• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.3
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• pp.231-241
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• 2019

Web Usage Mining (WUM) is one part of Web mining and also the application of data mining technique. Web mining technology is used to identify and analyze user's access patterns by using web server log data generated by web users when users access web site. So first of all, it is important that the data should be acquired in a reasonable way before applying data mining techniques to discover user access patterns from web log. The main task of data acquisition is to efficiently obtain users' detailed click behavior in the process of users' visiting Web site. This paper mainly focuses on data acquisition stage before the first stage of web usage mining data process with activities like data acquisition strategy and field extraction algorithm. Field extraction algorithm performs the process of separating fields from the single line of the log files, and they are also well used in practical application for a large amount of user data.

• Knowledge Management Research
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• v.20 no.4
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• pp.169-183
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• 2019

The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

• The Journal of the Korea Contents Association
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• v.3 no.4
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• pp.1-10
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• 2003

Recently, usage of swearing words on web board is the most typical Internet negative-functions. For this, technical method is proposed for blocking swearing words or sentences by analyzing swearing words usage types and behaviors. This system consists of 3 steps. Firstly, a survey, analysis of swearing words on web board and algorithm proposal for blocking these words must be studied. Secondly, sufficient and concrete opinion researches about every generations for measuring swearing degree must be accomplished. Finally, implementation on web board by programming will be done. This paper, in the first, deals with usage analysis of swearing and algorithm developement for solving these problems.

• Communications for Statistical Applications and Methods
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• v.12 no.1
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• pp.191-197
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• 2005

Application of data mining techniques to the world wide web, referred to as web mining, has been the focus of several recent researches. With the explosive growth of information sources available on the world wide web, it has become increasingly necessary to track and analyze their usage patterns. In this study, we introduce a process of pre-processing and cluster analysis on web log data and suggest a distance measure considering the structural relationships between web contents. Also, we illustrate some real examples of cluster analysis for web log data and look into practical application of web usage mining for eCRM.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.27-38
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• 2008

Since the current mobile web market is already in its maturity, a research concerning the continued behavior of mobile Internet users should be carried out. The purpose of this research is to understand user's continued behaviors by theoretically constructing and empirically testing a continued model using real usage data. The model consists of four post-expectation factors (usefulness, ease of use, enjoyment, and perceived value) as well as user satisfaction, continuance intention, and the actual usage amount. To test the model, an on-line survey had been conducted, and we collected the actual usage data of survey respondents via the support of telecommunication companies. The study results indicate that post expectation variables were found to influence satisfaction, continuance intention, and actual usage amount of mobile web users. This paper ends with study limitations and implications on mobile web industry.

• Journal of the Korea Society of Computer and Information
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• v.13 no.2
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• pp.113-119
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• 2008

The World Wide Web is a dynamic collection of pages that includes a huge number of hyperlinks and huge volumes of usage informations. The resulting growth in online information combined with the almost unstructured web data necessitates the development of powerful web data mining tools. Recently, a number of approaches have been developed for dealing with specific aspects of web usage mining for the purpose of automatically discovering user profiles. We analyze sequence data, such as web-logs, protein sequences, and retail transactions. In our approach, we propose the clustering algorithm for sequence data using rough set theory. We present a simple example and experimental results using a splice dataset and synthetic datasets.

• Journal of KIISE:Software and Applications
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• v.30 no.9
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• pp.843-849
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• 2003

Web usage mining is the technique of data mining that analyzes web users' usage patterns by large web log. To use the web usage mining technique, we have to classify correctly users and users session in preprocessing, but can't classify them completely by only log files with standard web log format. To classify users and user session there are many problems like local cache, firewall, ISP, user privacy, cookey etc., but there isn't any definite method to solve the problems now. Especially local cache problem is the most difficult problem to classify user session which is used as input in web mining systems. In this paper we propose a heuristic method which solves local cache problem by using only click stream data of server side like referrer log, agent log and access log, classifies user sessions and completes session.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.422-440
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• 2005

There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define a new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites and arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered in the Kyungsung University. The results analysing the data summarized as follows: (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks

• Journal of Information Processing Systems
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• v.13 no.5
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• pp.1103-1125
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• 2017

This paper aims to extract an ObjectProperty-UsageMethod relation, in particular the HerbalMedicinalProperty-UsageMethod relation of the herb-plant object, as a semantic relation between two related sets, a herbal-medicinal-property concept set and a usage-method concept set from several web documents. This HerbalMedicinalProperty-UsageMethod relation benefits people by providing an alternative treatment/solution knowledge to health problems. The research includes three main problems: how to determine EDU (where EDU is an elementary discourse unit or a simple sentence/clause) with a medicinal-property/usage-method concept; how to determine the usage-method boundary; and how to determine the HerbalMedicinalProperty-UsageMethod relation between the two related sets. We propose using N-Word-Co on the verb phrase with the medicinal-property/usage-method concept to solve the first and second problems where the N-Word-Co size is determined by the learning of maximum entropy, support vector machine, and naïve Bayes. We also apply naïve Bayes to solve the third problem of determining the HerbalMedicinalProperty-UsageMethod relation with N-Word-Co elements as features. The research results can provide high precision in the HerbalMedicinalProperty-UsageMethod relation extraction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6856-6862
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• 2014

Web usage mining is a method to extract meaningful patterns based on the web users' log data. Most existing patterns of web usage mining, however, do not consider the users' diverse inclination but create general models. Web users' keywords can have a variety of meanings regarding their tendency and background knowledge. This study evaluated the extraction web-user's pattern after collecting and analyzing the web usage information on the users' keywords of interest. Web-user's pattern can supply a web page network with various inclination information based on the users' keywords of interest. In addition, the Web-user's pattern can be used to recommend the most appropriate web pages and the suggested method of this experiment was confirmed to be useful.