• Title/Summary/Keyword: Web Analytics Services

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The Continuous Service Usage Intention in the Web Analytics Services

  • Park, Jae-Seong;Jeong, Gyeong-Ho;Kim, Jae-Jeon;Jo, Geon;Go, Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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A Case study analysing the users of archives through web analytics (웹애널리틱스를 이용한 아카이브 이용자 분석 사례 연구)

  • Lee, Hyoeun;Yim, Jin Hee
    • The Korean Journal of Archival Studies
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    • no.45
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    • pp.83-120
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    • 2015
  • Record Information Services is an aggressive action of connecting documentaries focusing on the information needs of user. However, recent studies on the parliament's written information service recognize the necessity that it should segment the user's information requests, and provide personalized service, but have not discussed for specific cases or measures. While the importance of Web services written with the proliferation of information and popularization of the Web is emerging right to know but, it is not being performed properly by lack of sufficient manpower and budget along with lack of recognition in hands-on sites upon the user analysis. So, while increasing the efficiency of the hands-on workers of Record Information Services, the introduction of analytical tools that can be utilized in low budget agencies is needed. Web analytics is to analyze the behavior by analyzing Web logs which web users have left you visit the site. To estimate the behavior they want to request information of the analyzed Web user aims to provide a Web service, the Web service further continued improvement. There are several types that include among them Google Analytics offering a variety of analysis items for free and all over the world, many people are already using. This study introduces a Google Analytics web analytics focused and proposes a service improvement plan with specific web user segmentation analyzes the cases of Korea Democracy Foundation of Open Archives introduces them to the actual institutions.

A Study on Job Satisfaction/Retention Factors and Job Unsatisfaction/Turnover Factors by Industries using Job Reviews (직무 리뷰 분석을 통한 산업군별 직무만족/존속 요인 및 직무불만족/이직 요인에 관한 연구)

  • Lee, Jongseo;Kim, Sunggeun;Kang, Juyoung
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.1-26
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    • 2017
  • Keeping good, talented people is one of the most significant factors in a company's success. HR analytics is an important area for applying big data analysis techniques to human resources. It provides organizational insight that enables effective management of employees, allowing management to reach their business goals quickly and efficiently. Job satisfaction and employee turnover analysis are the keys to HR analytics. Job review web services have been becoming popular. Because people exchange information about job satisfaction and turnover through these web services, useful information about HR Analytics is accumulated on the job review web sites. In this paper, we identified factors of employee retention by analyzing a Job Satisfaction/Retention group, and the factors of employee turnover by analyzing a Job Unsatisfaction/Turnover group. In order to do this, we first classified employees according to whether their self-reported job satisfaction or turnover was true. We collected and analyzed data from Jobplanet, a popular job review site. Through dominance analysis and LDA topic modeling, we found major factors, topics, and keywords of the classified groups by IT, service, and manufacturing domains. Our approach is a novel model to apply the analysis of reviews and text mining to the HR domain, and it will be practically helpful for setting new strategies that improve job satisfaction.

Analysis of Library Website Users' Behavior to Optimize Virtual Information and Library Services

  • Shevchenko, Lyudmila
    • Journal of Information Science Theory and Practice
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    • v.8 no.1
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    • pp.45-55
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    • 2020
  • The purpose of this work was to study library website users' actions by tracking their behavior, determining popular content, and identifying browsing patterns and subsequent improvement of access to popular content. The study of behavior models and the use of web analytics has led to the emergence of solutions that improve the usability and functionality of the State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) website. These are: identifying user tasks as they are developed, conducting user testing to better understand the event. tracking data and collecting additional data to verify the effectiveness of the changes made. Examining data on the duration of the session and the number of visits will help determine the goals of user visits and develop new recommendations. Usability analysis and testing will make it possible to compare the data obtained using web analytics and the perception of the library site by the users themselves. Recommendations are offered to libraries on the use of data on the real behavior of the target audience of the library website to improve access to library resources and services, increase their relevance and improve information services.

Web-Enabler: Transformation of Conventional HIMS Data to Semantics Structure Using Hadoop MapReduce

  • Idris, Muhammad;Lee, Sungyoung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.137-139
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    • 2014
  • Objective: Data exchange, interoperability, and access as a service in healthcare information management systems (HIMS) is the basic need to provision health-services. Data existing in various HIMS not only differ in the basic underlying structure but also in data processing systems. Data interoperability can only be achieved when following a common structure or standard which is shareable such as semantics based structures. We propose web-enabler: A Hadoop MapReduce based distributed approach to transform the existing huge variety data in variety formats to a conformed and flexible ontological format that enables easy access to data, sharing, and providing various healthcare services. Results: For proof of concept, we present a case study of general patient record in conventional system to be enabled for analysis on the web by transforming to semantics based structure. Conclusion: This work achieves transformation of stale as well as future data to be web-enabled and easily available for analytics in healthcare systems.

Optimized Web Design Method by Analyzing the Websites (웹사이트 분석을 통한 최적화 설계 방안)

  • Jang, Hee-Seon
    • Convergence Security Journal
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    • v.15 no.2
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    • pp.19-24
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    • 2015
  • As the Internet usage such as Web3.0, future internet, and internet of things increases, the big data through information exchange between the users and web servers increases. Analyzing those web data, the commercial web sites use the analytic results for marketing and campaign, and non-commercial web sites also use the results to improve the user's services satisfaction. In this paper, the quantitative index is presented to analyze the web sites, and optimized web site design method is also presented through the correlation analysis of index and significance test. From the results for 138 web sites, it is observed that strong plus(+) correlation for visits-unique visitors and page views-average visit duration exists. We also observe the minus(-) correlation between bounce rate and page views per user(or ratio of new visits). In specific, to reduce the bounce rate for users, the strategy to increase the page views and ratio of new visits rather than visits and unique visitors is needed.

A Study on Activation Method of Website through Log Analysis -Focused on the website(MMWS) for research the Mediterranean Area- (로그 분석을 통한 웹사이트 활성화 방안에 대한 연구 - 지중해지역 연구를 위한 웹사이트(MMWS)를 중심으로 -)

  • Kang, Ji-Hoon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.6
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    • pp.907-916
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    • 2017
  • Recently, various studies related to ICT convergence have been made. Recently, various studies related to ICT convergence have been made. In the academic field, the demand for ICT convergence is on the rise. For example, Digital Humanities and Area Informatics are representative. Area Studies means to study the culture of a specific area in an integrated way. In this regard, researchers who specialize in researching overseas area generally use websites to obtain information related to the area. The Multilingual Mediterranean Web Service System(MMWS), which is operated by the Institute for Mediterranean Studies of Busan University of Foreign Studies is a web site that provides professional and general information to researchers or ordinary people studying in the Mediterranean area among overseas area. In this paper, we analyzeoverseas web sites the MMWS and discuss how to activate web sites based on the analysis results. In details, it analyze MMWS through log analysis and use Google Analytics, a log analysis system provided by Google for analysis. Also study how to use ICT convergence contents as a website activation method.

Developing a Web-Based Knowledge Product Outsourcing System at a University

  • Onte, Mark B.;Marcial, Dave E.
    • Journal of Information Processing Systems
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    • v.9 no.4
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    • pp.548-566
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    • 2013
  • The availability of technology and the abundance of experts in universities create an ample opportunity to provide a venue that allows a knowledge seeker to easily connect with and request advice from university experts. On the other hand, outsourcing provides opportunities and remains one of the emerging trends in organizations, and can very clearly observed in the Philippines. This paper describes the development of a reliable web-based approach to Knowledge Product Outsourcing (KPO) services in the Silliman Online University Learning system. The system is called an "e-Knowledge Box."It integrates Web 2.0 technologies and mechanisms, such as instant messaging, private messaging, document forwarding, video conferencing, online payments, net meetings, and social collaboration together into one system. Among the tools used are WAMP Server 2.0, PHP, BlabIM, Wordpress 3.0, Video Whisper, Red5, Adobe Dreamweaver CS4, and Virtual Box. The proposed system is integrated with the search engine in URLs, Web feeds, email links, social bookmarking, search engine sitemaps, and Web Analytics Direct Visitor Reports. The site demonstrates great web usability and has an excellent rating in functionality, language and content, online help and user guides, system and user feedback, consistency, and architectural and visual clarity. Likewise, the site was was rated as being very good for the following items: navigation navigation, user control, and error prevention and correction.

Trusted Fog Based Mashup Service for Multimedia IoT based Smart Environmental Monitoring

  • Elmisery, Ahmed M.;Sertovic, Mirela
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.171-178
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    • 2017
  • Data mashup is a web technology that combines information from multiple sources into a single web application. Mashup applications create a new horizon for new services, like environmental monitoring. Environmental monitoring is a serious tool for the state and private organizations, which are located in regions with environmental hazards and seek to gain insights to detect hazards and locate them clearly. These organizations utilize a data mashup to merge datasets from different Internet of multimedia things (IoMT) context-based services in order to leverage its data analytics performance and the accuracy of the predictions. However, mashup different datasets from multiple sources is a privacy hazard as it might reveal citizens specific behaviors in different regions. The ability to preserve privacy in mashuped datasets and at the same time provide accurate insights becomes a key success for the spread of mashup services. In this paper, we present our efforts to build a fog-based middleware for private data mashup (FMPM) to serve a centralized environmental monitoring service. The proposed middleware is equipped with concealment mechanisms to preserve the privacy of the merged datasets from multiple IoMT networks involved in the mashup application. Also, these mechanisms preserve the aggregates in the dataset to maximize the usability of information to attain accurate analytical results. We also provide a scenario for IoMT-enabled data mashup service and experimentation results.

An Evaluation Method for Web Contents Services (웹콘텐츠 서비스 평가)

  • Jang, Hee S.;Park, Jong T.
    • Journal of Service Research and Studies
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    • v.3 no.2
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    • pp.33-44
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    • 2013
  • As the Internet and mobile services increase, the use of wired/wireless web contents services increase and the demand for various contents explosively grows. To survive in competitive market, and to minimize the errors and warnings for web accessibility and standardization, and then to maximize the web usability, the periodical evaluation for web site should be performed with the events of web marketing and campaign. Through the web evaluation, the errors for technical programming language and contents offering can be found and diagnosed. In this paper, the quantitative and qualitative evaluation method for web site providing web contents are presented, and the analytic results for the 138 home pages in domestic are evaluated to validate the quantitative methodology. The accessibility, standardization, and usability factor are adopted for the evaluation in which accessibility is evaluated for perceivable, operable, understandable, and robust discipline with K-WAH(Korea-Web Accessibility Helper) tool, the standardization are measured for the number of errors and warnings in technical language with the W3C validator, and finally the usability factor is analyzed for the number of visits, average visit duration, and bounce rate with Google Analytics. In addition to, the quantitative analysis is also performed with the consideration of cost for construction and operation of web site. From the results, in the case of total score of 100 in conversion with relative weight, the average and standard deviation are evaluated to be 55 and 14, respectively. The correlation analysis indicates that the coefficient is estimated as 0.058, and then correlation between the quantitative results and cost is evaluated to be a little positive.

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