• Journal of Digital Contents Society
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• v.13 no.2
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• pp.205-211
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• 2012

This paper presents research result of digital marketing model for improving enterprise marketing campaign performance. Recently, the enterprises which had completed projects such as ERP, CRM, and SCM for business value chain process transformation are working to improve enterprise marketing process. It is the trend for enterprises to use digital marketing tactics to overcome the limit of existing traditional marketing tactics. Especially, enterprises try to adopt digital marketing for marketing campaign performance. In this paper, digital marketing research model and hypothesis were established and statistically analyzed by marketing expert survey research. The research finding is that Web Analytics, Social Analytics, Personalized CRM, Campaign execution automation, Real-Time campaign management can be core influencers for marketing campaign performance improvement.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.143-161
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• 2015

The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

• Journal of Korean society of Dental Hygiene
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• v.19 no.4
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• pp.515-524
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• 2019

Objectives: This study aimed to investigate the effects of the amount and duration of smoking on gingival symptoms in adolescents. Methods: We used the web-based survey data of youth health behaviors from 2016 conducted by the Korean Centers for Disease Control and Prevention. The subjects of the study were 67,983 middle and high school students. Data analysis was performed using the SPSS Ver 20.0 program, and complex sample multivariate logistic regression analysis was performed to analyze gingival symptoms according to short- or long-term smoking habits. Results: In subjects with short-term smoking habits, there was no significant difference in gingival symptoms according to the smoking amount. However, after adjusting for socioeconomic characteristics and oral health behaviors in subjects with long-term smoking habits, a heavy smoking amount (${\geq}0.52PY$) had a 1.25 times higher effect than a light smoking amount (<0.52 PY) on gingival symptoms. Long-term heavy smoking (${\geq}0.52PY$) and low daily tooth-brushing frequency in high school students were factors affecting gingival symptoms. Conclusions: When conducting a project on the oral health of adolescents, it is argued that specific investigations and measures should be set up regarding health behavior factors, such as the amount and duration of smoking among adolescents.

• Journal of Smart Tourism
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• v.1 no.3
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• pp.31-44
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• 2021

The emergence of the digital economy and easy accessibility to Web 2.0 tools has seen an expansion of the influencer ecosystem within the travel and tourism industry. Founded on the principles of reference groups and peer reference there is a growing trend amongst industry practitioners who are now opting to move away from many of the traditional approaches used to market their products and services and are instead taking advantage of the concept of e-word-of-mouth (eWOM). Whilst there is a growing body of academic literature addressing the notion of influencer marketing, there is little understanding of influencer marketers themselves. Consequentially, this study addresses this gap in the literature through the quantitative examination of those who promote products, services, or companies by distributing eWOM through their online digital channels and presence; otherwise known as travel influencers. A quantitative research approach involving an online survey yielded 255 responses from travel influencers. The research findings indicate that those who work in this field prefer not to be awarded the label "travel influencer," focusing instead on their specific method of influencing, such as blogging and vlogging or sharing Instagram updates. The research also demonstrates how the new influencers have a strong role in generating travel urge and desire. The research contributes to the wider body of academic literature and travel industry practitioners by establishing the general profile of influencers and their increasingly specialized role in tourism and hospitality marketing.

• Asia pacific journal of information systems
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• v.32 no.1
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• pp.1-31
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• 2022

Personalization and customization of product and service designs involving firms and customers using online design interfaces across the Internet is increasingly being facilitated by brands. Research on the role of information technology and value co-creation across various research disciplines in management has provided learnings on ways to creatively improve products and services by integrating customers and firms in web portals. This paper provides a comprehensive analysis of the specific attributes of value co-creation between customers and firms relevant to business logic, learnings, projects, personalized products and services, social network innovations, brand management and markets across the Internet for the purpose of enhancing information management of value co-creation for industries and research. The paper draws on published research and industry surveys on how value co-creation is growing in the digital economy. An industry survey of managers who use web portals for their business responded to a questionnaire on how various social, economic and intellectual motivation factors of firm-customer interactions result in value co-creation for customers and firms. These motivation factors can lead to improved learning systems for business process improvements and service management for industries, customers and firms and may also be classified.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.1
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• pp.289-294
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• 2024

Traditional poll-based preference analysis techniques are time-consuming, expensive, and limited in the domains they can survey. To solve this problem, this paper proposes a preference analysis system based on sentiment analysis. After collecting web documents using the keywords entered by the user, the polarity is calculated using the N-gram technique. To reduce the analysis time when analyzing a large amount of web documents, we designed and implemented a container-based system using worker services. Comparing the analyzed results of the proposed system with existing polls shows a difference of 1% to 8%.

• Nutritional Sciences
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• v.4 no.2
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• pp.104-111
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• 2001

The Purpose of this study was to investigate the dietary intake of nutrients and the use of vitamin and mineral supplements by Korean college students attending Web class and the socioeconomic, dietary and health-related factors involved. The subjects were 137 male and 115 female students amending a health and nutrition-related Web class at a cycler university. This cross-sectional survey was conducted by self-administered questionnaire and the data were analyzed by SAS and SPSS PC package programs. Nutrient intake data collected using three-day recall method were analyzed by the Computer Aided Nutritional Analysis Program. Average intake by male students of most nutrients except energy, vitamin B$_2$ and calcium and intake by female students of those except energy, vitamin $B_2$, calcium and iron was higher than Korean RDA. Nutrient intake of male students was significantly influenced by the mother s job, skipping meals, exercise, vitamin and mineral supplement use, flood supplement use and self-evaluated anemia. Skipping meals and flood supplement use significantly influenced the nutrient intake of female students. A total of 47.4% of male students and 53.9% of female students were vitamin and mineral supplement users. In female students, socioeconomic characteristics such as the father s education level and household income were significantly different between vitamin and mineral supplement users and non-users. In both male and female students, there were significant differences in cross analysis between vitamin and mineral supplement use and flood supplement use. As for the self-reported health status of male and female students, vitamin and mineral supplement users perceived their health status to be worse compared to non-users. Therefore, nutrition education via the Internet is necessary in order to encourage college students to practice optimal nutrition strategies, including maintaining well-balanced diets by choosing various floods wisely.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.5
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• pp.93-105
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• 2013

This paper mainly focuses on comparison analysis of the quality factors targeted at one shopping mall web site in Korea and China. There are a total of 14 hypothesis, and we use the SAS 9.2 statistical package tool. The survey to verify those hypothesis is filled out by 519 voluntary participants. The following describes the results that are found. The shopping mall web site of two countries shows a difference in terms of design, communication, community, commercialization, security, customer satisfaction, repurchase intention, contents, e-commerce, customer loyalty, interaction, technology, reliability, and size. Therefore, we suggest how to implement more effective shopping mall websites based on those 14 factors.

• Journal of Korean Elementary Science Education
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• v.28 no.3
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• pp.313-320
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• 2009

It takes elementary school teachers long time to search for instructional materials. They have also difficulties with choosing proper contents among much of the overlapping materials. Thus this study set out to investigate the current utilization of web materials by teachers, analyze the materials in the existing homepage, and identify useful materials for teachers. For those purposes, the investigator developed an evaluation framework to analyze science education materials in the existing homepage and analyzed materials using the framework. The materials had developed in the past failed to reflect the demands of teachers, who were the users, actively. Therefore, we took a survey to analyze their demands and reflected the results to establish a set of criteria to analyze materials. After dividing materials according to utilization and format, the external and internal elements of materials were assessed according to the evaluation items. If they systematically select many teaching and learning materials developed for elementary science and make efforts to vitalize their educational usage by sorting out overlapping materials and developing new needed ones, they will be able to save a huge amount of expenses and maximize the efficiency as educational materials.

• The Journal of Information Systems
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• v.21 no.3
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• pp.23-44
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• 2012

The first purpose of this paper is to identify factors having an effect on the user satisfaction of the SNS(Social Network Services) users and to examine causal relationships among those factors. The second is to examine how the causal relationships between the factors could be changed in the service types in SNS, which would be divided into web based SNS and mobile SNS. For achieving the purposes, we established the research model and hypotheses based on Information Success and Technology Acceptance Model. The characteristics of the SNS users consist of Individual Innovation and Social Influence while the characteristics of the SNS system consist of Information Quality and System Quality. The hypotheses were verified by analyzing data, which was collected from survey research on users of the SNS, with AMOS 18.0 statistical package. As a result, the first, we observed that more important the SNS users would consider the social relation, more useful they would recognize the function of SNS. The second, we observed that faster and easier the users could obtain hourly information in diversity, more useful they would recognize the function of SNS. The third, we observed that more innovative the mobile SNS users would become, more negative they would consider the usefulness of SNS. The fourth, we observed that more important the web based SNS users would consider the social relation, more negative they would consider the usefulness of SNS.