• Title/Summary/Keyword: Web-sites

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Evaluation of Gastric Cancer Information Web Sites in Korea (국내 위암 정보에 관한 웹사이트 평가)

  • Kim, Mi-Yea;Tae, Young-Sook;Jung, Kwuy-Im
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.1
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    • pp.5-15
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    • 2009
  • Purpose: The purpose of this study was to evaluate the quality of service and appropriateness of information provided in gastric cancer web sites. Method: The study investigated the status of the web sites retrieved when the keyword "gastric cancer" was searched on seven(7) different Internet portal sites. Among the retrieved information sites, 51 domestic websites, available on June and July 2008, were selected. They were evaluated based on two criteria, quality of service (7 items) and appropriateness of the information (11 items) on a 4-point scale($0{\sim}3$). The analysis of data was done using SPSS 12.0 PC+ program for descriptive statistics and ANOVA tests. Results: Findings revealed that the quality of service provided by the web sites had an average of $1.61{\pm}.55$. The score of information appropriateness was $.79{\pm}.64$. Among the studied websites, only 4(7.8%) scored higher than 22, placing them in the top 30%. Conclusion: This study suggests that most sites do not provide diverse types of gastric cancer-related information and that reliability is important in developing web-based programs related to gastric cancer in order to effectively promote and disseminate health information to the general public.

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A Study on the Effects of Visual Aesthetics and Usability of Web Site Design on their Performance (웹사이트 디자인의 시각적 요소와 유용성이 성과에 미치는 영향에 관한 연구)

  • Kim, Seung-Kyung;Lee, Jae-Kwan
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.2
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    • pp.17-40
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    • 2007
  • Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

An analysis on the web usage pattern graph using web users' access information (웹 이용자의 접속 정보 분석을 통한 웹 활용 그래프의 구성 및 분석)

  • Kim, Hu-Gon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.422-440
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    • 2005
  • There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define a new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites and arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered in the Kyungsung University. The results analysing the data summarized as follows: (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks

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Vulnerability Analysis using the Web Vulnerability Scanner (Web Vulnerability Scanner를 이용한 취약성 분석)

  • Jang, Hee-Seon
    • Convergence Security Journal
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    • v.12 no.4
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    • pp.71-76
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    • 2012
  • As the use of Mashups, web3.0, JavaScript and AJAX(Asynchronous JavaScript XML) widely increases, the new security threats for web vulnerability also increases when the web application services are provided. In order to previously diagnose the vulnerability and prepare the threats, in this paper, the classification of security threats and requirements are presented, and the web vulnerability is analyzed for the domestic web sites using WVS(Web Vulnerability Scanner) automatic evaluation tool. From the results of vulnerability such as XSS(Cross Site Scripting) and SQL Injection, the total alerts are distributed from 0 to 31,177, mean of 411, and standard deviation of 2,563. The results also show that the web sites of 22.5% for total web sites has web vulnerability, and the previous defenses for the security threats are required.

Information Services in Public Libraries Based on Web Sites (공공도서관의 웹사이트를 통한 정보봉사 - 대구지역 공공도서관을 중심으로 -)

  • Kim Yong-Gun
    • Journal of Korean Library and Information Science Society
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    • v.37 no.3
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    • pp.265-287
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    • 2006
  • The purpose of this study is to review information services in public libraries based on web sites. Four evaluation criteria. interface. searching, contents and communication are usually used to measure web sites. Because interface and searching are contained hardware elements, these are not included to this review. For this study contents and communication are examined into operating at public libraries web sites. Also analyzed is gateway function providing community information services and researchers information.

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A Study on the internet Marketing of the Hotel food & beverage goods (관광호텔 식음료 상품의 인터넷 마케팅에 관한 연구)

  • 김승희
    • Culinary science and hospitality research
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    • v.6 no.1
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    • pp.197-224
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    • 2000
  • The ballyhoo surrounding internet continues to intensify. This study was made to determine how the hotel food & beverage goods is using this potentially revolutionary marketing and management tool by taking an exploratory look at the internet and at worldwide-web hotel sites. The type of hotel-related sites that exist on the web was examined. To have a successful web site and realize the potential of that tool, one must make some plans carefully Also, being on the internet requires a full marketing strategy, and one must know his own personal goals. The goals are to increase worldwide visibility, upgrade public relations and publicity, develop sales, and include new technology in internal communication. The internet also has a communication function for internal management takes. hotel companies have established themselves on the Web with their own web sites or via a link from a third party. Using the evidence from many of these sites this study reveals the current strengths and weaknesses of the use of the internet as a business and marketing tool by hotel food & beverage goods.

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The Application of the Evaluation Models Towards the Internet Business Web Site Model (인터넷 비즈니스 웹사이트 모델별 평가모형의 적용)

  • Son, Dal-Ho;Lim, Jun-Sig
    • IE interfaces
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    • v.17 no.1
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    • pp.33-45
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    • 2004
  • In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

A Web 2.0 Strategy for the Public Portal Sites : EBS Case (공공 포탈에서의 웹 2.0 구현전략에 관한 연구 : EBS 사례를 중심으로)

  • Lee, Ji-Eun;Koo, Sung-Whan;Shin, Min-Soo
    • Journal of Information Technology Services
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    • v.8 no.3
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    • pp.15-33
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    • 2009
  • Web 2.0 which is characterized by openness, sharing with others and users' active participation has a strong impact on Individual and business environments. New technology such as open-API, RSS, collective intelligence gives various benefits to the website user. Recently, the Web 2.0 paradigm has also affected the public service. Many public service organizations are also adopting Web 2.0 applications to improve their ability for serving users more effectively. However, there is a contradiction between value of public service and that of web 2.0. Web 2.0 which pursues openness and freedom of expression can impair the accuracy and reliability of public information in the public sites. We conducted a case study on EBS which reflects the Web 2.0 strategy for websites renewal. To cope with environmental changes, EBS began reorganization of the web site and applied Web 2.0 strategy for leveraging an easy to use and user satisfaction. This research shows that how to Implement the Web 2.0 strategy and what is the limitation of it. The findings of this study suggest practical implications for Web 2.0 strategy in public web sites, especially for educational fields.

Web contents-comparative analysis: Online shopping agencies that retail foreign apparel

  • Kim, Sung-Hee
    • Journal of Fashion Business
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    • v.13 no.6
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    • pp.99-110
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    • 2009
  • The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

A Study on the Relationship of Visual Aesthetics Design and Performance in the Internet Web Site (인터넷 웹사이트의 시각적 디자인과 성과와의 관계에 관한 연구)

  • Kim, Seung Kyung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.4
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    • pp.85-101
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    • 2008
  • This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.