• 유통과학연구
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• 제15권6호
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• Human Ecology Research
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• 제61권3호
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• pp.319-333
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• 2023

The purpose of this study was to examine which sibling and parent-child characteristics were associated with siblisng warmth and conflict among Korean young adults. The data came from an online survey of Koreans aged 19-34 years who had at least one sibling and two living parents. We conducted a multilevel regression analysis using data from 193 men with 305 siblings and 203 women with 286 siblings. The results showed that, for men, the levels of warmth were higher when the sibling was younger, when they received more frequent financial and instrumental support from the sibling, and when maternal favoritism was relatively lower. Women reported higher levels of warmth when the sibling was a sister, when they provided more frequent support for the sibling, when they had a more affectionate relationship with the mother, and when paternal favoritism was lower. As for sibling conflict, the number of siblings was positively associated with the levels of conflict among both men and women. Maternal affection was negatively related with conflict for men, and paternal favoritism was positively related to conflict for women. Interestingly, women's sibling warmth and conflict were both higher when the sibling was a sister, which meant that relationships between sisters tended to be ambivalent. This study contributes to our understandings of Koreans' sibling relationships in young adulthood.

• 한국생활과학회지
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• 제24권3호
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• pp.359-370
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• 2015

The purpose of this study is to examine the impact of marital conflict, parenting stress on married migrant women's parenting attitudes. Participants in this study were 109 married migrant moms of young children. The major results of this study were as follows: First, married migrant women's parenting stress and marital conflicts negatively related to warmth-encouragement, limit setting, but were positively related to rejection-noninteraction in parenting behavior. Second, married migrant women's warmth-encouragement in parenting behavior was affected by personal conflicts and couple relationship conflicts. Third, competence stress, attachment stress, spouse stress, isolation stress, and health stress also affected warmth-encourage parenting behavior. On the other hand, attachment stress, spouse stress and isolation stress had significant effects on limit setting in parenting behaviors. For rejection-noninteraction in parenting behaviors, depression and spouse stress affected significantly.

• 한국보육지원학회지
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• 제14권1호
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• pp.109-128
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• 2018

Objective: This study examined the relationships among mothers' marital satisfaction, parenting behavior, and preschoolers' sleep problems. Methods: Three hundred mothers of preschoolers completed questionnaires on three research variables. Data were analyzed by correlation analyses and regression analyses. Results: First, mothers' marital satisfaction was negatively related to preschoolers' sleep problems. Second, mothers' marital satisfaction was positively associated with warmth and reasoning, while mothers' marital satisfaction was negatively associated with intrusiveness, coercion, and neglect. Third, mothers' warmth and reasoning were negatively linked to preschoolers' sleep problems, but mothers' coercion was positively linked to preschoolers' sleep problems. Lastly, mothers' warmth partially mediated the relationship between mothers' marital satisfaction and preschoolers' sleep problems. Conclusion/Implications: This study confirmed that mothers' marital satisfaction and parenting behavior had an influence on preschoolers' sleep problems. These findings highlight the importance of the family context for preschoolers' healthy sleeping habits.

• 가정과삶의질연구
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• 제19권5호
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• pp.101-114
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• 2001

This study examined the relations between coparenting, marital quality, mothers’personality and children’s initial temperament. Subjects were 174 mothers of 4~6 year-old children, and they answered questionnaires regarding coparenting, marital quality, personality, and initial temperatment of their children. For mothers of both boys and girls, positive marital quality wass related positively to warmth, support, and integrity coparenting and negatively to conflict coparenting. Only for mothers of girls, higher warmth and integrity coparenting was shown when they were extroverted. while those who were neurotic showed higher conflict coparenting. For mothers of boys, support coparenting was low when their sons were emotional. Mothers of girls showed lower level of warmth and integrity coparenting when their daughters were avoidant. emotional and sensitive.

• 아동학회지
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• 제25권6호
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• pp.241-257
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• 2004

Data were collected from 514 elementary school students from 1st to 6th grade with questionnaires on Parental Behavior, Bullying, and Peer-Victimization. Sixth graders reported the lowest perception of warmth-acceptance, and 1st graders reported the highest perception of rejection-restriction by fathers. Males perceived more parental rejection-restriction. Children perceived more warmth-acceptance from mothers, and they perceived more permissiveness-nonintervention from fathers. Parenting behaviors were significantly related to bullying and victimization. The Bullying/Victimization group reported the lowest parental warmth-acceptance. Both Victimization and Bullying/Victimization groups showed higher parental rejection-restriction than other groups. The Victimization group showed highest paternal permissiveness-nonintervention. Victimization and Bullying/Victimization groups reported higher maternal permissiveness-nonintervention than other groups.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.214-215
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• 2007

This project was designed to create a warmth space for Kwacheon House. To create warmth space, four factors - Natural Habitat, Timeless Comfort, Exotic Exuberance, Luxe Living - were hired to design concepts. At first, the walls were remained to support structure and to keep privacy and others were removed to draw in light to the inner space. Light is the main element to have variation and natural space. Ornaments that were motived by nature, were accepted in moulding, furniture and fixture to enhance the comfort. At last, classical lightings added up to harmonize between day and night.

• Asia Marketing Journal
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• 제25권4호
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• pp.219-230
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• 2024

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers' perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through perceptions of warmth and competence are stronger for credence services than for experience services. This research makes theoretical contributions to the literature on CSR, happiness, and service, and offers practical implications for marketing tactics, including fostering long-term customer relationships and monitoring the effectiveness of CSR activities and corporate budget allocations.

• 아동학회지
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• 제18권2호
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• pp.149-161
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• 1997

The relation of parental sociability and parenting behaviors (such as warmth and control) to shyness in children was examined. The subjects were 280 fifth-and sixth-grade children (139 boys and 141 girls). The data were analyzed by multiple regressions. Results showed that (1) maternal sociability was related to shyness in children: the more sociable the mothers, the less shy their children, and (2) paternal and maternal warmth were related to shyness in children: the warmer the fathers and mothers, the less shy their children.

• 아동학회지
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• 제35권3호
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• pp.93-118
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• 2014

This study examined the relationships between parenting stress, parenting sense of competence, and parenting behavior in Korean and Japanese mothers of early school-aged children. A sample of 166 Korean mothers and 112 Japanese mothers completed questionnaires. First, in terms of results, Korean mothers reported higher scores in parenting stress, parenting sense of competence, and warmth and neglect than Japanese mothers did. In contrast, Japanese mothers scored higher on intrusiveness than Korean mothers. Second, for both groups, parenting stress was negatively related to warmth and reasoning, and positively related to intrusiveness, coercion, and neglect. Third, for both groups, parenting sense of competence was positively linked to warmth and reasoning, and negatively linked to intrusiveness, coercion, and neglect. Fourth, parenting stress was negatively associated with parenting sense of competence for both groups. Finally, parenting sense of competence mediated the associations between parenting stress and warmth for both groups. Only in the case of Korean mothers did parenting stress influence reasoning and intrusiveness through parenting sense of competence. These results imply that there may indeed be cross-cultural similarities and differences in three parenting-related variables between Korean and Japanese mothers.