• Title/Summary/Keyword: Website Analysis

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Exploratory Study and Empirical Study on Critical Website Success Factors of Chinese Publishing Enterprises

  • Huang Jinghua;Jiang Ximin;Lee Jingtin;Zhao Chunjun
    • Management Science and Financial Engineering
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    • v.11 no.3
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    • pp.109-124
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    • 2005
  • The study on the critical success factors (CSF) for electronic commerce systems has been a hot topic in both academe and industry. On the basis of reviewing papers on CSF and analyzing their problems, this paper designs the initial assessment indictors and website features and functions influencing EC success. Using Delphi survey and data analysis, we get the five important assessment indictors and seven important web features and functions. Furthermore, the hypothesis of CSF model is proposed. Finally, we conduct a survey on the Chinese Publishing Industry to test the hypothesis. The result shows that the hypothesis is partly supported, which means useful and understandable information, complete and timely information, credible and accurate information, all product-related information are the critical success factors for EC publishing industry. This research not only impels EC research in China, but also has instructional effect on the implementation of EC for enterprises to increase the success rate of EC.

An empirical study on satisfaction and repurchase intention at the overseas direct purchase website users (해외직구 이용자의 만족도와 재구매에 관한 실증연구)

  • Kim, Taehyeong;Chung, Jason
    • International Commerce and Information Review
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    • v.18 no.1
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    • pp.3-27
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    • 2016
  • The purpose of this study is to analyze satisfaction and repurchase intention at the website of overseas direct purchase by customers characteristics and Site characteristics. There are two independent variables, one of the variable is customer characteristics that defined innovativeness, perceived risk, benefit recognition and shopping orientation. The other variable is site characteristics that defined assortment of stock, convenience, trust, customer service. This research results show that customers characteristics including perceived risk, and benefit recognition effect on customer's satisfaction and the site characteristics such as assortment of stock, trust, customer service are significantly influence on customer's satisfaction. Lastly, analysis on how customer's satisfaction influences on repurchase was verified.

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The Influence of Information Asymmetry of Telecommunication Service Websites on Intention for Continuous Usage (통신서비스 웹사이트 정보불균형이 지속이용의도에 미치는 영향)

  • Han, Moon Seung;Lee, John Hearn
    • Journal of Information Technology Services
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    • v.14 no.3
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    • pp.131-146
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    • 2015
  • The communications market can be characterized for its overflow of users, oligopoly business structure, 24/7 open service, incomplete sales, and operation of core platform function. These characteristics have lead users to continuously make complaints and suffer inconveniences, and thus the concept of user protection has come to receive attention. This study aims to propose solutions through communication channeling between businesses and users, based on website construction from the viewpoint of user protection. In particular, a research model was developed to display how the information symmetry of websites can be influential on the satisfaction, reliability, and continuous intention for using communication services. Total of 14 hypotheses were set to measure a significant degree of variables corelation and eight hypotheses were accepted finally. The analysis results showed that information symmetry of telecommunication service websites had a positive effect on intention for continuous usage. Through the research results, it is expected that communication service businesses will be able to consider important factors when constructing websites. Furthermore, the results are expected to be utilized as for ensuring users' continued usage of their communication services.

An analysis of design for a branding strategy of online shopping mall for women in their 20s focusing on the main homepage (20대 여성복 온라인 쇼핑몰의 브랜드 전략을 위한 메인 홈페이지 디자인 분석)

  • Jeong, Hwa-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.131-146
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    • 2018
  • In this study, five women's fashion shopping mall companies were selected as the subjects based on the number of searches per month for analyzing website design of online shopping mall for women in their twenties. Design characteristics are divided into three aspects such as structural, visual, and customer service, and the results are as follow. First, from the structural perspective, the main navigation area and global navigation area of most shopping malls are arranged at the top center, and below them, the main image, the banner area, and the content area are arranged in order. Looking at the visual aspect, the logo is mostly written in a black text, the colors used on the main page were only one or two colors such as pink-based, gray-based, and red. Finally, from the customer service aspect, most shopping malls were encouraging buyers to place celebrity sponsorship, videos using products, self made products, and best products in the banner area. The results of this study are to present the direction of design for the founders who intend to operate the women' fashion shopping mall in future, and provide basic data for online shopping mall design research.

The E-Servqual Effect on the Stickiness Intention of Marketplace During COVID-19 Pandemic: An Empirical Study in Indonesia

  • KUSUMAWATI, Andriani;AUGUSTINAH, Fedianty;ALHABSYI, Taher;SUHARYONO, Suharyono
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.573-581
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    • 2021
  • This paper examines the effect of e-service quality on the users of the Facebook marketplace. Users can always have stickiness intention. Stickiness intention is regarded as repetitive visits to and use of a certain website because of a commitment to continue using that website. Hence, we examine and explain the influence of e-service quality variables on stickiness intention. The variables used for e-service quality include efficiency, fulfillment, system availability, and privacy. The researchers related stickiness intention variable to online media users who always use the Facebook marketplace longer than other marketplaces, and users who visit the Facebook marketplace more often than other marketplaces. The method of data analysis was using inferential statistics GeSCA method. The GeSCA method is a Structural Equation Modeling (SEM) technique that can directly analyze latent variables, indicators, and measurement errors. The results of the GeSCA method before the COVID-19 pandemic states that an increase in e-service quality by 77.5% will increase stickiness intention by 61.2%. The results of the GeSCA method after the COVID-19 pandemic states that an increase in e-service quality by 85.2% would increase stickiness intention by 81.1%. This indicates that Facebook marketplace users had more stickiness intention for the Facebook marketplace.

Application Study on Real-time X-band Radar based on GIS Web-site (GIS 웹사이트 기반 실시간 X-band 레이더 응용연구)

  • Youngjun Yang;Yukyung Lee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.11a
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    • pp.321-322
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    • 2022
  • In this study, the marine environment is measured and analyzed in real time through the X-band radar installed on the rooftop of the Sokcho Beach administrative Welfare Center and Ulleungdo. Afterwards, the goal is to transmit the analysis results to the client PC. Using electronic maps and electronic navigational charts, the measurement results are overlaid on GIS (spatial information system), real-time data are shared through a website, and information is displayed through a web server. Currently, CCTV information and marine environment information are displayed on the website, but various application studies such as the use of Open AP I will be conducted in the future.

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A Study on Use of Bioinformatics Infrastructure (생명정보인프라 이용에 관한 연구)

  • Ahn, bu-young;Lee, sang-ho
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.3-6
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    • 2007
  • KISTI(Korea Institute of Science & Technology Information) CCBB(Center for Computational Biology and Bioinformatics) Website has been providing bioinformatics contents(databases and analysis tools) services to construct IT-based bioinformatics infrastructure. It also carries out the services to support domestic bioinformatics R&D activity and to construct the infrastructure. But, these services are not actively available because this CCBB website is not wellknown to users. Therefore, we performed the user survey for the researchers who are studying in the field of biological science. The items of this survey consist of subjects on bioinformatics databases, analysis tools and BioInfoNet. After the user survey is rearranged and analyzed, the result of survey will be used to provide the good service to the users who are need of bioinformatics infrastructure such as databases and analysis tools etc.

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Perceived challenges in fashion shopping online: Scale development and validation (온라인 패션 쇼핑 시 도전감의 척도 개발 및 타당성 연구)

  • Shim, Soo In
    • The Research Journal of the Costume Culture
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    • v.24 no.6
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    • pp.709-724
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    • 2016
  • The purpose of this study is to develop a multi-dimensional scale measuring consumers' perceived challenge in shopping fashion products online, and to verify its validity and reliability. Relevant literature is first reviewed to identify possible dimensions of perceived challenge. Next, Study 1 is conducted in order to explore the dimensions empirically and to see whether the dimensions that emerged were consistent with prior findings. A total of 190 responses to an open-ended question was qualitatively analyzed by using content analysis. The findings of Study 1 generate 26 items reflecting four dimensions (i.e., product knowledge, previous experience, website functionality, and product availability), which correspond to the dimensions suggested in literature review. Study 2 is subsequently conducted to refine the items so that the perceived challenge scale establishes cross-validation, convergent validity, discriminant validity, reliability, and predictive validity. A total of 238 responses is quantitatively analyzed by using exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. In the results of Study 2, the perceived challenge scale is found to consist of a total of 16 items reflecting three dimensions: E-commerce Challenge (corresponding to Previous Experience reported in Study 1), Retailer Challenge (corresponding to Website Functionality), and Product Challenge (corresponding to Product Knowledge); all Product Availability items have been eliminated through the item refinement process. Specifically, E-commerce Challenge and Retailer Challenge are found to predict flow, supporting flow theory, while Product Challenge fails to lead to flow significantly. Implications, limitations, and suggestions for future studies are also discussed.

The Analysis of Contents on the Law School Library Websites (법학전문도서관 웹사이트의 콘텐츠 분석)

  • Nam, Young-Joon;Chang, Rho-Sa
    • Journal of Information Management
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    • v.41 no.1
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    • pp.69-95
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    • 2010
  • In this study, we study on the actual conditions of which Korean law school libraries are being operational. Because the successful law school library management means the success of the law school education, guarantees the success of expert education on our laws area. Therefore, this study propose the methods which is designing the content of the law school library website. As a result, an independent law school libraries are 21 (84%). During the law school library websites which are specialized contents with related the law are 15(71%). This website is based, menu of law school library's websites through the analysis of the content are analyzed. Based on this analysis, seven content composition elements that should be service to law school library is proposed in this study.

A study on the advertising effects by internet advertising types and fashion lifestyle (인터넷 광고유형과 패션 라이프스타일에 따른 광고효과 연구)

  • 고은주;목보경
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1258-1269
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    • 2001
  • The purpose of this study was to investigate the dimensions of fashion lifestyle, to examine the relationship between fashion lifestyle and internet advertising effect, and to identify the moderating effect of fashion lifestyle on the relationship between advertising types and advertising effects. Using dependent variables as internet advertising effects(i.e., attitude to advertising, attitude to product, attitude to brand), advertising types (i.e., banner, website e-mail types) and fashion lifestyle were used as independent variables. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Three types of fashion advertisement were included as banner type, website type, and e-mail type. For each type, two samples were included for the study. Questionnaire was developed with the html language and data collection was done through the internet on October 2000. For data analysis, descriptive statistics(i. e., frequency, percent), factor analysis, reliability analysis, linear regression and ANOVA were used. First, fashion lifestyle was classified with the seven dimensions: personality seeking group, planning purchase group, fashion leader group, fashion information seeking group, media preference group, commonness/traditional group, fashion follower group. Second, fashion lifestyle had signification effects on advertising effects. In the group of fashion lifestyle, fashion Information seeking group and planning purchase group were found to influence on the attitude toward advertising, and planning purchase type was influenced to attitude toward brand and attitude toward product. Third, main effects of fashion lifestyle were found to be significant. The correlation and interaction effects of fashion lifestyle and internet advertisement types were not significant.

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