• Title/Summary/Keyword: Web Promotion

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Individual and Familial Risk Factors Associated with Female Adolescents Pregnancy in South Korea (중.고등학교 여학생의 임신경험에 영향을 주는 개인, 가족요인 탐색)

  • Hong, Seong-Ae;Moon, Sun-Soon
    • Korean Journal of Health Education and Promotion
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    • v.26 no.4
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    • pp.105-116
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    • 2009
  • Objectives: In recent years, pregnancy rate among female adolescents has increased and caused a variety of physical and social problems. Therefore, this study aimed to investigate sexual behavior, delinquent behavior, and pregnancy rate among Korean female adolescents. Methods: In light of the growing interest in adolescent pregnancy, this study conducted a web-based survey, titled "The 2006 Youth Health Risk Behavior Survey." The Korean Center for Disease Control (KCDC) collected questionnaire responses from 34,200 young women. The collected data were analyzed through chi-square test and logistic regression using SPSS Win 14.0 version. Results: This study analyzed main factors, which can predict pregnant experience. The statistic results showed two types of the predicting factors: (1) personal factors: sexual relations after drinking (odds 25.1), Narcotic drug taking (odds 13.0), sexual violence act (odds 7.0), part-time job(odds 2.5), drinking, smoking ; and (2) environmental factors: stepfather(odds 4.2) and natural mother. Conclusion: The influential factor identification for predicting pregnancy rate is important to develop an effective education program for preventing the adolescent pregnancy. The education programs with referring to the identified factors can contribute to reducing the unwilling pregnancy rate of young woman.

A Text Mining Analysis of HPV Vaccination Research Trends (텍스트마이닝을 활용한 HPV 백신 접종 관련 연구 동향 분석)

  • Son, Yedong;Kang, Hee Sun
    • Child Health Nursing Research
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    • v.25 no.4
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    • pp.458-467
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    • 2019
  • Purpose: The purpose of this study was to identify human papillomavirus (HPV) vaccination research trends by visualizing a keyword network. Methods: Articles about HPV vaccination were retrieved from the PubMed and Web of Science databases. A total of 1,448 articles published in 2006~2016 were selected. Keywords from the abstracts of these articles were extracted using the text mining program WordStat and standardized for analysis. Sixty-four keywords out of 287 were finally chosen after pruning. Social network analysis using NetMiner was applied to analyze the whole keyword network and the betweenness centrality of the network. Results: According to the results of the social network analysis, the central keywords with high betweenness centrality included "health education", "health personnel", "parents", "uptake", "knowledge", and "health promotion". Conclusion: To increase the uptake of HPV vaccination, health personnel should provide health education and vaccine promotion for parents and adolescents. Using social media, governmental organizations can offer accurate information that is easily accessible. School-based education will also be helpful.

A study on educational content design of web-based communication for interaction (상호작용을 위한 웹기반 의사소통 교육의 콘텐츠 설계 연구)

  • Han, Mi-Hee
    • Journal of Digital Contents Society
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    • v.15 no.3
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    • pp.439-447
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    • 2014
  • This study seeks to validate the development and the effectiveness of a web-based online education program used to enhance communication skills of college students. Communication skills are important skills demanded of college students seeking employment that play a significant role in self-introduction, presentations, interviews, and continuous interaction in the workplace. 105 students in the third and fourth year of D University were selected for the experimental and control groups in which the experimental group met once a week for one semester in 2013 for a total of 16 weeks(twenty minutes) while the control group was left untreated. The variable of effectiveness for the results of this study was based on the criteria of communication and performance behavior skills. The results show that the communication skills and performance behavior skills proficiency of the experimental group compared to the control group, have made dramatic improvements. Therefore, the web-based communication skills training program for college students was found to be effective in the enhancement of the communication skills of college students. For the future, we expect further sustained development of various effective capabilities programs along with the promotion of web-based online education.

A study of other backers' social group size and social presence on web-based crowdfunding platforms impacting participation intent (웹기반 크라우드펀딩 플랫폼에서 프로젝트 후원자 사회 집단 크기와 사회적 실재감이 소비자 참여의도에 미치는 영향 연구)

  • Shim, Woo Joo;Lee, Eun-Jung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.397-404
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    • 2021
  • The web-based crowdfunding platform provides small-cap companies the opportunity to reduce financial risks and to reliably produce new products through pre-orders. Meanwhile, crowdfunding projects are also helping companies as a channel to test new products before mass production. Despite these advantages, from the point of view of businesses and consumers, it is true that web-based crowdfunding platforms have limitations in the retail environment. For example, the limited social elements of a web-based platform are somewhat in conflict with the basic characteristics of crowdfunding projects - which inevitably demand high social influences for the success. As such, understanding the mechanisms of social factors of crowdfunding platforms from the consumers' perspective is important. Therefore, in this study, we empirically tested the effect of social factors of crowdfunding platform on consumer participation and evaluation. Based on the Social Influence Theory and Social Presence Theory, we developed a conceptual framework where the social group size and social presence of other backers were the independent variables and the purchaser's intention to participate as the dependent variable. In the results, the size of the social group size and the perceived social presence have a significant positive effect on purchaser's participation intent. In addition, the social presence had a greater influence on the purchaser's intention to participate than the size of the sponsor's social group. We believe that our findings contribute to the extant literature by empirically demonstrating the valid effect of social factors of crowdfunding platforms on consumer evaluations.

The Relations between Smoking and Exposure to Anti-Smoking Promotion Media in Middle School Students (중학생의 흡연과 금연홍보매체노출과의 관련성)

  • Lee, Sun-Ok;Park, Jong
    • Journal of agricultural medicine and community health
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    • v.34 no.2
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    • pp.223-233
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    • 2009
  • Objectives: This study aimed to examine the relations between exposure to anti-smoking promotion media and smoking, targeting middle school students who were exposed to various media of promotion. Methods: The subjects of the study were 38,820 middle school students who answered to the 2007 Korea Youth Risk Behavior Web-based Survey. Answers of 37,714 subjects were used for the final analysis except those of 1,106 that could not be used to judge anti-smoking promotion media and prevalence of smoking as they were considered insincere to the questions. We used SPSS of version 17.0. This study conducted a chi-square test to identify smoking rate according to characteristics of subjects and a multivariate logistic regression analysis to identify whether they are independently significant. Results: Smoking rate increased as the subjects were in higher grades. From the results of multivariate logistic regression, odds ratio(OR) at points 5~6 of the first graders that had never been exposed to anti-smoking promotion media was 0.49(95% CI=0.33-0.74), which was significantly low. And OR at points 5~6 of the third graders was 0.57(95% CI=0.43-0.76), significantly low. Conclusions: This study identified the relations between exposure to anti-smoking promotion media and smoking of middle school students in Korea.

Internet Users' Intention to Participate in Preventive Program of Depression (일부 인터넷 이용자의 우울수준에 따른 우울증 예방프로그램 참여의도에 영향을 미치는 요인)

  • Jo, S.J.;Yim, H.W.;Park, Y.M.;Lee, W.C.;Kim, Y.B.
    • Korean Journal of Health Education and Promotion
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    • v.24 no.1
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    • pp.1-16
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    • 2007
  • Objctives: This study purposed to examine the intention to participate in the preventive program of depression of Internet user and to offer the baseline data for development of mental health promotion program. Methods: The internet survey was performed using a self-reported questionnaire on intention to participate in the preventive program of depression, depressive symptom(with Zung's SDS) and so forth from 1,000 internet user (aged $13{\sim}49$ years) via two web sites at Feb($1st{\sim}10th$), 2006. We analyzed the intention to participate in preventive program of depression and the factors related with that intention by depressive level. Results: In the normal group, the intention to participate in a preventive program of depression was influenced significantly by counselling experience(s) on depression(p<.001), and perceived control(p<.001) over the barriers to participation in the preventive program of depression, and marginally by gender. In the depressive group, the smoking habit revealed marginal effect(p=.051) and perceived control over the barriers to participation in the preventive program of depression influenced on that intention significantly(p<.001). Conclusion: Among internet users, especially the solutions of barriers to participate in the preventive program of depression is more important at the intervention program for prevention of depression. In the normal group, we need to consider the use of messages tailored by counselling experience(s) on depression. Some intervention program dealing with two subjects, smoking cessation and prevention of depression concurrently, will be appropriate for the depressive group.

Prohibition Clauses of Business of Money Changing on the Game Industry Promotion Act of 2007 (게임산업진흥법상 환전업금지 조항의 의의와 해석)

  • Hwang, Seung-Heum
    • Journal of Korea Game Society
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    • v.7 no.2
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    • pp.61-72
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    • 2007
  • Prohibition Clauses of Business of Money Changing(${\S}32(1)7$) on the Game Industry Promotion Act of 2007 was introduced for the purpose of preventing game from becoming gambling. By making the independent requisite of constituting a crime that there was no criminal punishment former times, it is possible actively to deal with mixing of game and gambling. Prohibition Clauses of Business of Money Changing prevent the material or formless results that are obtained on the use of game from making a business of money change, intermediation of money change, or re-purchase of it. The material or formless results mean points, prizes, game moneys, or game data that is obtained on the abnormal use of a game. Most real money trade of a game item will be pull into the application of Prohibition Clauses of Business of Money Changing on the interpretation of it. Therefore this clauses have a tremendous effect upon the business of sweated workshops and intermediation web sites of game items. None the less Prohibition Clauses of Business of Money Changing will have positive influence to the future of game industry through the separation of game and gambling.

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Bottlenecks in Building an Online Customer Base: A Experimental Field Study on Viral Marketing (온라인 고객 기반 확보의 장애 요인: 바이럴 마케팅의 현장 실험 연구)

  • Park, Sunju;Chung, Seungwha;Pyo, Na Sung;Hwang, Soonki
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.682-695
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    • 2019
  • In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

Soccer Transfer Gossip Analysis using Keyword Ranking

  • Sinn, Seung-Woo;Kang, Dae-Ki
    • International Journal of Advanced Culture Technology
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    • v.5 no.4
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    • pp.51-56
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    • 2017
  • In every Summer and Winter, there open soccer transfer markets. And these markets draw huge attention from soccer fans and other ordinary people all around world. This phenomenon might indicate great interest of people from the amount of news, blog articles, public messages and replies from online community and forums about popular players and clubs of many leagues. Especially, transfer markets in the year 2017 have generated many gossips than before. In this research, we performed keyword analysis and ranking of news and messages collected and analyzed from online news sites and online forum sites, in order to investigate who and what clubs are mainly discussed.

Automatic Extraction of Metadata Information for Library Collections

  • Yang, Gi-Chul;Park, Jeong-Ran
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.117-122
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    • 2018
  • As evidenced through rapidly growing digital repositories and web resources, automatic metadata generation is becoming ever more critical, especially considering the costly and complex operation of manual metadata creation. Also, automatic metadata generation is apt to consistent metadata application. In this sense, metadata quality and interoperability can be enhanced by utilizing a mechanism for automatic metadata generation. In this article, a mechanism of automatic metadata extraction called ExMETA is introduced in order to alleviate issues dealing with inconsistent metadata application and semantic interoperability across ever-growing digital collections. Conceptual graph, one of formal languages that represent the meanings of natural language sentences, is utilized for ExMETA as a mediation mechanism that enhances the metadata quality by disambiguating semantic ambiguities caused by isolation of a metadata element and its corresponding definition from the relevant context. Hence, automatic metadata generation by using ExMETA can be a good way of enhancing metadata quality and semantic interoperability.