• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1617-1624
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• 2004

The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.

• Journal of the International Relations & Interdisciplinary Education
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• v.2 no.1
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• pp.29-41
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• 2022

In recent years, visual design has become an emerging industry that creates production value in various countries, and visual design teachers have become a key factor affecting the development of designers and even the trend of the design industry. Therefore, the requirements for the ability of visual design teachers have become particularly important. This study takes the visual communication teachers in colleges and universities as the research object. Focus on the composition of competencies that teachers have when performing their duties. First of all, through document sorting, it is based on the five aspects of knowledge ability, teaching ability, practical ability, management ability and professional ethics. A Likert scale questionnaire was developed on the evaluation of visual design teachers' competencies by interviewing 10 visual design industry experts and conducting two Delphi method interviews. This research refers to the relevant literatures such as curriculum research and teaching objective research of design major, and discusses the evaluation standards of visual design teachers' abilities in colleges and universities. Expert interviews have sorted out 12 criteria and 36 sub-criteria about visual design teachers' abilities, and verified their rationality through expert return visits. The establishment of this evaluation standard provides a certain theoretical basis for visual design teachers' ability evaluation and self-cognition.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.945-956
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• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• Korean Institute of Interior Design Journal
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• no.11
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• pp.31-37
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• 1997

This study intens to provide available guideline of useful plants in interior and be used by designer. It focuses on evaluating the character of plants, the method of installation and the form of composition for suitable design of using plants. The study finds out that using plants in interior are necessary positively by 94% respondents. And results of factor analysis are that plants are needed for emothional stability(factor 1), visual charming(factor 2), and educational effection(factor 3). According to job, the group of students is visual charming (P=0.0037), the public servants and housewives is educational effection(p=0.0029). The most available space of plants as follows : Department(30.5%), Hotell(26.3%), House and Restuarant(12.7%). It has been identified that the public institution and commercial space are much indused plants. The most indused plants in house is ordered that the veranda, the living room, the entrance. This result is concerned about relation of natural light plants. The repondants reply that the favorite arrangement style is the corner form(63%), the center garden form(52.1%), the large planter(19.7%), the planter box(11.3%). They respond that they are more favorite light green color than dark, and mono color than mixture color. Finally, interior Designers should be understood the functional and aesthetic elements and the special interest about plants for developing desigv.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.1
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• pp.1-10
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• 2001

The purpose of this thesis is to classify landscape-type of golf course, and t provide a better understanding of landscape of existing golf courses, seek a developed method for landscape, and other useful knowledge. In order to classify landscape type of the golf course, and analyze the preference for the determinants, we have selected 4 golf courses in Yongin, Kyonggi Province. The analysis in this study shows that a variable, 'familiarity' is the most potent influence of visual preference, (Sig 0.01), and it can be divided into five classes of landscape-type in golf course. More specifically, we conducted the analysis of the image of views and visual preference to bring out major factors which could decide visual preference in golf courses. The results between visual preference and physical variable are as follows; 1. It implies that a factor for a image of the view in golf course is analyzed by 4 districts from factor 1 to factor 4. An ability explaining those factors in the whole of variable quantity is 51.742%, implying factors for the image of the scene in golf courses are appeared as familiarity, changeableness, spaciousness, and naturalness. Among those factors, since familiarity(C.V.; 26.783%) and changeableness(C.V.; 112.200%) took high rank, this represents the fact that familiarity or changeableness highly affects the forming of image. 2. Defending on degree of image ability in golf course, we could classify as five types such as Type I, Type II, Type II, Type IV, and Type V. 3. As a result of calculating type of factor score, Type I had the lowest ranking in naturalness, and rather lower than others such as organization and spaciousness. The II is a top-ranked one in familiarity and naturalness, while it has the lowest ranking in spaciousness. Type III has the highest ranking in organization and preference. Type IV is the lowest-ranked one in familiarity and preference. Type IV is the lowest-ranked one is familiarity and preference. Type V has the highest ranking in spaciousness, but the lowest ranking in organization. 4. As a result of preference, Type III, Type II, Type V, Type I, and Type IV come out in order. That water-seen place type charges the highest rank shows the importance of changeable materials. 5. These factors-familiarity, organization, spaciousness and naturalness- are the major materials of the scene of view in golf courses. The possibility of how to use those for designing and making enhanced golf courses should be reinvestigated through these factors. Especially, it is acknowledged that the duction of changeableness, which is not mentioned in the study of informational approach, is much stimulating for the designing use. A further research on this theme should be made in the future, not limiting to the golf courses in Yongin.

• Korean Journal of Environment and Ecology
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• v.9 no.2
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• pp.232-249
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• 1996

The purpose of this is to suggest objective basic data for the use development and conservation management of the national park through the quantitative analysis of the visual quality included in the physical environment of the Odaesan National Park, for this, spatial images structure of physical elements have been analyzed by factor analysis algorithm and degree of visual quality have been measured mainly by questionnaries. Result of this thesis can be summarized as follows. Factors covering the spatial image of the Odaesan National Park landscape have been found to be the pverall synthetic evaluation, physical, spatial, natural quality and, appeal factors such as the overall the synthetic evaluation, spatial and appeal yield high factor scores. As for the factors determining the degree of visual quality of clear of valley, peculiarity of configuration, natural of trail, harmony of suitable artificaial planting and temple.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.1 s.120
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• pp.28-35
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• 2007

The purpose of this study is to evaluate the visual preference factors for river scenery, which can vary according to changes in water levels, to estimate the optimal ratio of water surface/river width. Five locations on the Youngsan and Sumjin Rivers were selected as representative samples and field survey data such as channel geometry with water levels were prepared to develop the slide of river scenery, To estimate the level of satisfaction in river scenery, slides of 4 different water levels at each of the representative locations were developed through questionnaire. To analyse the correlation between the visual preference for river scenery and preference factors, a multi regression analysis method was adopted in this study. According to the results of the multi regression analysis, Factor B(Aesthetic factors) have the greatest affect on visual preferences and Factor A(A Feeling of Open space and Physical factors) affect significantly to visual preferences for river scenery. The results of analysis shows that the most preferred W/B ratio varies from 0.5 to 0.7 and this result indicates that many people prefer high levels river flow to maintain a natural and harmonious view of rivers. The results of this study will contribute to the field of river landscape design and river restoration projects in order to maximize the human being's satisfaction as a part of nature.

• Journal of Environmental Science International
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• v.15 no.4
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• pp.305-310
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• 2006

The color and structure of urban constructions is a factor of urban landscape and shows their characteristics. Hence the modern buildings deal with their materials and external appearance as an important factor, making up the urban image. But it was nearby impossible to evaluate the value of visual landscape with objective measuring method. Most of all, it depends on the subjective estimation of a few talented or high educated experts with a sense of beauty. Such kinds of estimation can in some cases include arbitrary interpretations. In relation to this kind of problems, it is tried here in this study to analyse the human response of brain wave pattern (EEG) with use of SD method, while the tested persons watch the urban landscape scenery constructed in a visual reality. The tested persons were 20 adult male and female with no color blindness and intact cognitive function. Light source with color filter was used for color environment in a dark soundproof chamber. The signal of EEG is analysed digitally and grouped into the ${\alpha}$ and ${\beta}$ waves. The result showed that relative power of ${\alpha}$ wave ratio increased in the natural landscape scenery with blue and green color. From these results it was possible to evaluate the human response, which is affected by urban and natural color and structure stimulation and it might be useful as an indicator of visual cognition amenity toward the design of urban construction environment.

• Archives of design research
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• v.15 no.1
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• pp.135-142
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• 2002

To show the analytic approach to website sue, this paper discusses style's function that is immediately related to users emotional and aesthetic satisfaction. And we make an analysis of several websites based on various visual factors. Style provides emotion, a shared experience, context that makes the message arts function immediately apparent, and interests. It is a principle design feature that parallels cognitive function. Visual factors of website interface could be extracted from various aspects which are organization level, medial level, and formative level. Based on the extracted visual factors, we analyze the style which convey emotional idea. We select several sites which are opposite side in the image map with son-hard and warm-cool axis, and then make an analysis of them in two points which are organization and formative factors and communication means for emotional effect. To understand the systematic approach to website style could be helpful for figuring out the design problems and bringing out many solutions. It could be base for concrete guideline for website page design.

• Journal of the Ergonomics Society of Korea
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• v.27 no.4
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• pp.1-8
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• 2008

Objective: This study is to analyze the factor affecting elderly's speed of mobile phone ability. Method: Sixty healthy senior citizens who live in Kim-hye participated in Cognition, Visual perception, Speed of mobile phone ability and the collected data was analyzed by an independent multiple regression analysis. Result: The findings can be summarized as follows; 1. Although men were faster than women while using mobile phone, there was little satisfical significance(p<0.05). 2. Although people in their sixties were faster than people in their seventies while using mobile phone, there was minial difference(p<0.05). 3. The primary factor which affect mobile phone using speed is figure ground, visual memory, visual processing and the most beneficial discovery in the entire project is figure ground(p<0.05). Conclusion: The result of study showed that in order to enhance figure ground, visual memory, visual processing in mobile phone using speed. These results will be consider useful for elderly's mobile phone ability.