• Journal of Distribution Science
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• v.15 no.3
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• pp.39-47
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• 2017

Purpose - The purpose of this study is to measure the effect of brand awareness by color marketing to purchase and revisit intentions in Traditional Markets. Research design, data, and methodology - For this study, 5 point Likert-scale was used based on previous research. Used SPSS ver.22, factor analysis and Cronbach's alpha, regression and correlation were tested. 254 samples were used for the analysis. Results - The three attributes of color marketing(symbolism, identifiability, association) exerted significant effects on brand awareness of traditional marketing explained 38.7% of the variance. Thus, , , and were supported. However, was not supported. Conclusions - Colors play important roles in establishing new images in consumers' minds. The visual sense affects emotions and attitudes and most of the visual sense is affected by colors. Colors that we see move people's heart and induce atmospheres thereby greatly affecting humans' physical and mental activities. To increase traditional market brand awareness, it is necessary for traditional markets to display a level of attractiveness through the use of colors and visuals. So to use color marketing in traditional market is very important for brand awareness which can cause purchase and traditional market revisit intension.

• Journal of Digital Contents Society
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• v.17 no.2
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• pp.97-103
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• 2016

This work introduces techniques experienced for the electrocardiogram(ECG) visual analysis, able to characterize the major parameters and events with clinical relevance for heart failure management and cardiovascular risk assessment. In particular, it includes approaches for ECG data visual processing such as the variable charts, graphs base on the complex MIT-BIH ECG database. Through the experienced this works of ECG database visualization, so many researcher more easily access the complex ECG database and can intuitionally understand the meanings via a variable ECG visualized data.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.327-345
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• 2018

This study analyzes characteristics related to Kineticism found in different kinds of displays and arts in order to contemplate modern window displays. The standard of analysis is based on kinetic arts pioneer George Rickey's six display factors. Projection features and movements were categorized into "Direct movements," "Indirect movements," and "Relative movements." Results were obtained through analysis of different examples of each category. First, the most observed form of Kineticism was direct movements on the window display. Along with the development of science and techniques, a variety of divergent motional methods has arisen. After that followed indirect movement, which uses visual media and lights for presentation. The third was relative movements, which provides communication in practical experience; users' motion is used to provide modification in vision. Fourth, we observed that direct movements and indirect movements can express fluidity depending on materials, inducing a sense of tension within the window display through visual stimuli together with dynamism from mechanical exposure. Fifth, when direct movements pair with relative movements, it triggers customer participation; though it does not deliberately induce participation, the effects are beyond expectation. Sixth, if indirect movements meet relative movements, the motion of lights offers a major stimulation to the customers along with various expressions, thus achieving an interactive domain.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2003.05a
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• pp.1009-1009
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• 2003

VIPER a new tool for the VIsual PERception of sound quality and for sound design will be presented. Requirement for the visualization of sound quality is a signal analysis modeling the information processing of the ear. The first step of the signal processing implemented in VIPER, calculates an auditory spectrogram by a filter bank adapted to the time- and frequency resolution of the human ear. The second step removes redundant information by extracting time- and frequency contours from the auditory spectrogram in analogy to contours of the visual system. In a third step contours and/or auditory spectrogram can be resynthesised confirming that only aurally relevant information were extracted. The visualization of the contours in VIPER allows intuitively to grasp the important components of a signal. Contributions of parts of a signal to the overall quality can be easily auralized by editing and resynthesising the contours or the underlying auditory spectrogram. Resynthesis of time contours alone allows e.g. to auralize impulsive components separately from the tonal components. Further processing of the contours determines tonal parts in form of tracks. Audible differences between two versions of a sound can be visually inspected in VIPER through the help of auditory distance spectrograms. Applications are shown for the sound design of several interior noises of cars.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.713-725
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• 2007

This treatise is designed to discover the principle of timeless continuity of Korean design from the perspective of modem accomodation of formative beauty of tractional dress style with the focus on measurement analysis of dress from visual perspective. For this purpose in this research the following subjects are studied with concentration: the 1st phase debate on the dress style appearing in the Kokuryo murals and genre painting during the later period of Chosun Dynasty regarding the formative beauty of dress style. 2nd phase debate on the points of changes and transformations during given age and given principle of Korean designs being maintained across the span of time in the context of madern accomodation of such traditional dress. From historical perspective characteristics of each given age and principles of visual formative principles appear in various ways variety attributable to mutually interactive principles according to historical background and culture. For this reason it can be said that they are determined by different paradigm or forms from characteristics of Korean style design in the present and future and those for traditional forms of dress in the past.

• Journal of the Korean Geographical Society
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• v.33 no.3
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• pp.435-446
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• 1998

This Paper reports that a new remote sensing techlique focused on a narrow and long strip target (e.g. 15m wide and 100km long) has been specifically developed for pipeline ROW (Right-Of-Way) recovery monitoring. With video it was possible to isolate the maior vegetation communities of the narrow pipeline ROW with acceptable spatial precision by visual or quantitative methods. It was particuarly useful when used to assess a variety of spatial patch dynamics for ROW recovery through digital change-detection techniques in a GIS environment. The main conclusion of this paper is that VSM is a realistic operational technique for a pipeline ROW application. The results also indicate that VSM could be extensively used for other examples of linear thematic mapping.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.120-128
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• 2014

Due to prolonged recession and limited spending of the consumers, domestic fashion brands are putting their efforts in pursuing competitiveness in order to survive in an intense competition, and because of this reason, VMD is being considered significant as a strategy for store environment improvement. An empirical research regarding analysis for systematic strategic VMD configuration factors of fashion retail store and relationship of repurchase intention that have effects on increase in sales was conducted. Thus, this study considers importance and spatial interrelation of VMD configuration factors of fashion retail store through theoretical consideration, and based on this, VMD configuration factors were restructured into reconcilability, attractiveness and epidemicity. An empirical validation through theoretical hypotheses and survey for relationships among VMD configuration factors, brand preference and repurchase intention was conducted. As a result of path analysis, VMD configuration factors reconcilability, attractiveness and epidemicity have effects on repurchase intention, and it was analyzed that epidemicity has the biggest effect on consumers. Also, it was found that brand preference has effects on repurchase intention and through this, as favorability and customer satisfaction for brand has effects on repurchase intention, it is judged that creating a strong brand image and brand image building is important the most for improving brand preference.

• The KIPS Transactions:PartB
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• v.11B no.5
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• pp.587-596
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• 2004

During recent years, a new framework, which aims to bring a unified and global approach in indexing, browsing and querying various digital multimedia data such as audio, video and image has been developed. This new system partitions each media stream into smaller units based on actual physical events. These physical events within oath media stream can then be effectively indexed for retrieval. In this paper, we present a new approach that exploits audio, image and video features to segment and analyze the audio-visual data. Integration of audio and visual analysis can overcome the weakness of previous approach that was based on the image or video analysis only. We Implement a web-based multi media data retrieval system called XCRAB and report on its experiment result.

• Proceedings of the IEEK Conference
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• 2000.07b
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• pp.927-930
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• 2000

Visual features of lip area play an important role in the visual speech information. We are concerned about correct lip area as region of interest (ROI). In this paper, we propose a robust and fast method for locating the mouth corners. Also, we define a region of interest at mouth during speech. A method, which we have used, only uses the horizontal and vertical image operators at mouth area. This searching is performed by fitting the ROI-template to image with illumination control. Most of the lip extraction algorithms are dependent on luminosity of image. We just used the binary image where the variable threshold is applied. The variable threshold varies to illumination condition. In order to control those variations, the gray-tone is converted to binary image by threshold, which is obtained through Multiple Linear Regression Analysis (MLRA) about divided 2D special region. Thus we obtained the region of interest at mouth area, which is the robust extraction about illumination. A region of interest is automatically extracted.

• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.564-575
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• 2005

The purposes of this study were to investigate the effects of shopping orientation on fashion shopping mall environments and purchase intention in internet fashion shopping mall. Data were obtained from 423 internet fashion shopping mall consumers who have experiences of buying products or visiting to internet fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, cluster analysis, ANOVA and Duncan test. The results showed shopping orientation perceived by Internet fashion shopping mall consumers were consisted five factors: Brand loyalty orientation, Economical orientation, Fashion orientation, Time saving orientation and Internet shopping orientation. Internet fashion shopping mall environments were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service, and Help desk. Consumers were classified by the shopping orientation into the Economical shopper, Fashion/brand shopper, and Convenience shopper. Economical shopper and Fashion/brand shopper rise in the estimation of Visual information, Product assortment, and Checkout service of shopping mall environment. Additionally, they were likely to have more intentions to purchase than the other types of shoppers in internet fashion shopping mall.