• 제목/요약/키워드: Web Promotion

검색결과 297건 처리시간 0.026초

A Big Data Study on Viewers' Response and Success Factors in the D2C Era Focused on tvN's Web-real Variety 'SinSeoYuGi' and Naver TV Cast Programming

  • Oh, Sejong;Ahn, Sunghun;Byun, Jungmin
    • International Journal of Advanced Culture Technology
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    • 제4권2호
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    • pp.7-18
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    • 2016
  • The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&M. The web-real variety program 'SinSeoYuGi' accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of 'technical marketer' growing as well.

Performance Evaluation of Node.js for Web Service Gateway in IoT Remote Monitoring Applications

  • Nkenyereye, Lionel;Jang, Jong-Wook
    • International Journal of Advanced Culture Technology
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    • 제4권3호
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    • pp.13-19
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    • 2016
  • The growth of mobile devices in Internet of Things (IoT) leads to a number of remote and controlling system related IoT applications. For instance, home automation controlling system uses client system such web apps on smartphone or web service to access the home server by sending control commands. The home server receives the command, then controls for instance the light system. The web service gateway responsible for handling clients' requests attests an internet latency when an increasing number of end users requests submit toward it. Therefore, this web service gateway fails to detect several commands, slows down predefined actions which should be performed without human intervention. In this paper, we investigate the performance of a web server-side platgorm based event-driven, non-blocking approach called Node.js against traditional thread-based server side approach to handle a large number of client requests simultaneously for remote and controlling system in IoT remote monitoring applications. The Node.JS is 40% faster than the traditional web server side features thread-based approach. The use of Node.js server-side handles a large number of clients' requests, then therefore, reduces delay in performing predefined actions automatically in IoT environment.

의류제품 웹브라우징 동기와 소매전략요소가 구매전환행동에 미치는 효과 (Effects of Web Browsing Motivation and Retail Strategy on Purchase Conversion Behavior for Apparel)

  • 김은영
    • 한국생활과학회지
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    • 제20권4호
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    • pp.849-860
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    • 2011
  • This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

하천공간정보 웹 서비스의 적합성에 관한 연구 (Study on Suitability for Web Service of River Geospatial Information)

  • 홍성수;신형진;황의호;채효석
    • 한국지리정보학회지
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    • 제22권2호
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    • pp.121-132
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    • 2019
  • 최근 우리나라는 IT를 포함한 다양한 분야에서는 웹 서비스에 대한 기술의 발전과 함께 사용자 수도 증가함으로써 웹 서비스 적합성 여부의 중요성이 강조되고 있다. 하천공간정보를 포함한 공간정보 분야는 IT를 중심으로 웹 서비스에 관하여 많은 연구가 진행되고 있으나 웹 서비스의 테스트에 대한 연구가 미흡한 실정이다. 이에 하천공간정보 웹서비스 구현과 함께 웹서비스의 성능을 파악하기 위한 검증이 필요하다. 하천공간정보에 대한 웹 서비스(HydroG-OneFlow)를 대상으로 Open Source인 Apache Jmeter를 이용하여 성능 및 안정성 테스트를 수행하고, StyleCop을 이용하여 표준 준수성 및 상호운용성 테스트를 수행하여 웹 서비스에 대한 적합성을 테스트하였다. 성능은 유저 수가 500명씩 증가할 경우 평균 응답시간이 약 2초씩 증가하였고, 신뢰성은 유저 수가 500명씩 증가할 경우 약 0.2%씩 감소하는 것으로 나타났다. 또한 표준 준수성 및 상호운용성을 수행함으로써 웹서비스의 신뢰도를 높였다. 이를 통해 하천공간정보에 대한 웹 서비스 구현 및 취약점을 보완할 수 있는 기반이 될 것으로 판단된다.

스마트시대의 대학 홍보를 위한 CIM 인터페이스 기법 - 스마트 웹 중심 - (CIM Interface Technique for a Collage Promotion in the Age of Smart - Focusing on Smart Web -)

  • 장승영
    • 한국전자통신학회논문지
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    • 제7권3호
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    • pp.597-606
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    • 2012
  • 본 논문는 대학 정책성 프로그램 중심으로 CIM 인터페이스 구성을 통한 대학 홍보 적합성 여부에 역점을 두고 서술하게 되었다. 대학 홍보에 있어 CIM 인터페이스 기법은 시각 요건에 의한 표현 방식을 뜻한다. 표현 방식의 시각 요소들에 의한 콘텐츠(Contents), 디자인(Image), 마케팅(Marketing) 전략 여하에 따라 대학 홍보에 대안을 찾게 되었다. 사용자 정보 제공을 위한 컨슈머 콘텐츠 적용은 사용자들에게 참여를 유도할 수 있는 역할을 채널 형식으로 제공할 수 있게 해주었다. 인포메이션 디자인 구성은 콘텐츠의 일관성을 접목시켜 정보 구조를 시각적 표현 방식으로 유지시킬 수 있게 되었다. 시각적 표현 체계적 구성은 대학 홍보의 브랜딩 전략으로 활용할 수 있는 마케팅통합수립(IMC)를 통해 실행 방안을 모색할 수 있었다. 이렇듯 진행 과정과 연계성을 통해 대학 홍보에 효율성을 높일 수 있는 방법론을 규명 할 수 있게 되었다.

대학생의 건강수준 향상을 위한 포괄적 건강증진 정책 방안 (Development of Comprehensive Health Promotion Policies for University Students)

  • 박남수
    • 보건교육건강증진학회지
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    • 제28권5호
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    • pp.17-34
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    • 2011
  • Objectives: The purposes of this study were to describe comprehensive health promotion policies for university students in Korea and to discuss the implications based on the socio-ecological approaches. Methods: A web-based search was performed to identify empirical programs and literature to develop health promotion policies and strategies in university settings. Results: Five domains for policy development are suggested for comprehensive health promotion policies in universities: evidence-based policy development; establishment of supportive policy through network and partnership; infrastructure of university; systems approach with education, environment, enforcement and policy tailored for universities; and sustainability for policy implementation. Conclusions: For healthy universities and students, government, community, health professionals, organizations and universities are all responsible as main agents for the five domains suggested in this study. Multi-level approaches with political, organizational and environmental changes should be sustained as an ongoing process.

보육교사를 위한 웹기반 영유아 건강관리 프로그램 개발 및 효과 (Development and Effect of a Web-based Child Health Care Program for the Staff at Child Daycare Centers)

  • 김지수
    • 대한간호학회지
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    • 제40권2호
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    • pp.213-224
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    • 2010
  • Purpose: The purpose of the study is to develop a web-based program on child health care, and to identify the effect of the program on knowledge of, attitudes towards child health care, and health care practice in staff of daycare centers. Methods: The program was developed through the processes of needs analysis, contents construction, design, development, and evaluation. After the program was developed, it was revised through feedback from 30 experts. To identify the effect of developed program, onegroup pretest-posttest design study was conducted with 64 staff members from 12 daycare centers in Korea. Results: The program was developed based on users' needs and consisted of five parts: health promotion, disease and symptoms management, oral health, injury and safety, sheets and forms. This study showed that the total score of staff who used the program was significantly higher in terms of knowledge, attitudes, and their health care practice compared with pretest score (p<.05). Conclusion: These results suggest that this Web-based program can contribute to the child health promotion as well as can provide the staff with the insightful child health information. Therefore, it is expected that this program will be applied to staff of other child care settings for children's health.

웹 기반 간호 교육을 위한 튜터의 운영 전략 개발 및 효과 검증 연구 (A Study of Development and Evaluation of Tutorial Management Strategy for Web-based Nursing Education)

  • 최지은;김분한
    • 성인간호학회지
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    • 제17권4호
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    • pp.635-645
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    • 2005
  • Purpose: This study was attempted and completed in order to settle down and qualitatively improve web-based nursing education by evaluating effect and managing strategy of tutor. Method: The development of tutor's managing strategy was based on "The Self-regulated Learning" and "The supportive Learning", then it was applied to 79 learners in one of the cyber-learning centers. After applying the tutor's managing strategy, self-regulated learning scale, attitude for school, preference for computer and academic achievement were evaluated. The development of tutor's managing strategy for web-based nursing education are consisted of participation promotion, psychological support and motivation, recognition and promotion strategy of learning activity, management strategy of evaluating stage. Result: The levels of learner's self-regulated learning, recognition, behavior, attitude on the school and learning achievement were meaningfully increased in statistics after applying for the managing strategy of tutor. The motivation level and learning participation kept high scores from the beginning with no significant statistical changes. Conclusion: It is required to develop an educational program for cultivating well-educated tutors in order to help the effective learning process of nurses based on understanding characteristics of learners.

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민간부문의 건강증진 사업과 연구 현황, 발전방향과 과제 - 한국건강관리협회의 건강증진 사업과 연구를 중심으로 - (Challenges and Future Directions for Health Promotion Practice and Research in Private Sectors: Focusing on the KAHP Experiences)

  • 조한익
    • 보건교육건강증진학회지
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    • 제29권4호
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    • pp.39-56
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    • 2012
  • Objectives: This paper aims to discuss the current situation of and future directions for health promotion practice(HPP) and research in private sectors in Korea. Methods: Publications and web-site information of public health organizations, WHO-Health Promoting Hospitals member institutes, health/medical academic societies, and professional unities were collected and reviewed. Activities of Korea Association of Health Promotion(KAHP) were described in detail considering its leading role in health examination and promotion field in Korea. Results: The most common HPPs in private sectors were health education and public health campaigns for the prevention and management of diseases. Tailored health promotion programs for lifestyle changes and longitudinal follow-ups were the routine process for managing high risk groups at KAHP. Health promotion research in private sectors have focused on identifying health problems and behavioral determinants, and planning, implementing and evaluating health promotion programs. The most serious issues in HPPs of the private sectors were limited budget and manpower along with a lack of public recognition and a system-level support. Conclusion: To promote HPPs and research in private sectors, a system for financial sustainability should be introduced. They also need scientific evidence from research. 'Borderline medicine', a discipline specialized in management of high risk borderline group, could lead HPPs to sustainable private practices.

초고속 통신망을 이용한 청소년의 정신건강관리 지원시스템 개발 (Development of a User Centered Web Site for Mental Health Management in Adolescents)

  • 배정이
    • 대한간호학회지
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    • 제37권1호
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    • pp.14-25
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    • 2007
  • Purpose: A user centered web-based mental health management system may be particularly useful in Korea where there is widespread diffusion of personal computers and internet connectivity. The purpose of this paper was to describe the development of a web-based system for mental health management in adolescents using principals of a user centered design. Method: Our design process includes five distinct phases: needs assessment, analysis, design, development/testing/revision, and application release. Results: Web content includes an introduction, information about mental health management in adolescents, self-assessment and guidance, interventions for improving mental health, directory of self-help groups, and counseling and additional community resources. The web site was released using the URL: http://www.baejy.com/youth. Conclusion: The end result was a web based mental health management system for adolescents with a high degree of usability. The author believes that web-based mental health interventions in the future have true potential in helping Koreans who are suffering, or at risk, for mental health problems, particularly because of the stigma related to psychiatric therapy in Korea.