• Title/Summary/Keyword: WTP(Willingness to Pay)

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A Study on the Importance and Valuation of Public Functions in Private Botanical Gardens (사립식물원 공익적 기능의 중요도 및 가치평가 연구)

  • Kim, Yong-Gook;Che, Ji-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.1
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    • pp.49-60
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    • 2018
  • The role of the botanical garden in securing biodiversity, responding to climate change, and sustainable development in modern cities is becoming more important. Private botanical gardens that lead the domestic botanical culture are declining due to complex reasons such as an increase of tourist destinations, lack of policy support, lack of introduction of advanced management strategies, and similar leisure activities to national and public botanical gardens. The Private Botanical Garden not only has a large number of plant species with high conservation value, but also provides various public utilities as a cultural and educational space and government efforts are needed to activate the operation of this amenity. The purpose of this study is to evaluate the value of public functions provided by private botanical gardens using the Contingent Valuation Method (CVM). In this way, the government aims to provide a basis for policy and institutional support for private botanical gardens. The main results are as follows. First, public utility functions provided by private botanical gardens were recognized as 'preservation' (23.4%), 'recreation and tourism' (17.5%) and 'research' (16.6%) in order of analytic hierarchy process (AHP). Second, 'heritage value' (33.0%) and 'existence value' (32.5%) were recognized as significant among the values provided by private botanical gardens. Third, the willingness to pay (WTP) to preserve the public functions of the private botanical garden was 12,234 won. Based on this, the economic value of all private botanical gardens in the whole country was estimated, resulting in about 233.8 billion won. There is a need to revise laws and regulations related to financial support for the revitalization and quality improvement of private botanical gardens. It is also necessary to establish a cooperative operating system between national, public and private botanical gardens.

A Study on the Non-market Economic Value of Marine ranches and Marine Forests Using Contingent Valuation Method (조건부가치측정법(CVM)을 이용한 바다목장과 바다숲의 비시장 경제가치 연구)

  • Kim, Soon-Mi;So, Ae-Rim;Shin, Seung-Sik
    • The Journal of Fisheries Business Administration
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    • v.51 no.3
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    • pp.1-15
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    • 2020
  • The Korean government has been carrying out the marine ranch development project since 1998 with the purpose of responding to the decrease in coastal fishery resources and fishery income, preparing a systematic management system for the sustainable use of fishery resources and realizing advanced fisheries power by expanding and upgrading fisheries resource development projects. In addition, the government established the Korea Fisheries Resources Agency and promoted projects for the protection and management of fishery resources by increasing basic productivity by artificially creating marine forests in areas where whitening events occur. Since the project of building marine ranches and marine forests requires immense government financial support, it is important to estimate the economic value and thoroughly evaluate the feasibility of the project. In this paper, the project of non-market economic value of the development of marine ranches and the development of marine forests was estimated. CVM (Contingent Valuation Method) was applied as a methodology for benefits estimation. Prior to the analysis, a one-on-one interview survey was conducted with participation of 512 residents and 514 residents respectively for the project of creating a marine ranch and developing a marine forest. A DBDC (Double-Bounded Dichotumous Choice) model was applied in the WTP (Willingness To Pay) analysis model and the socioeconomic variables of the surveyor, such as sex, age, education and income, were reflected in the model. The economic benefits from the two projects, namely, building of marine ranches and developing marine forests were estimated to be equal to 4,608 won and 7,772 won per household per year, respectively. According to the results of the survey, it seems that respondents think that marine forests are more valuable than marine ranches. This is as a result of ordinary citizens' thought that the marine ranches are more cost-effective than the marine forests. The benefits estimated through this study can be used for analysis of economic feasibility prior to carrying out the project of building marine ranches and developing marine forests, and are considered to be the valuable for policy-making purposes and finding social and economic consensus.

Perceived Features of Cycling and Value of Public Bike System (공공자전거시스템의 사회적 가치와 자전거 특성의 관계성 연구)

  • Kim, Junghwa;Choi, Keechoo;Kim, Suk Hee
    • Journal of Korean Society of Transportation
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    • v.33 no.2
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    • pp.125-135
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    • 2015
  • In this study our main focus is to verify the relationship between social value of transportation system and its perceived features. To achieve this objective, we investigated the value of public bike system (PBS) through willingness to pay (WTP) analysis using contingent valuation method (CVM) and the survey was conducted for 1726 respondents who live in Suwon, Korea. Moreover the determinants related to features related to bicycle use were also gathered. The estimated binary logistic regression and censored regression reveal that the value of PBS is influenced by perceived features towards bicycle use incorporating non-congestion, transportation mode like auto and bus, and high mobility system as well as other variables such as income, bicycle ownership etc. Furthermore the results show that the perceiving of positive features to bicycle use leads to higher social value of PBS. Based on the findings, we discuss the importance of pre-review for transport policy implementation, and also explore the possibilities for application to PBS.

Measuring the benefits from integrated energy business-based combined heat and power plant as a decentralized generation source with a focus on avoiding the damages caused by large-scale transmission facilities (분산형 전원으로서의 집단에너지사업 열병합발전의 송전망 피해 회피편익 추정)

  • Kim, Hyo-Jin;Choi, Hyo-Yeon;Yoo, Seung-Hoon
    • Journal of Energy Engineering
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    • v.24 no.3
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    • pp.67-73
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    • 2015
  • Almost base-loaded power plants such as flaming coal and nuclear energy require large-scale transmission facilities (LTFs) in order to send electricity to remote consumption areas. As well known, LTFs incur various social costs. However, a decentralized generation source such as integrated energy business (IEB)-based combined heat and power (CHP) plant is located in nearby electricity-consuming area, and thus it does not demand LTFs, providing the benefits from avoiding the damages caused by them. This study attempts to measure the benefits of avoiding the damages from the LTFs by the use of the contingent valuation (CV) method. To this end, a national survey of randomly chosen 1,000 households was implemented and the public's willingness to pay (WTP) for substituting consumption of electricity generated from flaming coal-fired power plant, currently a dominant generation source in Korea, with that produced from IEB-based CHP plant. The results show that the WTP for the substitution is estimated to be about 41.4 won per kWh. Considering that this value amounts to 33% of the average price of residential electricity in 2014, the external benefit of the IEB-based CHP as a decentralized generation appears to be large.

An Analysis of the Correspondence between Environmental Damage and the Subsidy in the Vicinity of a Landfill in the Seoul Methropolitan Area (수도권매립지 주변의 환경피해와 주민지원금 간의 상응성 분석)

  • Kang, Heechan
    • Environmental and Resource Economics Review
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    • v.30 no.3
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    • pp.365-393
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    • 2021
  • Using the Choice Experiment Method, this paper identified whether subsidy to the household around landfil in Seoul metropolitan area is being provided corresponding to the scale of the environmental damage. Since 2001, the subsidy program has been operating for nearly 20 years to compensate for various environmental damage (foul odor, noise, air pollution, water pollution, etc.) from landfill site in the metropolitan area, but it is not clear on what ground the subsidy is allocated. This paper estimated the marginal WTP by attribute (odor, noise, air pollution, and water pollution) based on mixed logit model and compared them with current subsidy level per household in each town. As a result of the comparison, it was found that the subsidy for each town was not allocated in proportion to the amount of the marginal WTP for each household in the corresponding town. In addition, this paper constructs a level-by-level scenario for environmental improvement attributes and compares economic benefits and current subsidy levels. As a result, the current subsidy level is insufficient compared to the level at which environmental damage is completely eliminated, but excessive subsidy is allocated compared to partial improvement levels.

The feasibility analysis of restoring the ecological integrity of the Namyang and Yugu streams (생태하천 복원사업의 경제적 편익 분석 - 남양천 및 유구천을 중심으로 -)

  • Lim, Seul-Ye;Yoo, Seung-Hoon
    • Journal of the Korean Regional Science Association
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    • v.31 no.4
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    • pp.25-45
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    • 2015
  • The government has implemented the projects of restoring the ecological integrity of streams to improve its water quality and provide resting places with local residents. Because the projects require huge public investments, their economic feasibility should be investigated through ex-post examination of their benefits. This study attempts to analyze the economic feasibility of restoring the ecological integrity using specific cases of Namyang stream in Hwaseong, Gyeonggi and Yugu stream in Gongju, Chungnam. The contingent valuation (CV) method is employed to measure the benefits. To this end, a professional polling firm conducted two CV surveys of 210 and 209 households for Hwaseong and Gongju, respectively. The willingness to pay (WTP) model used in the study is based on utility difference approach and the single-bounded dichotomous choice spike model. The results reveal that the WTP for restoring ecological integrity of the Namyang and Yugu streams are estimated to be 3,140 and 10,121 won per household per year. Interestingly, the latter is about three times greater than the former. The quantitative information can be used in economic feasibility analysis of the projects of restoring the ecological integrity of the Namyang and Yugu streams.

Consumers' preference about the attributes of 3rd generation device (3세대 디바이스의 속성별 소비자 선호 분석)

  • Jung, Jae-Young;Lee, Joo-Suk;Kwak, Seung-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.703-710
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    • 2017
  • Third-generation (3G) devicesare next-generation devices that allow the use of intelligent services and applications through the Internet of Things (IoT). As the market forexisting smart devices like smartphones and tablet PCs enters the stage of stagnation, the world is now focusing on 3G devices, parts, and services. This study is intended to measure the user's benefits from the various attributes of 3G devices by applying an economic valuation method. For this purpose, the conjoint analysis method was applied, which is one of the representative valuation methods. To apply conjoint analysis, the following attributes of 3G devicesare considered: mode of use, power efficiency, life care, and price. By applying the mixed logit model, the marginal willingness-to-pay(WTP) for each attribute was derived. The results are statistically significant. Respondents showed a high preference or complete flexibility in the mode of use attribute. And they were also found to have WTP for improvements in the life care attribute. The implications and quantitative results of this study are expected to be useful for policies and strategies in the 3G device market.

Estimating the non-use values of Gum river estuary using contingent valuation method - by Turnbull nonparametric estimation method (조건부가치측정법을 이용한 금강 하구의 비사용가치 추정 - Turnbull 비모수적 추정 방법을 적용하여)

  • Shin, Youngchul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.479-485
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    • 2017
  • This study estimated the non-use values of the Gum river estuary which are not related to the direct or indirect use of the Gum river estuary using the contingent valuation method (CVM). The non-use values of the Gum river estuary were explained and asked to be evaluated in the CVM questionnaire and estimates of the WTPs(willingness-to-pay) were elicited using the Turnbull nonparametric estimation methods on the dichotomous choice CV data. Results found the Turnbull lower bounded mean WTP per year for non-use value of the Gum river estuary was estimated at 5,822 won (95% C.I. 5,295 ~ 6,349 won) from single dichotomous CV data, and 6,205 won (95% C.I. 5,701 ~ 6,710 won) from double dichotomous CV data. The mean of two WTP estimates, 6,014 won (95% C.I. 5,498 ~ 6,529 won), was used to calculate the annual total non-use value of the Gum river estuary. Therefore, the non-use value of the Gum river estuary was estimated at 220.3 billion won (95% C.I. 201.4 - 239.2 billion won) annually. This non-use value of the Gum river estuary was composed of the bequest value totaling 68.3 billion won (95% C.I. 62.5 - 74.2 billion won), the existence value of 58.0 billion won (95% C.I. 53.0 - 63.0 billion won), the option value of 57.7 billion won (95% C.I. 52.7 - 62.6 billion won), and the vicarious consumption value totaling 36.3 billion won (95% C.I. 33.1 - 39.4 billion won).

Evaluating Proton Accelerator in Korea (양성자가속기시설의 편익분석)

  • Jeong, Kiho;Cho, Jinsam;Kim, Jeeyoung;Kim, Junyeon
    • Environmental and Resource Economics Review
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    • v.15 no.4
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    • pp.741-760
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    • 2006
  • As a part of the 21st Century Frontier Projects, Korea is building a proton linear accelerator complex. Using the discrete choice conjoint analysis method, this study evaluates the complex. Multinomial logit model is employed as an econometric model and Hicks' compensating variation is adopted as a welfare measure. The results show that an average willingness-to-pay (WTP) of a would-be user measured by the compensating variation is estimated by 1.93 million Korean won per hour for the specification of the complex being built.

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Consequentiality and Hypothetical Bias in Contingent Valuation Method: An Experimental Investigation (가상가치평가법에서의 결과수렴성과 가상편의)

  • Lee, Jinkwon;Hwang, Uk
    • Environmental and Resource Economics Review
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    • v.29 no.1
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    • pp.1-22
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    • 2020
  • While contingent valuation method (CVM) has been widely used for non-market valuations, it has been argued that it may suffer from hypothetical bias. However, if CVM respondents believe that their responses could affect the real consequence, the method could satisfy consequentiality. If a CVM satisfies a sufficiently high consequentiality, hypothetical bias could disappear as shown by some previous studies. In this study, we experimentally compare the willingness to pay (WTP) for donation of a relatively high consequentiality group with that of a relatively low consequentiality group for Korean university students. We find that both the existence probability and the size of hypothetical bias are lower for the high consequentiality group. This result implies that a CVM for a real policy including environmental policies could be free from hypothetical bias because its consequentiality would be relatively high, and warrants a future field study investigating the effect of consequentiality on hypothetical bias.