• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.24 no.6
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• pp.497-508
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• 2012

Occupants' visual perception, psychological responses and spatial satisfaction under various indoor lighting environments were analyzed in this study. Field measurements and surveys were conducted in four coffeeshop space where different lighting conditions were used. Results imply that worse visual comfort was reported under direct lighting conditions that exposed light sources to occupants. To improve spatial satisfaction in space, lighting environments should lessen visual thresholds and distraction. Also, necessary illuminance levels should be kept with appropriate color of light that occupants prefer. Worse spatial satisfaction was reported under direct lighting environments, and spatial satisfaction was strongly relevant to visual comfort. Psychological comfort for space was positive in space where visual thresholds were minimized and visual comfort was positively evaluated. Psychological and spatial satisfaction was relevant each other. Occupants preferred to stay longer in space where psychological and spatial satisfaction was positively achieved due to less visual thresholds and improved visual comfort. Better psychological and spatial satisfaction was achieved in space where temporary mood and visual perception were favorably evaluated under indirect lighting environments.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.11a
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• pp.888-890
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• 2017

VR browser is one of the most popular applications for VR(Virtual Reality) environment. However, because most of the web contents are not designed considering the VR environment, scrolling the web pages in the VR browser causes much visual discomfort. We found it's because the angular velocity of the eye movement during scrolling increased because the viewing distance got closer compared with legacy devices. So we have developed a technology that regulates the scrolling to reduce the visual discomfort in the VR browser, in reference of the visual perception characteristics of the human visual system.

• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.199-206
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• 2020

I suggested the design learning environment based on affordance concept approach for supporting and improving learners' behavior and outcome for convergent design education in this study. The design learning space should be applied teaching and learning activity, especially learners' behavior, physical space condition to support the design thinking process. The design learning space needs openness, individuality and connectivity to support the learners' behavioral to immerse, participate, cooperate, understand, think and fulfill the design thinking process. The composition principles of the learning environment for convergent design education supports communication and collaboration among members for independence and interaction. The spaces for design research and teaching needs high privacy while facilitating visual communications through special materials and wall structure design. Also, for connectivity to improve the learners' physical and visual contact, the environment of the classrooms requires flexibility and mobility by providing an open space integrating unit cells for realizing learning purpose. These are provided by formed of an open structure for inducing visual communication and physical contact to involve the design activities and the mutual interchange.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.212-213
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• 2005

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.19-34
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• 2009

The purpose of this paper was to provide an overview of the existing literature on online visual merchandising and to propose an alternative theoretical framework in which online visual merchandising research can be conducted. Two streams of research including the e-tail service quality literature and the store environment literature from environmental psychology perspectives were reviewed in the context of online visual merchandising. An impression formation paradigm from social psychology was adopted to establish the alternative framework to supplement the existing online visual merchandising research and generate deeper insights into the online visual merchandising phenomenon.

• Korean Institute of Interior Design Journal
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• no.27
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• pp.57-63
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• 2001

It is believed that visual exposure to nature in the interior environment can make human healthier. But little about the effect of visual environment on human health is known. This article employs some existing evidences that perceptual experience of natural elements in the interior environment could reduce mental fatigue. The results of this article are shown as follows: First, the perception of natural elements is a physiological activity in terms of psychological health. Secondly, the visual stimulation of nature provoking proper arouse helps psychological balance. The aim of this article is to provoke further thinking and research on this possibility that visual exposure to nature may make people healthier.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.12
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• pp.13-20
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• 2019

The purpose of this study was to investigate the effects of visual properties on the human movement behavior experimentally and empirically using spatial analysis technique based on ecological perception theory. For the survey of choosing behaviors of heading direction in built environments, the experiment was conducted in which the subjects were made to choose moving directions in some spaces using the virtual environment simulation tool, and then comparative analysis was conducted on the interrelation between the experiment results and various visual properties in existing spatial analysis techniques based on ecological perception theory. As a result, the occlusivity of the isovist theory was found to be the most significant index in the human choice of heading direction, and the longest radial also showed somewhat significant effect on it.

• Analytical Science and Technology
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• v.27 no.3
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• pp.153-160
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• 2014

While variety of cases of studies about asbestos analysis methods are released internationally, the results of Asbestos Containing Materials (ACM) according to differences in the method of the analysis is becoming an issue. In this study, homogeneity ensured ACM samples were analyzed by visual estimation method and point counting method, and the result cound be used not only to improve the reliability on asbestos analysis of the institutions and analysts but also to obtain the basic data of Polarizing Light Microscope (PLM) analysis by comparing and evaluating. Asbestos analysis were divided into qualitative and quantitative analysis method. The quantitative analysis was performed by visual estimation method and point counting method (total 400 points) of EPA 600-R-93-116 method by using PLM. Firstly, The following was the result of homogeneity of the samples by ANOVA (Analysis of variance) and the results were satisfied. The results of qualitative analysis showed that the samples were chrysotile and amosite, and about the results of quantitative analysis, asbestos concentration determined by point counting method tend to be lower than concentrations determined by visual estimation method and also, pont counting method was a little more complicated and time-consuming.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.150-158
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• 2004

Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

• KIEAE Journal
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• v.3 no.2
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• pp.33-36
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• 2003

The influence of the visual information on the sound perception would be considerable. Furthermore, if the sound perception ranges in noisiness or annoyance beyond the loudness, it will depend much more on the shape of the visual information. This paper aims to estimate the influence of the several kinds of visual information on the perception of road traffic noise by means of the psycho-acoustic test method. The findings of present study on the influence of visual information on subjective noise perception are summarized as follows: Presenting visual images of mild and comfortable scenery reduced the noise perception reaction at the less noisy environments not exceeding 65 dB(A). At highly noisy environments exceeding 65 dB(A), however, the noise perception can be reduced by strong image of waterfall. Even eliminating the road traffic image may be helpful. Visual image of waterfall reduced the noise perception at all levels. It is inferred that the road traffic noise perception can be effectively ameliorated by presenting strong and real landscape images at any noisy environment.