• Title/Summary/Keyword: Web data analysis

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A Design of SNS and Web Data Analysis System for Company Marketing Strategy (기업 마케팅 전략을 위한 SNS 및 Web 데이터 분석 시스템 설계)

  • Lee, ByungKwan;Jeong, EunHee;Jung, YiNa
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.6 no.4
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    • pp.195-200
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    • 2013
  • This paper proposes an SNS and Web Data Analytics System which can utilize a business marketing strategy by analyzing negative SNS and Web Data that can do great damage to a business image. It consists of the Data Collection Module collecting SNS and Web Data, the Hbase Module storing the collected data, the Data Analysis Module estimating and classifying the meaning of data after an semantic analysis of the collected data, and the PHS Module accomplishing an optimized Map Reduce by using SNS and Web data involved a Businesse. This paper can utilize this analysis result for a business marketing strategy by efficiently managing SNS and Web data with these modules.

A Proposal of Some Analysis Methods for Discovery of User Information from Web Data

  • Ahn, JeongYong;Han, Kyung Soo
    • Communications for Statistical Applications and Methods
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    • v.8 no.1
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    • pp.281-289
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    • 2001
  • The continuous growth in the use of the World Wide Web is creating the data with very large scale and different types. Analyzing such data can help to determine the life time value of users, evaluate the effectiveness of web sites, and design marketing strategies and services. In this paper, we propose some analysis methods for web data and present an example of a prototypical web data analysis.

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A Method for Analyzing Web Log of the Hadoop System for Analyzing a Effective Pattern of Web Users (효과적인 웹 사용자의 패턴 분석을 위한 하둡 시스템의 웹 로그 분석 방안)

  • Lee, Byungju;Kwon, Jungsook;Go, Gicheol;Choi, Yonglak
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.231-243
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    • 2014
  • Of the various data that corporations can approach, web log data are important data that correspond to data analysis to implement customer relations management strategies. As the volume of approachable data has increased exponentially due to the Internet and popularization of smart phone, web log data have also increased a lot. As a result, it has become difficult to expand storage to process large amounts of web logs data flexibly and extremely hard to implement a system capable of categorizing, analyzing, and processing web log data accumulated over a long period of time. This study thus set out to apply Hadoop, a distributed processing system that had recently come into the spotlight for its capacity of processing large volumes of data, and propose an efficient analysis plan for large amounts of web log. The study checked the forms of web log by the effective web log collection methods and the web log levels by using Hadoop and proposed analysis techniques and Hadoop organization designs accordingly. The present study resolved the difficulty with processing large amounts of web log data and proposed the activity patterns of users through web log analysis, thus demonstrating its advantages as a new means of marketing.

Research for Web Application Performance Analysis Method Based on Modern Web Browser (모던 웹 브라우저 기반 애플리케이션 성능 분석 방법 연구)

  • Park, Jin-tae;Kim, Hyun-gook;Moon, Il-young
    • Journal of Advanced Navigation Technology
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    • v.22 no.5
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    • pp.467-471
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    • 2018
  • During the fourth industrial revolution, the amount of data available to users has surged. And it became a stepping stone for various convergence technologies such as ECMA script, WebAssembly, and web of things using web technology. Also, as the amount of data shared on the web increases, the web has emerged as the most influential media in modern life. As a result, web developers have tried to deliver data quickly over the Web. So, various web application analysis tools appeared, and developers tried to find a solution to solve the speed problem by analyzing the web application. However, the performance of web application analysis tools has not improved significantly. Most existing analytical tools require direct installation, require expertise on the Web to perform analysis, and do not have function to analysis new technologies such as WebAssembly. Therefore, in this paper, we propose the design of a new reporting solution that can solve problems of existing web application analysis tool.

A Clustering Algorithm Considering Structural Relationships of Web Contents

  • Kang Hyuncheol;Han Sang-Tae;Sun Young-Su
    • Communications for Statistical Applications and Methods
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    • v.12 no.1
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    • pp.191-197
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    • 2005
  • Application of data mining techniques to the world wide web, referred to as web mining, has been the focus of several recent researches. With the explosive growth of information sources available on the world wide web, it has become increasingly necessary to track and analyze their usage patterns. In this study, we introduce a process of pre-processing and cluster analysis on web log data and suggest a distance measure considering the structural relationships between web contents. Also, we illustrate some real examples of cluster analysis for web log data and look into practical application of web usage mining for eCRM.

Development of XML Web Service for Load Flow by Using XML Dataset DB (XML DataSet DB를 연동한 조류계산용 XML Web Service의 개발)

  • 최장흠;김건중
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.52 no.10
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    • pp.571-576
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    • 2003
  • XML Web Service based on internet can cause problems on transmission speed and data error. Also system analysis results simulated by several different research groups can hardly have reliability because of error data that come from improperly managed files. In order to solve this problems, algorithm sever using XML Web Service is shared on the internet so widely that various application programs based on basic analysis module with a united IO can be developed. And also XML Dataset DB is interacted with XML Web Service, which prevents propagation of error data. It causes to improve reliabilityon the load flow analysis result and solve the problems on data error or transmission speed that can possibly come from internet.

Operating Simulation of RPS using DEVS W/S in Web Service Environment

  • Cho, Kyu-Cheol
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.12
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    • pp.107-114
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    • 2016
  • Web system helps high-performance processing for big-data analysis and practical use to make various information using IT resources. The government have started the RPS system in 2012. The system invigorates the electricity production as using renewable energy equipment. The government operates system gathered big-data with various related information system data and the system users are distributed geographically. The companies have to fulfill the system, are available to purchase the REC to other electricity generation company sellers to procure REC for their duty volumes. The REC market operates single auction methods with users a competitive price. But the price have the large variation with various user trading strategy and sellers situations. This papler proposed RPS system modeling and simulation in web environment that is modeled in geographically distributed computing environment for web user with DEVS W/S. Web simulation system base on web service helps to analysis correlation and variables that act on trading price and volume within RPS big-data and the analysis can be forecast REC price.

Designing Cost Effective Open Source System for Bigdata Analysis (빅데이터 분석을 위한 비용효과적 오픈 소스 시스템 설계)

  • Lee, Jong-Hwa;Lee, Hyun-Kyu
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.119-132
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    • 2018
  • Many advanced products and services are emerging in the market thanks to data-based technologies such as Internet (IoT), Big Data, and AI. The construction of a system for data processing under the IoT network environment is not simple in configuration, and has a lot of restrictions due to a high cost for constructing a high performance server environment. Therefore, in this paper, we will design a development environment for large data analysis computing platform using open source with low cost and practicality. Therefore, this study intends to implement a big data processing system using Raspberry Pi, an ultra-small PC environment, and open source API. This big data processing system includes building a portable server system, building a web server for web mining, developing Python IDE classes for crawling, and developing R Libraries for NLP and visualization. Through this research, we will develop a web environment that can control real-time data collection and analysis of web media in a mobile environment and present it as a curriculum for non-IT specialists.

A Framework for Web Log Analysis Using Process Mining Techniques (프로세스 마이닝을 이용한 웹 로그 분석 프레임워크)

  • Ahn, Yunha;Oh, Kyuhyup;Kim, Sang-Kuk;Jung, Jae-Yoon
    • Journal of Information Technology and Architecture
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    • v.11 no.1
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    • pp.25-32
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    • 2014
  • Web mining techniques are often used to discover useful patterns from data log generated by Web servers for the purpose of web usage analysis. Yet traditional Web mining techniques do not reflect sufficiently sequential properties of Web log data. To address such weakness, we introduce a framework for analyzing Web access log data by using process mining techniques. To illustrate the proposed framework, we show the analysis of Web access log in a campus information system based on the framework and discuss the implication of the analysis result.

An SNS and Web based BDAS design for On-Line Marketing Strategy (온라인 마케팅 전략을 위한 SNS와 Web기반 BDAS(Big data Data Analysis Scheme) 설계)

  • Jeong, Yi-Na;Lee, Byung-Kwan;Park, Seok-Gyu
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.1
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    • pp.141-148
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    • 2015
  • This paper proposes the BDAS(Big Data analysis Scheme) design that extracts the real time shared information from SNS and Web, analyzes the extracted data rapidly for customers, and makes an on-line marketing strategy efficiently. First, the BDAS collects the data shared in SNS and Web. Second, it provides the result of visualization by analyzing the semantics of the collected data as positive or negative. Therefore, because the BDAS ensures an average 90% accuracy in judging the semantics about the shared SNA and Web data, it can judge customer's propensity accurately and be used for on-line marketing strategy efficiently.