• Title/Summary/Keyword: Web Items

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클릭스트림 데이터를 활용한 전자상거래에서 상품추천이 고객 행동에 미치는 영향 분석

  • Lee, Hong-Ju
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.135-140
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    • 2008
  • Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

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A Study on the Improvement of Korean Journal Citation Index Service

  • Kim, Suntae
    • International Journal of Knowledge Content Development & Technology
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    • v.11 no.3
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    • pp.63-79
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    • 2021
  • The KJC and KCI services operated by the National Research Foundation of Korea (NRF) need to refer to the global citation index database to set the service direction that researchers want and develop new functions. Therefore, in this study, the usability of Korea's KJC and KCI web databases was evaluated. In addition, FGI verification was performed for a group of experts on KJC and KCI improvement measures derived by academic information experts. The evaluation committee consisted of the researcher group, the society related group, the publisher (academic information distribution organization) group, and the policy-making organization group. A total of 16 experts performed usability evaluation and service improvement proposals for KJC and KCI services. As a result of usability evaluation of KJC and KCI web database using SUS measurement tool, KJC service was evaluated as 73.44, and KCI service was evaluated as good as 64.38. KJC improvement proposals were evaluated positively with 4 points or more for all improvement items, and KCI improvement proposals were positively evaluated with 3.5 points or more for all improvement items. Overall, KJC and KCI error improvements were evaluated with a score of 4 or more, showing strong affirmations. In the future, it is hoped that the improvement proposals and improvements proposed in this study will be applied to the development of KJC and KCI services, so that more quality services will be used by domestic researchers.

Design of Audit Model in Web-based Information System (웹 기반 정보시스템에서의 감리모형 설계)

  • Ko, Kyung Ei;Choi, Jin Tak;Kim, Dong Soo;Kim, Hee Wan
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.123-136
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    • 2012
  • Web applications are widely used by the development of the Internet, but there are no separate audit model for a web-based information systems. Information business has a wide variety of characteristics. So, web-based information system audit model is needed. Therefore, a web-based information system audit model was proposed to enhance the effectiveness of audit and to increase the quality. Audit check lists were applied based on three sets of existing information audit check framework. An audit point of time was defined as analysis, design, and implementation. An audit domain was defined as contents, design, and process. Moreover, audit viewpoint and inspection standards were defined by setting standards of process, product, and performance. Moreover, this paper proposes differences between an existing model of information system development methodology and web-based information system. It also deduced audit checklists according to audit domains for web-based information system audit. The deduced audit checklists were verified for its suitability by conducting surveys, and the modified audit inspection model, in which the deduced audit checklists were applied, was proposed.

Web Accessibility Evaluation of Cyber Universities' Contents in Korea (국내 사이버대학 콘텐츠의 웹 접근성 평가)

  • Lee, Byoung-Soo;Lee, Ji-Sun
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.224-233
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    • 2007
  • This paper analyzes if the rapidly increasing cyber universities' remote education provides services based on web accessibility standard and suggest the direction to reduce information difference between people. It selected 10 cyber universities recognized by the government and analyzed the application situation of the web accessibility using' A-Prompt', an evaluation and analysis tool for web accessibility focusing on factors that can be evaluated technically. It also compared it with $\ulcorner$cyber universities remote education web accessibility result$\lrcorner$ performed in 2006 to confirm if the accessibility is improved according to 'web contents accessibility instruction (KWCAG) 1.0. The result shows that the items such as the use of text and the support of supplementary explanation tool have improved. But it was analyzed that it is difficult for people to use web contents provided by domestic cyber universities. So the educational contents' accessibility application must be considered to solve such problems and publicize the remote education.

A Study on ICS/SCADA System Web Vulnerability (제어시스템의 웹 취약점에 대한 현황과 연구)

  • Kim, Hee-Hyun;Yoo, Jinho
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.15-27
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    • 2019
  • In the past, the control system was a closed network that was not connected to the external network. However, in recent years, many cases have been opened to the outside for the convenience of management. Are connected to the Internet, and the number of operating control systems is increasing. As a result, it is obvious that hackers are able to make various attack attempts targeting the control system due to external open, and they are exposed to various security threats and are targeted for attack. Industrial control systems that are open to the outside have most of the remote management ports for web services or remote management, and the expansion of web services through web programs inherits the common web vulnerability as the control system is no exception. In this study, we classify and compare existing web vulnerability items in order to derive the most commonly tried web hacking attacks against control system from the attacker's point of view. I tried to confirm.

Construction of the Personal 3D Characters for Virtual Clothing Coordination (가상 의복 코디네이션을 위한 개인 3D캐릭터의 구성)

  • 최창석;김효숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.9_10
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    • pp.1015-1025
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    • 2003
  • This paper proposes a method for constructing the virtual characters adopting the personal body types for the clothing coordination. At first, the method produces the 38 kinds of the Korean 3D body models considering sex, ages and body types, and constructs model DB. We select a model similar to the personal body size from DB and deform the selected model according to body size. The method deforms the model linearly for height 12 items, width 6 items, depth 5 items and round 13 items, and constructs the personal character fitted to the personal body size. The preprocess for model deformation consists of grouping for body part and establishing the feature points. Linear deformation for each group leads us to easy construction of the virtual personal characters. This method has two advantages as follows: 1. Large reduction of man power, cost and time for DB construction of the body 3D models, since the preprocess permits us to effectively use the various body models whose geometrical structures are different, 2 Suitability to Web-based clothing coordination, since the body deformation method is simple and its speed is very high.

Development and Psychometric Evaluation of a Scale to Measure Health Behaviors of Adolescents (청소년의 건강행위 측정을 위한 도구개발 및 평가)

  • Shin, Yun-Hee
    • Journal of Korean Academy of Nursing
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    • v.40 no.6
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    • pp.820-830
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    • 2010
  • Purpose: The purpose was to develop a preliminary scale to measure Korean adolescents' health behaviors through a qualitative approach, to evaluate the scale psychometrically, and to develop a final scale. Methods: Participants were 61 adolescents for qualitative interviews and 1,687 adolescents for the psychometric evaluation. Procedure included content analysis of interviews to identify health behavior categories for Korean adolescents, pre-test to confirm that preliminary scale items were understandable, content validity by an expert panel, development of the web-based computer-assisted survey (CAS), and psychometric analysis to determine reliability and validity of the final scale. Results: A final scale was developed for both paper-and-pencil and CAS. It consisted of 14 health behaviors (72 items), including stress and mental health (10), sleep habits (5), dietary habits (12), weight control (4), physical activity (4), hygiene habits (5), tobacco use (5), substance use (2), alcohol consumption (4), safety (4), sexual behavior (9), computer use (3), health screening (4), and posture (1). Conclusion: The scale's strong points are: 1) Two thirds of the final scale items are Likert scale items, enabling calculation of a health behavior score. 2) The scale is appropriate to Korean culture. 3) The scale focuses on concrete health behaviors, not abstract concepts.

Collaborative Filtering System using Self-Organizing Map for Web Personalization (자기 조직화 신경망(SOM)을 이용한 협력적 여과 기법의 웹 개인화 시스템에 대한 연구)

  • 강부식
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.117-135
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    • 2003
  • This study is to propose a procedure solving scale problem of traditional collaborative filtering (CF) approach. The CF approach generally uses some similarity measures like correlation coefficient. So, as the user of the Website increases, the complexity of computation increases exponentially. To solve the scale problem, this study suggests a clustering model-based approach using Self-Organizing Map (SOM) and RFM (Recency, Frequency, Momentary) method. SOM clusters users into some user groups. The preference score of each item in a group is computed using RFM method. The items are sorted and stored in their preference score order. If an active user logins in the system, SOM determines a user group according to the user's characteristics. And the system recommends items to the user using the stored information for the group. If the user evaluates the recommended items, the system determines whether it will be updated or not. Experimental results applied to MovieLens dataset show that the proposed method outperforms than the traditional CF method comparatively in the recommendation performance and the computation complexity.

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Monitoring of On-Line Nutrition Information-Analysis of Meta Data (인터넷 영양정보의 모니터링-메타데이터의 분석)

  • 강혜경;강명희;유경혜;이선영
    • Journal of Nutrition and Health
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    • v.37 no.8
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    • pp.688-700
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    • 2004
  • This study was conducted to analyze how appropriate the on-line nutrition information was externally as a web information. Four-hundred-ninety-seven web sites from 5 internet search engines (Yahoo, Empas, Nate, Hanmir, Naver) were selected on the basis of April 25th, 2004. The skillful personnels monitored them about 8 evaluating categories: clarity, purpose, authority, durability, advertisement, privacy and/or security, responsibility, and contents. Forty percent of the selected web sites were operated by the companies which had commercial purpose like internet shopping malls and 5.6% by academies, societies, research institutions, schools/colleges and public institutions. Most of web sites (76.1 %) were managed for advertisements and sales of companies' commodities, and 32.6% had the food and nutrition information as first purpose. Ninety-three percent of web sites were targeted to healthy individuals through whole life cycle. Specifically, there were lots of web sites for the obesity which were offered by diet related companies. Of the 497 web sites, 193 mentioned the name providing the nutrition information, but only 1/3 had reliability on their specialty. As a source of nutrition information, 52.7% of web sites were using 'books of the major field' and 42.0% 'newspapers' and 23.7% 'broadcasting', respectively. Most web sites mentioned 'setting-up date' but not 'renewal date'. Thirty-six percent of web sites took '2 - 3 days' for the operators to answer the questions through the bulletin. Forty-seven percent of web sites answered' 1 - 10 questions' per 1 week, but 40.1 % of them didn't answer for a week at all. There were 118 web sites (23.7%) to record the connected frequencies and 36.0% of them put the advertisements. Around 96% of web sites mentioned feedback addresses. Among the menus of web sites, 68.0% were about self-advertisement and 64.0% about nutrition information. Each web site was scored to judge its external quality according to the operators by selecting 13 items. Web sites managed by public institution had highest scores (9.5), and lowest in private vendors', food companies' and individual web pages. Among search engines, Naver got the highest score of 7.0 and Nate the lowest one of 6.1. As it was only the pilot study, there were several limits in evaluating tools, time and monitored quantity. To make monitoring of on-line nutrition informatiions actively, standardized monitoring forms might be developed under the integrated studies.

Multimedia Contents Development of Web-based Basic Nursing Physical Science -Centered on Structure and Function of Heart- (웹 기반의 기초간호자연과학 멀티미디어 콘텐츠 개발 -심장의 구조와 기능을 중심으로-)

  • Yoo, Ji-Soo;Hwang, Ae-Ran;Park, Jee-Won;Kim, Chun-Ja
    • Journal of Korean Biological Nursing Science
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    • v.2 no.2
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    • pp.38-52
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    • 2000
  • This study was conducted to develop web-based distance learning program of basic nursing physical science which was composed of a multimedia contents such as documents, voices and pictures. This was to advance curriculum of basic nursing physical science based on a proper nursing characteristics related to other major nursing subjects and induce a new and creative method to gain a knowledge. Based on a general learning design model, distance learning program was developed centered on a structure and function of heart physical science in 1999. The stages of development were like this. Firstly, at the analytic stage, specific units and contents for developing multimedia contents were decided and presentation methods for each item were designed and then the evaluation items were developed. Secondly, at the design stage, the most effective design of multimedia construction was selected and interfaces, basic frames, and presentation elements were chosen. Thirdly, at the developmental stage, internet files were designed using Namo web editor 4.0 and this files were modified with Adobe Photoshop.

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