• Asia Marketing Journal
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• v.12 no.2
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• pp.1-25
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• 2010

Motion pictures are so typical experience goods that consumers tend to look for more credible information. Hence, movie audiences consider movie viewers' reviews more important than the information provided by the film distributor. Recently many portal sites allow consumers to post their reviews and opinions so that other people check the number of consumer reviews and scores before going to the theater. There are a few previous researches studying the electronic word of mouth(eWOM) effect in the movie industry. They found that the volume of eWOM influenced the revenue of the movie significantly but the valence of eWOM did not affect it much (Liu 2006). The goal of our research is also to investigate the eWOM effects in general. But our research is different from the previous studies in several aspects. First, we study the eWOM effect in Korean movie industry. In other words, we would like to check whether we can generalize the results of the previous research across countries. The similar econometric models are applied to Korean movie data that include 746,282 consumer reviews on 439 movies. Our results show that both the valence(RATING) and the volume(LNMSG) of the eWOM influence weekly movie revenues. This result is different from the previous research findings that the volume only influences the revenue. We conjectured that the difference of self construal between Asian and American culture may explain this difference (Kitayama 1991). Asians including Koreans have more interdependent self construal than American, so that they are easily affected by other people's thought and suggestion. Hence, the valence of the eWOM affects Koreans' choice of the movie. Second, we find the critical defect of the previous eWOM models and, hence, attempt to correct it. The previous eWOM model assumes that the volume of eWOM (LNMSG) is an independent variable affecting the movie revenue (LNREV). However, the revenue can influence the volume of the eWOM. We think that treating the volume of eWOM as an independent variable a priori is too restrictive. In order to remedy this problem, we employed a simultaneous equation in which the movie revenue and the volume of the eWOM can affect each other. That is, our eWOM model assumes that the revenue (LNREV) and the volume of eWOM (LNMSG) have endogenous relationship where they influence each other. The results from this simultaneous equation model showed that the movie revenue and the eWOM volume interact each other. The movie revenue influences the eWOM volume for the entire 8 weeks. The reverse effect is more complex. Both the volume and the valence of eWOM affect the revenue in the first week, but only the volume affect the revenue for the rest of the weeks. In the first week, consumers may be curious about the movie and look for various kinds of information they can trust, so that they use the both the quantity and quality of consumer reviews. But from the second week, the quality of the eWOM only affects the movie revenue, implying that the review ratings are more important than the number of reviews. Third, our results show that the ratings by professional critics (CRATING) had negative effect to the weekly movie revenue (LNREV). Professional critics often give low ratings to the blockbuster movies that do not have much cinematic quality. Experienced audiences who watch the movie for fun do not trust the professionals' ratings and, hence, tend to go for the low-rated movies by them. In summary, applied to the Korean movie ratings data and employing a simultaneous model, our results are different from the previous eWOM studies: 1) Koreans (or Asians) care about the others' evaluation quality more than quantity, 2) The volume of eWOM is not the cause but the result of the revenue, 3) Professional reviews can give the negative effect to the movie revenue.

• The Korean Journal of Financial Management
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• v.25 no.1
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• pp.109-140
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• 2008

The primary objective of this paper investigates whether asymmetric volatility phenomenon is caused by differences of opinion among investors and analyses information availability has an effect on asymmetric volatility. The empirical test period covers recent 6 years from January 4, 2000 to December 29, 2005. Five portfolios have been formed according to information availability(volume and market value). For the purpose of this study, We use TGARCH model, TGARCH-M model and adjusted model which include trading volume as a proxy differences of opinion among investors. The results are summarized as follows ; First, adjusted model analysis shows that asymmetric volatility phenomenon is disappeared or asymmetric coefficient and ratio is decreased than basis model. Second, portfolio analysis shows that the higher volume and market value, the more prominent asymmetric volatility phenomenon. And adjusted model analysis shows the higher volume and market value, the more decrease asymmetric ratio. Over all, assertion that differences of opinion among investors has caused asymmetric volatility phenomenon is regarded as reasonable. And, We see that information availability have great effect on asymmetric volatility phenomenon. We think that theses results can also occur opinion adjustment of optimistic investors. Namely, asymmetric volatility phenomenon can occur difference of information authenticity.

• Journal of International Society for Simulation Surgery
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• v.2 no.1
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• pp.26-32
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• 2015

Purpose When a surgeon examines the morphology of skull of patient, locations of craniometric landmarks of 3D computed tomography(CT) volume are one of the most important information for surgical purpose. The locations of craniometric landmarks can be found manually by surgeon from the 3D rendered volume or 2D sagittal, axial, and coronal slices which are taken by CT. Since there are many landmarks on the skull, finding these manually is time-consuming, exhaustive, and occasionally inexact. These inefficiencies raise a demand for a automatic localization technique for craniometric landmark points. So in this paper, we propose a novel method through which we can automatically find these landmark points, which are useful for surgical purpose. Materials and Methods At first, we align the experimental data (CT volumes) using Frankfurt Horizontal Plane (FHP) and Mid Sagittal Plane(MSP) which are defined by 3 and 2 cranial landmark points each. The target landmark of our experiment is the anterior nasal spine. Prior to constructing a statistical cubic model which would be used for detecting the location of the landmark from a given CT volume, reference points for the anterior nasal spine were manually chosen by a surgeon from several CT volume sets. The statistical cubic model is constructed by calculating weighted intensity means of these CT sets around the reference points. By finding the location where similarity function (squared difference function) has the minimal value with this model, the location of the landmark can be found from any given CT volume. Results In this paper, we used 5 CT volumes to construct the statistical cubic model. The 20 CT volumes including the volumes, which were used to construct the model, were used for testing. The range of age of subjects is up to 2 years (24 months) old. The found points of each data are almost close to the reference point which were manually chosen by surgeon. Also it has been seen that the similarity function always has the global minimum at the detection point. Conclusion Through the experiment, we have seen the proposed method shows the outstanding performance in searching the landmark point. This algorithm would make surgeons efficiently work with morphological informations of skull. We also expect the potential of our algorithm for searching the anatomic landmarks not only cranial landmarks.

• Nuclear Engineering and Technology
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• v.42 no.2
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• pp.175-182
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• 2010

As part of a fundamental study on the volume reduction of contaminated concrete wastes, the separation characteristics of the aggregates and the distribution of the radioactivity in the aggregates were investigated. Radioisotope $^{60}Co$ was artificially used as a model contaminant for non-radioactive crushed concrete waste. Volume reduction for radioactively contaminated dismantled concrete wastes was carried out using activated heavy weight concrete taken from the Korea Research Reactor 2 (KRR-2) and light weight concrete from the Uranium Conversion Plant (UCP). The results showed that most of the $^{60}Co$ nuclide was easily separated from the contaminated dismantled concrete waste and was concentrated mainly in the porous fine cement paste. The heating temperature was found to be one of the effective parameters in the removal of the radionuclide from concrete waste. The volume reduction rate achieved was above 80% for the KRR-2 concrete wastes and above 75% for the UCP concrete wastes by thermal and mechanical treatment.

• Journal of computational fluids engineering
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• v.20 no.1
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• pp.57-64
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• 2015

This paper describes a volume of fluid(VOF) method, mRHRIC for the simulation of free surface flows around ship hulls and provides its validation against benchmark test cases. The VOF method is developed on the basis of RHRIC method developed by Park et al. that uses high resolution differencing schemes to algebraically preserve both the sharpness of interface and the boundedness of volume fraction. A finite volume method is used to solve the governing equations, while the realizable ${\kappa}-{\varepsilon}$ model is used for turbulence closure. The present numerical results of the resistance performance tests for DTMB5415 and KCS hull forms show a good agreement with available experimental data and those of other free surface methods.

• Korea Trade Review
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• v.47 no.4
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• pp.197-213
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• 2022

This study aims to investigate the relationship between cargo volume and logistics performance index published by World Bank which indicate countries' logistics performance. In this study, the results were derived through panel regression analysis consisting of variables such as gross domestic product, geographical distance, population, and LPI using container export/import volume and bulk export/import volume as dependent variables. As a result of the empirical analysis, it was found that Korea's container volume was affected by the overall level of logistics, in particular, was deeply related to the logistics infrastructure, while bulk volume was not related to the logistics level or was less influential.

• Korean Journal of Materials Research
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• v.18 no.12
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• pp.683-688
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• 2008

For development of a human body model for electric shock, electroconductive paints with carbon black as a filler material were developed. The characteristics of the volume resistivities of thin films fabricated using the electroconductive paints were investigated as a function of the particle sizes and content of carbon black. With a carbon black particle size over $80\;{\mu}m$, agglomeration of carbon black powders was observed. The volume resistivity of the particles increased as the porosity increased and as the amount of carbon black decreased due to the agglomeration of carbon black powders. With a particle size of $4\;{\mu}m$ and $20\;{\mu}m$, agglomeration of carbon black powders was not observed and their porosities were measured as 0.86% and 1.12% with volume resistivities of $20\;{\Omega}{\cdot}cm$ and $80\;{\Omega}{\cdot}cm$ respectively. A carbon black particle size of less than $20\;{\mu}m$ is considered to be suitable as a type of electric-shock electroconductive paint for a human body model.

• Journal of the Korean Society of Visualization
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• v.9 no.4
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• pp.74-79
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• 2011

In this study the change of free surface vortex is represented at different times according to height of water and with or without curtain wall installation. The air volume fraction is investigated at each condition of water level and the influence about creation of vortex is analyzed. The height of sump intake is taken as 100mm and the water level is divided into 5 steps. The sump model is the TSJ model and the curtain wall is applied by HI standard of America. The results shows that the free surface vortex can be identified on the isotropic surface at air volume fraction 1%~5% and the vortices make an air column from the free surface to the sump intake and are created and destroyed repeatedly. In the higher water level, less air is absorbed into the intake pipe. After curtain wall installation, the suction rate of the air volume fraction is decreased by 6.7%. The result of the vortex motion according to time, works on a cycle.

• Journal of the Korean Ceramic Society
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• v.45 no.8
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• pp.439-442
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• 2008

A series of reaction-sintered SiC was fabricated from preforms with varying volume fractions of two resin-coated SiC particles of different sizes (63 and $18{\mu}m$). The electrical resistivity and mechanical strength were eventually optimized at the small particle volume fraction of $0.3{\sim}0.4$, at which point the porosity of the preform was minimized. This study experimentally proves that additional processes after the formation of the preform, such as silicon infiltration and reaction sintering, do not apparently alter the optimum volume fraction of the preform packing, predicted by an existing analytical model based on solid packing. Thus, the volume fraction of particles of different sizes can be determined practically through the solid packing model to fabricate RSSCs with optimal properties.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.11 no.2
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• pp.89-100
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• 1993

This paper is a study on the earth volume calculation using CAD and LISP(LIST Processing) in the route alignment. The utility enlargement in the industry field and the considerable progress of computer make the automatic design and manufacture for the development of CAD/CAM/CAE technique possible, and the automatic design of civil engineering works is continuously progressive. In this study we are intend to improve an effect of civil engineering work by the automatic earth volume calculation in route alignment. This paper aims to construct the automatic design system of civil engineering work and the procedures; (1) The programming of the self-scanning program of the land information introducing Digital Terrain Model concept in the map (2) Systematic algorithm construction using LISP and grafting CAD system (3) Automatic design and calculation of the mass curve and earth volume.