• Title/Summary/Keyword: Visual Expressions

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A Study on Visual Expressions and Advertisement Models - With a focus on apartment brands (시각적 표현과 광고 모델에 관한 연구 -아파트 브랜드를 중심으로)

  • Choi, Hyang
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.179-184
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    • 2018
  • The purpose of this study was to investigate changes to visual expressions in apartment sales ads in newspapers since the 2000s. For this purpose, the study compared and examined advertisements in 2010~2018 for their content. Apartment sales ads in the newspapers of Busan were analyzed according to the types of visual expressions and advertisement models. The brands(national and local brands) were categorized according to the types of visual expressions(copywriting-centric, visual-centric, and mixed ones) and whether an advertisement model was used or not(used and not used). The findings show that visual-centric ads were most used in apartment sales ads by national brands in 2010~2011 and recorded a higher usage rate by local brands during the same period. In 2017~2018, mixed forms of visual expressions were used more in the ads. The percentage of visual-centric ads made a considerable decrease among local brands. As for the use of advertisement models, most of the brands used one in 2010~2011, but advertisement models almost disappeared in apartment sales ads in 2017~2018. These differences were more prominent among local brands. The findings indicate that there were differences in expressive strategies in apartment sales ads among brands. The findings are expected to provide useful practical implications for the visual expression strategies of apartment sales ads.

Improving Visual Object Query language (VOQL) by Introducing Visual Elements and visual Variables (시각 요소와 시각 변수를 통한 시각 객체 질의어(VOQL)의 개선)

  • Lee, Seok-Gyun
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.6
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    • pp.1447-1457
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    • 1999
  • Visual Object Query language(VOQL) proposed recently is a visual object-oriented database query language which can effectively represent queries on complex structured data, since schema information is visually included in query expressions. VOQL, which is a graph-based query language with inductively defined semantics, can concisely represent various text-based path expressions by graph, and clearly convey the semantics of complex path expressions. however, the existing VOQL assumes that all the attributes are multi-valued, and cannot visualize the concept of binding of object variables. therefore, VPAL query expressions are not intuitive, so that it is difficult to extend the existing VOQL theoretically. In this paper, we propose VOQL that improved on these problems. The improved VOQL visualizes the result of a single-valued attribute and that of a multi-valued attribute as a visual element and a subblob, respectively, and specifies the binding of object variables by introducing visual variables, so that the improved VOQL intuitively and clearly represents the semantics of queries.

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A Study on the Deconstruction of Perspective in Fashion Illustrations (패션 일러스트레이션에 나타난 원근법 해체에 대한 연구)

  • Kim, Soon-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.2
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    • pp.93-109
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    • 2015
  • Advent of diverse media and advancement in digital technology significantly affected our perception of time and space. By utilizing digital media actively, fashion illustration has come to go beyond the limitation on conventional perspective expression. This study aims to examine the phenomenon of deconstruction of perspective in fashion illustration, and to analyze a variety of space expressions and effects of visual expression in fashion illustration. By way of literature research for the study, theoretical data are reviewed about basic concepts of conventional perspective and the characteristics and aesthetic concept of perspective deconstruction expression in visual art. By way of an empirical study, fashion illustrations that represent the deconstruction of perspective are classified and analyzed characteristics and image effects of such expressions. Deconstruction of perspective in fashion illustration find in expression of spaces by means of multi-space, multi-layer space, reverse perspective, perspective through the exaggeration, multi-perspective space, and panoramic visual condition. Fashion illustration expresses visual confusion or fantasy rather than creating realistic spaces that have utilized reasonable perspective. Fashion illustration is moving toward a trait with disharmony and an in-depth visionary space by overlapping or mixing spaces differing from each other, and by means of such peculiar and unrealistic expressions, unfamiliar images are created.

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A Study on the Expression of Visual Image in Fashion Illustration (1980년대 이후 패션일러스트레이션의 시각적 이미지 표현방법 분석(제1보))

  • 유영선;박민여
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.4
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    • pp.783-794
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    • 2001
  • This research focuses its study on the expressions of the visual images of the fashion illustration as a part of visual art and utilizes it to formulate the theoretical basis. Main findings of our research are as follows: The structure of communications in the fashion illustration is based on the four elements. They are the expression of the texture, drawings, composition, and the human body and dress. The characteristics in expression of texture level in fashion illustration can be the expression of creative texture in pattern or crease, and also can be expressed as various collage and photomontage by computer graphics. Secondly, the analysis on the characteristics of the drawings show that the drawing skills are imagination and sequential drawings. Thirdly, the characteristics of composition method are mainly shown as the application of plane composition which was previously used in avant-garde arts. Fourthly, most of the human body in the fashion illustrations are shown as the results of simplification, exaggeration and deformation in human body and also expressed or analyzed by the method of the body modification. Based on the above findings of this research we conclude that the way of expression in the fashion illustration is very similar in its composition as in visual art. However, they also show differences between the two in expression method or the method for the image development in specific expressions.

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Quantitative Analysis about Visual Image Expression of Documentary Interview (다큐멘터리 인터뷰 영상표현의 정량적 분석)

  • Lee, Ik-Heui
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.113-122
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    • 2011
  • Visual images are very close to our living and we make decisions and choose behavioral options with the visual images on mass media. In current-affair documentary programs, interviews have potential effects that can change public opinions on important issues. Therefore, it's a consequence that the study examined how different expressions of visual images in documentary. Using preceding research methods, this study focus on form, color, movement and depth of visual images. This study analyzed quantitatively all interview shots with 15 current-affair documentary programs from major TV stations such as KBS, MBC and SBS. The findings of the study are 1) half of interview shots used the visual image expressions to hide interviewees' face according to the shield law, 2) choosing close-up shots in company with bust shots, 3) using natural lights and hand-held camera techniques for interviews, and 4) showing wide angles without depths of visual image.

An Exploratory Investigation on Visual Cues for Emotional Indexing of Image (이미지 감정색인을 위한 시각적 요인 분석에 관한 탐색적 연구)

  • Chung, SunYoung;Chung, EunKyung
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.1
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    • pp.53-73
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    • 2014
  • Given that emotion-based computing environment has grown recently, it is necessary to focus on emotional access and use of multimedia resources including images. The purpose of this study aims to identify the visual cues for emotion in images. In order to achieve it, this study selected five basic emotions such as love, happiness, sadness, fear, and anger and interviewed twenty participants to demonstrate the visual cues for emotions. A total of 620 visual cues mentioned by participants were collected from the interview results and coded according to five categories and 18 sub-categories for visual cues. Findings of this study showed that facial expressions, actions / behaviors, and syntactic features were found to be significant in terms of perceiving a specific emotion of the image. An individual emotion from visual cues demonstrated distinctive characteristics. The emotion of love showed a higher relation with visual cues such as actions and behaviors, and the happy emotion is substantially related to facial expressions. In addition, the sad emotion was found to be perceived primarily through actions and behaviors and the fear emotion is perceived considerably through facial expressions. The anger emotion is highly related to syntactic features such as lines, shapes, and sizes. Findings of this study implicated that emotional indexing could be effective when content-based features were considered in combination with concept-based features.

Mathematics as a Communication in Elementary School Mathematics Textbooks (초등학교 수학교과서에 나타난 의사소통으로서의 수학)

  • Jeong, Eun-Sil
    • School Mathematics
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    • v.14 no.3
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    • pp.377-394
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    • 2012
  • The purpose of this paper is to analyze the elementary school mathematics textbooks according to the mathematics curriculum revised in 2007 which put emphasis on mathematics as a communication, and to find out the implication for improving the mathematics textbook of Korea. Mathematics textbooks are analyzed by five analysis criteria, which are suitability of communication activities, suitability of usage of terms and symbols, suitability of literary expressions, suitability of visual expressions and adequateness of mathematics and curriculum. As a result of analysis, it is found out that communication activities were generally reflected the intent of curriculum but there were incomplete terms usage and literary, visual expressions. So communication among authors, between authors and writers, authors and illustrators is necessary for improvement of mathematics textbooks.

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A Visual Language supporting Collaboration with Functional Attributes (함수적 속성을 가지는 협업 지원 시각언어)

  • Kim, Kyung-Deok
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.9
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    • pp.2807-2814
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    • 2000
  • In this paper, we suggest a visual language supporting collaboration with functional attributes. The visual language is a set of visual sentences that consist of object icons and operators. The object icon is a user who participates in collaboration. And, the operator means interactive relations between users according to a point of collaborative time. The functional attributes that support various computing orders provide flexibility of interactive relations on collaboration. Also, using representation both synchronous and asynchronous relations in collaboration, the visual language supports efficiently collaboration than conventional visual languages. And, functional attributes of visual sentences are analyzed using $\lambda$ expressions.

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