• Title/Summary/Keyword: Visual communication

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The composition for Television visual character and characteristics of frame (텔레비전 영상 자막의 시각적 구성 형식과 특성)

  • Hahm, Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.4
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    • pp.992-999
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    • 2008
  • The purpose of this study is to analyze the composition for visual character to make the process of television programs. The study can be classified as a visual communication methods into a target audiences. At the beginning of using visual character was communication method as an insufficiency of television programs. However, In recent years, television industry using visual character in many ways into television programs that it can be classified not only to developed the communication method as a function of effects, but also to changed substitute a variety of graphic pattern of visual character in television programs. As a matter of fact, this study have some implication in terms of using a visual character to making television program, therefore, the results show that different ways of using visual character into the diversity of television programs were discussed.

Effect of Project Communication caused by Visual Language under Project Environments (Visual Language를 통한 의사소통이 프로젝트에 미치는 영향에 관한 연구)

  • Kim, MinSeon;Lee, SeoukJoo;Oh, TaeWon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.04a
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    • pp.1151-1154
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    • 2012
  • Visual Language란 텍스트로 이루어진 문장이나 스프레드시트와 같은 도표형식의 정보전달과는 달리 전달하고자하는 사항을 가시화하여 그래프나 이미지 등으로 한 눈에 알아볼 수 있도록 하는 시각언어를 말한다. 본 논문에서는 전달방법에 따른 의사소통의 효과를 측정하는 연구모형을 제시하여 Visual Language와 Non-Visual Language를 통한 의사소통의 차이점을 비교 분석하였다. 연구결과 Visual Language를 통한 의사소통은 Non-Visual Language를 사용하는 것 보다 신속성 과 정확성 면에서 의사전달에 효과적이라는 사실을 알아낼 수 있었으며 Visual Language를 통한 의사소통은 프로젝트에 긍정적인 영향을 미친다는 사실을 밝혀내었다. 본 연구의 성과로는 프로젝트 관리 시 발생하는 각종 상황을 이해관계자에게 전달하는 수단으로 가시화된 언어를 사용하여 전달하고자 하는 바를 빠르고 정확하게 숙지시켜 원활한 소통을 지양하고 이로 인하여 프로젝트 성공률을 높이는 방안에 기여하는데 있다.

Effects of Web Sites' Visual factors on Communication (웹사이트의 시각적 요소가 커뮤니케이션에 미치는 영향)

  • 노방환;이진렬;김현철
    • Archives of design research
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    • v.14 no.1
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    • pp.111-118
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    • 2001
  • The primary purpose of this research is to identify effects of the complexity levels of visual factors on user's communication in the web-sites. In this study, six complexity levels of visual factors were manipulated with four items(graphics, moving graphics, size and links) to test communication effects. As a result, user's communication was influenced by the complexity of illustration. This result shows that web sites with moderate levels of illustration complexity are more preferred than with complex or simple levels of visual complexity.

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A Visual Communication Design Study: Graphic Element Design Under Traditional Handwork

  • Gengming Li
    • Journal of Information Processing Systems
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    • v.19 no.2
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    • pp.203-210
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    • 2023
  • The addition of traditional elements can enhance the uniqueness of visual communication design. This paper briefly introduced visual communication and applications of traditional elements in visual communication design and applied paper cuts, a handmade graphic element, to the logo design of Dezhou University's 50th anniversary. The convolutional neural network (CNN) algorithm and the analytic hierarchy process method were applied to evaluation analysis and compared with the support vector machine (SVM) algorithm. The results of the CNN algorithm on the test set verified its effectiveness. The evaluation results of the CNN algorithm were similar to the manual evaluation results, further proving the effectiveness and high efficiency of the CNN algorithm. The hierarchical analysis and the analysis of the assessment results of the CNN algorithm found that the two logo designs made full use of paper cuts.

Visible Distortion Predictors Based on Visual Attention in Color Images

  • Cho, Sang-Gyu;Hwang, Jae-Jeong;Kwak, Nae-Joung
    • Journal of information and communication convergence engineering
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    • v.10 no.3
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    • pp.300-306
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    • 2012
  • An image attention model and its application to image quality assessment are discussed in this paper. The attention model is based on rarity quantification, which is related to self-information to attract the attention in an image. It is relatively simpler than the others but results in taking more consideration of global contrasts between a pixel and the whole image. The visual attention model is used to develop a local distortion predictor, named color visual differences predictor (CVDP), in color images in order to effectively detect luminance and color distortions.

A Study on Interactions of Image in Multimedia Medium (멀티미디어 매체에서 이미지의 상호작용성에 관한 연구)

  • Yang Hwan-Seok;Jung Hye-Won
    • The Journal of the Korea Contents Association
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    • v.5 no.2
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    • pp.157-164
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    • 2005
  • The function of image in visual communication is increasing by development of information. It pursuits not only direct and concrete reappearance of information but also infinite possibility of image expression by image. It is also course of future image communication. Therefore, in this paper, if the images which pour out of rapid present society are communication means, it is formed to a point of view that improvement in function of communication will be performed excellently to interaction among consumers by recognizing meaning action process of methods of visual sign about user information processing which perceive Image of visual information.

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The Role of Visual Communication for Emotional Marketing Strategy

  • HAN, Jung-Im
    • The Journal of Industrial Distribution & Business
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    • v.13 no.11
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    • pp.39-46
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    • 2022
  • Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.