• Asia Marketing Journal
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• v.21 no.1
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• pp.65-87
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• 2019

Most studies on how people perceive a given quantity of items were conducted with visual cues exclusively and only offered spatial area based explanations, such as spatial estimation and perceptual grouping theories. This article establishes how people perceive a given quantity when only a written description is provided without any visual cues. Across two studies we show that variety decreases perceived quantity when a variety cue is given, while variety increases perceived quantity when a visual cue is not given. This is because people tend to rely heavily on spatial areas when a visual cue is present and because people are prone to confirmation bias when they are provided with no visual cues but only written descriptions. Furthermore, we highlight that quantity perception has a mediation effect on consumers' attitude-the intention to participate in sales promotional events. Lastly, we summarize the article and discuss its contributions, implications, limitations, and suggestions for future research.

• Journal of Environmental Science International
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• v.13 no.6
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• pp.497-503
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• 2004

In this research, we have performed a T-test to see how the relationship between dependent variable or visual point level and independent variable or visual quantity is in order to clear up the correlation between pattern of visual point and visual quantity by the constituents of a view from a different visual point level and the results are as follows: 1) In case of the character of Mt. Uam landscape of the city, Uamsan is set as a fixed point and about a direction of view(D), the north is a datum point from which the range of direction is distributed within 1800 westwardly and the visual range(R) is also within 2000m. An elevation is an average of 7.40 and the average story of the buildings is 3.85. Here the height of a story is about 4m so the average of the visual point difference is estimated at 15.4m. 2) The type of visual point is divided into the intersection group and the front of the highly used public buildings group. Double intersection types account for about 78.80%(52 spots) which forms a majority part of LCP. 3) The analysis of the difference of visual point level divided by eye level and that of the top of the buildings has been proved that there's a sharp difference resulted from t-test at 1 % significant level. The significant difference of elevation from height difference(l5.93m), however, has not been shown. 4) From the result of T-test about visual quantity by the elements of a view from a different visual point level, the visual quantity of mountain(VQM), sky(VQS), ground(VQG) is significant at about 1% each and that of building(VQB) is at about 5%. The difference in visual quantity of a mountain by the visual point level is at about 4% which can meet a marginal level of LCP necessary for evaluation of mountainscape.

• Journal of the Korean housing association
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• v.10 no.2
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• pp.247-257
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• 1999

This study is aimed to propose the evaluation model of forecasting visual quality of apartment buildings, which would be a useful tool to make the architectural concepts corresponding to user needs. This study was carried out through the four-step experiments as follows. The first step is to take the user's visual evaluation construct. To do this, the 22 adjective phrases were extracted, which were applicable to all apartment buildings. The second step is to analyze the user's visual preference, which is measured by the user's psychological quantity on the apartment buildings by S. D.(Semantic Differential) Method. The third step is to analyzethe five psychological-factors obtained from the Factor Analysis. The perceptual images on the 41 experimental subjects were checked up through evaluating and analyzing the factor scores of each subjects for each psychological-factor. The fourth step is to analyze, the similarity of various characters in a building, which is mirrored on the user's psychological quantity and how buildings are grouped by it.

• Journal of Korean Society of Rural Planning
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• v.28 no.2
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• pp.11-20
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• 2022

As a portal to rural town, Myeon near large cities is expected to represent image of the rural area. But, the landscape are changing rapidly due to development pressure and to the expansion of the transportation network. For visitors and transit traffic, Recognizing that the characteristics of the streetscape is an important task for the vitalization of the rural district. In particular, it was found that the visual quantity of the central street in the location of the town was closely related to the preference of the streetscape, and the visual quantity of trees and the visual quantity of the building showed an inverse relationship of + and - respectively. Since this is not a simple ratio of the sky to the building, but a relative factor, the possibility of landscape improvement can be improved through management of public facilities or green spaces and maintenance of open spaces or gaps between buildings. It seems that it is necessary to secure separate means for the management of the architectural landscape, such as the establishment of a special landscape plan or establishment of ordinances.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.112-120
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• 2010

Human can recognize the environment by detecting spatial perception, and most of environmental perception depends on visual perception. In view that the acquisition of spatial information is accomplished through visual recognition, analysis of visual structure contained in the space is thought to be very important sector in studying the characteristic of the space. The history of studies on visual structure of space, however, wasn't too long, and furthermore most of the theories up to now focused on static and planar principles. Under this circumstance, this study is intended to suggest new theory by combining Isovist theory and VGA theory that have been actively discussed as the theory on visual perception-based spatial structure and supplementing them between each other to expand into 3-dimensional model. The suggested theory is a complex principle in dimensional and dynamic form in consideration of visual direction, which forms 3-dimentional virtual model that enables visualization of the property of spatial structure as the routine discriminating whether visual connection is made between viewing point and target point, and the target point is included in the visual field quadrangular pyramid or not. Such model was built up by an analysis application where four probe paths were applied to simulate the visual structure that occurs in virtual space, and then the characteristics were analyzed through quantification. In result, in spite of the path with equal space and equal length, significant difference in the acquired quantity of spatial information could be found depending on the probe sequence. On the contrary, it was found that probe direction may not affect the acquired quantity of information and visual property of the space.

• Proceedings of the IEEK Conference
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• 2003.07e
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• pp.1831-1834
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• 2003

Due to the increasing of multimedia data quantity, database searching based on image becomes important. For this scheme, MPEG-7 gives a good solution to efficient data searching. MPEG-7 uses Descriptors which are color, texture, and shape to extract features from images. It is obvious that using more than one Descriptor causes more accurate data searching result than using just one. In this paper, selecting a composite of MPEG-7 visual Descriptor using KL-Expansion is proposed.

• Journal of the Korean Home Economics Association
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• v.20 no.2
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• pp.45-51
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• 1982

Degree of separation and adhesion of dye and stain particles has been measured usually by the rate of reflection of light. However, it could be proved that the relation between the quantity of stain and the rate of reflection greatly varied with kinds of stain and states of adhesion. For this study, several pieces of cotton and polyester having different states of stain adhesion were prepared by staining them with two kinds of artificial stain different in color: Ferric Oxide and Ferric Oxynate. Every piece went through soilremoval test which employed two surfactants: Anionic LAS and Cationic M2-100. After the operation, relations between quantity of pre-soilremoval stain and rate of reflection were measured, as well as those between quantity of post-soilremoval stain and rate of reflection. Rate of reflection and quantity of stain were not proportional in measurement to the pieces stained with Ferric Oxide and Ferric Oxynate. The consequence was also the same with cotton and polyester. That held true of the fat-stained textile. With the same quantity of stain, rate of reflection varied according to the magnitude of stain particles, and the state of adhesion influenced the magnitude of stain particles a great deal.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.4
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• pp.1-13
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• 1999

Previous research for visual assessment of streetscape employed static simulation methods to represent future landscape. However, streetscape is experienced sequentially, and thus dynamic simulations can be more effective. This study tried to adopt computer animation in the evaluation of streetscape, and examined its effects and possibilities. Three development scenarios for the redevelopment districts of Sokong-Ro and Banpo-Ro in Seoul were designed, and simulations were produced by three methods-photo-retouching, computer still image, and animation. A preference questionnaire was asked to 69 university students, and the effects of simulation methods on visual preference were examined. In addition, the frames of the animation were reclassed to identify the visibility of physical elements. The relationships between the visibility and visual preference were analyzed. The results showed that visual preference can be explained by three factors-Amenity, Tidiness, and Variousness-that account for 62.4% of the total variance, and the Amenity showed the highest proportion: 36.0%. Among the three simulation methods, animation showed the largest difference in preference for the most important factor(Amenity), and yielded the highest correlation between visibility of physical elements and Amenity. This result demonstrated that dynamic simulations can provide more accurate observation of visual changes, especially because the simulated landscape is experienced sequentially. The results also revealed that the sequential change in the visibility of physical elements can be examined easily and precisely by animation. This benefit of animation enables analysts to identify the points where the landscape varies the most, and thus visual preference should be evaluated.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.28 no.3
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• pp.122-130
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• 2010

The Study takes the rivers in Zhouzhuang - traditional Chinese Kangnam watery landscape as the object. The purpose of this study is to grasp the relationships between visual characteristics and the preference. The following is the research process: Firstly, the theoretical study of Zhouzhuang, the traditional Kangnam region in China, is conducted, the watery landscape is taken pictures, and 22 photos are selected. Secondly, in order to grasp the visual preference and landscape characteristics of the watery landscape in Zhouzhuang, 22 pictures and 25 pairs of adjectives are adopted for the questionnaire survey. Thirdly, in order to have a better understanding on the physical properties and effects of physical quantity on the preference, the occupation ratios of buildings and sculptures, natural elements, footpaths, bank revetments and other landscape elements are calculated, and the mean analysis, dispersion analysis and regression analysis are conducted. In order to grasp the landscape characteristics and preference factors, 25 pairs of adjectives are used to conduct the factor analysis. In order to grasp the effects of characteristics of visual factors on the preference, the dispersion analysis and regression analysis are carried out. The results are as follows: From the results of the landscape preference analysis, in the No.22 photo with the top preference, 11 pairs of adjectives, namely, "harmonious-disharmonious", "beautiful-ugly", "rural-urban", "soft-rough", "stable-instable", "romantic-realistic", "cheerful-gloomy", "brilliant-simple", "natural-artificial", "familiar-strange", and "clean-dirty" have positive effects on watery landscape. It can be viewed as the relatively important factor in the visual preference. In terms of the results of visual physical quantity analysis of traditional Chinese Kangnam watery landscape, the landscape with high occupation ratio of buildings and sculptures has positive effects on visual preference. The results of analysis of visual physical quantity and preference show that the preference degree increases as the occupation ratio of footpath area increases. The analysis results of visual characteristics of traditional Chinese Kangnam watery landscape identify four factors, namely psychological factor, cultural factor, condition factor and physical factor. It can be concluded from the results of analysis of the relationships between visual preference and visual characteristics that the return coefficient B of the psychological factor is +0.936. It can significantly affect the watery landscape, so it can be identified as the most important factor among the visual preference factors of Chinese Kangnam watery landscape.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.172-191
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• 2024

This study investigated how the visual and verbal presentation format of haptic information on apparel products in online stores affects consumers' imagery information processing. This includes the quantity and vividness of mental imagery, the ease of evoking mental imagery, and the evocation of imagination imagery. Additionally, the study explored consumer satisfaction with the information and online store. The study also tested a conceptual model to examine the effects of three imagery types on imagination imagery (as elaborated imagery) and how this imagination imagery affects consumer satisfaction. Employing a 2 × 3 × 2 between-subjects factorial design, twelve one-page websites were created for the experiment. 528 women in their 20s and 30s were randomly assigned to one of the 12 treatment conditions and answered the questionnaire. The results demonstrated significant differences in the three types of mental imagery, consumers' evocation of imagination imagery, and their satisfaction with information and online stores based on presentation format. The SEM analysis revealed that the quantity and vividness of mental imagery influenced the evocation of imagination imagery, affecting consumers' satisfaction with the information. These findings suggest that online retailers must provide close-up pictures or descriptive text of apparel products to elicit positive consumer responses.