• 한국실내디자인학회논문집
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• 제19권1호
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• pp.75-84
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• 2010

This study will establish the transformal characteristics of architectural visual information by investigating: how contemporary architects perceive and process multifaceted architectural information via the expression media since 1970s. The purposes and results of this study are summarized as follows: This study established the contemporary transformal characteristics by comparing the expression methods of traditional architects with the transformal characteristics of visual information derived from the contemporary architectural expression media. In a pluralistic information society, the expression methods of the past, which recognize space as a stationary, unidimensional visual point on a drawing surface, is now changing to the mixed, multidimensional expression methods that connect various visual points on a limited drawing surface. Furthermore, the rapid advancement of digital media is changing, from a method which simply arranges visual information, to a flexible visual tool which can process architecture sequentially and simultaneously. As the communication structure of architecture is moving toward an individual-centered two-way communication type, the information delivery method is used to visualize conceptual, inferential information, rather than visualizing realistic information which simply records facts. In the past, multidimensional, non-linear forms could not be processed by the conventional design processes and sketch work, but now they can be expressed via digital media.

• 한국실내디자인학회논문집
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• 제23권5호
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• pp.25-32
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• 2014

The purpose of this study is to analyze the expression method and visual characteristics of material utilized the lighting in terms of a visual aspect. The method of study is to establish standards for analysis and to classify type of visual effect and expression of that focused on preliminary study. And It is to grasp the visual expression characteristics of new materials. through analysis standards. The results of the study are as follows. First, 'decorativeness', 'symbolization', 'motion-images' and 'interactivity' were selected as the type of visual expression through the precedent studies. And it was classified the visual effects as 3 types like 'a light-emitting effect', 'steric effects' and 'movement effect'. Second, We could know that 'light-emitting effect' was expressed in 7-new materials, 'three-dimensional effect' was expressed in 3-new materials, and 'motion effect' in 4-new materials. Through that. We could know that the new materials represented with 'light-emitting effect' are much more than the other new materials. Third, the results of this study show that 'decorativeness' in the visual types was appeared to 'light-emitting effect' and 'three-dimensional effect'. 'symbolization' to 'light-emitting effect' and 'motion effect', 'motion-images' to 'three-dimensional effect' and 'motion effect' and 'interactivity' to 'light-emitting effect', 'three-dimensional effect' and 'motion effect'. And It was appeared to three effects in 'interactivity'. We could know that it is more effective to be presented the visual effect simultaneously to communication with the visual perception.

• 패션비즈니스
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• 제21권3호
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• pp.43-57
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• 2017

This study concerns visual humor in fake technique fashion. While previous studies focused mainly on expression techniques of fake technique fashion, this study analyzed visual humor in fake technique fashion based on classification criteria of visual humor expression techniques, differenting this study from other studies. The purpose of this study was to derive visual humor in fake technique fashion by classifying cases of fake technique fashion, and re-classifying outcomes of primary classification based on criteria of visual humor expression techniques. As for methods, this theoretical study was conducted on humor, expression techniques of visual humor, fake fashion and fake expression techniques through literature review. Subsequently, 485 fake technique fashion images obtained from research were classified by expression techniques, and cases of fake technique fashion were analyzed. In addition, by combining this theoretical study with case studies, fake technique fashion was re-classified according to criteria of visual humor expression techniques to derive the characteristics of visual humor in fake technique fashion. Based on visual humor expression techniques, visual humor in fake technique fashion was created by distortion and transformation that made the fake look real by distorting or transforming the fake, enlargement and reduction that created new forms by altering familiar forms, and typeplay that added fun by changing familiar luxury logos into various forms.

• 한국실내디자인학회논문집
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• 제13권5호
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• pp.56-65
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• 2004

This study divides the expression techniques of Zaha Hadid into various types who has manipulated her targeted drawings as her unique design tools in the process of architectural design, analyzes them in terms of the vanishing point, visual point for observation and object of observation and attempts to figure out how the multi-visual expression is applied in the conception of form and space and method of observation. By doing so, this study will suggest the characteristics of the expression techniques using multi-visual. Through the above study, the utilization and characteristics of multi-visual expression of the architecture design process of Zaha Hadid are summarized as follows. Firstly, Zaha Hadid utilizes the strained multi-visual perspective technique which can look out over the interaction between masses simultaneously at multi-angles by changing a perspective drawing of vanishing point 1, 2, and 3. Secondly, it utilizes a landscape perspective technique and embodies an Idea of landscape's spatial arrangement through it as the means to search a dynamic relation of architecture, city, land, and space. Thirdly, there is a projected expression using X-ray perspective technique to make the relations between inside and outside of building to three-dimension volume. Zaha Hadid has used the expression techniques using multi-visual by utilizing various points and has developed and used them as her creative tools for idea. By means of escaping from the expression techniques of simple revival, she has used a new expression technique that can represent recognized space. In the past, the content could change the expression techniques in architecture; however, the liberation of architectural expression techniques can change the content in modern times when require new attempts.

• 한국의류학회지
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• 제26권2호
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• pp.181-192
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• 2002

The purpose of this study is to clarify the expression of conceptual image by which the modern graphic artists use for creating new visual images and the characteristics in expression of the major fashion images in fashion illustration. In the present study, major findings on the basis of the analysis of expression of visual images in fashion illustration since 1980s are as follow: The conceptual image expression in the visual arts is based on the eight techniques. They are dual image, operation of image, copying·reproduction of image, deconstruction of image, pictorial image, symbolization of image, mystification of image, and making humorous image. Since 1980s, the major fashion images in fashion illustration are mainly classified as classic image, humor image, fantastic image, natural image, avant-garde image, simple image, casual image and feminine image. The characteristics in expression of these images in fashion illustration are; 1) fortification of dual image in classic image, 2) activation in humor image 3) grotesque fantastic image, 4) the modernization of natural image, etc. In addition that, the image of avant-garde is expressed by Postermodernism, Deconstructionism, Techno etc. since 1980s. Also, simple image of the modern composition, casual image of daily life, and feminine image which is emphasized with eroticism are also included in these characteristic in expression of images since 1980s.

• 한국의류학회지
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• 제25권4호
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• pp.783-794
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• 2001

This research focuses its study on the expressions of the visual images of the fashion illustration as a part of visual art and utilizes it to formulate the theoretical basis. Main findings of our research are as follows: The structure of communications in the fashion illustration is based on the four elements. They are the expression of the texture, drawings, composition, and the human body and dress. The characteristics in expression of texture level in fashion illustration can be the expression of creative texture in pattern or crease, and also can be expressed as various collage and photomontage by computer graphics. Secondly, the analysis on the characteristics of the drawings show that the drawing skills are imagination and sequential drawings. Thirdly, the characteristics of composition method are mainly shown as the application of plane composition which was previously used in avant-garde arts. Fourthly, most of the human body in the fashion illustrations are shown as the results of simplification, exaggeration and deformation in human body and also expressed or analyzed by the method of the body modification. Based on the above findings of this research we conclude that the way of expression in the fashion illustration is very similar in its composition as in visual art. However, they also show differences between the two in expression method or the method for the image development in specific expressions.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.71-81
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• 2008

The purposes of this research are to correctly understand the relationship between a visual communication structure and a semantic communication structure when integrating and changing various architectural visual information. This study will classify various diagrams, which have been actively applied to the works of Rem Koolhaas and MVRDV when designing architecture, and based on the classification, it will analyze how the expression viewpoints inherent in the diagrams are changed and applied to processing and changing architectural visual information. The transformal usage of the visual information of architectural diagrams is classified into an analysis-centered processing method and a concept-centered processing method, and the characteristics of their usage are analyzed. The former shows an observer-centered expression viewpoint which effectively delivers an architect's analyzed architectural information or intent to a customer or an observer. It also allows an easy perception of the analyzed data, and uses qualitative expression viewpoints. The method combines systematic expression viewpoints, which value a relationship with visual information, and various architectural visual information; uses the combined expression viewpoints as one diagram for delivering various information simultaneously and for changing visual information. The latter shows author-centered subjective expression viewpoints, which are different from reproduction-centered fixed expression viewpoints. This method uses arbitrary expression viewpoints that overly extort, change or manipulate visual information. It shows simultaneous expression viewpoints that integrate various architectural visual information via omniscient expression viewpoints, such as reversing or projecting the points of viewing subjects, which human beings cannot perceive.

• 한국실내디자인학회논문집
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• 제22호
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• pp.77-84
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• 2000

The study aims at looking, into conceptual transfer of environment between Minimal Art and Minimalism architecture and analysing architectural expressional characteristics which could visually show pro-environmental expression from concept of environment-orientation in the architecture in regional minimalism. This study issued the survey of Minimalism architecture as newly architectural trend since Late-Modernism, and pro-environment as important paradigm in the near future. In this analyses, the characteristics of pro-environmental expression can be classified as follow ; a the brightness and darkness of light, b. the perspective view of simplified wall, c. the visualization of environmental characteristics, d. the transparency and reflectiveness of glass, e. the all direction of cube, f. the visual division of architecture. These show that symbolized variety implying expression variety and implying Oriental view of nature were expressed as unique language of regional Minimalism architecture, by visual simplicity as characteristics of Minimalism and Occidental Modernism as motive of Minimalism.

• 디지털산업정보학회논문지
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• 제6권4호
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• pp.171-182
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• 2010

The precent, many outdoor advertisements in the media has such experience. Looking at the trend of outdoor advertising media, visual stimuli, causing extreme curiosity, stimulate emotion, expression, such as illogical to consumers using a variety of unexpectedness "surprising expression" attempt to give a strong impression on consumers appears to can. In this study, outdoor advertising media, outdoor advertising is now through the case study to evaluate the characteristics of the media in the unexpectedness, in the process based on components derived extraordinariness configure Tetrad Map and extraordinariness factors of outdoor advertising media Analysis of the key elements to configure the user experience factor that has the purpose of identifying the characteristics extraordinariness. As a result of analysis of outdoor advertising media element to configure the Visual / Installation / Technology / Story of the most important factors acting Visual elements were found to be leveraging. Components, as well as factors was higher than the interest factor involved. So now with the development of outdoor advertising media, the unexpectedness expression appears in the flow, limited to the visual aspect of extraordinariness factors that could be seen being used. Characteristics of outdoor advertising media in the past did not deviate more as consumers look to stimulate the technical attributes of a visual form that could be seen to be extended.

• 디자인학연구
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• 제9권
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• pp.701-712
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• 1994

We are in the process of the deepening of the informationalized society. Such a phenomenon(of deepening of the informationalized society) means that human being is surrounded by a linguistic or semiological environment instead of realistic experience. And it is concerned with the visual design composed by the visual languages and semiotics of Arts. Because the visual design is a kind of the linguisticsmion using the visual formation. This penomena necessarily brings the expansion of the quatity of information and accompanies the simplification of messages. Therefore when we apply the simplicity resulting from the ideality of KYEORE painting(the folk Art of Korea), it can be cotribute to those who should be in the center of semiological environment more deeply as a source to maximize the effect of communication, which is the conclusion of this study. In sort, the characteristics of our KYEORE painting is the ideal expression. There are found not a few problems such as the depiction of forms, the perspective representation, the chiaroscuro, the expression of material if we evaluate them from the western formative viewpoint. But the depiction of the fact is less direct than the ideal expression itself, is likely to be much complicated, and can be far away from the world of reality. Because it is just the first step for satisfying the ideal images in man. In the composition of KYEORE painting is dominated by the rules nonprescription of time amd place, colloquialism of the meaning, distinction maximization. They are all the compositive characteristics resulting from the ideality. If these characteristics are modulated intelligently to the current thoughts, they will help to build the new visual communication system of Korea which has more direct and fast absorption force.