• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.93-111
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• 2013

As Internet and information technology (IT) continues to develop and evolve, the issue of big data has emerged at the foreground of scholarly and industrial attention. Big data is generally defined as data that exceed the range that can be collected, stored, managed and analyzed by existing conventional information systems and it also refers to the new technologies designed to effectively extract values from such data. With the widespread dissemination of IT systems, continual efforts have been made in various fields of industry such as R&D, manufacturing, and finance to collect and analyze immense quantities of data in order to extract meaningful information and to use this information to solve various problems. Since IT has converged with various industries in many aspects, digital data are now being generated at a remarkably accelerating rate while developments in state-of-the-art technology have led to continual enhancements in system performance. The types of big data that are currently receiving the most attention include information available within companies, such as information on consumer characteristics, information on purchase records, logistics information and log information indicating the usage of products and services by consumers, as well as information accumulated outside companies, such as information on the web search traffic of online users, social network information, and patent information. Among these various types of big data, web searches performed by online users constitute one of the most effective and important sources of information for marketing purposes because consumers search for information on the internet in order to make efficient and rational choices. Recently, Google has provided public access to its information on the web search traffic of online users through a service named Google Trends. Research that uses this web search traffic information to analyze the information search behavior of online users is now receiving much attention in academia and in fields of industry. Studies using web search traffic information can be broadly classified into two fields. The first field consists of empirical demonstrations that show how web search information can be used to forecast social phenomena, the purchasing power of consumers, the outcomes of political elections, etc. The other field focuses on using web search traffic information to observe consumer behavior, identifying the attributes of a product that consumers regard as important or tracking changes on consumers' expectations, for example, but relatively less research has been completed in this field. In particular, to the extent of our knowledge, hardly any studies related to brands have yet attempted to use web search traffic information to analyze the factors that influence consumers' purchasing activities. This study aims to demonstrate that consumers' web search traffic information can be used to derive the relations among brands and the relations between an individual brand and product attributes. When consumers input their search words on the web, they may use a single keyword for the search, but they also often input multiple keywords to seek related information (this is referred to as simultaneous searching). A consumer performs a simultaneous search either to simultaneously compare two product brands to obtain information on their similarities and differences, or to acquire more in-depth information about a specific attribute in a specific brand. Web search traffic information shows that the quantity of simultaneous searches using certain keywords increases when the relation is closer in the consumer's mind and it will be possible to derive the relations between each of the keywords by collecting this relational data and subjecting it to network analysis. Accordingly, this study proposes a method of analyzing how brands are positioned by consumers and what relationships exist between product attributes and an individual brand, using simultaneous search traffic information. It also presents case studies demonstrating the actual application of this method, with a focus on tablets, belonging to innovative product groups.

• The Journal of Information Systems
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• v.11 no.1
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• pp.51-74
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• 2002

The purpose of this study is to empirically investigate critical success factors for effective implementation of web-based distance learning system. First of all, four critical success factors are theoretically derived from reviewing previous research. They are: (1) learner-related factor including the variables such as teaming ability, learning attitude, and attending motivation, (2) environmental factor including the variables of physical and mental support for learners, (3) instructional design factor represented by one variable, the degree of appropriateness of learning contents, and (4) the factor concerning the level of self-directed learning readiness embracing the variables such as curiosity for learning, openness towards challenge of learning and affection for learning. Subsequently, the relationships between these four critical success factors and the degree of learning satisfaction are empirically investigated. The data for empirical analysis of the research are collected from 1,020 respondents who have already passed the web-based distance learning courses which have been implemented in Information and Communication Officials Training Institute. Out of 1,020 responded questionnaires, 875 data were available for statistical analyses. The main results of this study are as follows. Firstly, the most important factor for successful implementation of the web-based distance learning system is shown to be the instructional design factor, and in the next place, the self-directed learning readiness factor, the environmental factor and the learner-related one in sequence. Secondly, additional analysis of the variables included in the instructional design factor shows that availability of practical information and knowledge is the most influencing variable, and next, interesting composition of contents, reasonable learning amount, optimal level of instruction, and understandable explanation are significantly important in the descending order. Lastly, among learning motivators, strong intention of acquiring business knowledges and skills is found to be the most important satisfier in the web-based distance learning. The theoretical contribution of this study is to derive a comprehensive model of critical success factors for implementing the web-based distance learning system. And, the practical implication of this study is to propose efficient and effective guidelines for developing and operating the web-based distance learning system in the various kinds of organizations.

• Journal of the Korean Geographical Society
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• v.47 no.2
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• pp.268-281
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• 2012

In spite of the usefulness of migration statistics in spatially understanding social processes and identifying social effects of spatial processes, services and analyses of the statistics have been restricted due to the complexity of their data structure. In addition, flow mapping functionality which is a useful method to explore and visualize the migration statistics has yet to be fully represented in modern GIS applications. Given this, the purpose of this research is to demonstrate the possibility of flow mapping and the exploratory spatial analysis of the migration statistics in a Web GIS environment. For this, the characteristics of the statistics were examined from database, GIS, and cartographic perspectives. Then, O-D structure of the migration statistics was converted to spatial data appropriate to f low mapping based on the characteristics. The interface of Web GIS is specialized the migration statistics and provides exploratory visualization by allowing dynamic interactions such as spatial focusing and attribute filtering.

• Journal of Environmental Impact Assessment
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• v.10 no.3
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• pp.235-243
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• 2001

Since the middle of 1990s, in Korea a few researches on the optimal management technologies combining numerical model and GIS for the management of water environment in drinking watershed area and reservoir such as Paldang Lake have been carried out. In this study, the integrated water environment management system was been suggested to efficiently reflect the public awareness of the environment by integrating the web based distributed data collection system, GIS, public hearing system and water quality model. As all the components of the system have been developed using the World Wide Web and all data have been collected from the relevant agencies through the Internet, the water quality model could be implemented on the web directly. In consequence, the environmental geographic information in Paldang Lake could be acquired and analyzed through the Internet. The system can rapidly respond to the public right to know on environment, so the public will willingly participate in the governmental projects on environment. To verify the usability of the developed system, it has been applied to Paldang Lake. Especially when the web based model has been used, users can easily and confidentially get the prediction results by applying the minimum number of parameters for the water quality model. This model will provide clearness and scientific bases in the process of water quality prediction for the sensitive sites where there are critical conflicts between the residents and the developers. In this study, rapid water environment management technique without spatial and time limit has been suggested, which can contribute to the efforts on the government and the public participation.

• Journal of the Korea Society of Computer and Information
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• v.13 no.6
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• pp.25-31
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• 2008

The web has been evolving as an indispensable part of our lives since Berners Lee introduced the first web sever and browser in 1990. From the web end user's point of view, the response time is a matter of concern. Moreover the throughput is an important factor to consider for the system manager's point as well. It's not easy to estimate the performance of a web application because it depends on various elements comprising the whole operational environment of the Internet from networking, client and server computing powers, DBMS and OS capabilities, to application itself. This paper suggests a coarse grained simulation model for web application performance estimation based on the data measured by Buch and Pentkowski [1] and the analytical model proposed by Gunther [2]. The result of the simulation model almost coincides with the measured data and estimates the performance of a new environment.

• Journal of the Korean earth science society
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• v.30 no.4
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• pp.478-484
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• 2009

A web page was developed to enhance students' learning experience in studying meteorological phenomena. After collecting the meteorological elements observed with automatic weather observation system (AWS), it serve real-time meteorological information on demand. Past meteorological information as well as real-time current information can be retrieved because the web page can save and accumulate observed information in its data base. The completed web page was successfully applied in school settings in teaching students meteorology research sections of earth science. The results show that students experienced authentic and meaningful learning through the real-time meteorological information from the web page. In addition, large scale of time was required to observe meteorological phenomena and it hindered practical meteorological research in earth science classes. However, it is expected that the time limitation can be overcome by utilizing accumulated meteorological information of the web page.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.892-898
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• 2007

This study aims to implement an efficient process management system for small and medium sized(local) construction companies and a performance management system for the Korean construction industry. The process management system by Lean Construction is Web 2.0 platform-based and creates clusters with numerous general contractors and sub-contractors, which will enable mutually organic process management. Plus, this system will enable them to compare project performance management by analyzing it during or after a project by collecting and accumulating lots of data occurring in pursuit of a project. These performance management cases will be of help in process planning during similar upcoming projects. This study is expected to somewhat reduce the burden of implementing a complicated process management protocol and system that Korean small and medium sized (local) construction companies experience with their web-based process management, and is supposed to realize accurate performance management with highly reliable data which are significantly accumulated within the database.

• The KIPS Transactions:PartD
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• v.16D no.3
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• pp.423-432
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• 2009

Advances in information and communication technologies are changing our society greatly. In knowledge-based society, information can be obtained easily via communication tools such as web and e-mail. However, obtaining right and up-to-date information is difficult in spite of overflowing information. The concept of adaptive web site has been initiated recently. The purpose of the site is to provide information only users want out of tons of data gathered. In this paper, an algorithm is developed for adaptive web site construction. The proposed algorithm is based on association rules that are major principle in adaptive web site construction. The algorithm is constructed by analysing log data in web server and extracting meaning documents through finding behavior patterns of users. The proposed algorithm has the following characteristics. First, it is superior to existing algorithms using association rules in time complexity. Its superiority is proved theoretically. Second, the proposed algorithm is effective in space complexity. This is due to that it does not need any intermediate products except a linked list that is essential for finding frequent item sets.

• Korean Journal of Health Education and Promotion
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• v.22 no.4
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• pp.17-40
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• 2005

Objective: The purpose of the this study was to test the effect of the alcohol preventive educational program for elementary school students through developing the web-based learning instruments. It will prevent the serious alcohol problem for adolescents and be the opening-learning according to learner's needs beyond the traditional classroom learning which has limitation of space and time. Method: This research designed based on web-based instructional system design by In-sung Jong(1997). This study was performed on the elementary school students who are the six grade in M city. The number of experimental group was 72 and control group's number was 72, totaled 144. Data were collected from September, 30th, 2004 to November, 5th, 2004, totaled 37days. The pretest and the posttest for web-based alcohol preventive education program were tested about knowledge and attitudes toward drinking. After the performance, the posttest was also tested the effect of this program under items by the interest of web-based learning, satisfaction, adequateness of material and so on. The data analysis was done using SPSS/Win 11.0 program. Result: The results of this study are as follows: 1) Compared with control group, experimental group which was educated the web-based alcohol preventive educational program for elementary school students was improved the knowledge on drinking, thin there was no significant difference. However, it showed significant difference between two groups after education. It was, therefore, partially supported. 2) Compared with control group, the experimental group which was educated the web-based alcohol preventive educational program for elementary school students showed significant difference in attitudes toward drinking. After education, it showed no significant difference attitudes. toward drinking between experimental group and control group. It was, therefore, partially supported. 3) The degree of learning motivation was an average.595 of 1 after learning applied to by the web-based alcohol preventive educational program for elementary school students. Then, it is relatively more higher than the result of existing studies. So, it showed that the motivation was done well. 4) Correlation among study variables It showed that there was the significantly positive correlation between knowledge and attitudes toward drinking of pretest experimental group. Also, there was the significantly positive correlation between attitudes toward drinking and learning motivation of pretest and posttest experimental group. Conclusion: I found that the web-based educational program helps the elarning process for the health education in the school field which the instructional materials lack. As a result, the web-based education motivates the learner's pleasure and promotes the learners interest. Also, it is possible for students to learn according to their own learning pace, repeated learning and active learning participation in the necessary parts. Therefore, I think the web-based educational program is worth as a intervention to get positive influence for the health education.

• Korean Journal of Cognitive Science
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• v.13 no.3
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• pp.33-46
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• 2002

Recently, unstructured random data such as website logs, texts and tables etc, have been flooding in the internet. Among these unstructured data there are potentially very useful data such as bulletin boards and e-mails that are used for customer services and the output from search engines. Various text mining tools have been introduced to deal with those data. But most of them lack accuracy compared to traditional data mining tools that deal with structured data. Hence, it has been sought to find a way to apply data mining techniques to these text data. In this paper, we propose a text mining system which can incooperate existing data mining methods. We use text mining as a preprocessing tool to generate formatted data to be used as input to the data mining system. The output of the data mining system is used as feedback data to the text mining to guide further categorization. This feedback cycle can enhance the performance of the text mining in terms of accuracy. We apply this method to categorize web sites containing adult contents as well as illegal contents. The result shows improvements in categorization performance for previously ambiguous data.