• Korean Institute of Interior Design Journal
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• v.26 no.6
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• pp.116-125
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• 2017

The study is aimed to analyze cases of hotel room designs based on the 'Art Quotient'. It is focused on design elements of livability, analyzing the space design in terms of biophilic design and experiential marketing. This paper proposes a direction for hotel design based on the analysis result. The scope of the study includes the cases of 17 hotels in the area of Seoul achieving five stars in Korea. This paper presents an analysis whether the room space of hotels provide a user-oriented life experience from the perspective of biophilic design and experiential marketing. In this study, we focused on the concept of 'refuge', one of the biophilic design elements that express the value of life sense, and the element of 'sense', one of the strategic experiential modules of experiential marketing. After analyzing the hotel case studies, the space was evaluated using five factors of art quotient as a design method to provide a life experience in the hotel room. Analysis of the design space from the viewpoint of refuge, rather than architectural elements, proved that decorative elements appeared most commonly in all hotel rooms. Further, through an analysis based on the measures of 'sense', an experiential element, visual elements were mostly enforced in among the elements of the five senses. In other words, when designing a hotel room space, visual elements such as color, pattern, furniture, lighting and style are mainly utilized. Examining the analysis of the design elements from the point of view of the art quotient, the rooms of all the hotel's suite types include elements of 'communication'. Most of the hotel rooms focused on stimulating the aesthetic sensibility of customers. This resulted in the elements of 'immersion' showing poor results. In conclusion, it is necessary to provide the five senses of the arts index in a balanced manner to provide a life experience through the five senses.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.104-116
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• 2009

Today's Digital Environment made Typography to enter into a new phase. The Type which is a principal component of Typography is no exception to this aspect. However since the existing two-dimensional space has figurative potential, Visual Communication designers are still striving to explore both X axis and Y axis. In this context, Z axis which signifies 'Depth' is often recognized as an unfamiliar mathematical concept unrelated to Design Sensibility. If Z axis is used, the figurative aspect can be acquired, which was hard to be realized in the flat space, because the additional space of depth allows the expansion of omni-directional expression of target. Most notable is the fact that Z axis provided by Digital Environment has actually long existed and is inseparable from Type. This study, therefore, focuses on the three-dimensional expression of Type in the Visual Communication Design area by taking into account the above characteristics.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.146-156
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• 2019

New media art moves out of place and time constraints, sublimates the benefits of technology into art, and presents a new way of communication with the audience. This paper analyses the tendency of nonverbal communication methods by analysing examples of facial expressions and sound used in new media art from early times. As a result, it can be seen that the digital paradigm in the new media art has a nonlinear thinking, which makes a perceptual reduction of immersion and dispersion. The facial expression in new media art made it possible not only to overcome the limit of space and time of various expressions through 'visual distortions, enlargement, and virtualisation', but also to enable new ways of communication to display facial parts combined or separated in the digital environment. The sound in new media art does not stay in auditory sense, but pursues multi-sensory and synesthesia by cooperating with visual and tactile, evolves by revealing characteristics of space expansion and sensibility and interaction of audience.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.456-460
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• 2008

Digilog Book lets users feel analog book and digital contents by combining each advantage of analog sensibility and digital sensation. This paper mentions about technical details for implementing an example of Digilog book: a temple bell experience system. Our system includes providing multisensory feedback to users, substituting fiducial marker with figure marker, presenting visual effect when a temple bell appearing on a 2D plane, pushing augmented buttons using bare fingers for observation of the bell, and lastly pointing a specific part of the bell for obtaining description on that part. The implemented temple bell experience system can motivate users to experience cultural heritages of our country as educational contents.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.207-214
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• 2012

Today, museum exhibition can be divided into two sub-categories: a. informative exhibition with various useful auxiliary media to convey knowledge and b. appreciative exhibition considering aesthetic conveyance and visual/perceptual environment. In addition to this, the concept of memorial exhibition as a field that tangible and intangible memories are transmitted and reproduced is creating another genre of exhibition. As an example of such a memorial exhibition above, the work of de-constructive architect Daniel Libeskind was selected. Jewish Museum and Imperial War Museum North both of which maximized the exhibition space by grafting architectural language to exhibition narrative were analyzed and compared to see if the same architectural language can be displayed differently in another form of exhibition after being drawn into the exhibition space depending on the changes in time and perspective. Therefore, in the narrative display combining the selection of exhibition contents and storytelling, the formative language of space can confirm that exhibition narrative as an ending structure changed into a retelling story with more extended meanings through interactive factors. Eventually, in this formative narrative, when the display of historical facts and exhibition themes is combined with the architectural language in an exhibition hall according to the approach direction, the memorial exhibition can create a formative language stimulating sensibility in the memories of space and a differentiated formative exhibition space where one is truly moved by oneness of contents.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.683-688
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• 2008

The emotional information processing is to simulate and recognize human sensibility, sensuality or emotion, to realize natural and harmonious human-machine interface. This paper proposes an emotion-based image retrieval method. In this method, user can choose a linguistic query among some emotional adjectives. Then the system shows some corresponding representative images that are pre-evaluated by experts. Again the user can select a representative one among the representative images to initiate traditional content-based image retrieval (CBIR). By this proposed method any CBIR can be easily expanded as emotion-based image retrieval. In CBIR of our system, we use several color and texture visual descriptors recommended by MPEG-7. We also propose a fuzzy similarity measure based on Choquet integral in the CBIR system. For the communication between system and user, a relevance feedback mechanism is used to represent human subjectivity in image retrieval. This can improve the performance of image retrieval, and also satisfy the user's individual preference.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.2
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• pp.69-79
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• 1999

This study identifies the features of landscape elements on the fifteen districts with the idea of land use area and visual quantity of pictures by analyzing the air photo. Therefore, the sensibility of observer is comprehended through simulating the landscape evaluation and the landscape preference with using slide film. The study is divided into three periods to understand the transition of rural landscape as the social and cultural environments have been changed. The first period is the New Community Movement which affected the rapid change of social and cultural environments. The second and third periods are the prior and post time at the rearrangement of administration district in the Tae-Jeon Broad City. The result of this study is explained below part; 1. The transition of rural landscape has been occurred as the land use pattern has been altered. The change of pattern has affected an increase of the natural space and the structure change of agricultural productive space. 2. In the regression analysis, the regression model of landscape preference and land use ratio show; Landscape preference = 3.632 - 11.618 (Residential Area) - 4.227 (Equipped Farm). The explanation variables defined as Residential Area and Equipped Farm, and the relationship of those factors shows negative. Therefore, the increase of other building will make the rural landscape lower and worse.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.67-76
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• 2010

Recently the trend that human emotions become central is strongly on the rise beyond functions in the area of space. In the present situation, the current study is to examine the characteristics of experiential space of emotions through an approach to space appearing in kinetic art paying attention to the fact that the new spatial expressions and forms of Kineticism lie in introduction of 'movement' as a phenomenon that humans who are main agents of experiences can perceive. For research methods, spatial expressions were proposed according to each characteristic extracting characteristics to create space through 'movement' of Kineticism, and the features of experiential space of emotion were elicited by analyzing sensible elements and perceptual characteristics which stimulate human sensitivity through expressive aspects of 'movement' appearing in the case. As a result, it was found that characteristics appeared including immersion through non-daily stimulation, empathy through visual·perceptual stimulation, syn-aesthetic experiences through stimulation of thinking senses, and perceptual activation through physical movement etc. Namely, the present study has its meanings in seeking another directions and possibilities as emotional space to activate experiencers' diverse perceptions and senses by analyzing the characteristics of experiential emotional space through 'movement' of Kineticism which is one of modern plastic arts.

• Korean Institute of Interior Design Journal
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• v.26 no.1
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• pp.3-12
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• 2017

In today's society, Monolithic expresses itself as a single featured work with a consistent exterior in the urban environment. In particular, such characteristics of the monolithic work have become increasingly influential in the modern society with the emergence of the minimalism. Monolithic architecture in modern has common feature which is maintaining simple construction format (Mass) with complicated and abundance space (Volume) inside. This simple architecture exterior leads new stimulus which is different from previous format and evokes unique sensibility and thoughts with monumental expressing. Uniformed exterior revealed thru purity of material builds up strong presence by itself. In contract with simple exterior, diverse space is expressed by consistent concept and process. Through this, it shows creating metaphorical space and space-oriented feature. We can interpret modern monolithic architecture as a sensation and alternative against Gestalt architecture in consequence of chasing clarity, visual stimulus and uncertain tendency only. It provides architectural experience by spatial imaginary and unexpected space development to users through exclusivetendency against outside and stressing un-private, we can evaluate its value as a space-oriented construction which helped us to think about space meaning in modern society.

• Journal of Fashion Business
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• v.6 no.4
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• pp.163-172
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• 2002

The purpose of this study is to investigate purple image and formative properties in contemporary fashion. For the study of formative properties 152 kinds of costume samples from photographs in fashion magazines. For the study of image 40 kinds of costume samples is used and divided into tones : pale(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp), dark(Gr, Dl, Dgr, Dk). A total 24 pairs of abjective words were used to measure the semantic differential scale in this study. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follows; 1. Factor analysis has extracted 5 factors which consist of purple image in contemporary fashion. The factors are high quality, hardness and softness, simplicity, temperature, maturity. 2. There were significant differences in visual evaluation of purple tones. 3. The discrimination among. 4 purple tones was related to weight of purple 4. The evaluative dimensions of purple image in modern fashion were identified by Light - Heavy and Pale - Strong. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.