• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.2
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.786-793
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• 2008

This research is carried out being divided into a first evaluation and second evaluation. A Study is carried out on first, the accessibility compliance level of Korea government department websites and second, whether the site which complies well with web accessibility increases web usability for users through a web usability evaluation. The evaluation result, web sites which comply well with the web accessibility guidelines were observed to increase web usability for both normal and disabled people but web sites which do not comply well were observed to lower the web usability making the web sites unavailable or inconvenient to use. Therefore, it can be concluded that there is a very close interrelationship between web accessibility and usability and thus compliance with web accessibility is not an option but a mandatory requirement.

• Korean Journal of Cognitive Science
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• v.11 no.1
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• pp.33-45
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• 2000

The present study examined the usability of the web site design, focusing on the cognitive characteristics of the WWW. Specifically, we conducted two major non-experimental usability testing methods on the domestic web sites with various purposes. In research I. we used an on-line questionnaire method on 12 domestic web sites. As a result. several critical usability features and factors were identified. In research 2. we carried out a heuristic evaluation method to identify more specific usability problems The result of research 2 suggests that the heuristic evaluation method reveals more specific problems of the web site design than the questionnaire method.

• Information Systems Review
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• v.7 no.1
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• pp.1-20
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• 2005

In this paper we evaluate the Korean e-government portal and linked web sites, based on usability. We pick a set of 18 representative government sites, and consider two approaches of type-I and type-II testing with different questionnaires. We ask users two questions at each site, regarding simple facts. We count a task as successful if the user find the right answer for fact questions. In type-I testing, after users have finished working with a site, we give them a post-test questionnaire asking them to rate the site in 16 different areas, in order to calculate the site rating. In type-II testing, we investigate page design, contents design, and site design of the web sites.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.11
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• pp.2426-2432
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• 2011

In this study, we evaluated web usability for hospital web sites in Korea and analyzed the evaluation results of web usability. Estimators investigated twelve hospital web sites and answered a questionnaire. They also performed predefined tasks which were frequently used services in hospital web sites. We had an interview with the estimator for finding what happened in process of evaluating usability. The evaluation results showed that university hospital provided comparatively better web usability for users. But ambiguous and complicated user interface caused confusion among users. The simplifications of service processes and interfaces were necessary to improve web usability. Some hospitals did not offer primary web services and their services related to the tasks were not systematic.

• Journal of Korean society of Dental Hygiene
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• v.16 no.2
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• pp.241-248
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• 2016

Objectives: The purpose of the study is to evaluate the dental website usability in Korea. The dental website included dental university hospital, network dental hospital and dental office. Methods: The study was carried out by three age groups including twenties, thirties, and forties. Each group consisted of ten customers and evaluated twelve websites of dental hospitals. Each was assigned to four hospitals and three tasks including easiness of online reservation, preventive information, and treatment information. They filled out the self-administered questionnaire. The questionnaire included the easiness of on-line reservation, satisfaction on the quality and quantity of preventive informations, satisfaction on the quality and quantity of treatment informations, predictiveness on the sub-menu, usefulness of site map, information on the main page of web site, usefulness of decision on visit to dentistry, and revisit intention. Results: The easiness of on-line reservation was the highest in the private dental office, and university dental hospital and network dental hospitals followed in conducting task(1). The anticipated value and measurement on the usefulness of web site were the lowest in network dental hospitals and the time interval between two values was 57 seconds. This discrepancy showed the largest difference. The satisfaction on treatment information in task(3) was higher than that of the satisfaction on preventive information in task (2). The revisit intention was the highest in dental university hospitals. Conclusions: This study showed the comparison in usefulness of web site of university dental hospitals, network dental hospitals and private dental office. The web site focused on the treatment information rather than preventive information. This study suggested that the most important function of dental web site would be the preventive information that was mainly operated by the role of dental hygienists rather than treatment information in the future.

• Management & Information Systems Review
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• v.31 no.3
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• pp.75-95
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• 2012

The purpose of this study is to examine the effect of electronic trade's web site usability on the user satisfaction and customer royalty. In order to accomplish the purpose of this study, a research model was established and obtained the results as follows, First, navigation, information structure characteristic, communication has statistically significant effect on user satisfaction. It means users think more important the convenience, approachableness than web site design, visually menu to the information. Also, it represent communication with user is important factor to use web site. Second, user satisfaction has significant influence on customer royalty. This result signifies the user satisfaction of e-trade site is enhanced by support for convenience, reliability, smoothly communication and eventually affect thr revisiting intention of web site

• Management & Information Systems Review
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• v.34 no.1
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• pp.1-20
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• 2015

This study analyses the relationship with the feature of the web usability and Social commerce. Therefore, this research tries to investigate the relationship about in which the characteristic of the web-site usability is connected through the confidence about the Social commerce site to the re-purchase. The existing research that the information system and Electronic commerce relates is considered and the usability factor about the Social commerce site tries to be drawn and these try to verify on the relationship with the trust building of the user about the Social commerce site and purchasing intention through the positive research. The result is follows. First, the visual property of the Social commerce site was confirmed to have the descriptive ability noted to the confidence. Second, it was confirmed to have the descriptive ability that information characteristic about the Social commerce site notes to the confidence. Third, it was confirmed to have the descriptive ability that relative characteristic about the Social commerce site notes to the confidence. The importance of the web-site usuability has preferentially to be considered in being put through this research and building the confidence of the social commerce user could be known. When running with the social commerce site design, this is determined because it can become the useful standard.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.608-613
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• 2008

Web usability for e-commerce sites becomes a more important issue as e-commerce gains its popularity. As for fresh foods, consumers are especially sensitive to the quality of information during transaction process. Successful fresh food e-commerce sites, such as Wine. com and Tesco, identified regular usability testing as part of key success factors. This paper aims to identify processes for evaluating usability of fresh food e-commerce sites and provide recommendations to improve usability. The study aims to evaluate Web usability of selected Web sites using heuristic evaluation to provide objective Web usability analysis for each transaction process and think aloud method to understand how users actually evaluate the Web site.

• Journal of the Korean Society for information Management
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• v.22 no.2 s.56
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• pp.103-124
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• 2005

This study analyzed the web style guide of five foreign university library web sites and extracted the web site components of main university libraries in ten domestic areas and then drew the common factors from the components. This study also found out the unity and rule in the general design trends of university library web sites. In order to do this, the results for the usability and accessibility of university library web sites were applied to this study. And being based on it. this study presents the web style guide components of the university libraries which are the factors to endow the web site with the consistently visual identity.