• Korean journal of communication and information
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• v.28
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• pp.7-41
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• 2005

This study emphasized the self-examination to using webmedia. Proliferation of media-mediated experience cause the reduce and infringe of human experience, and It is suggested to problem to negative operation for Self-identity. Expecially, A tendency of addictive using of Webmedia produce the serious anxiety. Based on this discussion, the relationship of web-media addictive experiences and Self-identity has been studied. There are 9 groups of panels who are divided by using degree of web media experience, the quantitative dimension and addictive involvement, the qualitative dimension. As a result high significance was suggested between the level of web-media addictive experience and Self-identity. Expecially, highly web media experienced group has less Self-identity than low web-media experience group. therefore, Concerns on Web-media mediated experiences were demonstrated. According to the results, in terms of web-media experiences, addictive involvement level affects more meaningfully to the Self-identity than quantitative dimension approach.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.62-63
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• 2002

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.656-668
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• 2020

The Sejong City was launched in July 2012 and was initially focused on the relocation of central administrative agencies, but it has been changing from an administrative city to a fourth industrial city since 2019 to a smart city and the implementation of Korea's New Deal in 2020. Identity design needs to be reevaluated accordingly. In particular, the web environment is also calling for an optimized identity design due to rapid changes in information technology such as various wearables and the Internet of Things. As the number of responsive web sites where information and communication technologies can be developed and optimized screens can be viewed increased, identity was intuitively communicated to users and designs were applied to make them more distinct and empathetic to other cities. Prior to the study, we looked at prior studies on the changing times in the web environment and the reactive web, and analyzed the identity design of the reactive web and applied minimalism characteristics step by step. Based on this, we surveyed experts and non-experts on the proposed survey by applying minimalist characteristics (simple, repeatability, and spatiality) of reactive identity and found that it was easily and intuitively recognizable in a small web environment such as mobile. Therefore, we hope that Sejong City's identity will continue to be studied in various ways and efficient management so that identity can be established in accordance with the changes of the times.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.134-135
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.156-157
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.14-15
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• 1998

• Archives of design research
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• v.16 no.2
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• pp.5-14
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• 2003

Magazines in this 21st century which is most influenced by digital medium are in the middle position widely between traditional one; broadcastings & newspapers and new one; the mediums based on internet. Although most of the people said magazines were disappeared by growth of the digital technology, contrary to their expectations, magazines have more fixed position now by professionalizing itselves with more diverse themes. However, digital media such as Internet became a part of every day life that cannot be ignored, and digitalization of magazines was not an option but an indispensable stipulation. Especially, web version development of existing magazines is becomes an urgent issues. Therefore, the study of type of expression that can be used for existing publishers to keep their identity on digital medium is a necessary result. As the study which it sees regarding the notion and an intergral part of the Magazine Identity it leads, it materialize the construction phase of the Magazine Identity. With this categorization which will reach domestic, it compares and analyzes an outside instance, presently it constitute the expression type of a magazine that is published.

• Journal of the Korean Society for information Management
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• v.22 no.2 s.56
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• pp.103-124
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• 2005

This study analyzed the web style guide of five foreign university library web sites and extracted the web site components of main university libraries in ten domestic areas and then drew the common factors from the components. This study also found out the unity and rule in the general design trends of university library web sites. In order to do this, the results for the usability and accessibility of university library web sites were applied to this study. And being based on it. this study presents the web style guide components of the university libraries which are the factors to endow the web site with the consistently visual identity.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.46-47
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• 2002

• Archives of design research
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• v.17 no.2
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• pp.147-156
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• 2004

An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.