedding and funeral ceremonies (52%), visiting and working(22%), casual wear(12.8%) and home wear(9.2%). The use of Korean costumes as casual and home wears, was lower than the use for holday, festival, visiting and working, Under our present circumstances in which our Korean people use both Western style clothes and Korean costumer, our Korean costume has lostits position as a basic and necessary requiement in Korean people's daily life and become a ceremonical and fancy costume. It is natural that the times and life change everything in our daily life. Our costume has to be made as good ceremonial and fancy clothes satisfying modern sensibility according to its new role. In order for us to get close with our clothes, a keen study must be carried out to cleat the color, material, style, function and harmony of the Korean costume matching the of the times. (3) The 47.8% of the respondents answered that they were proud of our Korean costume as our folk clothes, 47.6% replied that thought them just common and 1.1% responded that they were ashamed of it. Most of them were affirmative in feeling pride with our Korean costume. (4) Considering the functional aspect of Korean costumes, their strong points were symetric beauty, rhythmical beauty, unity feeling, harmonical beauty and detailed decorations. Their common shortcomings were lack of individuality and inadequateness for active life. The shortcomings of woman costumes were suppressing breast, making resperation difficult and in adequnteness in summer time. The main reason not to wear our Korean costumes, was due to the fact that they are incomvenient for active life. As a measure to eliminate such shortcomings, 1) the suspension system of skirt to remove the suppression of breast should be generally adopted. 2) they should be simplified in their structure to make them convenient for active life and adepuate in wearing them in hot weather in an extent to which the traditional beauty of the costume may not be lostand 3) a new technique must be explored for showing individuality by wearing method and new arrangment of colors and decorations. (5) The reasons desiring to wear Korean costumes were classifide as follows: A. Korean costumes are our traditional clothes(43.4%). B. Korean costumes are noble and beautiful(26.8%). C. They are accustomed to wear Korean costumes by habit(19.5%). D. Korean costumes are necessary for attending ceremoneis(9.5%). E. Miscellaneous reasons(0.8%). Classifying these reasons into age groups, the high age group over 40 wore them because they were easy to wear by habit and the low age group of 10-30 never thought that they were east to wear by habit. Considering that even those who were accustomed to wear Korean costumes showed a low wearing rate and that the young generation were accustomed to wear Western style clothes rather than Korean costumes, the wearing rate of Korean costumes will be reduced in the future if such trend continues. It is urgent for us to make our best efforts in order to enhance the interest of young generation in Korean costumes and not to make them lose the strong points of Korean costume in the future. (6) Conicering the plan of the respondents on what kind of clothes they were going to wear in the future, among the age group over 50, those who wanted to wear only Korean costumes were 24.8%(men) and 35.1%(women), those who wanted to wear 49.7%(men) and 47.4(women), those who wanted to wear chiefly Western style clothes were 20.7% (men) and 14.4%(women) and those who wanted to wear only Western style clothes, were 2.4% (men) and 2.1%(women). This shows that the general tendency to wear only or chiefly Korean costumes is more prevalent than that to wear only Western style. Among the age group under 50, the tendency to wear Western style clothes was conspicuous and most of the respondent answered that they would wear chiefly Western style clothes and Korean costumes occasionally. Only 5.4% of the respondent answered that they would wear only Western style clothes and this shows that meny respondents still wonted to wear Korean costumes. Those who wanted their descendants to wear what they desire, were 50.1%(men) and 68.8% (women) and those who wanted their descendants to wear Koran costumes occasionally, were 85.8%(men) and 86.3%(women). This shows that most of respondents wanted their descendants to wear Korean costumes. In order to realize, it is necessory for us to make ourdescendants recognize the preciousness of our traditional culture and modify our Korean costumes according to their taste so that they may like wearing them.

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