• Title/Summary/Keyword: Web Promotion

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Development and Application of an Online Alternative Therapy and Health Promotion Class (대체요법과 건강증진 가상강좌 개발 및 적용)

  • Park, Jeong-Sook;Kwon, Young-Sook;Lee, Hye-Ran
    • Journal of Korean Academy of Nursing
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    • v.36 no.2
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    • pp.286-298
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    • 2006
  • Purpose: This study was to develop an online 'alternative therapy and health promotion' class for university students and to evaluate its changes. Method: The online class was developed based on the Instructional Systems Development(ISD) model and model of Web-Based Instruction(WBI) developmental process. This was a quasi-experimental, one group pretest-posttest design. The subjects of this study were 130 students in 3 universities, and they were provided the cyber class for 16 weeks. Data was analyzed by descriptive and plural answer statistics, and paired t-test. Results: The cyber class was developed in five steps : analysis, design, data collection and reconstruction, programing and publishing, and evaluation. The results of program evaluation were positive, which included learning 3.47. system 3.57, and learning satisfaction 3.64 on the scale of 5. The posttest scores of cognition and reliability of alternative therapy were higher than pretest scores. The posttest score of health promoting lifestyle(t=-5.051, p=.000) and perceived health status(t=2.979, p=.003) were significantly higher than those of the pretest. Conclusion: These results suggest that the cyber class is a positive method in increasing a cognition, reliability of alternative therapy, and is effective to improve a health promotion lifestyle and perceived health status for the university students.

The Effect of Post-Purchase Discount Format on Consumers' Perception of Loss and Willingness to Return

  • Luo, Xueqing;Lee, Jennifer J.
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.101-105
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    • 2018
  • Price discount is one of the commonly used promotion strategies to increase sales and revenue. If a discount is perceived before the purchase (i.e., pre-purchase discount), consumers are likely to perceive it as a potential gain. If it is noticed after making a regular-priced purchase (i.e., post-purchase discount), consumers may develop negative emotions and attitudes. Based on the rising transparency and omnipresence of price and discount information through web and mobile platforms, we attempt to tackle an understudied topic on the negative effect of post-purchase price discount. Specifically, post-purchase discount information may increase consumers' perception of monetary loss, which may affect consumers' decision to return the product, potentially increasing the operating costs borne by retailers. Based on a close scrutinization of the current market environment and previous academic literature, we suggest a novel conceptual framework to understand consumers' perception, attitude, and behavior (perception of loss, willingness to return) upon perceiving various formats of discount promotion (absolute value vs. percentage discount) posterior to the purchase of a product. We also look at the effect of price level (low-priced vs. high-priced). For marketing practitioners, we intend to suggest optimal promotion formats that can alleviate consumers' negative perceptions and prevent additional operation costs.

Web Accessibility Compliance Status Analysis of Silver Generation Job Information Sites (실버세대 취업정보사이트의 웹 접근성 준수 현황 분석)

  • Seo, Mi-Ra;Park, Sang-Jin
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.785-791
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    • 2013
  • This study, in the perspective of universal design, newly suggests UD-WCAG 2013 for the evaluation of job information sites used by the silver generation. Using this, 13 senior clubs run by social welfare corporations chosen by the central and local government for the silver generation job information provision organizations to analyze the compliance status of web accessibility. The web compliance status analysis was done through a self-assessment tool from Korea Agency for Digital Opportunity and Promotion and UD-WCAG 2013. Although both analyses showed that there weren't differences according to region, the general level of compliance was shown as low. In the UD-WCAG 2013's 7 major categories the part about errors was shown providing appropriate solutions, but in the other parts it was shown that the all 13 websites were being run with insufficient consideration of the social and physical characteristics of the silver generation.

SOA-based Web Service Application and Analysis - forcused to Japan Electronic Government (SOA 기반 웹 서비스 적용 현황 분석 - 일본의 전자정부를 중심으로)

  • Kim, Han Joo;Lee, Heul Suk;Jung, Yong Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.1
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    • pp.25-28
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    • 2017
  • Although Korea's e-government is at the level of developed countries, it has been pointed out that the introduction of SOA is too slow. It also points out that the government's low SOA level has a negative impact on the UN's e-government rankings. In 2002, Korea introduced the first web service in the domestic public sector. At that time, there were few cases in the world where Web services were introduced in the public sector. However, the advanced e-government advanced countries already have SOA ideology based on e-government. Denmark and so on have SOA ideologies on the basis of e-government, and many countries make and use service repositories. In this environment, we analyze the application status of web service centered on the case of e - government in Japan.

Pragmatics and Translation in the Use of English Words in Banner Advertising on Portal Sites

  • Ban, Hyun;Noh, Bo Kyung
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.259-264
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    • 2021
  • In modern socity, online communication plays a vital role in social interaction of communicities. It is so common for online users to see display advertisements online while surting the Net. Specifically, most web banners diaplayed on portral sites consist of words, phrase, and sentences. Considering that the primary purpose of adversiting is persuation, the advertisement such as web banners is an examplary case to show the interaction among pragmatics, translation and advertising because the linguistic expressions employed in the banners represent its pragmatic use, leading to persuation and functioning as a communicative tool for the smooth communication between source text producers (adversisers) and target audience (online users). This can be part of the so-called translation process. In particular, we can easily witness the use of English words in web banners. Thus, this paper looks at web banners displayed on major four portal sites-Naver, Daum, Nate, and Zum, giving a special attention to the content contained in the web banners as well as the use of English words. As s result, we found that the frequencies of English words in each portal site were higher when the advertised products were targeting young online users, whereas the frequencies were lower when the users are older group than young people. The finding supports the prgramatic perspective that linguistic expressions are understood in social contexts and shows the so-called translation process which involves a shift from semantic meaning of words to their pragmatic use. Finally, we can conclude that the interaction is possible when we have the framework where translation, pragmatics, and advertising are all communitative components for social interaction within social contexts.

Recommendation System Development of Indirect Advertising Product through Summary Analysis of Character Web Drama (캐릭터 웹드라마 요약 분석을 통한 간접광고 제품 추천 시스템 개발)

  • Hyun-Soo Lee;Jung-Yi Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.6
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    • pp.15-20
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    • 2023
  • This paper is a study on the development of an artificial intelligence (AI) system algorithm that recommends indirect advertising products suitable for character web dramas. The goal of this study is to increase viewers' content immersion and help them understand the story of the drama more deeply by recommending indirect advertising products that are suitable for writing lines for web dramas. In this study, we analyze dialogue and plot using the natural language processing model GPT, and develop two types of indirect advertising product recommendation systems, including prop type and background type, based on the analysis results. Through this, products that fit the story of the web drama are appropriately placed, allowing indirect advertisements to be exposed naturally, thereby increasing viewer immersion and enhancing the effectiveness of product promotion. There are limitations of artificial intelligence models, such as the difficulty in fully understanding hidden meanings or cultural nuances, and the difficulty in securing sufficient data for learning. However, this study will provide new insights into how AI can contribute to the production of creative works, and will be an important stepping stone to expand the possibilities of using natural language processing models in the creative industry.

A Study on Usage of Dietary Supplements and Related Factors in College Students Attending Web Class via Internet (인터넷 Web 강의 수강 대학생의 특수영양 및 건강보조식품 섭취실태 및 섭취 요인분석)

  • 이미영;김진숙;이정희;정선희;장경자
    • Journal of Nutrition and Health
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    • v.34 no.8
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    • pp.946-955
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    • 2001
  • This study was performed to investigate the dietary supplement use and related factors by college students attending in web class. One thousand four hundred college students(male: 632, female: 768) were participated in this study. The questionnaire about dietary supplements use, demographic characteristics, eating behavior, health-related lifestyles, nutrient intake was self-administered and the data were obtained via internet or mail. Dietary supplements were taken by 63.6%(male : 62.2%, female : 64.2%) of subjects. The higher concern about nutrition and health, the higher the incidence of dietary supplements taking was(p < 0.05). Dietary supplement users were satisfied more than non-users about meal served(p < 0.05). Supplements used by most male students were lactic acid beverage, Chinese medicine, geigogi geisoju and multivitamin, Chinese medicine, fiber-processed flood for female students. Most of dietary supplement users answered that the sources of information on supplements were 'friend, family or relatives' and 'TV or radio'. Dietary supplement users were taking significantly more nutrients compared to non-use. Therefore, it may be necessary to provide nutrition information and education which show that balanced diet is the best nutritional strategy for health promotion and diet supplements can be helpful in deficient state nutrients.

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Webometrics Ranking of Digital Libraries of Iranian Universities of Medical Sciences

  • Dastani, Meisam;Atarodi, Alireza;Panahi, Somayeh
    • International Journal of Knowledge Content Development & Technology
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    • v.8 no.3
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    • pp.41-52
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    • 2018
  • Digital Library websites plays an important role in dissemination of information of the institution and library resources. It acts as a trustworthy mirror of the institute. To evaluate the library website performance webometrics tools and indicators are required. The aim of the present research is study the webometrics of Digital Libraries of Iranian Universities of Medical Sciences on the Web to determine the amount of the visibility a website and web pages. The URL and link of 42 digital library website is obtained directly by visiting the university's website. To extract the number of indexed web pages (size), rich files have used the Google search engine Also, to extract the number of scientific resources retrieved have used the Google Scholar search engine. To calculate and obtain the number of links received have used the MOZ search engine. Generally, the results indicated that the website of Iranian digital libraries did not have a good performance in term of webometric indexes, and none of them were not rated at all indexes, only some of the websites mentioned in one or two indicators.

A Study on the Analysis of Accident Types in Public and Private Construction Using Web Scraping and Text Mining (웹 스크래핑과 텍스트마이닝을 이용한 공공 및 민간공사의 사고유형 분석)

  • Yoon, Younggeun;Oh, Taekeun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.729-734
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    • 2022
  • Various studies using accident cases are being conducted to identify the causes of accidents in the construction industry, but studies on the differences between public and private construction are insignificant. In this study, web scraping and text mining technologies were applied to analyze the causes of accidents by order type. Through statistical analysis and word cloud analysis of more than 10,000 structured and unstructured data collected, it was confirmed that there was a difference in the types and causes of accidents in public and private construction. In addition, it can contribute to the establishment of safety management measures in the future by identifying the correlation between major accident causes.

A Study on the Promotion of e-Trade Metamediary for the Small Companies (중소기업의 전자무역 활성화를 위한 가상기업 중개기관 연구)

  • Lee, Eui-Young
    • International Commerce and Information Review
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    • v.7 no.2
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    • pp.97-113
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    • 2005
  • Korea has actively promoted the Comprehensive Plan for the e-Hub. The policies of Korean government could promote the e-business environment and market conditions in legal and infrastructure terms, but not much of business itself. The reason for this limited success in the e-Trade may result from the broken linkage between government policies and business strategies as well as the business and technical innovation. In this paper, we analyzes the more effective and economic solution for this recovery of broken link in terms of Metamediary. The most successful role of metamediary should compose of three functions - facilitator, collaborator and web service provider. Each of these function is clarified in more detail with the emphasis on the collaboration between the Universities and the government-supported corporations.

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