• The Research Journal of the Costume Culture
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• v.23 no.1
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• pp.145-160
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• 2015

The purpose of this study is to review the concept and thinking structure of deconstruction theoretically and thereupon, analyze the visual beauty and wearable comfort of the clothing and further, discuss the aesthetic characteristics and values of the decentering phenomenon in the 21st century fashion. Deconstruction provides for an cognitive framework whereby we could comprehensively review the difficult-to-understand and imprudent creativity unravelling in the name of the post-modernism as well as the ambiguous visual beauty and wearable comfort of our contemporary fashion. In particular, deconstruction refuses such concepts involving the relationship between the conventional clothing and its components as order, symmetry, balance, harmony, perfection and simplicity and instead, attaches some sense of value to such relatively inferior concepts as disorder, asymmetry, unbalance, disharmony, imperfection and complexity, and thus, reflects them in the modes of aesthetic representations to create new aesthetics and expand the expressive potential.

• The Bulletin of The Korean Astronomical Society
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• v.39 no.1
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• pp.40.1-40.1
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• 2014

We have classified barred galaxies for 418 RC3 sample galaxies within z < 0.01 from SDSS DR7 using the visual inspection, ellipse fitting method and Fourier analysis. We found the bar fraction to be ~60%, 43% and 70% for each method and that the ellipse fitting method tends to miss the bar when a large bulge hides the transition from bar to disk in early spirals. We also confirmed that the Fourier analysis cannot distinguish between a bar and spiral arm structure. These systematic difficulties may have produced the long-time controversy about bar fraction dependence on Hubble sequence, mass and color. We designed a new method to fine bars by analyzing the ratio map of bar strength in polar coordinates, which yields the bar fraction of ~27% and ~32% for SAB and SB, respectively. The consistency with visual inspection reaches around 70%, and roughly 90% of visual strong bar are classified as SAB and SB in our classification. Although our method also has a weakness that a large bulge lowers the value of bar strength, the missing bar fraction in early spirals is reduced to the level of ~1/4 compared to the ellipse fitting method. Our method can make up for the demerits of the previous automatic classifications and provide a quantitative bar classification that agrees with visual classification.

• Journal of Fashion Business
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• v.23 no.6
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• pp.16-26
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• 2019

The purpose of this study was to understand the effect of WeChat relational benefits on customer satisfaction and purchase intention. Due to the rapid development in the technological field, the use of WeChat has expanded drastically in recent years. In visual arts industry, WeChat business occupies a significant proportion of emerging industries. The recruited participants that were recruited via an online survey website were 335 (www.sojump.com). SPSS 22.0 statistical system was used to analyze the descriptive statistics, reliability, and validity. This study conceptualizes the positive relationship among relational benefits, customer satisfaction, and purchase intention of visual arts products. The findings indicated that WeChat users' relational benefits can be categorized into two distinct benefit types: confidence, and social benefits. The more relational benefits WeChat users perceived, the higher the level of satisfaction. In contrast, the positive influence of customer satisfaction on purchase intention is weaker in consumers with a higher level of perceived risk. The results of this study will help WeChat business to retain its customers, thus, gaining a long-term value for visual arts industry. Theoretical and managerial implication for WeChat business are provided.

• Korean Journal of Optics and Photonics
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• v.14 no.6
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• pp.630-635
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• 2003

We propose an encryption method using visual cryptography and virtual phase images. In the encryption process, the original image is shared by virtual images and the decryption key image. We multiply the virtual phase images with each complex image, which has the constant value of its sum after performing the phase modulation of the virtual images and the decryption key. The encryption cards are made by Fourier transforming the multiplied images. It is possible to protect information about the original image because the cards do not have any information from the original image. To reconstruct the original image, all the encryption cards are placed on each path of a Mach-Zehnder interferometer and then the lights passing through them are summed. Since the summed image is inverse Fourier transformed by a Fourier lens, the phase image is multiplied with the decryption key and the output image is obtained in the form of intensity on the CCD plane. Computer simulations show a good performance of the pro-posed optical security system.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Journal of the Korean housing association
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• v.3 no.2
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• pp.13-19
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• 1992

The purpose of this study is to grasp spatial effects of colours in interior design. The visual feeling in the 1/10 living room scale models that are different in the colour combination of ceilings, walls and floors is judged using a semantic scale of the fifteen adjectives. The major findings are as follows; 1) As a result of factor analysis, three dimensions, "evaluation", "activity" and "warmness" are extracted. Dimension 1, "evaluation", is most greatly affected by the chroma and hue of the room colour, dimension 2, "activity", by the hue and value, by the difference in hue and value of ceilings, walls and floors, dimensions 3, "warmness", by mainly the hue of the rooms. 2) Concerning the spatial effects of colour, the subjects felt higher vlaue with relevance to the hue of GY, Y, low chroma and high value. The room colours other than walls is felt more comfortable in similar colour, especially hue and value.re comfortable in similar colour, especially hue and value.

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.53-63
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• 2003

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.

• Proceedings of the KSRS Conference
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• 1998.09a
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• pp.159-162
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• 1998

Land cover and land use classification on a huge scale, e.g. national or continental scale, has become more and more important because environmental researches need land cover: And land use data on such scales. We developed a crop field extraction method, which is one of the steps in our land cover classification system for a huge area. Firstly, a crop field model is defined to characterize "crop field" in terms of NDVI value and textual information Textual information is represented by the density of straight lines which are extracted by wavelet transform. Secondly, candidates of NDVI threshold value are determined by "scale-space filtering" method. The most appropriate threshold value among the candidates is determined by evaluating the line density of the area extracted by the threshold value. Finally, the crop field is extracted by applying level slicing to Landsat TM image with the threshold value determined above. The experiment demonstrates that the extracted area by this method coincides very well with the one extracted by visual interpretation.

• Journal of Science and Technology Studies
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• v.10 no.2
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• pp.107-141
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• 2010

Visualization techniques are transformed into reliable representations through socio-technological processes which include the agreement on the instrument and the embodiment of practices in relevant scientific communities. Visual representations thus produced are justified by realistic and epistemic virtues in science. This paper analyzes different visual images presented in the scientific papers of two research groups who argue different theories about the mechanism of face perception. These two scientific groups use the same fMRI technology; yet, different experimental paradigms and visual stimuli change their hypotheses into distinct testable theories, which in turn lead to different evidences to support their own theories. Visual evidences are intermediate representations which lie between fMRI brain images and scientific theories, and theoretical models obtain the scientific value based on the consistency in the chain of visual representations. This study shows that representations in science tend to be good representations within the context of scientific communities. It will provide a chance to think of the value and limit of the scientific knowledge

• Archives of design research
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• v.18 no.2 s.60
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• pp.111-122
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• 2005

Public Service Advertising(PSA) is the integrated marketing concept including strategy and technology in all its aspects that pursue the changes of community to seek an agreement of its members by the intentional and the target oriented way. PSA to the exclusion of commercial intention reflects the current social flow and subject since it is focused to the social issue. PSA plays an important role in creating the further cultural value, and also affects present cultural value to advertising message. In this aspect, this study is very valuable to design the plan for further effective management of advertisement and to analyze communication strategy of PSA. This study is to make dear the nature of PSA by the analysis of contents of visual image and linguistics' factors in actual produced and broadcasted TV advertising, called 'Protection of environment' In the results, PSA related the environment is working to linguistic-centered persuading message corresponding to visual factor, this intends to educate and instruct the consumers in 1980's. PSA, therefore, shows a non-description nature without story line and a hero(heroin) on it. In contrast, after 1990's, PSA was made up image-centered and maximized the effectiveness public campaign through the activating consumer's judgement and intervention. We are able to know that it contributes to considering and persuading the consumer to suggest the story format through the visual way to deliver the message. This study of relationship between visual image and linguistics is a common trend appeared in all media including today's advertising, and may be a remarkable result to present proper direction of PSA campaign.