• Title/Summary/Keyword: Visual observation

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A Study on Neuro Sports Marketing by using Pupil's Size of Men: Focusing on Basketball Game (남성의 동공 크기를 이용한 뉴로 스포츠 마케팅의 접근 방법: 농구 경기를 중심으로)

  • Ko, Eui-Suk;Song, Ki-Hyeon;Cho, Soo-Hyun;Kim, Jong-Ha
    • Science of Emotion and Sensibility
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    • v.20 no.1
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    • pp.31-40
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    • 2017
  • The present study used one of research techniques which is eye gaze tracking for neuromarketing. When pupil's size of men dilated over than three sigma (0.135%), the interest and eye movement in observation were measured. According to statistical analysis of previous studies, three sigma range is meaningful therefore sigma range was used as operational definition because 'pupil dilatation' is difficult to be define in eye gaze tracking data. Pictures of basketball games were selected as visual stimuli and 90% effective ratio of total 7,200 data were calculated. Thus, 29 of 34 participants were used for test. Pupil's size was calculated by applying pupil's width and height into a formular; [Pupil's size = Pupil width/2${\times}$Pupil height/$2{\times}{\pi}$]. In conclusion, billboard utilized for sports marketing had meaningless effects because gaze frequency to basketball player and surrounding environment was higher than that to billboard when participantsas game spectators diltaed their pupil's size over than three sigma. Thus, it was required using new marketing strategies like neuromarketing to increase utility through the present study.

Single Intravenous-dose Toxicity of Water-soluble Carthami-flos Pharmacopuncture (WCF) in Rats

  • Jung, Da-Jung;Choi, Yoo-Min;Kim, Seok-Hee;Kim, Jong-Uk;Yook, Tae-Han
    • Journal of Pharmacopuncture
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    • v.17 no.3
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    • pp.31-39
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    • 2014
  • Objectives: This study was performed to analyze the toxicity and to find the lethal dose of the test substance Water-soluble Carthami-flos pharmacopuncture (WCF) when used as a single intravenous-dose in 6-week-old, male and female Sprague-Dawley rats. Methods: The experiment was conducted at Biotoxtech according to Good Laboratory Practices. 20 female and 20 male Spague-Dawley rats were divided into 4 groups of 5 female and 5 male animals per group. The rats in the three experimental groups received single intravenous injections with 0.125-mL, 0.25-mL and 0.5-mL/animal doses of WCF, Groups 2, 3, and 4, respectively, and the control group, Group 1, received a single intravenous injection with a 0.5-mL dose of normal saline. Clinical signs were observed and body weight measurements were carried out for 14 days following the injections. At the end of the observation period, hematology, clinical chemistry, histopathological tests and necropsy were performed on the injected parts. Results: No deaths occurred in any of the groups. Also, no significant changes in body weight, hematological parameters or clinical chemistry test results between the control group and the experimental groups were observed. Visual inspection after necropsy showed no abnormalities. Histopathological tests on the injected parts showed no significant differences, except for Group 1 females; however, the result was spontaneous generation and had no toxicological meaning because it was not dose-dependent. Therefore, this study showed that WCF had no effect on the injected parts in terms of clinical signs, body weight, hematology, clinical chemistry, and necropsy. Conclusion: As a result of single intravenous-dose tests of the test substance WCF in 4 groups of rats, the lethal dose for both males and females exceeded 0.5 mL/animal. Therefore, WCF is a relatively safe pharmacopuncture that can be used for treatment, but further studies should be performed.

Estimation on Filling Performance of Thixotropic Grout for Increasing Front-Water Depth of Gravity-Type Quay Wall (중력식 안벽 구조물의 증심 시공을 위한 가소성 그라우트의 충진성능 평가)

  • Jang, Kyong-Pil;Ryu, Yong-Sun;Kwon, Seung-Hee;Han, Woon-Woo;Oh, Myong-Hak
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.21 no.6
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    • pp.169-177
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    • 2017
  • Recently, as the size of transportation vessels has increased, there is a growing need for securing the front-water depths of existing port facilities. The method of deepening front-water depth is securing the depth of the port facility, and it is reinforced by grouting after excavating the rubble-mound to the required depth. The purpose of this study is to investigate the reinforcing performance and filling performance of thixotropic grout as a grouting material for reinforcing rubble-mound. Compressive strength tests were carried out for two types of thixotropic grout, and 5 specimens with a diameter of 400 mm and a height of 530 mm were manufactured and evaluated for filling performance. The required strength of reinforced rubble-mound required to ensure the safety of the structure is 6 MPa. All the thixotropic grouts used in this study were found to satisfy the required strength over 9 MPa at 7 days of age. As a result of visual observation of filling state of the filling performance test specimens, it was confirmed that the thixotropic grout was well filled up to the desired fillet height.

Developing Maker Competency Model and Exploring Maker Education Plan in the Field of Elementary and Secondary Education (메이커 역량 모델 개발 및 초·중등 교육 현장에서의 메이커 교육 방안 탐색)

  • Yoon, Jihyun;Kim, Kyung;Kang, Seong-Joo
    • Journal of The Korean Association For Science Education
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    • v.38 no.5
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    • pp.649-665
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    • 2018
  • In this study, we extracted the core competencies of makers through the analysis of critical incident technique and behavioral event interview to explore the nature and attributes of maker education, and then we developed a maker competency model based on these core competencies. As a result, six competency groups and 23 sub-competencies were extracted. In other words, we were able to confirm the existence of integrated thinking competency group consisting of four competencies made up of 'analytic thinking', 'intuitive thinking', 'visual thinking', and 'empirical thinking' and that of collaborative competency group with four competencies of 'sharing', 'communication', 'conflict management', and 'scrupulosity'. In addition, we could also confirm the existence of making mind competency group, which is composed of four competencies namely 'interest in various areas', 'challenge consciousness', 'failure management', and 'pleasure of the making process'. We could also confirm that human-centered competence group consisting of two competencies of 'humanity' and 'user-oriented' and the problem-finding competence group consisting of two competencies of 'observation' and 'recognition of discomfort in daily life'. Lastly, the making practice competency group is composed of seven competencies: 'understanding making tool', 'understanding electricity', 'understanding programming', 'planning', 'hand knowledge', 'information search', and 'direct execution'. We discussed educational implications of these findings.

Studies on the mating behavior of the fall webworm, Hyphantria cunea Drury (흰불나방의 교미습성에 관한 연구)

  • Choi S. Y.
    • Korean journal of applied entomology
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    • v.7
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    • pp.15-20
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    • 1969
  • This experiment was planned to study the mating behavior of the fall webworm. Hyphantria cunea Drury. In this experiment. observations on mating behavior of the fall webworm were based on the time of moth emergence, time of mating activity, copulation period, mating frequency, and effect of moth ages on the mating ratio. Mating frequency was determined by visual observation and the number of spermatophores. The results obtained were as follows; 1) The moths started emerging at about 3 P. M. and ended at about 12 P. M. The peak of moth emergence was between 7 and 8 P. M. Total ratio or the moths emerged between 7 and 8 P. M. was 42. 1 for female and 41.8 for male. 2) Mating activity was mostly confined to the period between 5 and 6 A. M. The average complation period was 12 hours (ranges between 7 and 17 hours). 3) The average ratio of single mating was $66.0\%$ for both sexes, and that of double. matings were $4.1\%$ for females and $5.4\%$ for males in laboratory test. The mating ratio of female moths collected from the field was $62.1\%$ for single mating. and 15.5" for doubles matings. These data indicated that single mating seemed to be most common. 4) Mating usually occured within four days after the emergence from the pupae. Mating ratio was greatly varied with the moth ages. The highest mating ratio was observed within 6 to 15 hours after moth emergence. Both sexes usually mated with the moths of the same ages.

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Anti-wrinkle Effect of Cosmetics Containing Duchesnea indica Extract (사매추출물을 함유하는 화장품의 주름 개선 효과)

  • Yang, Woong-Suk;Kim, Young-Min;Kim, Ee-Hwa;Seu, Young-Bae;Yang, Yoon-Jung;Kim, Hyun-Woo;Kang, Se Chan
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.36 no.4
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    • pp.281-288
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    • 2010
  • In this study, we investigated anti-oxidative effects of Duchesnea indica extracts by using Oxygen Radical Absorbance Capacity (ORAC). The extracts were prepared with 0 %, 30 %, 50 %, 70 % and 100 % aqueous ethanol respectively. The 30 % EtOH D. indica extract showed higher ORAC activity than the other extracts. Therefore, we performed in vitro studies on cytotoxicity of NIH-3T3 cells and MMP-8 collagenase inhibition using by the 30 % EtOH extract. The 30 % EtOH extract showed no cytotoxicity and significant inhibition on MMP-8 collagenase. And we performed clinical studies for the anti-wrinkle effect of the Di-Wrinkle Free Cream. The cream formula was prepared with 2 % arbutin and 1 % D. indica extract. Twenty one healthy women volunteers, ages of 35 and 50, applied the cream on their faces twice a day for 8 weeks. The skin was evaluated with PRIMOS (phaseshift rapid in vivo measuring of human skin) system and analyzed by the student's paired t-test. The wrinkles on the eye region were reduced by 13 % based on the PRIMOS system after 8 weeks. In the safety study of the Di-Wrinkle Free Cream, no symptoms were observed such as erythema, edema, scaling, itching, stinging, burning, tightness and prickling by visual observation and medical examination of volunteers for 8 weeks. Moreover, there was no noticeable skin disorder during experience period. These results suggested that D. indica extracts could be applied as cosmeceuticals effective for anti-wrinkle.

Iron Extraction Characteristics of Sediment Samples from a River Bank Filtration Site (강변 여과 취수 지역 퇴적물의 철 화학종 추출 특성)

  • Hyun, Sung Pil;Moon, Hee Sun;Yoon, Pilsun;Kim, BoA;Ha, Kyoochul
    • Journal of the Mineralogical Society of Korea
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    • v.26 no.2
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    • pp.129-138
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    • 2013
  • River bank filtration has been considered as a promising alternative water management scheme, in which groundwater is extracted from an aquifer near a river after infiltration of the river water into the aquifer, thereby improving and maintaining the quality of water recovered. Iron (Fe) associated with sediment in contact with groundwater and infiltrating surface water is an important factor in determining the quality of water recovered from the pumping wells in river bank filtration. This study reports the results of Fe speciation in the aquifer sediment samples collected from different depths at the river bank filtration site in Changwon, studied using four different chemical extraction methods, namely, ferrozine, oxalate, HCl, and DCB methods. Overall, the results show that Fe(II) as well as the total Fe content decreases with depth down to ~20 m and then increases further below. This trend is consistent with the redox characteristics suggested by visual observation. The silt/clay size fraction (${\phi}$ < 62.5 ${\mu}M$) has up to 2~10 times more Fe compared with the sand size fraction (62.5 ${\mu}M$ < ${\phi}$ < 2 mm), depending on the extraction method. Of the four extraction methods, DCB solution extracted the most Fe from the sediment samples. The amounts of Fe extracted by the different extraction methods can be a good indicator of the redox conditions along the depth of the aquifer.

A Comparative Effect of Meperidine between Intravenous and Epidural Patient-Controlled Analgesia for the Postoperative Pain Relief after Cesarean Section (제왕절개 수술후 통증조절을 위해 PCA를 이용한 정맥과 경막외 Meperidine 투여효과의 비교)

  • Lee, Byung-Ho;Chea, Jun-Seuk;Chung, Mee-Young;Byun, Hyung-Jin
    • The Korean Journal of Pain
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    • v.8 no.2
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    • pp.257-265
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    • 1995
  • Patient-Controlled Analgesia (PCA) has been widely used for postoperative pain relief. Meperidine is useful for PCA and has efficient analgesia, rapid onset, and low incidence of adverse effect. To compare the analgesic effect, total dose and hourly dose, side effect and neonatal status of breast feeding with meperidine via intravenous or epidural PCA for 48 hours after Cesarean Section, 40 parturient women undergoing elective Cesarean Section were randomly divided into two groups. Each respective group of 20 parturient women received meperidine via one of the intravenous PCA after general anesthesia with enflurane (IVPCA group) and the epidural PCA after general anesthesia with enflurane (IVPCA group) and the epidural PCA after epidural block with 2% lidocaine 20ml combined with general anesthesia with only $N_2O$ and $O_2$ (EpiPCA group) when they first complained of pain in recovery room. Following the administration of analgesic initial dose, parturient women of IVPCA group were allowed intravenous meperidine 10 mg every 8 minutes when they felt pain. The EpiPCA group received additional bolus dose of meperidine 2 mg and bupivacaine 0.7 mg were administered every 8 minutes as requested the patients with hourly continuous infusion of meperidine 4 mg and bupivacaine 1.4 mg. Data was collected during the 48 hours observation period including visual analog scale (VAS) pain scores, total meperidine dose, hourly dose during 48 hours and each time interval, incidence of adverse effect, satisfaction, and neonatal status with breast feeding. VAS pain scores of analgesic effect in EpiPCA group was significantly lower than in IVPCA group at 2 hours after the initial pain after Cesarean Section. Total dose and hourly dose of meperidine significantly reduced in EpiPCA group. Hourly dose of meperidine at each time interval significantly reduced during first 6 hours and from 12 hours to 24 hours in EpiPCA group. The side effects in IVPCA group were mainly sedation, nausea, and local irritation of skin. And EpiPCA group experienced numbness and itching. The degree of satisfaction of parturient women was 88.2 % in IVPCA group and 85.7 % in EpiPCA group. We did not observe any sedation, abnormal behavior, or seizure like activity in any neonates of breast feeding. From the above results we conclude that epidural PCA was more efficiently analgesic, less sedative, and consumptional, and safer for neonate than intravenous PCA, and could be an alternative method to intravenous PCA.

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Physiological Evaluation of Transgenic Rice Developed for Drought Tolerance

  • Ghimiren Sita Ram;Park Sang-Kyu;Kang Dong-Jin;Lee In-Jung;Shin Dong-Hyun;Kim Sung-Uk;Kim Kil-Ung
    • Journal of Plant Biotechnology
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    • v.33 no.2
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    • pp.133-137
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    • 2006
  • Evaluation of physiological performance of trehalose-producing transgenic rice line was conducted to investigate drought tolerance at early growth stage. Under artificially induced drought condition of 8% polyethylene glycol 6000, this transgenic rice line had leaf photosynthetic rate of 11.08 uml CO$_2$ $m^{-2}s^{-1}$, leaf transpiration rate of 8.38 mmol $H_2O$ $m^{-2}s^{-1}$ and leaf water potential of -1.12 MPa after 96 hours of treatment. Nakdongbyeo, the parent of this tyansgenic rice line, had photosynthetic rate of 15.42 $\mu$mol CO$_2$ $m^{-2}s^{-1}$, leaf transpiration rate of 8,04 mmol $H_2O$ $m^{-2}s^{-1}$ and leaf water potential of -0.88 MPa. The other variety used in this experiment for comparison, IR 72, showed higher values than both tyansgenic rice line and variety Nakdonbyeo on all three parameters; leaf photosynthetic rate of 20.61 $\mu$mol CO$_2$ $m^{-2}s^{-1}$, leaf transpiration rate of 12.88 mmol $H_2O$ $m^{-2}s^{-1}$, and leaf water potential of -0.82 MPa. So this transgenic rice line did not show superior performance in leaf transpiration rate, leaf photosynthetic rate and leaf water potential compared to variety Nakdongbyeo. This result along with visual observation on leaf rolling and drying during the experimental period indicated poor physiological performance of this transgenic rice line. Further studies on metabolic status of stress-induced trehalose, along with study on physiological response of this transgenic rice line during drought stress would shed more light on overall physiological performance of this transgenic rice line.

An Experimental Investigation of the Effect of Particle Size on the Combustion Characteristics of Pulverized Sub-Bituminous Coal with Low Calorific Value by Using an LFR System (LFR 장치를 이용한 입자 크기 변화에 따른 저열량 아역청 미분탄의 연소특성에 관한 실험적 연구)

  • Jeon, Chung-Hwan;Kim, Yong-Gyun;Kim, Jae-Dong;Kim, Gyu-Bo;Song, Ju-Hun
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.34 no.3
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    • pp.259-267
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    • 2010
  • In this study, the effect of particle size on the combustion characteristics of pulverized sub-bituminous coal was experimentally investigated. A laminar-flow-entrained reactor was designed and implemented to realize the desired heating ratio and temperature corresponding to the combustion atmosphere of a pulverized-coal-fueled furnace. The flame length and structure of burning particles according to different sizes were investigated. Coal combustion processes were clearly distinguished by direct visual observation of the flame structure. The onset point of volatile ignition is greatly affected by changes in the particle size, and the burning time of the volatiles is least affected by changes in the particle size. The length and instability of char flame also increase with the increase of the particle size. However, the char consumption rate within the residential time remains nearly constant.