• Title/Summary/Keyword: Web recommendation service

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The Recommendation System based on Staged Clustering for Leveled Programming Education (수준별 프로그래밍 교육을 위한 단계별 클러스터링 기반 추천시스템)

  • Kim, Kyung-Ah;Moon, Nam-Mee
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.8
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    • pp.51-58
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    • 2010
  • Programming education needs learning which is adjusted individual learners' level of their learning abilities. Recommendation system is one way of implementing personalized service. In this research, we propose recommendation method which learning items are recommended for individual learners' learning in web-based programming education environment by. Our proposed system for leveled programming education provides appropriate programming problems for a certain learner in his learning level and learning scope employing collaborative filtering method using learners' profile of their level and correlation profile between learning topics. As a result, it resolves a problem that providing appropriate programming problems in learner's level, and we get a result that improving leaner's programming ability. Furthermore, when we compared our proposed method and original collaborative filtering method, our proposed method provides the ways to solve the scalability which is one of the limitations in recommendation systems by improving recommendation performance and reducing analysis time.

Generator of Dynamic User Profiles Based on Web Usage Mining (웹 사용 정보 마이닝 기반의 동적 사용자 프로파일 생성)

  • An, Kye-Sun;Go, Se-Jin;Jiong, Jun;Rhee, Phill-Kyu
    • The KIPS Transactions:PartB
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    • v.9B no.4
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    • pp.389-390
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    • 2002
  • It is important that acquire information about if customer has some habit in electronic commerce application of internet base that led in recommendation service for customer in dynamic web contents supply. Collaborative filtering that has been used as a standard approach to Web personalization can not get rapidly user's preference change due to static user profiles and has shortcomings such as reliance on user ratings, lack of scalability, and poor performance in the high-dimensional data. In order to overcome this drawbacks, Web usage mining has been prevalent. Web usage mining is a technique that discovers patterns from We usage data logged to server. Specially. a technique that discovers Web usage patterns and clusters patterns is used. However, the discovery of patterns using Afriori algorithm creates many useless patterns. In this paper, the enhanced method for the construction of dynamic user profiles using validated Web usage patterns is proposed. First, to discover patterns Apriori is used and in order to create clusters for user profiles, ARHP algorithm is chosen. Before creating clusters using discovered patterns, validation that removes useless patterns by Dempster-Shafer theory is performed. And user profiles are created dynamically based on current user sessions for Web personalization.

The Effects of Service Qualities on Customer Satisfaction, Trust, and Behavioral Intention in Smartphone Shopping Malls (스마트폰 쇼핑몰의 서비스품질이 고객만족, 신뢰, 행동의도에 미치는 영향)

  • Yang, Seung-Kwon;Shim, Jae-Hyun
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.31-43
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    • 2018
  • Purpose - Smartphone shopping malls provide customers with a variety of tangible and intangible services including web sites, web design, use convenience, information for products and shopping and various after services. Accordingly, it is needed to expand and classify service qualities based on the various services provided by smartphone shopping malls, and then analyze path structures of smartphone shopping malls' qualities → customer satisfaction → behavioral intention. The purpose of this study is to categorize the qualities of smartphone shopping mall users based on the e-SERVQUAL by Lee(2002) and the SERVQUAL by Parasuraman et al.(1988, 2005), the smartphone shopping malls' service qualities based on service quality of smartphone shopping malls used in the previous use studies, and the Website quality factors of service industry and to analyze path structure of smartphone shopping mall's qualities → customer satisfaction → behavioral intention on college students in order to confirm the system of smartphone shopping malls' qualities. Research design, data, and methodology - This study's survey was carried out on the college students of university located in northeastern of Seoul. It was from December 7 - 15, 2017, and a total of 240 questionnaires were distributed, with 228 collected. Of them, effective questionnaires used in the final study were a total of 201 except 27 that couldn't be used. In this study, empirical analysis was done with factor analysis, correlation analysis, multiple regression analysis, simple multiple regression analysis and moderating regression analysis by using Statistics Package SPSS18.0. Results - The study results are as follows: First, smartphone shopping malls' qualities were classified into six categories like customer system quality, Web design quality, convenience quality, information-offering quality, service quality, and product quality. Second, it showed that system quality, Web design quality, and information-offering quality had a positive impact on customer satisfaction, respectively. Third, it suggested that quality factors of smartphone shopping mall users had a positive impact on customer satisfaction in the order of quality, information-offering quality, system quality and Web design quality. Finally, it showed that customer service quality, product quality, and convenience quality did not have a positive impact on customer satisfaction. In addition, it said that customer satisfaction of smartphone shopping mall users had a positive impact on behavioral intention and thereby, the higher the customer satisfaction was, the higher the relations between reuse intention and recommendation intention were. Meanwhile, moderating regression analysis showed that trust did not have moderating effect in the relations between customer satisfaction and behavioral intention. The above study revealed that smartphone shopping malls' qualities were classified into six categories and it was possible to generalize after empirical analysis was made in the path structure. Conclusions - Smartphone shopping mall users consider usefulness of obtaining shopping information and quality on quick and abundant shopping information more important than access environment of smartphone shopping malls and kind services of smartphone shopping mall managers. Thereby, smartphone shopping mall marketers need to take service qualities like system quality and information-offering quality into more consideration.

Analysis of multi-dimensional interaction among SNS users (Analysis of multi-dimensional interaction among SNS users)

  • Lee, Kyung-Min;Namgoong, Hyun;Kim, Eung-Hee;Lee, Kang-Yong;Kim, Hong-Gee
    • Journal of Internet Computing and Services
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    • v.12 no.2
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    • pp.113-122
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    • 2011
  • Social Network Service(SNS) has become a hot trend as a web service which helps users construct social relationships in the web and enables online communication. The information about user activities and behaviors obtained from the SNSs is expected to be an useful knowledge source for other services such as recommendation services. Most of previous researches on SNS rely on analyzing overall network topology and surveying the activities in a one-dimensional aspect. This paper propose a system for measuring multi-dimensional interaction through the activities in a SNS. The proposed system delivers an unified profile (consisting of profile and multi-dimension interaction) model from user-activities in Twitter.com. At the experimental section, some meaningful perspectives on a set of the unified profiles are described.

A Study on Integrating UDDI and ebXML Registry Using Ontologies (온톨로지를 이용한 UDDI와 ebXML 레지스트리의 통합에 관한 연구)

  • Park, Song-Hee;Lee, Dong-Heon;Lee, Kyong-Ha;Lee, Kyu-Chul
    • The Journal of Society for e-Business Studies
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    • v.9 no.3
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    • pp.259-276
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    • 2004
  • ebXML and Web Services provide UDDI and ebXML registry for storing and managing the business and Service information of companies, respectively. Recently, W3C have released the OWL(Web Ontology Language) to Recommendation, and OWL-S proposed to describe the semantics of Web Services using the OWL ontologies. In this paper, we compared the OWL-S with the registry information model(RIM) of ebXML and the data structure of UDDI, and directly connect ones, which that of ebXML similar to that of UDDI; we extend the structure of the OWL to connect the rests. Consequently, our system enables to construct the ontologies of services and discover their semantics by using the information stored in the registries, and tintegrate UDDI, ebXML registry and OWL-S registry. By using the extending OWL-S documents in our system, agents can utilize for the semantic matchmaking.

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A Case Study of Indiana University's CEL Program for Pre-service School Teachers (예비교사를 위한 정보화 교육 방향 탐색 연구 -미국 인디애나 대학 사례를 중심으로-)

  • Heo, Gyun
    • Journal of Fisheries and Marine Sciences Education
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    • v.20 no.1
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    • pp.107-120
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    • 2008
  • Building a competency of pre-service school teachers is one of the critical factors to decide right direction of k-12 computer & information education. In this context, we can realize of the importance of computer & information curriculum for pre-service school teachers. The purpose of this study is to explore the case of the CEL(Computer Educator License) program in Indiana University and to find the developmental direction of technology education for pre-service school teachers. To achieve the purpose of study, the methods and procedures involved the following steps: The literature reviews of technology education were performed. The analysis framework based on case study method was designed for collecting data. Data were composed of related documents, web resources, and interview resources. And collected data were analyzed. The finding and recommendation of this study were the importance of following factors: (a) technology integration in the curriculum for pre-service school teachers, (b) differentiated management with skill-based technology education, (c) leadership for using and diffusing technology in the school, and (d) connected curriculum with the national standard indicator.

A Personalized Movie Recommendation System using Collaborative Filtering and Personal Sentiment in Cloud Computing Service (클라우드 컴퓨팅에서 협업 필터링과 개인의 감정을 이용한 개인화 영화 추천 시스템)

  • Sim, Dae-Soo;Kim, Min-Ki;Park, Doo-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.393-396
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    • 2016
  • 정보화 시대에 들어오며 수많은 정보들의 폭발적인 증가로 인해 사용자들은 원하는 정보를 빠른 시간에 얻는 것이 어려워졌다. 그중 영화는 수없이 많은 정보를 누적해왔고 개인에 따라 선호하는 영화가 서로 다르기 때문에 각 개인에 맞는 영화를 찾는 것은 쉽지 않다. 본 논문에서는 협업 필터링과 개인의 감정을 이용하고 AWS(Amazon Web Service)를 통한 클라우드 컴퓨팅 시스템을 사용하여 각 개인에 더 적합한 영화 추천 시스템을 제안 한다.

A Webtoon Recommendation System based on Collaborative Filtering in Cloud Computing Service (클라우드 컴퓨팅에서 구축한 협업필터링 기반 웹툰 추천 시스템)

  • Lee, Keon-Ho;Park, Doo-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.04a
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    • pp.451-454
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    • 2016
  • 최근 스마트폰의 보급률이 높아짐에 따라, 사용자들이 스마트폰을 사용하여 컨텐츠를 즐기는 시간이 많아졌다. 이후 모바일 웹에서 서비스되는 만화들이 연달아 대중들의 이목을 끌게 되어 네이버 웹툰, 다음 웹툰 등 웹툰 서비스 및 웹툰 플랫폼이 증가하고 있다. 또한 웹툰 데이터의 가치와 신뢰성도 점점 높아지고 있어, 영화 애니메이션 게임 등 콘텐츠 사업에 많은 데이터가 사용되고 있다. 따라서 본 논문에서는 나이, 성별, 선호 카테고리, 선호 웹툰 플랫폼 등과 같은 개인 성향 기반으로 협업 필터링 방법을 적용하고, 웹툰의 방대한 데이터를 효과적으로 관리하기 위해 클라우드 컴퓨팅 시스템인 AWS(Amazon Web Service)를 이용하여 개인 성향에 맞게 웹툰을 추천해주는 웹툰 추천 시스템을 제안한다.

Services Innovation Using Web Technology: A Case of Consumer Adoption of Family Restaurant Web Sites (웹 기술을 활용한 서비스 혁신: 패밀리 레스토랑 웹사이트 소비자 수용 사례)

  • Lim, Se-Hun;Kim, Dae-Kil;Whang, Jae-Hoon
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.137-149
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    • 2011
  • Today, a web site is used as a strategic method to fulfill a company's objectives. In particular, a web site provides a service for customers to find satisfaction in visiting family restaurants, and it recently has helped to attract the interest of a variety of customers. Currently, companies that manage family restaurants operate their Web sites as strategic tools and use them to perform public relations and marketing of their restaurants. This effort influences management and helps to improve the business and profitability of family restaurants. The research model of this study is an expansion of the Technology Acceptance Model (TAM) and examines whether ease of use and usefulness of family restaurant web sites influence the relationship of intention to use, actual use, and recommendation to use by gender. The results of this research would suggest that web sites are useful in establishing a marketing strategy for companies that operate family restaurants.

Big data-based Local Store Information Providing Service (빅데이터에 기반한 지역 상점 관련 정보제공 서비스)

  • Mun, Chang-Bae;Park, Hyun-Seok
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.561-571
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    • 2020
  • Location information service using big data is continuously developing. In terms of navigation, the range of services from map API service to ship navigation information has been expanded, and system application information has been extended to SNS and blog search records for each location. Recently, it is being used as a new industry such as location-based search and advertisement, driverless cars, Internet of Things (IoT) and online to offline (O2O) services. In this study, we propose an information system that enables users to receive information about nearby stores more effectively by using big data when a user moves a specific route. In addition, we have designed this system so that local stores can use this system to effectively promote it at low cost. In particular, we analyzed web-based information in real time to improve the accuracy of information provided to users by complementing the data. Through this system, system users will be able to utilize the information more effectively. Also, from a system perspective, it can be used to create new services by integrating with various web services.