• Title/Summary/Keyword: Visual symbols

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A Study on the Market Segmentation Approach by the Use of Fashion Information Sources (패션 정보원 활용에 따른 시장세분화에 관한 연구)

  • Chung Myung Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.3 s.43
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    • pp.257-269
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    • 1992
  • In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

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Mathematics as a Communication in Elementary School Mathematics Textbooks (초등학교 수학교과서에 나타난 의사소통으로서의 수학)

  • Jeong, Eun-Sil
    • School Mathematics
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    • v.14 no.3
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    • pp.377-394
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    • 2012
  • The purpose of this paper is to analyze the elementary school mathematics textbooks according to the mathematics curriculum revised in 2007 which put emphasis on mathematics as a communication, and to find out the implication for improving the mathematics textbook of Korea. Mathematics textbooks are analyzed by five analysis criteria, which are suitability of communication activities, suitability of usage of terms and symbols, suitability of literary expressions, suitability of visual expressions and adequateness of mathematics and curriculum. As a result of analysis, it is found out that communication activities were generally reflected the intent of curriculum but there were incomplete terms usage and literary, visual expressions. So communication among authors, between authors and writers, authors and illustrators is necessary for improvement of mathematics textbooks.

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A Study on the Semiotic Discourse of Color Expression in Impressionism Paintings -Focus on Works of Impressionism - (인상주의 회화에서 색채 표현의 기호적 담론 연구 -인상주의 작품 분석을 중심으로 -)

  • Ryu, Joo-Hyun
    • Cartoon and Animation Studies
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    • s.40
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    • pp.521-549
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    • 2015
  • We recognize all objects by seeing. However, we are not sure that the things we see through our eyes are their essence. Here comes my question: What does it mean that humans see and recognize things? The things we see are images and so I consider recognizing an object as semiosis via our visual sensation and brain. That is because objects are defined not by their essence but as symbols we recognize. In the era of post-modernism art is a voluntary creative activity that creates a kind of spiritual value and plays an important role for appreciators who realize the fact to enjoy the life value. This paper focused on the art putting aesthetic value on humans' recognition and explored works of art in a visually perceptible way through semiosis. That is because art, an act of creating things, is symbolic and closely linked to semiotic system. Furthermore, derivative visual signs can be considered to be in line with the viewers' visual perception. If we interpreted by recognizing the works of art along with symbol, we can enjoy the works in depth through recognizing their color or shape. Therefore, I intended to discourse on color perception focusing on colors in order to analyze the relationship between art and symbol in the process of recognizing works of art. This paper looked into background of color recognition, status of colors and ways of expression for impressionist who painted with various colors and examined colors as a sensory language. In the process of interpreting art works by communication between the artist and viewers, the role of color is considered as visual symbol through the artist's experience, consciousness, emotions, and their senses. It can be interpreted the visual language through signification of the symbols when the colors are formed in works of art as a recognizable space. Therefore we expect to study in the Visual arts to be the colors symbolic analysis is extended to more effective communication tool.

Design and Implementation of A Video Information Management System for Digital Libraries (디지털 도서관을 위한 동영상 정보 관리 시스템의 설계 및 구현)

  • 김현주;권재길;정재희;김인홍;강현석;배종민
    • Journal of Korea Multimedia Society
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    • v.1 no.2
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    • pp.131-141
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    • 1998
  • Video data occurred in multimedia documents consist of a large scale of irregular data including audio-visual, spatial-temporal, and semantic information. In general, it is difficult to grasp the exact meaning of such a video information because video data apparently consist of unmeaningful symbols and numerics. In order to relieve these difficulties, it is necessary to develop an integrated manager for complex structures of video data and provide users of video digital libraries with easy, systematic access mechanisms to video informations. This paper proposes a generic integrated video information model(GIVIM) based on an extended Dublin Core metadata system to effectively store and retrieve video documents in digital libraries. The GIVIM is an integrated mo이 of a video metadata model(VMN) and a video architecture information model(VAIM). We also present design and implementation results of a video document management system(VDMS) based on the GIVIM.

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An Aesthetic Study on the Kokuryo Costume (고구려 복식의 미학적 연구)

  • 금기숙
    • Journal of the Korean Society of Costume
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    • v.52 no.3
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    • pp.111-122
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    • 2002
  • The study of traditional costume is significant in terms of figuring out of the reality of its originality and enrich the costume culture of today. The purpose of this study is to analyze the aesthetic characteristics and to contemplate the aesthetic values of the Kokuryo costume. Kokuryo costume were characterized with the simpleness in its clothing constructions. The spaces found on the dresses were emphasized giving a geometric characteristics and abstract images. Many different colors were used for tops, bottoms, and border elements showing value contrast in each parts of dress. Patterns were simplified in a dot or stripe shapes impling a certain symbols. Dot patterns were varied in its shapes. In general. the decorative elements were simple and eliminated. Through the process of investigating these aesthetic characteristics, aesthetic values were found. The aesthetics of nature were favoured and tradition were respected. Religious mind were favoured and progressive spirit were endowed by the Kokuryo people. They have pursued the diversities and many changes in visual forms of dresses which were the manifestations of their esprit.

A New Hybrid Genetic Algorithm for Nonlinear Channel Blind Equalization

  • Han, Soowhan;Lee, Imgeun;Han, Changwook
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.4 no.3
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    • pp.259-265
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    • 2004
  • In this study, a hybrid genetic algorithm merged with simulated annealing is presented to solve nonlinear channel blind equalization problems. The equalization of nonlinear channels is more complicated one, but it is of more practical use in real world environments. The proposed hybrid genetic algorithm with simulated annealing is used to estimate the output states of nonlinear channel, based on the Bayesian likelihood fitness function, instead of the channel parameters. By using the desired channel states derived from these estimated output states of the nonlinear channel, the Bayesian equalizer is implemented to reconstruct transmitted symbols. In the simulations, binary signals are generated at random with Gaussian noise. The performance of the proposed method is compared with those of a conventional genetic algorithm(GA) and a simplex GA. In particular, we observe a relatively high accuracy and fast convergence of the method.

A Study on the rhetorical expression of the Fusion Design (퓨전 디자인의 수사학적 표현에 관한 연구)

  • 김은지;이정욱
    • Korean Institute of Interior Design Journal
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    • no.29
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    • pp.3-10
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    • 2001
  • In recent years when the importance of public communication is more emphasized, it has to be noticed that we are now living in the public-initiated age of rhetoric resulted from rapid development of broadcast media. Therefore, the purpose of this treatise is to examine the structural characteristics in the fusion design in order to anaylize the rhetorical expressions as symbols of communication. One of those is intertextuality that expresses metaphorically by bleding and borrowing codes and another is hypertextual space where various texts twines around each other making brand-new and diverse organizations, as the combined allegory with a number of hidden expression. The fusion design may be understood as the Intention to attract gaze to visual messages and as the rhetorical expressions based on compounding aesthetic codes by producing new cultural meanings. If fusion, a phenomenon which represents the 21st century, not a passing fad of cultural mixture, is ready to take the initiative, the design has to be groped for that creates a synergy effect.

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Screen Performance of the Korean Actress Kim Hye-Soo (영화배우 김혜수의 스크린 퍼포먼스)

  • Kim, Jong-Guk
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.43-51
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    • 2021
  • This article explores Kim Hye-soo's film acting from the perspective of performance, which means a socio-cultural action planned and intended for a certain purpose. Through the aspect of screen performance which the identity of the era that the performance study aims for is expressed through acting and reappeared in a system of verbal and non-verbal symbols, it was intended to enhance the academic value of Korean film acting. First, Kim Hye-soo's acting performance transforms by repeating genre acting. The sensuality and sexual attractiveness that evaluates Kim Hye-soo are repeated by the typical vision required by genre films, but the acting performance is not consumed or subordinated as a tool for visual pleasure. Second, Kim Hye-soo's body, face, emotion and audio are engraved with memories of the times, and the sociocultural identity of the performance is expressed through dynamic interaction between actions and reactions. Third, Kim Hye-soo's restored and recreated performance is sensitive to the changes of the times and is still in the process.

The Politics of the Pot: Contemporary Cambodian Women Artists Negotiating Their Roles In and Out of the Kitchen

  • Ly, Boreth
    • SUVANNABHUMI
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    • v.12 no.1
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    • pp.49-88
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    • 2020
  • Two utilitarian and symbolic objects associated with womanhood in Cambodian culture are the stove and the pot. The pot is a symbol of both the womb and female sexuality; the stove is a symbol of gendered feminine labor. This article argues that the sexist representations of the Khmer female body by modern Cambodian male artists demonstrate an inherited legacy of Orientalist stereotypes. These images were formed : under French colonialism and often depict Khmer women as erotic/exotic native Others. Starting in the 1970s, however, if not earlier, Cambodian women began to question the gendering of social roles that confined them to domestic space and labor. This form of social questioning was especially present in pop songs. In recent years, contemporary Cambodian woman artists such as Neak Sophal and Tith Kanitha have made use of rice pots and stoves in their art as freighted symbols of femininity. Neak created an installation of rice pots from different households in their village, while Tith rebelled against this gendered role by destroying cooking stoves as an act of defiance against patriarchy in her performance art.

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Characteristics of Components in Infant and Children's Clothing Brand (유·아동복 브랜드 구성요소의 특성)

  • Rha, Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.135-146
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    • 2011
  • Despite the recession that has affected people's consumption of clothing, the 'Gold Kids' market shows steady growth. This study analyzed the characteristics of components that make up infant and children's wear brands. Firstly, this study found the linguistic features of infant and children's clothing brands. Most brand names have common characteristics such as idiomatic expressions, combination and separation of vocabulary, and more than 6 syllables. Also, when they formative brand quality, they frequently used words like 'girl', 'kid' and 'baby' to clarify the category of the brand product. Also it is meant to present a clear brand concept to the target consumer to offer their brand information and product characteristics. Moreover, English is widely used in the brand names, and they used appropriate symbol graphics that fit the titles and qualities of the brands. Second, to strengthen their brand identity and inherent concepts, infant and children's clothing brands normally use their own particular brand colors wich makes special and strong visual impressions on the target consumer. Also, they mainly use applied sans serif typeface showing the softer brand quality. Brand logos have different visual expressions depending on their brand value and the target consumer. The word type of the logos presents clear brand identity and information to the target consumer. Through the study, we found that infant and children's clothing brands tend to use written brand names for the logo type more than graphic symbol logo patterns. This indicates that infant and children's clothing brands tend to emphasize information transfer rather than visual graphic symbols when they organize brand logos.

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