• Journal of Information Technology Services
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• v.22 no.1
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• pp.75-93
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• 2023

The game industry has grown not only by combining them with various technologies also introducing new types of business models such as P2P, F2P, and P2W. Furthermore, games which implemented X2E model with blockchain technology are recently in the spotlight of the public attention. As domestic game companies have also prospect the blockchain games feasible, they are seeking ways to expand their global market share by strengthening the X2E model. Hence, by carrying this new business model out, it is expected to diversify their global revenue stream, which was previously confined to Asia region. This study analyzed the case of companies that have implemented the P2E and C2E models in order to suggest the direction of development for the game platform in Web 3.0 era. The cases of P2E game platform, which constitute of Axie Infinity and Mir 4, encompass the compensation structure, the stabilization mechanism of the in-game token economy, and future strategies regarding blockchain gaming. Likewise, the platform structure, business model, and future growth potential was discussed in terms of C2E scheme, focusing on the ZEPETO and Roblox cases. Based on the above case analysis, this study attempted to provide information on the current limitations and development directions of the P2E and C2E platforms. The current limitations in legal and industrial aspects should be addressed to facilitate the blooming of blockchain and P2E game industry. In addition, the necessity of not only social support also improvement on the technology and social stigma of full-time creators is ought to be emphasized in an effort to encourage the development of C2E platforms.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.249-261
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• 2011

The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.

• The Journal of Society for e-Business Studies
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• v.10 no.3
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• pp.85-110
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• 2005

OWL-S has a major leadership in the field of Web Service discovery and is being actively studied in LARKS and METEOR-S projects. These researches do not consider all components of OWL-S standards, and it is needed to enhance their discovery algorithms. In this paper, we propose matching algorithms based on process information such as process structure matching, service classification matching and business pattern matching algorithms. We also improve the QoS matching algorithm of METEOR-S project. Finally, we integrate these two kinds of matching algorithms as accommodate users preferences.

• Journal of KIISE:Information Networking
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• v.31 no.5
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• pp.511-518
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• 2004

Web Services following distributed object computing technology like DCOM, CORBA provides remote procedure call mechanism based on XML-based open standard such as SOAP, WSDL, UDDI, and it is spotlighted as means of integration and collaboration at e-business. Especially, UDDI is the Web Services Registry enabling to register and search Web Services, that takes charge of providing infrastructure for Web Services. However, the existing UDDI has a few problems that searching process is very simple and it cannot provide information of Web Services quality and quality-based retrieval. Therefore, this study suggest improved UDDI model that evaluates the Web Services quality and use this information for searching.

• The Journal of Society for e-Business Studies
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• v.14 no.3
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• pp.1-13
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• 2009

EAI(Enterprise Application Integration) as an infrastructure of application integration had played an important role for many companies to make epochal changes, expense reduction, and new application services. The continuous monitoring and management of data covering whole environment of system operations should be well-supported so that the data consistency and system stability are guaranteed to implement and operate the services effectively. In this paper, the requirements and functions of monitoring system are defined for the stable EAI service. An actual web-based system is designed and implemented. This web-based monitoring system is broadly applicable to general EAI environments.

• The Journal of Society for e-Business Studies
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• v.8 no.3
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• pp.53-67
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• 2003

The importance of web Mining is highlighted with growth of Electronic Commerce. Web Mining is the important field of subject for studying customer's purchasing trend in Electronic Commerce. This research defined customer's purchasing process as Fuzzy environment in Electronic Commerce. And it suggests new methodology that introduces Fuzzy theory based on current Web Mining methodology

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.571-576
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• 2007

Advanced online environment and communication technology have made the e-commerce environments evolved rapidly. In the e-commerce area, one of the most important concepts regarding the relationship between seller and buyer is the "trust." Considering the purpose of purchase and satisfaction of website, the users may face problems such as consumer's transaction security or personal information sharing when they make transactions over web sites. It could be difficult to pursue the goal for the users to purchase product or service over online if the seller or service provider cannot establish trust to the customers. In this paper, through multi-dimensional viewpoints of trust, satisfaction can be accounted for by cue-based trust and experienced trust. The purchase intention mediates the experienced trust when online users purchase products or use online service.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.113-128
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• 2003

A Semantic Web based service description is to enable intelligent matchmaking of services by improving representational flexibility and expressiveness in service description for Web Services. Flexibility concerns the way of how a computer handles the discrepancies in the granularity and the structure of service description between different participants of web services. Expressiveness means richness in the semantic description of services (or ontological representation of each service as a concept). The main shortcoming of currently available industry standard framework for e-commerce such as UDDI and ebXML is that they do not allow much flexibility and expressiveness in the service description. In our research we analyze the requirements of extending service description based on the Semantic Web, especially in the context of DAML-S. We also propose a method to be applied to implement intelligent web services by implementing a virtual auction site, testAuction.com. Finally, we consider some theoretical issues regarding the framework for web services using ontology.

• Journal of Digital Contents Society
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• v.9 no.4
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• pp.617-624
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• 2008

Global economy is moving to digital economy accelerated by the rapid development of ICT (information and communication technology). However, the progress in e-business in developing countries has been slow due to the lack of experience, technology, and basic infra structure. One way to solve this problem is to provide them with customized e-business solution, training, and contents service. In this paper, we design an E-business Training Supporting System (E-TSS) for developing countries. It consists of a simple business blog to support business web page and a customized e-business solution. The E-TSS is customized for individual country. This customization becomes more effective utilizing an intelligent agent based upon recognizing unique characteristics such as language and time. The E-TSS is implemented and utilized by APEC (Asia-Pacific Economic Cooperation) Women's e-Biz Center.

• IE interfaces
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• v.20 no.3
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• pp.257-266
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• 2007

To survive in rapidly changing business environment, the enterprises of all over the world are trying to integrate their IT infra structure and are trying to automate their business process. Service Oriented Architecture (SOA) is being accepted as an IT standard to support efficient system integration and flexible business process automation between enterprises or departments. The material control system is required this software architecture between manufacturing company and materials supply vendors. This paper introduces concept of SOA, relevant technology about SOA such as Web Services and Business Process Execution Language (BPEL) and Enterprise Service Bus (ESB) and describes how to automate materials control process by designing the material control system based on SOA. The analysis of requirements is proceeded by Unified Modeling Language (UML) and SOA delivery strategy is selected the top-down strategy. And this paper describes how to derive services and operations and how to arrange services in three service layers and how to design business process.