• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1036-1047
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• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• Journal of Fashion Business
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• v.15 no.5
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• pp.129-143
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• 2011

The purpose of this study is to classify fashion brand app types through current fashion brand app releases. To this end, this study used Internet Web, articles, newspapers, and existing studies on brand applications as well as the data that were analyzed after downloading the relevant brand app. Firstly, this study aimed to analyze rapidly growing smartphone market and brand app market situations and look into brand app's own characteristics from the corporate marketing perspective. In addition, the study divided the types into a basic information type and an additional information type by analyzing functions of 30 fashion brand apps. As the result, the basic information type contains product info, store info, fashion info, and coordination info. The additional information type contains entertainment, hobbies, life info, mutual experiences, and sharing services. According to the divided fashion brand app types, the goals of companies also can be divided as three. Firstly, the aim is to expand sales, secondly to improve brand awareness, and lastly to build customer relationship. Consequently, companies will have to select brand app types suitable for their goals and provide to consumers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.7
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• pp.2840-2861
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• 2020

The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.2
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• pp.203-218
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• 2007

The purpose of this study was to investigate the state library services in the United States in order to consider what services are needed for regional libraries in Korea. The data were collected from library statistics and library web pages. The analyses particularly focused on examining the residental service and library service of state libraries. The analyses revealed that the state libraries provide funds, services, and training to local libraries, but the service levels are varied among states. State libraries provide state historical information and genealogy information to residential users, and focus on the information needs for handicapped people. Based upon the analysis of U.S. state libraries, Korea regional libraries would provide services different from local public libraries. Also, regional libraries would be operated based upon the regional characteristics.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.393-396
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• 2009

기존의 웹을 확장한 시맨틱 웹의 등장으로 웹 온톨로지의 구축이 중요시 되고 있다. 이로 인하여 현재 웹 온톨로지의 관리 및 활용을 위한 편집기, 웹 온톨로지 기술언어, 저장소 및 추론 엔진 등 다양한 기술 및 시스템들이 개발되어 웹 온톨로지의 구축이 용이해졌다. 이제는 구축된 웹 온톨로지를 응용 시스템에 활용하기 위한 웹 온톨로지 클래스에 대한 인스턴스를 풍부하게 할 수 있는 웹 온톨로지의 확장에 대한 연구가 요구된다. 웹 온톨로지의 확장을 위해서는 먼저 웹 온톨로지를 보다 정확하게 정의해야 하며 웹 온톨로지를 보다 풍부하게 확장할 수 있는 방법이 개발되어야 한다. 웹 온톨로지의 보다 정확한 정의를 위해서는 표준화 된 공통 개념을 이용하여 웹 온톨로지 스키마를 생성해야하며 이를 기반으로 한 웹 온톨로지 간 상호운용성 향상되어야 한다. 따라서 이 논문에서는 표준화 된 공통 개념을 관리하는 메타데이터 레지스트리(Metadata Registry)를 기반으로 구조화 된 데이터를 이용한 웹 온톨로지의 학습 및 확장 모델을 제안한다. 또한, 제안 모델을 위한 프로토타입을 구현하고 제안 모델의 평가에 대하여 기술한다.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.31-53
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• 2013

Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.

• Journal of Home Health Care Nursing
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• v.7 no.1
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• pp.39-57
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• 2000

This study was conducted to identify the current situation of home care nursing research and to propose future research in the area of home care nursing in Korea. The design was a retrospective descriptive study based on 171 studies. The studies were collected from nursing academic magazines, the national library web site and dissertations on home care. The data were classified according to the independent and dependent variables which were represented in the research title. The final category classification was defined by considering the research objectives and content as found in the 171 studies. Eight categories were created to describe the results of home care nursing research in Korea. They included: home care needs. home care services. home care costs. development of home care programs and equipment. management of home care services. effectiveness of home care services, development of an educational curriculum for home care, and recognition of home care services. Based on our research we have identified other future research areas that need to be developed such as community needs assessment, standards and guidelines for home care nursing, quality assurance and quality improvement for controlling home care quality, home care informatics. and a system of home care cost and ethics.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.163-168
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• 2011

Blogs are an easy way to publish information, engage in discussions, and form communities on the Internet. Recently, there are several varieties of spam blog whose purpose is to host ads or raise the PageRank of target sites. Our purpose is to develope the system which detects these spam blogs (splogs) automatically among blogs on Web environment. After removing HTML of blogs, they are tagged by part of speech(POS) tagger. Words and their POS tags information is used as a feature type. Among features, we select useful features with X2 statistics and train the SVM with the selected features. Our system acquired 90.5% of F1 measure with SPLOG data set.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.133-140
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• 2011

For both customers and companies, it is very important to analyze online customer reviews, which consist of small documents that include opinions or experiences about products or services, because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we propose the association model for the opinion mining which can analyze customer opinions posted on web. The association model is to modify the association rules mining model in data mining in order to apply efficiently and effectively the association mining techniques to the opinion mining. We designed and implemented the opinion mining systems based on the modified association model and the grouping idea which would enable it to generate significant rules more.

• Journal of the Korean Society of Safety
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• v.21 no.2 s.74
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• pp.57-62
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• 2006

Recent trends in the construction of building frame feature the use of composite steel concrete members. One of such system, RCS(Reinforced Concrete column and Steel beam) system, is known as a type of system to maximize the structural and economic benefits in the most efficient manner. This paper is focusing on an study of ultimate shear strength estimation of the interior beam-column joints of RCS system, with reinforced concrete column and steel beam. Current design methods as well as the majority of the previous researches for ultimate shear strength of the interior beam-column joint of RCS system are not easy to apply actual manner. There is a need to propose the rational macro models based on analytical approach. In this study, design method variables for interior beam-column joints of RCS system is studied assuming shear resistance of steel web panel, diagonal concrete strut mechanism and truss mechanism. Finally, calculated results based on the proposed design model are compared with test data.