• Title/Summary/Keyword: Web analytics

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Web-Enabler: Transformation of Conventional HIMS Data to Semantics Structure Using Hadoop MapReduce

  • Idris, Muhammad;Lee, Sungyoung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.137-139
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    • 2014
  • Objective: Data exchange, interoperability, and access as a service in healthcare information management systems (HIMS) is the basic need to provision health-services. Data existing in various HIMS not only differ in the basic underlying structure but also in data processing systems. Data interoperability can only be achieved when following a common structure or standard which is shareable such as semantics based structures. We propose web-enabler: A Hadoop MapReduce based distributed approach to transform the existing huge variety data in variety formats to a conformed and flexible ontological format that enables easy access to data, sharing, and providing various healthcare services. Results: For proof of concept, we present a case study of general patient record in conventional system to be enabled for analysis on the web by transforming to semantics based structure. Conclusion: This work achieves transformation of stale as well as future data to be web-enabled and easily available for analytics in healthcare systems.

A Big Data Study on Viewers' Response and Success Factors in the D2C Era Focused on tvN's Web-real Variety 'SinSeoYuGi' and Naver TV Cast Programming

  • Oh, Sejong;Ahn, Sunghun;Byun, Jungmin
    • International Journal of Advanced Culture Technology
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    • v.4 no.2
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    • pp.7-18
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    • 2016
  • The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&M. The web-real variety program 'SinSeoYuGi' accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of 'technical marketer' growing as well.

Developing a Web-Based Knowledge Product Outsourcing System at a University

  • Onte, Mark B.;Marcial, Dave E.
    • Journal of Information Processing Systems
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    • v.9 no.4
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    • pp.548-566
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    • 2013
  • The availability of technology and the abundance of experts in universities create an ample opportunity to provide a venue that allows a knowledge seeker to easily connect with and request advice from university experts. On the other hand, outsourcing provides opportunities and remains one of the emerging trends in organizations, and can very clearly observed in the Philippines. This paper describes the development of a reliable web-based approach to Knowledge Product Outsourcing (KPO) services in the Silliman Online University Learning system. The system is called an "e-Knowledge Box."It integrates Web 2.0 technologies and mechanisms, such as instant messaging, private messaging, document forwarding, video conferencing, online payments, net meetings, and social collaboration together into one system. Among the tools used are WAMP Server 2.0, PHP, BlabIM, Wordpress 3.0, Video Whisper, Red5, Adobe Dreamweaver CS4, and Virtual Box. The proposed system is integrated with the search engine in URLs, Web feeds, email links, social bookmarking, search engine sitemaps, and Web Analytics Direct Visitor Reports. The site demonstrates great web usability and has an excellent rating in functionality, language and content, online help and user guides, system and user feedback, consistency, and architectural and visual clarity. Likewise, the site was was rated as being very good for the following items: navigation navigation, user control, and error prevention and correction.

The Evaluation for Web Mining and Analytics Service from the View of Personal Information Protection and Privacy (개인정보보호 관점에서의 웹 트래픽 수집 및 분석 서비스에 대한 타당성 연구)

  • Kang, Daniel;Shim, Mi-Na;Bang, Je-Wan;Lee, Sang-Jin;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.19 no.6
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    • pp.121-134
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    • 2009
  • Consumer-centric marketing business is surely one of the most successful emerging business but it poses a threat to personal privacy. Between the service provider and the user there are many contrary issues to each other. The enterprise asserts that to abuse the privacy data which is anonymous there is not a problem. The individual only will not be able to willingly submit the problem which is latent. Web traffic analysis technology itself doesn't create issues, but this technology when used on data of personal nature might cause concerns. The most criticized ethical issue involving web traffic analysis is the invasion of privacy. So we need to inspect how many and what kind of personal informations being used and if there is any illegal treatment of personal information. In this paper, we inspect the operation of consumer-centric marketing tools such as web log analysis solutions and data gathering services with web browser toolbar. Also we inspect Microsoft explorer-based toolbar application which records and analyzes personal web browsing pattern through reverse engineering technology. Finally, this identified and explored security and privacy requirement issues to develop more reliable solutions. This study is very important for the balanced development with personal privacy protection and web traffic analysis industry.

Bankruptcy Prediction Modeling Using Qualitative Information Based on Big Data Analytics (빅데이터 기반의 정성 정보를 활용한 부도 예측 모형 구축)

  • Jo, Nam-ok;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.22 no.2
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    • pp.33-56
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    • 2016
  • Many researchers have focused on developing bankruptcy prediction models using modeling techniques, such as statistical methods including multiple discriminant analysis (MDA) and logit analysis or artificial intelligence techniques containing artificial neural networks (ANN), decision trees, and support vector machines (SVM), to secure enhanced performance. Most of the bankruptcy prediction models in academic studies have used financial ratios as main input variables. The bankruptcy of firms is associated with firm's financial states and the external economic situation. However, the inclusion of qualitative information, such as the economic atmosphere, has not been actively discussed despite the fact that exploiting only financial ratios has some drawbacks. Accounting information, such as financial ratios, is based on past data, and it is usually determined one year before bankruptcy. Thus, a time lag exists between the point of closing financial statements and the point of credit evaluation. In addition, financial ratios do not contain environmental factors, such as external economic situations. Therefore, using only financial ratios may be insufficient in constructing a bankruptcy prediction model, because they essentially reflect past corporate internal accounting information while neglecting recent information. Thus, qualitative information must be added to the conventional bankruptcy prediction model to supplement accounting information. Due to the lack of an analytic mechanism for obtaining and processing qualitative information from various information sources, previous studies have only used qualitative information. However, recently, big data analytics, such as text mining techniques, have been drawing much attention in academia and industry, with an increasing amount of unstructured text data available on the web. A few previous studies have sought to adopt big data analytics in business prediction modeling. Nevertheless, the use of qualitative information on the web for business prediction modeling is still deemed to be in the primary stage, restricted to limited applications, such as stock prediction and movie revenue prediction applications. Thus, it is necessary to apply big data analytics techniques, such as text mining, to various business prediction problems, including credit risk evaluation. Analytic methods are required for processing qualitative information represented in unstructured text form due to the complexity of managing and processing unstructured text data. This study proposes a bankruptcy prediction model for Korean small- and medium-sized construction firms using both quantitative information, such as financial ratios, and qualitative information acquired from economic news articles. The performance of the proposed method depends on how well information types are transformed from qualitative into quantitative information that is suitable for incorporating into the bankruptcy prediction model. We employ big data analytics techniques, especially text mining, as a mechanism for processing qualitative information. The sentiment index is provided at the industry level by extracting from a large amount of text data to quantify the external economic atmosphere represented in the media. The proposed method involves keyword-based sentiment analysis using a domain-specific sentiment lexicon to extract sentiment from economic news articles. The generated sentiment lexicon is designed to represent sentiment for the construction business by considering the relationship between the occurring term and the actual situation with respect to the economic condition of the industry rather than the inherent semantics of the term. The experimental results proved that incorporating qualitative information based on big data analytics into the traditional bankruptcy prediction model based on accounting information is effective for enhancing the predictive performance. The sentiment variable extracted from economic news articles had an impact on corporate bankruptcy. In particular, a negative sentiment variable improved the accuracy of corporate bankruptcy prediction because the corporate bankruptcy of construction firms is sensitive to poor economic conditions. The bankruptcy prediction model using qualitative information based on big data analytics contributes to the field, in that it reflects not only relatively recent information but also environmental factors, such as external economic conditions.

New Trends and Challenges of Internet Marketing

  • Nosshi, Anthony;Saad, Aziza;Senousy, M. Badr
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.337-355
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    • 2015
  • The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

A Study on the Marketing Conversion Analysis Algorithm of Web Log Analytics System (웹로그 분석 시스템의 마케팅 전환 분석 알고리즘에 관한 연구)

  • Seo, MinGu
    • Proceedings of the Korea Information Processing Society Conference
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    • 2018.10a
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    • pp.446-448
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    • 2018
  • 현재 온라인 마케팅 분석을 위해 웹로그 분석시스템을 사용하여 마케팅 결과에 대한 분석을 하고 있지만, 전환에 대한 원인 분석이 사용자의 접속 당시 정보에 의한 데이터로만 분석되고 있어, 본 연구에서는 전환 데이터 분석에 대한 좀 더 현실적으로 분석하기 위한 알고리즘 연구를 제안한다.

A Web-Dashboard Application for Resource Management (자원관리를 위한 동적 웹대시보드 애플리케이션)

  • Shin, B.S.
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.642-644
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    • 2022
  • In this paper, we propose a dynamic Web-Dashboard application so that resource information can be accessed anytime, anywhere, and management efficiency improvement analysis through big data analysis using various progressive analysis functions. It provides visualization and analytics to provide rich analytical insights to track resource location, predict repurchase duration, or find cost savings and efficiencies.

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Idea proposal of InfograaS for Visualization of Public Big-data (공공 빅데이터의 시각화를 위한 InfograaS의 아이디어 제안)

  • Cha, Byung-Rae;Lee, Hyung-Ho;Sim, Su-Jeong;Kim, Jong-Won
    • Journal of Advanced Navigation Technology
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    • v.18 no.5
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    • pp.524-531
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    • 2014
  • In this paper, we have proposed the processing and analyzing the linked open data (LOD), a kind of big-data, using resources of cloud computing. The LOD is web-based open data in order to share and recycle of public data. Specially, we defined the InfograaS (Info-graphic as a service), new business area of SaaS (software as a service), to support visualization technique for BA (business analytics) and Info-graphic. The goal of this study is easily to use it by the non-specialist and beginner without experts of visualization and business analysis. Data visualization is the process to represent visually and understand the data analysis easily. The purpose of data visualization is to deliver information clearly and effectively by chart and figure. The big data of public data are shared and presented in the charts and the graphics understood easily by various processing results using Hadoop, R, machine learning, and data mining of open source and resources of cloud computing.

Trend Analysis of the Agricultural Industry Based on Text Analytics

  • Choi, Solsaem;Kim, Junhwan;Nam, Seungju
    • Agribusiness and Information Management
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    • v.11 no.1
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    • pp.1-9
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    • 2019
  • This research intends to propose the methodology for analyzing the current trends of agriculture, which directly connects to the survival of the nation, and through this methodology, identify the agricultural trend of Korea. Based on the relationship between three types of data - policy reports, academic articles, and news articles - the research deducts the major issues stored by each data through LDA, the representative topic modeling method. By comparing and analyzing the LDA results deducted from each data source, this study intends to identify the implications regarding the current agricultural trends of Korea. This methodology can be utilized in analyzing industrial trends other than agricultural ones. To go on further, it can also be used as a basic resource for contemplation on potential areas in the future through insight on the current situation. database of the profitability of a total of 180 crop types by analyzing Rural Development Administration's survey of agricultural products income of 115 crop types, small land profitability index survey of 53 crop types, and Statistics Korea's survey of production costs of 12 crop types. Furthermore, this research presents the result and developmental process of a web-based crop introduction decision support system that provides overseas cases of new crop introduction support programs, as well as databases of outstanding business success cases of each crop type researched by agricultural institutions.